Selling both treatments and retail products is vital for spa revenues. This transaction, however, depends on the genuine recommendations of spa associates - guidance that focuses on how to better help the guest and foster their wellbeing, as opposed to making a quick sale.

Spa Professional, created in close collaboration with leading global wellness company, Resense, is a first-of-its-kind online training program for wellness professionals. Its focus is to empower each spa associate with the necessary knowledge and operational tools to genuinely engage with guests, inspiring them to sell in an authentic manner that consistently results in significant returns from retail sales.

The nine-course curriculum, divided into four role-specific Learning Paths, also trains spa associates on the best practice principles to reduce costs and maximise commercial value across every spa asset.

Wolfgang Lindbauer, CEO of Hospitality at Lobster Ink, said: “You might have a tremendous amount of money sitting in your inventory ready to expire if you do not know what to look for. With this course, you have the opportunity to accelerate the results in your spa and the effect it has on your overall property.”

Spa Professional’s four role-specific Learning Paths are comprehensive and targeted to equip your entire team—from leadership to spa attendants, receptionists and therapists— to deliver superior and consistent guest experiences.

Build trust, establish valuable connections with your guests and drive commercial value across your portfolio with Spa Professional.

Learn more at lobsterink.com