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FITNESS, HEALTH, WELLNESS

Product innovation

Dorian Yates partners with Core Health & Fitness to celebrate Nautilus' 50th anniversary

Core Health & Fitness has partnered with celebrated body builder, Dorian Yates.

As part of the partnership, Yates has recorded a series of short videos discussing his body building career, which includes several 'Mr Olympia' titles, and his training methods as well as his admiration and involvement with Core's Nautilus brand. The video's have been released on Core's social media.

A longtime fan,Yates outfitted Temple Gym, a state-of-the-art fitness facility aimed at body builders and fitness lovers that he bought in 1987, with Nautilus equipment.

"I could've had any equipment I wanted but I chose Nautilus because of the unique design that isolates the muscle throughout the entire movement," Yates said.

Eve Rodwell-Davies, EMEA marketing manager at Core, said: "We are honoured to be working with Dorian Yates, a true body building legend and Nautilus Strength advocate. Dorian made working together easy - during filming he provided insight into his body building world and how he trains today."

The partnership forms part of Nautilus' fiftieth anniversary celebrations. The brand was founded by inventor Arthur Jones, who built the prototype for the first Nautilus pullover machine in 1948.

The pullover machine was not launched until the 70s, but it featured the Nautilus CAM method. An innovative method, CAM changed the way that resistance was applied in strength equipment. It features a cable pulling weights over an oval shaped pulley, which creates varied resistance, with the load being lighter at the beginning and end of the motion with full resistance is the middle.

Company Details
Core Health & Fitness
Core Health & Fitness is more than gym equipment, we offer innovative solutions for all your facility needs. Whether working with us directly or through our partners and distributors world-wide, we provide the highest quality equipment backed by a service and support team that will always go the extra mile to get you what you need, when you need it. Partner with us and see how our Core Values motivate our every decision.

We offer the commercial fitness and health club marketplace an unmatched portfolio of brands including Star Trac® fitness equipment solutions, StairMaster® HIIT products, Nautilus® commercial strength products, Schwinn® indoor cycling bikes and more recently Throwdown® for functional fitness.
Address
Unit 4, The Gateway Centre,
Coronation Road,
Cressex Business Park,
High Wycombe,
Buckinghamshire HP12 3SU UK
Telephone
+44 (0)1494 688260
Core Health & Fitness has partnered with celebrated body builder, Dorian Yates.
NULL,
2020/THUMB344991_162146_29426.jpg

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Product innovation

Dorian Yates partners with Core Health & Fitness to celebrate Nautilus' 50th anniversary

Core Health & Fitness has partnered with celebrated body builder, Dorian Yates.

As part of the partnership, Yates has recorded a series of short videos discussing his body building career, which includes several 'Mr Olympia' titles, and his training methods as well as his admiration and involvement with Core's Nautilus brand. The video's have been released on Core's social media.

A longtime fan,Yates outfitted Temple Gym, a state-of-the-art fitness facility aimed at body builders and fitness lovers that he bought in 1987, with Nautilus equipment.

"I could've had any equipment I wanted but I chose Nautilus because of the unique design that isolates the muscle throughout the entire movement," Yates said.

Eve Rodwell-Davies, EMEA marketing manager at Core, said: "We are honoured to be working with Dorian Yates, a true body building legend and Nautilus Strength advocate. Dorian made working together easy - during filming he provided insight into his body building world and how he trains today."

The partnership forms part of Nautilus' fiftieth anniversary celebrations. The brand was founded by inventor Arthur Jones, who built the prototype for the first Nautilus pullover machine in 1948.

The pullover machine was not launched until the 70s, but it featured the Nautilus CAM method. An innovative method, CAM changed the way that resistance was applied in strength equipment. It features a cable pulling weights over an oval shaped pulley, which creates varied resistance, with the load being lighter at the beginning and end of the motion with full resistance is the middle.

Company Details
Core Health & Fitness
Core Health & Fitness is more than gym equipment, we offer innovative solutions for all your facility needs. Whether working with us directly or through our partners and distributors world-wide, we provide the highest quality equipment backed by a service and support team that will always go the extra mile to get you what you need, when you need it. Partner with us and see how our Core Values motivate our every decision.

We offer the commercial fitness and health club marketplace an unmatched portfolio of brands including Star Trac® fitness equipment solutions, StairMaster® HIIT products, Nautilus® commercial strength products, Schwinn® indoor cycling bikes and more recently Throwdown® for functional fitness.
Address
Unit 4, The Gateway Centre,
Coronation Road,
Cressex Business Park,
High Wycombe,
Buckinghamshire HP12 3SU UK
Telephone
+44 (0)1494 688260
Core Health & Fitness has partnered with celebrated body builder, Dorian Yates.
NULL,
2020/THUMB344991_162146_29426.jpg

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"We summarise what we do in two words – functional art," says Gian Luca Innocenzi,
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Gibbon Slacklines has officially launched in the UK, introducing two flagship products: the Giboard and
Form has announced the launch of HeadCoach, in-goggle, real-time coaching for swimmers delivered via augmented
Egym has introduced Open Mode on its Smart Strength machines, enabling them to be used
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Myzone has announced the launch of MZ-Open, an access function that enables Myzone gym users
Panatta will consolidate its global presence throughout 2024 by attending a host of major industry
Introducing Sprung Gym-Flooring, where innovation meets excellence in the world of flooring and sports solutions.
PerformX Live, the premier business of fitness event, has announced Dr Jonathan Leary, founder and
Elevate, the premier event in the physical activity, fitness, sports therapy and performance sector, is
Cardiff-based gym design and installation company, Absolute Performance, has been awarded the contract to design,
Questex/McLean Events (Spatec/SIBEC)
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Experience the pinnacle of fitness and luxury at the premier industry event, Sibec EMEA, set
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Ecore has launched Nada Rx, an ECOsurfaces PVC-free flooring line. Designed for commercial spaces where
Study Active has legally acquired the name “Premier Global” and select Premier Global branding assets
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