GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window
Precor UK
Precor UK
Precor UK
Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

Product innovation

Fitronics launches new and improved member journey software, Digital

This upgrade to the system takes it to a new level; making it easier to use and allowing us to deliver better looking messaging with more accuracy
– Stuart McCarroll

Fitronics’ brand The Retention People (TRP) has launched a new, improved version of its automated member journey software Digital; which now sits alongside their industry-leading member feedback software Insight, allowing the two modules to be used more effectively together.

Existing Digital users have been upgraded to the new system free of charge and new customers will be given access as a standard going forwards.

Via integration with their member management system, Digital allows operators of health and fitness facilities to build automated communication journeys for their members.

For example, new member onboarding or at-risk member re-engagement emails and text messages are triggered by fully customisable combinations of member attributes and behaviours. This tailored yet scalable approach to member communication enhances their experience, drives visits and improves retention.

The key differences between the new system and its predecessor are:

A new modern user-friendly interface with a vastly improved email editor

Fitronics has overhauled the look and feel of Digital, making it significantly easier and more enjoyable to use. The star of the show is the new email editor that allows users to create beautiful, responsive email templates via an intuitive drag-and-drop interface. The email editor also benefits from a wide selection of pre-built templates which users can customise and a built-in stock image library with thousands of free pictures and photographs that can be added to emails in just a matter of clicks.

Improved member management and segmentation

The ability to effectively manage and segment members are key to getting the right message, to the right people, at the right time. The new Digital system allows users to quickly and easily segment their membership base through the application of filters including age, gender, membership type, join date, last visit date and risk of dropout, then save these targeted audiences for ongoing future use.

Enhanced reporting suite

Fitronics has vastly improved the usability of Digital’s reporting suite with the addition of graph and pie chart visualisations which make data analysis significantly easier and less time-consuming. The ability to measure the effectiveness of communications sent via the software is a key aspect of Digital, allowing users to optimise their marketing and improve results.

Stuart McCarroll, finance and business development manager at the University of Oxford and early adopter of the new system said: “The core principles of TRP’s ‘Digital’ software and the experience it allows us to provide our members with has always been great.

“This upgrade to the system takes it to a new level; making it easier to use and allowing us to deliver better looking messaging with more accuracy. If you’re not working with Fitronics and their TRP products yet, I’d highly recommend having a look to see how they could help you, like they help us.”

To learn more about Digital and how it could support the success of your business, visit the TRP website and request a demonstration today.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Company Details
Fitronics (CoursePro and TRP)
Fitronics is the company behind The Retention People (TRP) and CoursePro.

CoursePro is a comprehensive, end-to-end sports course management system.

TRP’s software is designed to help gyms, leisure centres, and health and fitness clubs improve retention by improving their member experience.

The Fitronics team is sport, health, and fitness through-and-through; with many of our staff boasting a background in facility operations. This means we truly understand our customers' needs and challenges and can work closely with them to become an invaluable extension of their team.
Address
House of Fitronics, 4 & 5 Palace Yard Mews, Bath, Somerset, BA1 2NH, United Kingdom
Telephone
+44 (0)3301 280971
Fitronics’ brand The Retention People (TRP) has launched a new, improved version of its automated member journey software Digital; which now sits alongside their industry-leading member feedback software Insight, allowing the two modules to be used more effectively together.
,tec,haf
2021/THUMB348675_499777_201960.jpg

Product innovation

After more than 28 years of successful growth and development, and over 50,000 learners trained,
Everlast, the brand of choice for generations of world champion athletes, is set to open
True Fitness, manufacturer of commercial cardio and strength equipment since 1981, has appointed Matt Hacker
Anytime Fitness has partnered with Vycel to create a safe and disinfected environment, free of
Industry reports show that when gyms reopened, fitness enthusiasts flocked back to their local gyms.
Five-a-side soccer operator Fives has unveiled its inaugural Pinnacle Gym and announced the roll-out of
Fitness On Demand
Fitness On Demand
An increasing number of gym and studio owners are realising that the days of them
Training provider, Premier Global NASM, has collaborated with PT management company, YOUR Personal Training (YPT),
Moving into a new era of health and wellness, Power Plate has extended their popular
Active IQ - the UK’s leading awarding organisation for the leisure sector - has partnered
Active IQ has won the Exporter of the Year award at the sixth annual FAB
Electrical muscle stimulation (EMS) Training will drive secondary revenue and increase PT penetration. It will
A partnership with FunXtion and its MultiScreen Solution software has allowed 1Rebel to enhance its
FIBO Exhibition
FIBO Exhibition
2021 has been dubbed the year of the ‘Great Resignation’, with numerous people in the
After winning a competitive tender process in 2019, Pulse Fitness was appointed by Telford &
While exercisers often seek new ways in which to get the most out of their
Code Fitness is co-owned by Steve McClory and Luke Watson and was launched in 2013
Fitness equipment manufacturer Precor has launched two sleek new colours for its cardio range; Black
Life Fitness, the global leader in commercial fitness equipment, has announced the extension of its
Hammer Strength, the number one brand in performance strength training, is adding to its portfolio
Precor UK
Precor UK
Covid-19 has accelerated digital transformation within the fitness industry by at least a decade, and
To provide franchisees with ongoing access to world-renowned, CIMSPA-endorsed, fitness and nutrition educational content, RISE
The Laura Trott Leisure Centre has recently undergone a significant transformation thanks to recent investment
Innovatise UK Ltd
Innovatise UK Ltd
1 - 20 of 1,514
Featured supplier news
Featured supplier news: Danny Williams, Michael Griffiths and Reshmin Chowdhury take up TRAINFITNESS’ free PT courses
2021 has been dubbed the year of the ‘Great Resignation’, with numerous people in the UK reassessing their career path.
Featured supplier news
Featured supplier news: Quoox throws down the gauntlet in fitness software arena
An increasing number of gym and studio owners are realising that the days of them needing six, eight or 10 pieces of expensive, disjointed and barely adequate software to operate their business is a thing of the past.
Featured operator news
Featured operator news: Innovative experience TAGactive launched at Everyone Active
Everyone Active opened its first TAGactive Arena at Lammas Leisure Centre on Bank Holiday Monday, January 3.
Featured operator news
Featured operator news: Double Olympic Champion Rebecca Adlington breaks ground ahead of new Rainham Leisure Centre
Everyone Active has got the New Year off to a flying start as it begins work on the brand new Rainham Leisure Centre.
Company profiles
Company profile: énergie Fitness
Empowered Brands, owner of the énergie fitness business, has leveraged more than 18 years of ...
Company profiles
Company profile: Active IQ
Active IQ is the UK’s leading Ofqual-recognised Awarding Organisation for the Physical Activity sector....
Supplier Showcases
Supplier showcase - Tanita: Engaging insights
Catalogue Gallery
Click on a catalogue to view it online
Directory
Exercise equipment
Matrix Fitness: Exercise equipment
Management software
Premier Software Solutions: Management software
Spa software
SpaBooker: Spa software
Skincare
Comfort Zone - Davines S.p.A: Skincare
Wearable technology solutions
MyZone: Wearable technology solutions
Salt therapy products
Himalayan Source: Salt therapy products
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
trade associations
International SPA Association - iSPA: trade associations
Architects/designers
Zynk Design Consultants: Architects/designers
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Property & Tenders
Bilborough, Nottingham
Bilborough College
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

Product innovation

Fitronics launches new and improved member journey software, Digital

This upgrade to the system takes it to a new level; making it easier to use and allowing us to deliver better looking messaging with more accuracy
– Stuart McCarroll

Fitronics’ brand The Retention People (TRP) has launched a new, improved version of its automated member journey software Digital; which now sits alongside their industry-leading member feedback software Insight, allowing the two modules to be used more effectively together.

Existing Digital users have been upgraded to the new system free of charge and new customers will be given access as a standard going forwards.

Via integration with their member management system, Digital allows operators of health and fitness facilities to build automated communication journeys for their members.

For example, new member onboarding or at-risk member re-engagement emails and text messages are triggered by fully customisable combinations of member attributes and behaviours. This tailored yet scalable approach to member communication enhances their experience, drives visits and improves retention.

The key differences between the new system and its predecessor are:

A new modern user-friendly interface with a vastly improved email editor

Fitronics has overhauled the look and feel of Digital, making it significantly easier and more enjoyable to use. The star of the show is the new email editor that allows users to create beautiful, responsive email templates via an intuitive drag-and-drop interface. The email editor also benefits from a wide selection of pre-built templates which users can customise and a built-in stock image library with thousands of free pictures and photographs that can be added to emails in just a matter of clicks.

Improved member management and segmentation

The ability to effectively manage and segment members are key to getting the right message, to the right people, at the right time. The new Digital system allows users to quickly and easily segment their membership base through the application of filters including age, gender, membership type, join date, last visit date and risk of dropout, then save these targeted audiences for ongoing future use.

Enhanced reporting suite

Fitronics has vastly improved the usability of Digital’s reporting suite with the addition of graph and pie chart visualisations which make data analysis significantly easier and less time-consuming. The ability to measure the effectiveness of communications sent via the software is a key aspect of Digital, allowing users to optimise their marketing and improve results.

Stuart McCarroll, finance and business development manager at the University of Oxford and early adopter of the new system said: “The core principles of TRP’s ‘Digital’ software and the experience it allows us to provide our members with has always been great.

“This upgrade to the system takes it to a new level; making it easier to use and allowing us to deliver better looking messaging with more accuracy. If you’re not working with Fitronics and their TRP products yet, I’d highly recommend having a look to see how they could help you, like they help us.”

To learn more about Digital and how it could support the success of your business, visit the TRP website and request a demonstration today.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Company Details
Fitronics (CoursePro and TRP)
Fitronics is the company behind The Retention People (TRP) and CoursePro.

CoursePro is a comprehensive, end-to-end sports course management system.

TRP’s software is designed to help gyms, leisure centres, and health and fitness clubs improve retention by improving their member experience.

The Fitronics team is sport, health, and fitness through-and-through; with many of our staff boasting a background in facility operations. This means we truly understand our customers' needs and challenges and can work closely with them to become an invaluable extension of their team.
Address
House of Fitronics, 4 & 5 Palace Yard Mews, Bath, Somerset, BA1 2NH, United Kingdom
Telephone
+44 (0)3301 280971
Fitronics’ brand The Retention People (TRP) has launched a new, improved version of its automated member journey software Digital; which now sits alongside their industry-leading member feedback software Insight, allowing the two modules to be used more effectively together.
,tec,haf
2021/THUMB348675_499777_201960.jpg

Product innovation

After more than 28 years of successful growth and development, and over 50,000 learners trained,
Everlast, the brand of choice for generations of world champion athletes, is set to open
True Fitness, manufacturer of commercial cardio and strength equipment since 1981, has appointed Matt Hacker
Anytime Fitness has partnered with Vycel to create a safe and disinfected environment, free of
Industry reports show that when gyms reopened, fitness enthusiasts flocked back to their local gyms.
Five-a-side soccer operator Fives has unveiled its inaugural Pinnacle Gym and announced the roll-out of
Fitness On Demand
Fitness On Demand
An increasing number of gym and studio owners are realising that the days of them
Training provider, Premier Global NASM, has collaborated with PT management company, YOUR Personal Training (YPT),
Moving into a new era of health and wellness, Power Plate has extended their popular
Active IQ - the UK’s leading awarding organisation for the leisure sector - has partnered
Active IQ has won the Exporter of the Year award at the sixth annual FAB
Electrical muscle stimulation (EMS) Training will drive secondary revenue and increase PT penetration. It will
A partnership with FunXtion and its MultiScreen Solution software has allowed 1Rebel to enhance its
FIBO Exhibition
FIBO Exhibition
2021 has been dubbed the year of the ‘Great Resignation’, with numerous people in the
After winning a competitive tender process in 2019, Pulse Fitness was appointed by Telford &
While exercisers often seek new ways in which to get the most out of their
Code Fitness is co-owned by Steve McClory and Luke Watson and was launched in 2013
Fitness equipment manufacturer Precor has launched two sleek new colours for its cardio range; Black
Life Fitness, the global leader in commercial fitness equipment, has announced the extension of its
Hammer Strength, the number one brand in performance strength training, is adding to its portfolio
Precor UK
Precor UK
Covid-19 has accelerated digital transformation within the fitness industry by at least a decade, and
To provide franchisees with ongoing access to world-renowned, CIMSPA-endorsed, fitness and nutrition educational content, RISE
The Laura Trott Leisure Centre has recently undergone a significant transformation thanks to recent investment
Innovatise UK Ltd
Innovatise UK Ltd
1 - 20 of 1,514
Latest News
People with early-stage Parkinson’s should do regular exercise to slow down the progression of the ...
Latest News
Hybrid fitness platform FitLab has closed its Series A financing, bringing total capital raised to ...
Latest News
Boutique chain Trib3 will become one of the first fitness operators to establish a presence ...
Latest News
At-home fitness brand NordicTrack from iFIT has launched what it says are the first voice-controlled, ...
Latest News
The Workforce State of Mind Survey, now in its second year, has begun to gather ...
Latest News
Wellness operator and fit tech company, LIT Method, (low-intensity training) is ramping up expansion after ...
Latest News
Planet Fitness has signed an agreement to acquire Sunshine Fitness – an operator of 114 ...
Latest News
People living in London have been advised to avoid or reduce strenuous exercise today (Friday ...
HCM Magazine
HCM People
We’re targeting local female markets by running women- only classes through the day
HCM Magazine
Interview
‘People are choosing bricks and mortar, and they’re coming back faster than we’ve ever seen.’ The CEO of Planet Fitness speaks to Kate Cracknell
HCM Magazine
Supplier showcase
TVS Group installs a new world class facilities at the University of Kent in partnership with Robbins
HCM magazine
Most consumer-facing sectors have standards to reassure customers on matters of safety and quality. Now it’s the turn of our industry to go through this rite of passage
HCM magazine
Mentra by SATS is a whole ecosystem, with the first physical product an interactive fitness mirror that costs around €1,300, with a digital fitness subscription charged on top
HCM magazine
EuropeActive and the European Committee for Standardisation are launching new standards for a wide range of health club operations, as Cliff Collins explains
Featured supplier news
Featured supplier news: Danny Williams, Michael Griffiths and Reshmin Chowdhury take up TRAINFITNESS’ free PT courses
2021 has been dubbed the year of the ‘Great Resignation’, with numerous people in the UK reassessing their career path.
Featured supplier news
Featured supplier news: Quoox throws down the gauntlet in fitness software arena
An increasing number of gym and studio owners are realising that the days of them needing six, eight or 10 pieces of expensive, disjointed and barely adequate software to operate their business is a thing of the past.
Featured operator news
Featured operator news: Innovative experience TAGactive launched at Everyone Active
Everyone Active opened its first TAGactive Arena at Lammas Leisure Centre on Bank Holiday Monday, January 3.
Featured operator news
Featured operator news: Double Olympic Champion Rebecca Adlington breaks ground ahead of new Rainham Leisure Centre
Everyone Active has got the New Year off to a flying start as it begins work on the brand new Rainham Leisure Centre.
Company profiles
Company profile: énergie Fitness
Empowered Brands, owner of the énergie fitness business, has leveraged more than 18 years of ...
Company profiles
Company profile: Active IQ
Active IQ is the UK’s leading Ofqual-recognised Awarding Organisation for the Physical Activity sector....
Supplier Showcases
Supplier showcase - Tanita: Engaging insights
Catalogue Gallery
Click on a catalogue to view it online
Directory
Exercise equipment
Matrix Fitness: Exercise equipment
Management software
Premier Software Solutions: Management software
Spa software
SpaBooker: Spa software
Skincare
Comfort Zone - Davines S.p.A: Skincare
Wearable technology solutions
MyZone: Wearable technology solutions
Salt therapy products
Himalayan Source: Salt therapy products
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
trade associations
International SPA Association - iSPA: trade associations
Architects/designers
Zynk Design Consultants: Architects/designers
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Property & Tenders
Bilborough, Nottingham
Bilborough College
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
Search news, features & products:
Find a supplier:
Precor UK
Precor UK
Partner sites