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Precor UK
Precor UK
Precor UK
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

Product innovation

Core Health & Fitness announces Michel Somford as director of European sales

Core Health & Fitness has appointed Michel Somford, a 25-year industry veteran, as director of European sales.

Somfort was previously owner of an importation and distribution business focused on commercial health and fitness equipment in the Caribbean. He spent 10 years at Precor, where he managed the regional business in Benelux.

“Michel has been hired not only for his strong leadership skills, but also because he fits our company’s core values,” said Kevin Malanga, VP of business development and customer finance.

“He is experienced both at distributor level and across multi-regional direct sales operations, making him the perfect fit to lead the European sales business across all channels; key accounts, direct sales and through a well-established distribution network."

Somford said: “I’m truly excited to be joining Core Health & Fitness, my experience managing customer relationships and my ability to lead and coach sales teams along with my passion for the fitness industry all come together here.

"I look forward to developing sustainable relationships with our customers and want to contribute to continuing Core’s success story.”

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Company Details
Core Health & Fitness
Core Health & Fitness is more than gym equipment, we offer innovative solutions for all your facility needs. Whether working with us directly or through our partners and distributors world-wide, we provide the highest quality equipment backed by a service and support team that will always go the extra mile to get you what you need, when you need it. Partner with us and see how our Core Values motivate our every decision.

We offer the commercial fitness and health club marketplace an unmatched portfolio of brands including Star Trac® fitness equipment solutions, StairMaster® HIIT products, Nautilus® commercial strength products, Schwinn® indoor cycling bikes and more recently Throwdown® for functional fitness.
Address
Unit 4, The Gateway Centre,
Coronation Road,
Cressex Business Park,
High Wycombe,
Buckinghamshire HP12 3SU UK
Telephone
+44 (0)1494 688260
Core Health & Fitness has appointed Michel Somford, a 25-year industry veteran, as director of European sales.
2020/THUMB346254_464017_974588.jpg

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Product innovation

Core Health & Fitness announces Michel Somford as director of European sales

Core Health & Fitness has appointed Michel Somford, a 25-year industry veteran, as director of European sales.

Somfort was previously owner of an importation and distribution business focused on commercial health and fitness equipment in the Caribbean. He spent 10 years at Precor, where he managed the regional business in Benelux.

“Michel has been hired not only for his strong leadership skills, but also because he fits our company’s core values,” said Kevin Malanga, VP of business development and customer finance.

“He is experienced both at distributor level and across multi-regional direct sales operations, making him the perfect fit to lead the European sales business across all channels; key accounts, direct sales and through a well-established distribution network."

Somford said: “I’m truly excited to be joining Core Health & Fitness, my experience managing customer relationships and my ability to lead and coach sales teams along with my passion for the fitness industry all come together here.

"I look forward to developing sustainable relationships with our customers and want to contribute to continuing Core’s success story.”

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Company Details
Core Health & Fitness
Core Health & Fitness is more than gym equipment, we offer innovative solutions for all your facility needs. Whether working with us directly or through our partners and distributors world-wide, we provide the highest quality equipment backed by a service and support team that will always go the extra mile to get you what you need, when you need it. Partner with us and see how our Core Values motivate our every decision.

We offer the commercial fitness and health club marketplace an unmatched portfolio of brands including Star Trac® fitness equipment solutions, StairMaster® HIIT products, Nautilus® commercial strength products, Schwinn® indoor cycling bikes and more recently Throwdown® for functional fitness.
Address
Unit 4, The Gateway Centre,
Coronation Road,
Cressex Business Park,
High Wycombe,
Buckinghamshire HP12 3SU UK
Telephone
+44 (0)1494 688260
Core Health & Fitness has appointed Michel Somford, a 25-year industry veteran, as director of European sales.
2020/THUMB346254_464017_974588.jpg

Product innovation

Core Health & Fitness is pleased to announce it’s signed an exclusive agreement with Oss
As an integral part of the first team's training programme, Power Plate is supporting the
Leading fitness supplier Physical Company and Athletic Thinking – an organisation whose deep expertise in
Strength training has purpose and appeals to members of all ages and backgrounds, regardless of
Over the last year, fitness and wellness organisations have faced challenges like never before. When
Miha Bodytec GmbH
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The industry is eagerly awaiting the reopening of health clubs and leisure centres in another
There’s nothing quite like discovering a product that creates a huge impact in our life.
With the current pandemic and the nation becoming more focused on their own health, InBody
Safe Space, supplier of lockers and changing room solutions to the fitness and leisure industry,
Myzone is delivering free online PE lessons for families via its MZ-Remote platform, every weekday
Power Plate Pulse is a powerful yet whisper-quiet handheld targeted vibration product, designed to help
Bringing strength equipment back to basics, Pulse Fitness has launched a Classic Strength Line which
FreeMotion Fitness
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Welsh leisure trust, Aneurin Leisure (ALT), has announced it’s forging ahead with a £600,000 (US$821,000,
Precor has launched a mobile app to accompany its popular networked fitness solution, Preva, which
Fitness start-up, Inspace, has revealed plans to launch a new brand, website and social channels.
For over 30 years, ASPA International has designed and built high-quality spas for the hotel,
Member engagement software provider The Retention People (TRP) has unveiled the winners of its annual
Addiction – a word laden with negativity. But isn’t that exactly what the fitness industry
Core Health & Fitness is proud to have signed an exclusive supplier agreement for the
Safe Space Lockers
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Red light therapy equipment supplier, Red Light Rising has partnered with Aidan Robinson of ITRM
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Diary dates
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Precor UK
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