At this year’s Euro Attractions Show (EAS), JRA will be showcasing its work on the recently-opened National Comedy Center, a non-profit cultural institution dedicated to the art of comedy. It takes visitor on a comedic journey tailored to their tastes through the use of an RFID bracelet, while more than 3,000sq m of hands-on exhibits cover comedy history from Vaudeville to viral memes.

JRA were responsible for the planning, design, and project management for the museum – the first of ten JRA projects to open over the next 12 months

Visit JRA at booth #1-514

This year’s EAS will return to the RAI exhibition centre in Amsterdam, and will take place between 25 and 27 September.

It is expected to attract more than an 12,000 professionals from across the leisure, tourism and entertainment industries in more than 100 countries, and will play host to the largest show floor in the event’s history, with more than 500 exhibitors across four halls.

In addition the conference will host an extensive education programme, with more than 80 hours of education sessions, and presentations from some of Europe’s leading operators on a number of key topics, including: industry trends, technology and innovation, safety and security standards, marketing and communications and entertainment.