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Precor UK
Precor UK
Precor UK
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

Promotion

Focus on health to attract and retain new members in 2022

To attract and retain members in 2022, focus on health
– Simon Wilkinson

The ‘health seeker’ is a term being used a lot within fitness right now, as recent surveys have shown.

At Tanita we’ve been using this term for some time to describe those gym members where perhaps the aesthetics of fitness are not the main motivator, instead consumers are more interested in health benefits.

They’ve often been the most difficult to engage with, as they largely have quite vague reasons to join and retaining them can be challenging.

Body composition technology and the wide range of health data available such as muscle, fat, visceral fat, water and metabolic age has been utilised for a long time as an essential tool to facilitate engagement with this gym member demographic.

Focusing on the different areas of ‘health’ motivates these members and when they can monitor and track their improvements in these areas, they remain members for longer.

What strategies do you have in place to hit your January new member targets?

Body composition assessments with Tanita Europe B.V. – the worldwide leader in health monitoring – are a proven method of attracting and retaining members.

"To attract and retain members in 2022, focus on health," Simon Wilkinson adds, Tanita's fitness & sport lead/technical rep UK.

What are the benefits?

– Show prospective new members more about their health than they’ve ever seen before!

– Evidence your value immediately!

– Personalise your discussions with members about their health and activity!– 'Free' health assessments for all new starters in January!

The possibilities with Tanita go on and on, speak with us today about how your health and fitness facility can benefit.

Tanita 
Company Details
Tanita Europe BV
Tanita is a market leader in precision weighing and BIA body composition analysis equipment. The family run company was founded in 1923 in Tokyo and in 1991 introduced the world's first stand-on body fat monitor. This directly led to a highly successful global expansion of the brand. With a key focus on medical research and scientific accuracy, Tanita products are proven to be the most accurate and reliable on the market today. Our own manufacturing plants in Japan and China ensure the highest European quality standards are met and the latest cutting-edge technology integrated into our wide portfolio of products.
Address
Tanita Europe UK Office, 111 Piccadilly, Manchester, M1 2HY
Telephone
0161 638 0926
The ‘health seeker’ is a term being used a lot within fitness right now, as recent surveys have shown.
,tec,haf
2022/THUMB349021_179793_942051.jpg

Promotion

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Promotion

Focus on health to attract and retain new members in 2022

To attract and retain members in 2022, focus on health
– Simon Wilkinson

The ‘health seeker’ is a term being used a lot within fitness right now, as recent surveys have shown.

At Tanita we’ve been using this term for some time to describe those gym members where perhaps the aesthetics of fitness are not the main motivator, instead consumers are more interested in health benefits.

They’ve often been the most difficult to engage with, as they largely have quite vague reasons to join and retaining them can be challenging.

Body composition technology and the wide range of health data available such as muscle, fat, visceral fat, water and metabolic age has been utilised for a long time as an essential tool to facilitate engagement with this gym member demographic.

Focusing on the different areas of ‘health’ motivates these members and when they can monitor and track their improvements in these areas, they remain members for longer.

What strategies do you have in place to hit your January new member targets?

Body composition assessments with Tanita Europe B.V. – the worldwide leader in health monitoring – are a proven method of attracting and retaining members.

"To attract and retain members in 2022, focus on health," Simon Wilkinson adds, Tanita's fitness & sport lead/technical rep UK.

What are the benefits?

– Show prospective new members more about their health than they’ve ever seen before!

– Evidence your value immediately!

– Personalise your discussions with members about their health and activity!– 'Free' health assessments for all new starters in January!

The possibilities with Tanita go on and on, speak with us today about how your health and fitness facility can benefit.

Tanita 
Company Details
Tanita Europe BV
Tanita is a market leader in precision weighing and BIA body composition analysis equipment. The family run company was founded in 1923 in Tokyo and in 1991 introduced the world's first stand-on body fat monitor. This directly led to a highly successful global expansion of the brand. With a key focus on medical research and scientific accuracy, Tanita products are proven to be the most accurate and reliable on the market today. Our own manufacturing plants in Japan and China ensure the highest European quality standards are met and the latest cutting-edge technology integrated into our wide portfolio of products.
Address
Tanita Europe UK Office, 111 Piccadilly, Manchester, M1 2HY
Telephone
0161 638 0926
The ‘health seeker’ is a term being used a lot within fitness right now, as recent surveys have shown.
,tec,haf
2022/THUMB349021_179793_942051.jpg

Promotion

Oss Fitness has won a public tender to provide new fitness equipment from Core Health
Virtuagym, the leading global fitness technology provider, has raised a new 3 million Euro investment
ELASKO, a London based stretch fitness brand has just released the first mobile stretch and
Peloton Commercial, which includes the Precor brand portfolio, is proud to be working with a
PerformX Live set the new benchmark in fitness on the 18th & 19th March by
The National Academy of Television Arts & Science has nominated iFIT’s “Everest: A Trek to
ukactive
ukactive
ACTIV, a gym chain in Riyadh, Saudi Arabia, which operates separate gyms for men and
Innovatise’s myFitApp has been chosen as the Mind Body Boost project App provider. The Mind
Capitalizing on Schwinn’s decades of experience and iconic leadership in commercial indoor cycling, Core Health
Wellness, beauty and fitness online booking and business management platform ​​ Vagaro will host its
A comparison of numbers for the German market gives an insight into the fitness industry’s
Several gyms and studios in the UK have collectively generated over £10,000 in donations for
Uptivo’s solution for combat training is designed to complement its heart-rate monitoring solution, which is
Les Mills
Les Mills
According to our poll, the first thing 80 per cent of operators and gym owners
The turmoil and skyrocketing prices in the electricity and gas markets are well publicised, but
Exclusive boutique personal training (PT) studio State of Change sits in the heart of London
German software giant Magicline is shaking up the global fitness market and actively working on
Industry reports show that when gyms reopened, fitness enthusiasts flocked back to their local gyms.
PT Academy, Europe’s leading and largest fitness education company, is joining forces with world leader
In celebration of International Women’s Day, WIFA launches the most significant global advocacy campaign for
Fitness On Demand
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The health and fitness industry is eagerly awaiting the return of Elevate, which will take
On the 6th April, the day before the FIBO international trade show officially begins, the
Keiser UK are excited to announce a new partnership with Castore as its official apparel
Innovatise UK Ltd
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The health and fitness industry is eagerly awaiting the return of Elevate, which will take place on 15-16 June 2022 at ExCeL London.
Featured supplier news
Featured supplier news: UK health clubs hit by rising cost of energy
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Video Gallery
Mindbody, Inc
Sport Alliance GmbH
Total Vibration Solutions / Floors 4 Gyms / TVS Sports Surfaces
Company profiles
Company profile: Merrithew™ - Leaders in Mindful Movement™
Merrithew™ enriches the lives of others with responsible exercise modalities and innovative, multidisciplinary fitness offerings ...
Company profiles
Company profile: Safe Space Lockers
We provide a full turn-key solution for clients from design and consultation, through to bespoke ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
On demand
Fitness On Demand: On demand
Architects/designers
Zynk Design Consultants: Architects/designers
Management software
Premier Software Solutions: Management software
Spa software
SpaBooker: Spa software
trade associations
International SPA Association - iSPA: trade associations
Skincare
Comfort Zone - Davines S.p.A: Skincare
Salt therapy products
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Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
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Safe Space Lockers Ltd: Lockers/interior design
Fitness equipment
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Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Runcorn
Halton Borough Council
Property & Tenders
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
30-30 Jun 2022
The ICC, Birmingham, Birmingham , United Kingdom
Diary dates
12-13 Sep 2022
Wyndham Lake Buena Vista Disney Springs® Resort, Lake Buena Vista, United States
Diary dates
25-28 Oct 2022
Messe Stuttgart, Germany
Diary dates
25-28 Oct 2022
Ibiza, Ibiza, Spain
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
17-18 Mar 2023
Tobacco Dock, London, United Kingdom
Diary dates
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