Product innovation
Dorian Yates in LIW Ultralife launch
Dorian Yates, six times Mr Olympia, teamed up with Ultralife at LIW last month to launch a range of protein supplements designed specifically for the UK health and fitness market.
The three products showcased were Ultimate Protein Formula, Ultimate Lean Gain Formula and Ultimate Nox Pump Formula.
The Protein Formula is said to have been designed specifically to maximise the muscle building and fat reducing effects of training, whilst The Ultimate Lean Gain Formula helps release energy at a consistent rate for lean tissue growth.
The Nox Pump Formula is claimed to enable individuals to experience high energy workouts with increased energy, stamina and strength.
All of the products have a low Glycaemic Index so are ideal for individuals following a healthy, low GI diet.
Picture shows Ultralife Managing Director, Dave Stalker (left) and Dorian Yates