Everyone Active has signed a number of new deals which will see the operator strengthen its digital product offering, Everyone on Demand.

Everyone on Demand is set to relaunch with a total of eight content partners; WithU, Les Mills and EXi have been retained for a second year, and five new partners have been added. New deals have been signed with Mindshine, the #1 self-coaching app, and tech company Trion who use AI to deliver personalised workouts. The Ride by Keiser has been added to the platform to offer cycle classes at home. Finally a new deal has been struck with SH1FT fitness, the upcoming group exercise solution, founded by industry expert Will Brereton. Everyone Active has also added their own premium workout content, EA Series.

Technical enhancements have also been made with all users now accessing the service via the Everyone Active app.

To help members navigate the enhanced content selection the apps have been organised into categories including fitness, group exercise, PT, wellness and prescribed exercise. The additional of a wellness element was important for the operator; “As we get back to a more normal world, 40 per cent of adults report concerns about their post-COVID health and fitness, with an average of 30 per cent also concerned about their mental and emotional wellbeing*. The new look Everyone on Demand is designed to support our customers total wellbeing,” explains Duncan Jefford, Everyone Active’s Regional Director who led the project.“

When it first launched in May 2020, Everyone on Demand quickly proved its worth as a valuable part of Everyone Active’s product arsenal and the operator has spent the last 6 months reviewing the popularity of the content as well as the opportunities to reach more members with a wider variety of partners. The new-look platform launches with the tag-line Wellness, Whenever, Wherever.

“We’ve sought the best partners from all around the world to dramatically enhance the offering, creating something truly market leading. Everyone on Demand is now a 360-degree support solution providing access to all the health and wellbeing content our customers need, from fitness, to PT to mindfulness, whenever and wherever they want it,” adds Jefford.

The platform will continue to be free for existing members, with new members choosing to bolt it on, for a monthly fee of £5. Everyone on Demand can also be accessed independently for £9.99 a month.

Everyone on Demand features:

WithU – Over 1000 immersive workouts, led by world-class personal trainers, via audio coaching and a 3D avatar.

Les Mills Content – Over 100 classes from Les Mills most popular formats including BODYCOMBAT, BODYPUMP, BODYATTACK and BODYBALANCE, CORE and GRIT.

Mindshine – the #1 self-coaching app. 180 mental fitness exercises, scientifically proven to boost confidence, productivity and happiness.

SH1FT - Smart high intensity functional training for all fitness levels. Over 100 classes in 4 formats, set to redefine group fitness.

Trion - The world’s most advanced personal training app, Trion uses AI to assess fitness and design a personalised programme.

The Ride by Keiser - At-home classes from the experts at Keiser, accessible on any indoor bike.

EXi - NHS-approved app which prescribes an exercise programme based on your own personal health history, graduated over 12 weeks.

EA Series – Everyone Active’s own production of nine group fitness and gym-based classes.