Latest
issue
GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window I've already subscribed!
The Leisure Media Company Ltd
The Leisure Media Company Ltd
The Leisure Media Company Ltd
Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
FITNESS, HEALTH, WELLNESS

Product innovation

Core Health & Fitness expands Nautilus Leverage product line

Strength training has purpose and appeals to members of all ages and backgrounds, regardless of specific fitness goals.

While it can come in an abundance of forms, the root benefits of the movements are universal, helping users improve bone health, maintain muscle tissue, increase cardiovascular health and increase body strength.

Most strength movements can be performed either traditionally with free weights or assisted via machine-based training methods, however, strength training can be overwhelming and scary to someone new to using weights for working out.

Concerns are largely based upon beginner’s fear, user error and safety when lifting heavy weights without a spotter.

This initial learning curve of understanding correct form, which weight to use and what exercises to perform, could cause a beginner to abandon the idea of strength training altogether.

This is why assisted strength movements can be a fantastic resource for gym users of all experience levels as assisted strength machines tend to be beginner-friendly, don’t typically require a spotter and can isolate certain muscle groups.

Strength training specialist Nautilus was inspired by this to create the Leverage Deadlift Shrug as an ideal solution for those seeking the benefits of the deadlift movement on an assisted machine.

This new easy to use, safe and effective product from the renowned Leverage line is a perfect fit for facilities hoping to expand their free weight, functional, or plate loaded areas.

With a defined path of motion, even the newest strength training members can feel comfortable beginning their journey.

Gym staff can relax as members use the Deadlift Shrug without worries of potential clientele injury.

It’s not uncommon to scrape the barbell on the front of the shins, especially when first learning the deadlift exercise but with the Leverage Deadlift Shrug’s pivoting handle design, the risk to the user is eliminated.

The controlled load keeps the user in control of the exercise; allowing guests to choose the stress they are hoping to accomplish by increasing or decreasing weight or rep schemes.

Adjusting these factors can allow gym members to perform progressive training to build endurance and strength.

Typical plate loaded machines utilise free weights such as bumper or Olympic plates for resistance while continuing to protect the intended path of motion for the user. Leverage takes this innovation one step further.

The Leverage line from Nautilus is best in class, complemented by integrated weight storage.

It ensures low load points for safe and simple use, offers unilateral independent movement arms and mimics the biomechanics of a high-end selectorised strength piece while still providing lower frictional resistance during the movement.

The Leverage Deadlift Shrug gives users the option to include deadlifting, a highly beneficial movement, into their workouts with ease.

As members continue to utilise the machine, they’ll see improvements in strength, endurance and overall functional fitness.

The shrug, mirrored after the deadlift movement, mimics common movements performed by individuals daily. This functional fitness training will lead members to live healthier, safer lives by teaching proper form for lifting and building full-body strength.

The Leverage Deadlift Shrug is the bridge members crave to test the waters of strength training and trust in themselves.

Company Details
Core Health & Fitness
Core Health & Fitness is more than gym equipment, we offer innovative solutions for all your facility needs. Whether working with us directly or through our partners and distributors world-wide, we provide the highest quality equipment backed by a service and support team that will always go the extra mile to get you what you need, when you need it. Partner with us and see how our Core Values motivate our every decision.

We offer the commercial fitness and health club marketplace an unmatched portfolio of brands including Star Trac® fitness equipment solutions, StairMaster® HIIT products, Nautilus® commercial strength products, Schwinn® indoor cycling bikes and more recently Throwdown® for functional fitness.
Address
Unit 4, The Gateway Centre,
Coronation Road,
Cressex Business Park,
High Wycombe,
Buckinghamshire HP12 3SU UK
Telephone
+44 (0)1494 688260
Strength training has purpose and appeals to members of all ages and backgrounds, regardless of specific fitness goals.
,,haf,
2021/THUMB347336_792536_20784.jpg

Product innovation

Keiser has released a new line of resistance equipment designed to give real-time feedback and
"We summarise what we do in two words – functional art," says Gian Luca Innocenzi,
Cryotherapy supplier Art of Cryo has created a new 12-person walkthrough cryotherapy chamber at Cryo
Gibbon Slacklines has officially launched in the UK, introducing two flagship products: the Giboard and
Form has announced the launch of HeadCoach, in-goggle, real-time coaching for swimmers delivered via augmented
Egym has introduced Open Mode on its Smart Strength machines, enabling them to be used
Elevate
Elevate
Study Active has legally acquired the name “Premier Global” and select Premier Global branding assets
Myzone has announced the launch of MZ-Open, an access function that enables Myzone gym users
Panatta will consolidate its global presence throughout 2024 by attending a host of major industry
Introducing Sprung Gym-Flooring, where innovation meets excellence in the world of flooring and sports solutions.
PerformX Live, the premier business of fitness event, has announced Dr Jonathan Leary, founder and
Elevate, the premier event in the physical activity, fitness, sports therapy and performance sector, is
Cardiff-based gym design and installation company, Absolute Performance, has been awarded the contract to design,
Questex/McLean Events (Spatec/SIBEC)
Questex/McLean Events (Spatec/SIBEC)
As one of the most energy-intensive industries in the UK, leisure facilities face a critical
As Third Space unveiled its latest club in Wimbledon at the end of 2023 as
Developed for the world of medicine, tailored to the needs of modern fitness studios. The
Precor made history in 2011 with the launch of the first connected fitness console. Since
Power Plate’s new VibeShift technology is now available on the Power Plate Rev bike. The
In response to the growth in strength training, Precor has launched its Resolute Multi-Stations. The
Ecore has launched Nada Rx, an ECOsurfaces PVC-free flooring line. Designed for commercial spaces where
Experience the pinnacle of fitness and luxury at the premier industry event, Sibec EMEA, set
Boxblitx, an interactive boxing fitness machine, has been designed to transform gym routines by gamifiying
Panatta’s Three Angles Bicep Machine is designed for training the main elbow flexor muscles; the
1 - 20 of 1,704
Featured supplier news
Featured supplier news: Webinar: Building a new energy future for the leisure sector
As one of the most energy-intensive industries in the UK, leisure facilities face a critical challenge in balancing net zero goals, funding and increased costs.
Featured supplier news
Featured supplier news: Study Active acquires Premier Global name and select branding assets
Study Active has legally acquired the name “Premier Global” and select Premier Global branding assets from Assessment Technologies Institute LLC, part of Ascend Learning in the US.
Company profiles
Company profile: seca Ltd
As the world market leader of medical measuring and weighing we take body composition analysis ...
Company profiles
Company profile: TANITA
TANITA is the founder of Bioelectrical Impedance Analysis (BIA) being the first to bring a ...
Supplier Showcase
Supplier showcase - Jon Williams
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
FIBO press release: FIBO 2024: Billion-euro fitness market continues to grow
11 to 14 April saw the fitness industry impressively demonstrate just how innovative it is in fulfilling its responsibility for a healthy society at FIBO in Cologne. Over 1,000 exhibitors and partners generated boundless enthusiasm among 129,668 visitors from 114 countries.
Featured press releases
Technogym press release: DESIGN TO MOVE exhibition celebrates 40 years of Technogym with 40 unique creations by 40 designers
At 2024 Milan Design Week, Technogym celebrated its 40 years with the special exhibition "Design to Move”, featuring 40 unique Technogym Benches – one of the brand's iconic products – designed by 40 different international designers and artists from all over the world.
Directory
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Snowroom
TechnoAlpin SpA: Snowroom
Lockers
Crown Sports Lockers: Lockers
Salt therapy products
Himalayan Source: Salt therapy products
Cryotherapy
Art of Cryo: Cryotherapy
Spa software
SpaBooker: Spa software
Property & Tenders
Loughton, IG10
Knight Frank
Property & Tenders
Grantham, Leicestershire
Belvoir Castle
Property & Tenders
Diary dates
22-24 Apr 2024
Galgorm Resort, York,
Diary dates
10-12 May 2024
China Import & Export Fair Complex, Guangzhou, China
Diary dates
23-24 May 2024
Large Hall of the Chamber of Commerce (Erbprinzenpalais), Wiesbaden, Germany
Diary dates
30 May - 02 Jun 2024
Rimini Exhibition Center, Rimini, Italy
Diary dates
08-08 Jun 2024
Worldwide, Various,
Diary dates
11-13 Jun 2024
Raffles City Convention Centre, Singapore, Singapore
Diary dates
12-13 Jun 2024
ExCeL London, London, United Kingdom
Diary dates
03-05 Sep 2024
IMPACT Exhibition Center, Bangkok, Thailand
Diary dates
19-19 Sep 2024
The Salil Hotel Riverside - Bangkok, Bangkok 10120, Thailand
Diary dates
01-04 Oct 2024
REVĪVŌ Wellness Resort Nusa Dua Bali, Kabupaten Badung, Indonesia
Diary dates
22-25 Oct 2024
Messe Stuttgart, Germany
Diary dates
24-24 Oct 2024
QEII Conference Centre, London, United Kingdom
Diary dates
04-07 Nov 2024
In person, St Andrews, United Kingdom
Diary dates

Product innovation

Core Health & Fitness expands Nautilus Leverage product line

Strength training has purpose and appeals to members of all ages and backgrounds, regardless of specific fitness goals.

While it can come in an abundance of forms, the root benefits of the movements are universal, helping users improve bone health, maintain muscle tissue, increase cardiovascular health and increase body strength.

Most strength movements can be performed either traditionally with free weights or assisted via machine-based training methods, however, strength training can be overwhelming and scary to someone new to using weights for working out.

Concerns are largely based upon beginner’s fear, user error and safety when lifting heavy weights without a spotter.

This initial learning curve of understanding correct form, which weight to use and what exercises to perform, could cause a beginner to abandon the idea of strength training altogether.

This is why assisted strength movements can be a fantastic resource for gym users of all experience levels as assisted strength machines tend to be beginner-friendly, don’t typically require a spotter and can isolate certain muscle groups.

Strength training specialist Nautilus was inspired by this to create the Leverage Deadlift Shrug as an ideal solution for those seeking the benefits of the deadlift movement on an assisted machine.

This new easy to use, safe and effective product from the renowned Leverage line is a perfect fit for facilities hoping to expand their free weight, functional, or plate loaded areas.

With a defined path of motion, even the newest strength training members can feel comfortable beginning their journey.

Gym staff can relax as members use the Deadlift Shrug without worries of potential clientele injury.

It’s not uncommon to scrape the barbell on the front of the shins, especially when first learning the deadlift exercise but with the Leverage Deadlift Shrug’s pivoting handle design, the risk to the user is eliminated.

The controlled load keeps the user in control of the exercise; allowing guests to choose the stress they are hoping to accomplish by increasing or decreasing weight or rep schemes.

Adjusting these factors can allow gym members to perform progressive training to build endurance and strength.

Typical plate loaded machines utilise free weights such as bumper or Olympic plates for resistance while continuing to protect the intended path of motion for the user. Leverage takes this innovation one step further.

The Leverage line from Nautilus is best in class, complemented by integrated weight storage.

It ensures low load points for safe and simple use, offers unilateral independent movement arms and mimics the biomechanics of a high-end selectorised strength piece while still providing lower frictional resistance during the movement.

The Leverage Deadlift Shrug gives users the option to include deadlifting, a highly beneficial movement, into their workouts with ease.

As members continue to utilise the machine, they’ll see improvements in strength, endurance and overall functional fitness.

The shrug, mirrored after the deadlift movement, mimics common movements performed by individuals daily. This functional fitness training will lead members to live healthier, safer lives by teaching proper form for lifting and building full-body strength.

The Leverage Deadlift Shrug is the bridge members crave to test the waters of strength training and trust in themselves.

Company Details
Core Health & Fitness
Core Health & Fitness is more than gym equipment, we offer innovative solutions for all your facility needs. Whether working with us directly or through our partners and distributors world-wide, we provide the highest quality equipment backed by a service and support team that will always go the extra mile to get you what you need, when you need it. Partner with us and see how our Core Values motivate our every decision.

We offer the commercial fitness and health club marketplace an unmatched portfolio of brands including Star Trac® fitness equipment solutions, StairMaster® HIIT products, Nautilus® commercial strength products, Schwinn® indoor cycling bikes and more recently Throwdown® for functional fitness.
Address
Unit 4, The Gateway Centre,
Coronation Road,
Cressex Business Park,
High Wycombe,
Buckinghamshire HP12 3SU UK
Telephone
+44 (0)1494 688260
Strength training has purpose and appeals to members of all ages and backgrounds, regardless of specific fitness goals.
,,haf,
2021/THUMB347336_792536_20784.jpg

Product innovation

Keiser has released a new line of resistance equipment designed to give real-time feedback and
"We summarise what we do in two words – functional art," says Gian Luca Innocenzi,
Cryotherapy supplier Art of Cryo has created a new 12-person walkthrough cryotherapy chamber at Cryo
Gibbon Slacklines has officially launched in the UK, introducing two flagship products: the Giboard and
Form has announced the launch of HeadCoach, in-goggle, real-time coaching for swimmers delivered via augmented
Egym has introduced Open Mode on its Smart Strength machines, enabling them to be used
Elevate
Elevate
Study Active has legally acquired the name “Premier Global” and select Premier Global branding assets
Myzone has announced the launch of MZ-Open, an access function that enables Myzone gym users
Panatta will consolidate its global presence throughout 2024 by attending a host of major industry
Introducing Sprung Gym-Flooring, where innovation meets excellence in the world of flooring and sports solutions.
PerformX Live, the premier business of fitness event, has announced Dr Jonathan Leary, founder and
Elevate, the premier event in the physical activity, fitness, sports therapy and performance sector, is
Cardiff-based gym design and installation company, Absolute Performance, has been awarded the contract to design,
Questex/McLean Events (Spatec/SIBEC)
Questex/McLean Events (Spatec/SIBEC)
As one of the most energy-intensive industries in the UK, leisure facilities face a critical
As Third Space unveiled its latest club in Wimbledon at the end of 2023 as
Developed for the world of medicine, tailored to the needs of modern fitness studios. The
Precor made history in 2011 with the launch of the first connected fitness console. Since
Power Plate’s new VibeShift technology is now available on the Power Plate Rev bike. The
In response to the growth in strength training, Precor has launched its Resolute Multi-Stations. The
Ecore has launched Nada Rx, an ECOsurfaces PVC-free flooring line. Designed for commercial spaces where
Experience the pinnacle of fitness and luxury at the premier industry event, Sibec EMEA, set
Boxblitx, an interactive boxing fitness machine, has been designed to transform gym routines by gamifiying
Panatta’s Three Angles Bicep Machine is designed for training the main elbow flexor muscles; the
1 - 20 of 1,704
Latest News
Short-term incentives to exercise, such as using daily reminders, rewards or games, can lead to ...
Latest News
With the launch of its 49th John Reed, RSG Group is looking for more opportunities ...
Latest News
PureGym saw revenues rise by 15 per cent in 2023, with the company announcing plans ...
Latest News
Following three disrupted lockdown years, the European fitness market bounced back in 2023, according to ...
Latest News
Charitable trust, Mytime Active, has removed all single-use plastic overshoes from its swimming pools and ...
Latest News
Community Leisure UK is helping the drive to Net Zero with the launch of a ...
Latest News
Operator Circadian Trust has launched a five-year growth drive designed to support health and wellbeing ...
Latest News
Norwegian health club operator, Treningshelse Holding, which owns the Aktiv365 and Family Sports Club fitness ...
HCM promotional features
Sponsored
No matter how many gyms we open, Perfect Gym can support our growth
HCM promotional features
Sponsored
The New Keiser M3i Studio Bike brings ride data to life to engage and delight members
HCM promotional features
Sponsored
Francesca Cooper-Boden says health assessment services can boost health club retention
HCM promotional features
Sponsored
Nuffield Health has worked with ServiceSport UK for more than ten years, ensuring the equipment in its clubs is commercially optimised
HCM promotional features
Sponsored
D2F had updated its brand styling to keep pace with business growth. MD, John Lofting and operations director, Matt Aynsley, explain the rationale
HCM magazine
Will Orr has been talking to HCM about the company’s new strategy for 2024, as Kath Hudson reports
HCM magazine
HCM People

Cristiano Ronaldo

Footballer and entrepreneur
Taking care of your physical and mental health is essential for a fulfilling life
HCM magazine
Members are telling us they need support with their mental and spiritual health and the industry is starting to see this need. Now’s the time to fast-track our response
HCM magazine
New research has found BMI to be a highly inaccurate measure of childhood obesity, leading current thinking and policy based on it into question
HCM magazine
Fuel the debate about issues across the industry and share your ideas and experiences. We’d love to hear from you. [email protected]
Featured supplier news
Featured supplier news: Webinar: Building a new energy future for the leisure sector
As one of the most energy-intensive industries in the UK, leisure facilities face a critical challenge in balancing net zero goals, funding and increased costs.
Featured supplier news
Featured supplier news: Study Active acquires Premier Global name and select branding assets
Study Active has legally acquired the name “Premier Global” and select Premier Global branding assets from Assessment Technologies Institute LLC, part of Ascend Learning in the US.
Company profiles
Company profile: seca Ltd
As the world market leader of medical measuring and weighing we take body composition analysis ...
Company profiles
Company profile: TANITA
TANITA is the founder of Bioelectrical Impedance Analysis (BIA) being the first to bring a ...
Supplier Showcase
Supplier showcase - Jon Williams
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
FIBO press release: FIBO 2024: Billion-euro fitness market continues to grow
11 to 14 April saw the fitness industry impressively demonstrate just how innovative it is in fulfilling its responsibility for a healthy society at FIBO in Cologne. Over 1,000 exhibitors and partners generated boundless enthusiasm among 129,668 visitors from 114 countries.
Featured press releases
Technogym press release: DESIGN TO MOVE exhibition celebrates 40 years of Technogym with 40 unique creations by 40 designers
At 2024 Milan Design Week, Technogym celebrated its 40 years with the special exhibition "Design to Move”, featuring 40 unique Technogym Benches – one of the brand's iconic products – designed by 40 different international designers and artists from all over the world.
Directory
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Snowroom
TechnoAlpin SpA: Snowroom
Lockers
Crown Sports Lockers: Lockers
Salt therapy products
Himalayan Source: Salt therapy products
Cryotherapy
Art of Cryo: Cryotherapy
Spa software
SpaBooker: Spa software
Property & Tenders
Loughton, IG10
Knight Frank
Property & Tenders
Grantham, Leicestershire
Belvoir Castle
Property & Tenders
Diary dates
22-24 Apr 2024
Galgorm Resort, York,
Diary dates
10-12 May 2024
China Import & Export Fair Complex, Guangzhou, China
Diary dates
23-24 May 2024
Large Hall of the Chamber of Commerce (Erbprinzenpalais), Wiesbaden, Germany
Diary dates
30 May - 02 Jun 2024
Rimini Exhibition Center, Rimini, Italy
Diary dates
08-08 Jun 2024
Worldwide, Various,
Diary dates
11-13 Jun 2024
Raffles City Convention Centre, Singapore, Singapore
Diary dates
12-13 Jun 2024
ExCeL London, London, United Kingdom
Diary dates
03-05 Sep 2024
IMPACT Exhibition Center, Bangkok, Thailand
Diary dates
19-19 Sep 2024
The Salil Hotel Riverside - Bangkok, Bangkok 10120, Thailand
Diary dates
01-04 Oct 2024
REVĪVŌ Wellness Resort Nusa Dua Bali, Kabupaten Badung, Indonesia
Diary dates
22-25 Oct 2024
Messe Stuttgart, Germany
Diary dates
24-24 Oct 2024
QEII Conference Centre, London, United Kingdom
Diary dates
04-07 Nov 2024
In person, St Andrews, United Kingdom
Diary dates
Search news, features & products:
Find a supplier:
The Leisure Media Company Ltd
The Leisure Media Company Ltd
Partner sites