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Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

Product innovation

Core Health & Fitness announces Michel Somford as director of European sales

Core Health & Fitness has appointed Michel Somford, a 25-year industry veteran, as director of European sales.

Somfort was previously owner of an importation and distribution business focused on commercial health and fitness equipment in the Caribbean. He spent 10 years at Precor, where he managed the regional business in Benelux.

“Michel has been hired not only for his strong leadership skills, but also because he fits our company’s core values,” said Kevin Malanga, VP of business development and customer finance.

“He is experienced both at distributor level and across multi-regional direct sales operations, making him the perfect fit to lead the European sales business across all channels; key accounts, direct sales and through a well-established distribution network."

Somford said: “I’m truly excited to be joining Core Health & Fitness, my experience managing customer relationships and my ability to lead and coach sales teams along with my passion for the fitness industry all come together here.

"I look forward to developing sustainable relationships with our customers and want to contribute to continuing Core’s success story.”

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Company Details
Core Health & Fitness
Core Health & Fitness is more than gym equipment, we offer innovative solutions for all your facility needs. Whether working with us directly or through our partners and distributors world-wide, we provide the highest quality equipment backed by a service and support team that will always go the extra mile to get you what you need, when you need it. Partner with us and see how our Core Values motivate our every decision.

We offer the commercial fitness and health club marketplace an unmatched portfolio of brands including Star Trac® fitness equipment solutions, StairMaster® HIIT products, Nautilus® commercial strength products, Schwinn® indoor cycling bikes and more recently Throwdown® for functional fitness.
Address
Unit 4, The Gateway Centre,
Coronation Road,
Cressex Business Park,
High Wycombe,
Buckinghamshire HP12 3SU UK
Telephone
+44 (0)1494 688260
Core Health & Fitness has appointed Michel Somford, a 25-year industry veteran, as director of European sales.
2020/THUMB346254_464017_974588.jpg

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Product innovation

Core Health & Fitness announces Michel Somford as director of European sales

Core Health & Fitness has appointed Michel Somford, a 25-year industry veteran, as director of European sales.

Somfort was previously owner of an importation and distribution business focused on commercial health and fitness equipment in the Caribbean. He spent 10 years at Precor, where he managed the regional business in Benelux.

“Michel has been hired not only for his strong leadership skills, but also because he fits our company’s core values,” said Kevin Malanga, VP of business development and customer finance.

“He is experienced both at distributor level and across multi-regional direct sales operations, making him the perfect fit to lead the European sales business across all channels; key accounts, direct sales and through a well-established distribution network."

Somford said: “I’m truly excited to be joining Core Health & Fitness, my experience managing customer relationships and my ability to lead and coach sales teams along with my passion for the fitness industry all come together here.

"I look forward to developing sustainable relationships with our customers and want to contribute to continuing Core’s success story.”

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Company Details
Core Health & Fitness
Core Health & Fitness is more than gym equipment, we offer innovative solutions for all your facility needs. Whether working with us directly or through our partners and distributors world-wide, we provide the highest quality equipment backed by a service and support team that will always go the extra mile to get you what you need, when you need it. Partner with us and see how our Core Values motivate our every decision.

We offer the commercial fitness and health club marketplace an unmatched portfolio of brands including Star Trac® fitness equipment solutions, StairMaster® HIIT products, Nautilus® commercial strength products, Schwinn® indoor cycling bikes and more recently Throwdown® for functional fitness.
Address
Unit 4, The Gateway Centre,
Coronation Road,
Cressex Business Park,
High Wycombe,
Buckinghamshire HP12 3SU UK
Telephone
+44 (0)1494 688260
Core Health & Fitness has appointed Michel Somford, a 25-year industry veteran, as director of European sales.
2020/THUMB346254_464017_974588.jpg

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Life Fitness has launched a new line of strength equipment targeting the commercial market. The
There’s growing consumer interest in halo (salt) therapy since COVID-19 as people look to improve
Silicon Valley tech startup, Bryte, proposes that hotels need to commit to in-room wellness in
Belfast based gym equipment manufacturer BLK BOX designs, engineers and fabricates a range of rigs
In response to the pandemic, TRX, the global leader in functional training equipment, world-class training
Gympass, the world’s largest corporate fitness platform, has announced a partnership with F45 Training, one
Freemotion Fitness
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Carbon, creators of the first AI-powered at-home fitness mirror that tracks workouts, announces the launch
Fitness expert and television host, Jessie Pavelka has collaborated with Fisikal, experts in digital management
As countries around the world gear up to relax their lockdown rules, there remains a
Innovatise, the company behind myFitApp, today announced the immediate availability of its customer-branded live-streaming solution.
• New training program Immunity Boost to strengthen the immune system • Mobile training slot
The Bicester Hotel and Spa has launched purpose-built fitness and performance facilities to create a
As Governments turn attention to a lockdown exit strategy, the world is bracing itself for
Miha Bodytec GmbH
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Dormy House, a luxurious boutique hotel and spa in the heart of the Cotswolds, has
Adidas believes that creators, just like athletes, need an environment that inspires their employees to
Gympass has launched Gympass Plus - including an on-demand platform powered by Wexer - for
There is no escaping the fact that we are operating in extraordinary times. Our physical
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Click on a catalogue to view it online
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REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
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