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Les Mills International
Les Mills International
Les Mills International
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

Product innovation

Bounce back faster with a new risk-free joiner channel

Embracing a marketing partner, such as Hussle, opens up completely new member generation options, providing access to valuable marketing reach and resources, at no extra cost
– Jamie Owens
Credit: Hussle

The industry is eagerly awaiting the reopening of health clubs and leisure centres in another year affected by COVID-19, where the only thing that’s been certain is uncertainty.

Will members come flooding back as soon as the doors open? Will they shy away, perhaps concerned about safety or having found new ways to exercise at home or outdoors? Or will they be looking for a new hybrid solution that offers them the best of both worlds?

Whatever the case, with facilities having lost an estimated 30-40 per cent of members during the past year, and more than 70 per cent of Hussle clients saying they will have the same or even less to spend on marketing versus pre-Covid, making informed marketing decisions and choosing partners who work with you to create additional revenue streams will be crucial to success.

Hussle, the first marketplace for fitness in the world, is a free digital marketing channel with a powerful UK-wide reach that gets you new members, risk-free.

Jamie Owens, director of fitness partnerships at Hussle, explains: “We speak to operators on a daily basis, who all tell us they need to see a vast improvement in the results of their new membership promotions this year, despite only having the same amount or even less to spend on marketing. This is where we can help.

“Embracing a marketing partner, such as Hussle, opens up completely new member generation options, providing access to valuable marketing reach and resources, at no extra cost.

“Hussle has turned more than 30,000 users into direct club members in the last 18 months alone. That’s actual members of your gym, which still belong to you regardless of how future partnerships progress.

“On average, 26 per cent of customers go on to become exclusive members of gyms they visit via Hussle. And, through our new Membership Conversion Service (MCS), we proactively encourage users to join clubs they attend regularly.”

Hussle was formed in 2009 based on two key principles; increasing participation in physical activity and generating revenue for operators.

Owens continues: “We target customers who don’t currently engage with traditional gym memberships by investing in two main marketing channels – direct to consumer through big brand marketing and commercial partnerships with the likes of Premier Inn and Vodafone, as well as via big-name employers providing fitness-as-a-benefit to staff, such as CBRE, Facebook and the NHS.

“Thanks to the national marketing partnerships we attract, plus the corporate members we generate, Hussle can offer operators members they would never normally attract.”

The key Hussle audience is aged 20-35 – the next generation of gym members, who're typically younger than most operators’ core 40-plus audience.

These include:

  • Customers requiring multi-venue workouts no single operator can provide, typically using at least two facilities around six times a month
  • Occasional users, who may also exercise outdoors or use digital platforms, but still represent a valuable share of a club’s wallet
  • 'Try-before-they-buy’ customers – accessing fitness via the Hussle platform enables consumers to try different gyms in their home area, giving operators the chance to impress
  • In the last 18 months Hussle has also brought 66,000 disengaged ex-members back and 14,000 brand new customers to gyms.

If you’re interested in taking part in Hussle’s Membership Conversion Service pilot, please contact Jamie Owens.

To find out more about Hussle or to become a partner visit Hussle's official website.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Hussle 
Company Details
Hussle
Hussle is the UK’s most flexible way to get fit. When you Hussle, you get access to gyms across the UK, so it’s easier than ever to fit fitness into your life.
Address
Unit 25.1 Coda Studios, 189 Munster Road, Fulham, London, SW6 6AW
The industry is eagerly awaiting the reopening of health clubs and leisure centres in another year affected by COVID-19, where the only thing that’s been certain is uncertainty.
,tec,haf
2021/THUMB347447_137972_127654.jpg

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Diary dates
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Diary dates
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Online,
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01-03 Feb 2022
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Diary dates
07-10 Apr 2022
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tbc, Dunedin, New Zealand
Diary dates

Product innovation

Bounce back faster with a new risk-free joiner channel

Embracing a marketing partner, such as Hussle, opens up completely new member generation options, providing access to valuable marketing reach and resources, at no extra cost
– Jamie Owens
Credit: Hussle

The industry is eagerly awaiting the reopening of health clubs and leisure centres in another year affected by COVID-19, where the only thing that’s been certain is uncertainty.

Will members come flooding back as soon as the doors open? Will they shy away, perhaps concerned about safety or having found new ways to exercise at home or outdoors? Or will they be looking for a new hybrid solution that offers them the best of both worlds?

Whatever the case, with facilities having lost an estimated 30-40 per cent of members during the past year, and more than 70 per cent of Hussle clients saying they will have the same or even less to spend on marketing versus pre-Covid, making informed marketing decisions and choosing partners who work with you to create additional revenue streams will be crucial to success.

Hussle, the first marketplace for fitness in the world, is a free digital marketing channel with a powerful UK-wide reach that gets you new members, risk-free.

Jamie Owens, director of fitness partnerships at Hussle, explains: “We speak to operators on a daily basis, who all tell us they need to see a vast improvement in the results of their new membership promotions this year, despite only having the same amount or even less to spend on marketing. This is where we can help.

“Embracing a marketing partner, such as Hussle, opens up completely new member generation options, providing access to valuable marketing reach and resources, at no extra cost.

“Hussle has turned more than 30,000 users into direct club members in the last 18 months alone. That’s actual members of your gym, which still belong to you regardless of how future partnerships progress.

“On average, 26 per cent of customers go on to become exclusive members of gyms they visit via Hussle. And, through our new Membership Conversion Service (MCS), we proactively encourage users to join clubs they attend regularly.”

Hussle was formed in 2009 based on two key principles; increasing participation in physical activity and generating revenue for operators.

Owens continues: “We target customers who don’t currently engage with traditional gym memberships by investing in two main marketing channels – direct to consumer through big brand marketing and commercial partnerships with the likes of Premier Inn and Vodafone, as well as via big-name employers providing fitness-as-a-benefit to staff, such as CBRE, Facebook and the NHS.

“Thanks to the national marketing partnerships we attract, plus the corporate members we generate, Hussle can offer operators members they would never normally attract.”

The key Hussle audience is aged 20-35 – the next generation of gym members, who're typically younger than most operators’ core 40-plus audience.

These include:

  • Customers requiring multi-venue workouts no single operator can provide, typically using at least two facilities around six times a month
  • Occasional users, who may also exercise outdoors or use digital platforms, but still represent a valuable share of a club’s wallet
  • 'Try-before-they-buy’ customers – accessing fitness via the Hussle platform enables consumers to try different gyms in their home area, giving operators the chance to impress
  • In the last 18 months Hussle has also brought 66,000 disengaged ex-members back and 14,000 brand new customers to gyms.

If you’re interested in taking part in Hussle’s Membership Conversion Service pilot, please contact Jamie Owens.

To find out more about Hussle or to become a partner visit Hussle's official website.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Hussle 
Company Details
Hussle
Hussle is the UK’s most flexible way to get fit. When you Hussle, you get access to gyms across the UK, so it’s easier than ever to fit fitness into your life.
Address
Unit 25.1 Coda Studios, 189 Munster Road, Fulham, London, SW6 6AW
The industry is eagerly awaiting the reopening of health clubs and leisure centres in another year affected by COVID-19, where the only thing that’s been certain is uncertainty.
,tec,haf
2021/THUMB347447_137972_127654.jpg

Product innovation

Luxury fitness equipment supplier PENT Fitness has launched its portable multifunction SOPHIA fitness unit, designed
Ineos Hygienics will be on hand at the Formula 1 Pirelli British Grand Prix this
Ojmar has launched OCS SMART, a next-generation smart lock that can be controlled via a
Eleiko’s Öppen Collars have been designed to easily secure barbell weights, for improved performance and
Service men and women across the country are being invited to get active for free
After months of lockdown, people all over the world are returning to the gym with
Innovatise UK Ltd
Innovatise UK Ltd
L&R Kältetechnik has launched a new division, named artofcryo.com, after 30 years’ experience with -110
Eleiko, a leading manufacturer and supplier of strength equipment, is set to build a new
Aligning fitness and healthcare as part of the wider health and wellbeing needs of the
You’re pumped and ready for your workout. Then you see it, the dreaded ‘out of
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than
Last month (May) saw the welcomed return of group exercise classes. Group exercise is the
Everyone Active has signed a number of new deals which will see the operator strengthen
Miha Bodytec GmbH
Miha Bodytec GmbH
Digital meets personal with the new Virtual Player from FunXtion, experts in interactive fitness, which
Active IQ has launched two new qualifications – the Level 2 Diploma in Health and
Health and wellness tech start-up Puraclenz has launched a collection of ionic air and surface
Orbit4 is the first digital ecosystem that manages and facilitates the entire commercial fitness product
Myzone has announced it's partnering with Wigan Warriors as the rugby club’s official heart rate
One of the world’s largest corporate wellbeing platforms Gympass has gained a new partner every
Core Health & Fitness, an industry leader in commercial fitness products, is excited to announce
Life Fitness (UK) Ltd
Life Fitness (UK) Ltd
During lockdown clients have had more time to self-reflect than ever before. As a result,
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the
fibodo believes that providers who meet consumers needs of service, flexibility, richness of content and
Les Mills
Les Mills
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Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – [email protected]
Featured supplier news
Featured supplier news: INEOS: The future of hand-sanitising
As gyms begin to reopen, cleanliness and hygiene remain an essential part of ensuring staff and members are confident to return.
Featured supplier news
Featured supplier news: LEDSnaps announces lighting grant for gyms
At LEDSnaps, we’re acutely aware of the financial strain government lockdowns have put on our industry and how important it is to get new and existing members back into the gym.
Featured operator news
Featured operator news: Everyone Active generates £342m in social value
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
Featured operator news
Featured operator news: Everyone Active bolsters Everyone on Demand and enters second year with five new partnerships
Everyone Active has signed a number of new deals which will see the operator strengthen its digital product offering, Everyone on Demand.
Company profiles
Company profile: Everyone Active
Everyone Active operates leisure centres in partnership with local councils across the UK. Today, Everyone ...
Company profiles
Company profile: IONTO Health & Beauty GmbH
IONTO-COMED offers a wide range of treatment beds offering maximum flexibility and the symbiosis of ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Architects/designers
Zynk Design Consultants: Architects/designers
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Spa software
SpaBooker: Spa software
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Uniforms
Service Sport: Uniforms
Exercise equipment
Power Plate: Exercise equipment
Salt therapy products
Himalayan Source: Salt therapy products
Wearable technology solutions
MyZone: Wearable technology solutions
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Management software
Premier Software Solutions: Management software
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
13-14 Oct 2021
Online,
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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Les Mills International
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