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Life Fitness (UK) Ltd
Life Fitness (UK) Ltd
Life Fitness (UK) Ltd
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

Product innovation

Fitronics launches new and improved member journey software, Digital

This upgrade to the system takes it to a new level; making it easier to use and allowing us to deliver better looking messaging with more accuracy
– Stuart McCarroll

Fitronics’ brand The Retention People (TRP) has launched a new, improved version of its automated member journey software Digital; which now sits alongside their industry-leading member feedback software Insight, allowing the two modules to be used more effectively together.

Existing Digital users have been upgraded to the new system free of charge and new customers will be given access as a standard going forwards.

Via integration with their member management system, Digital allows operators of health and fitness facilities to build automated communication journeys for their members.

For example, new member onboarding or at-risk member re-engagement emails and text messages are triggered by fully customisable combinations of member attributes and behaviours. This tailored yet scalable approach to member communication enhances their experience, drives visits and improves retention.

The key differences between the new system and its predecessor are:

A new modern user-friendly interface with a vastly improved email editor

Fitronics has overhauled the look and feel of Digital, making it significantly easier and more enjoyable to use. The star of the show is the new email editor that allows users to create beautiful, responsive email templates via an intuitive drag-and-drop interface. The email editor also benefits from a wide selection of pre-built templates which users can customise and a built-in stock image library with thousands of free pictures and photographs that can be added to emails in just a matter of clicks.

Improved member management and segmentation

The ability to effectively manage and segment members are key to getting the right message, to the right people, at the right time. The new Digital system allows users to quickly and easily segment their membership base through the application of filters including age, gender, membership type, join date, last visit date and risk of dropout, then save these targeted audiences for ongoing future use.

Enhanced reporting suite

Fitronics has vastly improved the usability of Digital’s reporting suite with the addition of graph and pie chart visualisations which make data analysis significantly easier and less time-consuming. The ability to measure the effectiveness of communications sent via the software is a key aspect of Digital, allowing users to optimise their marketing and improve results.

Stuart McCarroll, finance and business development manager at the University of Oxford and early adopter of the new system said: “The core principles of TRP’s ‘Digital’ software and the experience it allows us to provide our members with has always been great.

“This upgrade to the system takes it to a new level; making it easier to use and allowing us to deliver better looking messaging with more accuracy. If you’re not working with Fitronics and their TRP products yet, I’d highly recommend having a look to see how they could help you, like they help us.”

To learn more about Digital and how it could support the success of your business, visit the TRP website and request a demonstration today.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Company Details
Fitronics (CoursePro and TRP)
Fitronics is the company behind The Retention People (TRP) and CoursePro.

CoursePro is a comprehensive, end-to-end sports course management system.

TRP’s software is designed to help gyms, leisure centres, and health and fitness clubs improve retention by improving their member experience.

The Fitronics team is sport, health, and fitness through-and-through; with many of our staff boasting a background in facility operations. This means we truly understand our customers' needs and challenges and can work closely with them to become an invaluable extension of their team.
Address
House of Fitronics, 4 & 5 Palace Yard Mews, Bath, Somerset, BA1 2NH, United Kingdom
Telephone
+44 (0)3301 280971
Related news

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Product innovation

Fitronics launches new and improved member journey software, Digital

This upgrade to the system takes it to a new level; making it easier to use and allowing us to deliver better looking messaging with more accuracy
– Stuart McCarroll

Fitronics’ brand The Retention People (TRP) has launched a new, improved version of its automated member journey software Digital; which now sits alongside their industry-leading member feedback software Insight, allowing the two modules to be used more effectively together.

Existing Digital users have been upgraded to the new system free of charge and new customers will be given access as a standard going forwards.

Via integration with their member management system, Digital allows operators of health and fitness facilities to build automated communication journeys for their members.

For example, new member onboarding or at-risk member re-engagement emails and text messages are triggered by fully customisable combinations of member attributes and behaviours. This tailored yet scalable approach to member communication enhances their experience, drives visits and improves retention.

The key differences between the new system and its predecessor are:

A new modern user-friendly interface with a vastly improved email editor

Fitronics has overhauled the look and feel of Digital, making it significantly easier and more enjoyable to use. The star of the show is the new email editor that allows users to create beautiful, responsive email templates via an intuitive drag-and-drop interface. The email editor also benefits from a wide selection of pre-built templates which users can customise and a built-in stock image library with thousands of free pictures and photographs that can be added to emails in just a matter of clicks.

Improved member management and segmentation

The ability to effectively manage and segment members are key to getting the right message, to the right people, at the right time. The new Digital system allows users to quickly and easily segment their membership base through the application of filters including age, gender, membership type, join date, last visit date and risk of dropout, then save these targeted audiences for ongoing future use.

Enhanced reporting suite

Fitronics has vastly improved the usability of Digital’s reporting suite with the addition of graph and pie chart visualisations which make data analysis significantly easier and less time-consuming. The ability to measure the effectiveness of communications sent via the software is a key aspect of Digital, allowing users to optimise their marketing and improve results.

Stuart McCarroll, finance and business development manager at the University of Oxford and early adopter of the new system said: “The core principles of TRP’s ‘Digital’ software and the experience it allows us to provide our members with has always been great.

“This upgrade to the system takes it to a new level; making it easier to use and allowing us to deliver better looking messaging with more accuracy. If you’re not working with Fitronics and their TRP products yet, I’d highly recommend having a look to see how they could help you, like they help us.”

To learn more about Digital and how it could support the success of your business, visit the TRP website and request a demonstration today.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Company Details
Fitronics (CoursePro and TRP)
Fitronics is the company behind The Retention People (TRP) and CoursePro.

CoursePro is a comprehensive, end-to-end sports course management system.

TRP’s software is designed to help gyms, leisure centres, and health and fitness clubs improve retention by improving their member experience.

The Fitronics team is sport, health, and fitness through-and-through; with many of our staff boasting a background in facility operations. This means we truly understand our customers' needs and challenges and can work closely with them to become an invaluable extension of their team.
Address
House of Fitronics, 4 & 5 Palace Yard Mews, Bath, Somerset, BA1 2NH, United Kingdom
Telephone
+44 (0)3301 280971
Related news

Marc Jones joins Fitronics in new head of commercial role

26 Apr 2021
Marc Jones has joined Fitronics, the company behind The Retention People (TRP) and CoursePro, in ...

The Retention People unveil 2020 Member Experience Awards winners

15 Jan 2021
Member engagement software provider The Retention People (TRP) has unveiled the winners of its annual ...

The Retention People Rebrand as TRP with Vibrant New Look!

24 Jul 2017
Customer experience management software providers, The Retention People have rebranded as TRP; launching their fresh ...

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Training provider, Premier Global NASM, has collaborated with PT management company, YOUR Personal Training (YPT),
Active IQ - the UK’s leading awarding organisation for the leisure sector - has partnered
Everyone Active has joined forces with EXi, the award-winning app which is a UKCA marked
Active IQ has won the Exporter of the Year award at the sixth annual FAB
Life Fitness, the global leader in commercial fitness equipment, has announced the extension of its
To provide franchisees with ongoing access to world-renowned, CIMSPA-endorsed, fitness and nutrition educational content, RISE
Les Mills
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Fitness equipment manufacturer Precor has launched two sleek new colours for its cardio range; Black
The Laura Trott Leisure Centre has recently undergone a significant transformation thanks to recent investment
Luxe Fitness, a Bristol-based gym offering premium service at a budget price has partnered with
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FunXtion has upgraded its White Label Member App with a raft of new features to
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Despite the Prime Minister’s claims that trade with the EU would be tariff-free post-Brexit, the
Members from UK leisure and cultural trusts have stepped up and logged an impressive 21.5million
Life Fitness (UK) Ltd
Life Fitness (UK) Ltd
An iconic Dutch fitness centre that first opened 32 years ago has received an extensive
Suffice to say that the pandemic has completely changed the way fitness professionals work and
As Surge expands its offer with the launch of a third dedicated Electronic Muscle Stimulation
Miha Bodytec GmbH
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Featured supplier news: First énergie site opens in Barcelona fully equipped by Core Health & Fitness
The first énergie Fitness club in Spain has opened in partnership with Core Health & Fitness in Sant Cugat, Barcelona, as part of a seven-year exclusive supplier agreement.
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Featured supplier news: INTEGRATE INNOVATE INVIGORATE with Power Plate
Moving into a new era of health and wellness, Power Plate has extended their popular Black edition range to enable health clubs and fitness studios to integrate vibration training seamlessly into their facilities.
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Video Gallery
Total Vibration Solutions / Floors 4 Gyms / TVS Sports Surfaces
Mindbody, Inc
Les Mills
Company profiles
Company profile: miha bodytec
Founded in 2007 in Gersthofen, Germany, miha bodytec is the market-leading supplier of Electro Muscle ...
Company profiles
Company profile: Matrix Fitness
Matrix provides innovative commercial fitness equipment to facilities in all market sectors including private health ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Salt therapy products
Saltability: Salt therapy products
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Wearable technology solutions
MyZone: Wearable technology solutions
Architects/designers
Zynk Design Consultants: Architects/designers
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Lockers/interior design
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Red Light Therapy
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Comfort Zone - Davines S.p.A: Skincare
Fitness equipment
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Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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