Product innovation
IAE: WhiteWater gets exclusive rights to SlideWheel ride in new Wiegand-Maelzer partnership
WhiteWater has announced a new agreement with partner Wiegand-Maelzer, that will give WhiteWater exclusive license rights to, and become the exclusive manufacturer and distributor of the German water slide supplier's award-winning SlideWheel attraction.
The news follows the landmark partnership between the companies which was announced at EAS in Amsterdam last September.
A rotating water slide, the SlideWheel, which has already been installed at Chimelong Paradise in Guangzho, China, is one of the first of its kind and consists of a number of intertwined water slides that rotate on a wheel. Inspired by the iconic Ferris Wheel, it was designed to create a brand new water ride experience and features dynamic motion, such as backwards sliding, strong G-forces and pendulum movements, which make the ride feel it lasts twice as long as it actually does.
Additionally, the ride's unique configuration can define a park's skyline, which could be considered a marketing bonus for the park.
It has already won multiple awards including the IAAPA Impact Award, a Brass Ring Award, a THEA Award and a Leading Edge Award.
WhiteWater has also announced that Rainer Maelzer has joined the company as a consultant. Maelzer was part of the team that created SlideWheel and has a wealth of knowledge and expertise in the water slide and water park industries, gleaned from his 12-year tenure as CEO of Wiegand-Maelzer.
We have an integrated approach not only to waterparks, but also to amusement and theme parks, resorts, hotels, cruise ships, and other family-friendly facilities. We believe in creating immersive experiences for guests. That is why we have designers and architects to design parks, which are both practical and which can be highly themed to reflect the venue’s story.
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