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FITNESS, HEALTH, WELLNESS

Promotion

Focus on health to attract and retain new members in 2022

To attract and retain members in 2022, focus on health
– Simon Wilkinson

The ‘health seeker’ is a term being used a lot within fitness right now, as recent surveys have shown.

At Tanita we’ve been using this term for some time to describe those gym members where perhaps the aesthetics of fitness are not the main motivator, instead consumers are more interested in health benefits.

They’ve often been the most difficult to engage with, as they largely have quite vague reasons to join and retaining them can be challenging.

Body composition technology and the wide range of health data available such as muscle, fat, visceral fat, water and metabolic age has been utilised for a long time as an essential tool to facilitate engagement with this gym member demographic.

Focusing on the different areas of ‘health’ motivates these members and when they can monitor and track their improvements in these areas, they remain members for longer.

What strategies do you have in place to hit your January new member targets?

Body composition assessments with Tanita Europe B.V. – the worldwide leader in health monitoring – are a proven method of attracting and retaining members.

"To attract and retain members in 2022, focus on health," Simon Wilkinson adds, Tanita's fitness & sport lead/technical rep UK.

What are the benefits?

– Show prospective new members more about their health than they’ve ever seen before!

– Evidence your value immediately!

– Personalise your discussions with members about their health and activity!– 'Free' health assessments for all new starters in January!

The possibilities with Tanita go on and on, speak with us today about how your health and fitness facility can benefit.

Tanita 
Company Details
Tanita Europe BV
Tanita is a market leader in precision weighing and BIA body composition analysis equipment. The family run company was founded in 1923 in Tokyo and in 1991 introduced the world's first stand-on body fat monitor. This directly led to a highly successful global expansion of the brand. With a key focus on medical research and scientific accuracy, Tanita products are proven to be the most accurate and reliable on the market today. Our own manufacturing plants in Japan and China ensure the highest European quality standards are met and the latest cutting-edge technology integrated into our wide portfolio of products.
Address
Tanita Europe UK Office, 111 Piccadilly, Manchester, M1 2HY
Telephone
0161 638 0926
The ‘health seeker’ is a term being used a lot within fitness right now, as recent surveys have shown.
,tec,haf
2022/THUMB349021_179793_942051.jpg

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Promotion

Focus on health to attract and retain new members in 2022

To attract and retain members in 2022, focus on health
– Simon Wilkinson

The ‘health seeker’ is a term being used a lot within fitness right now, as recent surveys have shown.

At Tanita we’ve been using this term for some time to describe those gym members where perhaps the aesthetics of fitness are not the main motivator, instead consumers are more interested in health benefits.

They’ve often been the most difficult to engage with, as they largely have quite vague reasons to join and retaining them can be challenging.

Body composition technology and the wide range of health data available such as muscle, fat, visceral fat, water and metabolic age has been utilised for a long time as an essential tool to facilitate engagement with this gym member demographic.

Focusing on the different areas of ‘health’ motivates these members and when they can monitor and track their improvements in these areas, they remain members for longer.

What strategies do you have in place to hit your January new member targets?

Body composition assessments with Tanita Europe B.V. – the worldwide leader in health monitoring – are a proven method of attracting and retaining members.

"To attract and retain members in 2022, focus on health," Simon Wilkinson adds, Tanita's fitness & sport lead/technical rep UK.

What are the benefits?

– Show prospective new members more about their health than they’ve ever seen before!

– Evidence your value immediately!

– Personalise your discussions with members about their health and activity!– 'Free' health assessments for all new starters in January!

The possibilities with Tanita go on and on, speak with us today about how your health and fitness facility can benefit.

Tanita 
Company Details
Tanita Europe BV
Tanita is a market leader in precision weighing and BIA body composition analysis equipment. The family run company was founded in 1923 in Tokyo and in 1991 introduced the world's first stand-on body fat monitor. This directly led to a highly successful global expansion of the brand. With a key focus on medical research and scientific accuracy, Tanita products are proven to be the most accurate and reliable on the market today. Our own manufacturing plants in Japan and China ensure the highest European quality standards are met and the latest cutting-edge technology integrated into our wide portfolio of products.
Address
Tanita Europe UK Office, 111 Piccadilly, Manchester, M1 2HY
Telephone
0161 638 0926
The ‘health seeker’ is a term being used a lot within fitness right now, as recent surveys have shown.
,tec,haf
2022/THUMB349021_179793_942051.jpg

Promotion

"We summarise what we do in two words – functional art," says Gian Luca Innocenzi,
Cryotherapy supplier Art of Cryo has created a new 12-person walkthrough cryotherapy chamber at Cryo
Gibbon Slacklines has officially launched in the UK, introducing two flagship products: the Giboard and
Form has announced the launch of HeadCoach, in-goggle, real-time coaching for swimmers delivered via augmented
Egym has introduced Open Mode on its Smart Strength machines, enabling them to be used
Myzone has announced the launch of MZ-Open, an access function that enables Myzone gym users
Questex/McLean Events (Spatec/SIBEC)
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Study Active has legally acquired the name “Premier Global” and select Premier Global branding assets
Introducing Sprung Gym-Flooring, where innovation meets excellence in the world of flooring and sports solutions.
PerformX Live, the premier business of fitness event, has announced Dr Jonathan Leary, founder and
Elevate, the premier event in the physical activity, fitness, sports therapy and performance sector, is
Cardiff-based gym design and installation company, Absolute Performance, has been awarded the contract to design,
As Third Space unveiled its latest club in Wimbledon at the end of 2023 as
Developed for the world of medicine, tailored to the needs of modern fitness studios. The
Elevate
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As one of the most energy-intensive industries in the UK, leisure facilities face a critical
Precor made history in 2011 with the launch of the first connected fitness console. Since
Power Plate’s new VibeShift technology is now available on the Power Plate Rev bike. The
In response to the growth in strength training, Precor has launched its Resolute Multi-Stations. The
Ecore has launched Nada Rx, an ECOsurfaces PVC-free flooring line. Designed for commercial spaces where
Boxblitx, an interactive boxing fitness machine, has been designed to transform gym routines by gamifiying
Panatta’s Three Angles Bicep Machine is designed for training the main elbow flexor muscles; the
Panatta will consolidate its global presence throughout 2024 by attending a host of major industry
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FIBO press release: FIBO 2024: Billion-euro fitness market continues to grow
11 to 14 April saw the fitness industry impressively demonstrate just how innovative it is in fulfilling its responsibility for a healthy society at FIBO in Cologne. Over 1,000 exhibitors and partners generated boundless enthusiasm among 129,668 visitors from 114 countries.
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Flooring
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Diary dates
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Diary dates
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Diary dates
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Diary dates
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In person, St Andrews, United Kingdom
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