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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

Product innovation

ClassPass inspires with digital campaign

ClassPass has launched an out-of-home (OOH) and digital campaign celebrating the stories of its instructors and studios.

The campaign was developed in partnership with London-based creative agency Breaks, and was designed to showcase the fitness platform's diverse offering, by showing potential users how the community is growing and how they can become part of it.

It features eight creatives sharing stories from different instructors and studios on the ClassPass platform. Speakers include Kim Ngo from Food&Lycra, The Foundry co-founders Dave Thomas and Ben Gotting, Nesrine Dally co-founder of Thai Fit, PT and Crossfit coach Matt Rodwell, PT Andrew Essence, co-founder of Yoga on the Lane Naomi Annand and Joelle D'Fontaine creator of At Your Beat.

The stories are designed to illustrate how instructors and studios benefit from using the ClassPass platform and the positive impact it has had on their fitness experiences.

Megan Donnelly, head of international brand at ClassPass, said: "This creative campaign has been designed to tell the human stories behind the passionate ClassPass community and champion the hardworking instructors, passionate studio owners and loyal users."

"By bringing these stories to life we hope to inspire consumers to start with a class and become part of this community themselves," she added.

The campaign will also offer a seven-day free trial and 25 credits for new customers.

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Company Details
ClassPass
ClassPass is a membership programme or fitness classes across multiple gyms and studios, making working out more accessible. ClassPass members enjoy greater variety and engagement in their fitness regime, all at a lower price than if they were to book classes individually on their own. Participating studios benefit by attracting new students and profitably filling excess capacity in classes.
ClassPass has launched an out-of-home (OOH) and digital campaign celebrating the stories of its instructors and studios.
imagesX/THUMB343346_56352_545823.jpg

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Product innovation

ClassPass inspires with digital campaign

ClassPass has launched an out-of-home (OOH) and digital campaign celebrating the stories of its instructors and studios.

The campaign was developed in partnership with London-based creative agency Breaks, and was designed to showcase the fitness platform's diverse offering, by showing potential users how the community is growing and how they can become part of it.

It features eight creatives sharing stories from different instructors and studios on the ClassPass platform. Speakers include Kim Ngo from Food&Lycra, The Foundry co-founders Dave Thomas and Ben Gotting, Nesrine Dally co-founder of Thai Fit, PT and Crossfit coach Matt Rodwell, PT Andrew Essence, co-founder of Yoga on the Lane Naomi Annand and Joelle D'Fontaine creator of At Your Beat.

The stories are designed to illustrate how instructors and studios benefit from using the ClassPass platform and the positive impact it has had on their fitness experiences.

Megan Donnelly, head of international brand at ClassPass, said: "This creative campaign has been designed to tell the human stories behind the passionate ClassPass community and champion the hardworking instructors, passionate studio owners and loyal users."

"By bringing these stories to life we hope to inspire consumers to start with a class and become part of this community themselves," she added.

The campaign will also offer a seven-day free trial and 25 credits for new customers.

Sign up for FREE ezines & magazines
Company Details
ClassPass
ClassPass is a membership programme or fitness classes across multiple gyms and studios, making working out more accessible. ClassPass members enjoy greater variety and engagement in their fitness regime, all at a lower price than if they were to book classes individually on their own. Participating studios benefit by attracting new students and profitably filling excess capacity in classes.
ClassPass has launched an out-of-home (OOH) and digital campaign celebrating the stories of its instructors and studios.
imagesX/THUMB343346_56352_545823.jpg

Product innovation

Auster, a supplier of premium bodyweight training equipment, has launched a new modular functional training
Sports flooring specialist Gerflor has completed a major fit-out at the new Axholme North Leisure
Auro, a London-based fitness tech start-up, has developed a motivational fitness app that delivers audible
Core Health & Fitness announced a new and exciting partnership with professional obstacle course race
Physical Company has announced the appointment of Laura Game to the role of account manager
Freemotion Fitness has appointed John Harris to the role of director of Business Development. Harris
Alliance Leisure
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Gympass, a leader in corporate fitness sales, has expanded its network to Ireland following a
David Lloyd Leisure has announced Wattbike as its performance bike of choice after a recent
Power Plate has launched a new collection of premium targeted vibration training equipment. The collection
Crown Sports Lockers (CSL), a UK-based locker manufacturer specialising in bespoke changing solutions, has developed
It’s just months away until active-net 2020, the two-day educational, networking and business meetings event,
The Leiston Leisure Centre, owned by East Suffolk Council, reopened recently following a £4m redevelopment
Technogym has been appointed as the official fitness equipment supplier to Newcastle University. The deal
Servicesport UK Limited
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Holiday complex Whalesborough Cottages and Spa in Bude, North Cornwall, has enhanced its visitor experience
The Tiara9 system has been selected by leisure trust, GLL, to support the nationwide rollout
In the last few years, the rise in popularity of functional training has been significant
Since installing its new Wattbike indoor cycling studio last year, Holme Pierrepont Country Park, a
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Featured supplier news
Featured supplier: Staycationers treated to whale of a time at newly expanded W Club
Holiday complex Whalesborough Cottages and Spa in Bude, North Cornwall, has enhanced its visitor experience by expanding its leisure facilities.
Featured supplier news
Featured supplier: WEXO: The definitive cross training solution
A new cross training concept has arrived, offering weightlifting, athletic, metabolic, and functional exercises in a circuit format.
Opinion
promotion
Gyms need to look at ways to deploy technology that helps them engage with customers on a human level. This can be done by encouraging customers to leave as much real-time feedback as possible
Opinion: Customer Feedback: the Good, the Bad and the ‘Could be Improved’ Why health clubs need to take action in 2020 to retain their New Year customers
Video Gallery
How to use the MZ-Bodyscan
MyZone
The Best Product for the Best Clubs Read more
More videos:
Company profiles
Company profile: Wattbike
Wattbike is the creator of the world’s most advanced and innovative indoor bikes, developed in ...
Company profiles
Company profile: TRIB3 International Ltd
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Catalogue Gallery
Click on a catalogue to view it online
Directory
Spa software
SpaBooker: Spa software
Direct debit solutions
Debit Finance Collections: Direct debit solutions
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Fitness software
Go Do.Fitness: Fitness software
Exercise equipment
Matrix Fitness: Exercise equipment
Audio visual
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Wearable technology solutions
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Locking solutions
Ojmar: Locking solutions
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Diary dates
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