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Precor UK
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

Product innovation

Black Box VR scoops CES award for gym eSport innovation

For two years, our team of veterans from the fitness industry and the gaming industry have collaborated to harness the power of virtual reality to change the landscape of results-driven exercise and competitive eSports
– Ryan DeLuca, CEO, Black Box VR

Virtual reality fitness brand Black Box VR has been named a CES 2018 Innovation Awards Honouree for its resistance-based gym technology.

The Black Box VR studio has developed a fully automated cable resistance machine that integrates virtual reality hardware and virtual eSport software.

Visitors to The International Consumer Electronics Show (CES), which opens tomorrow in Las Vegas, Nevada, will have the first chance to test out the upcoming gym system.

The system uses an intense, time-dilated, custom workout while immersing users in challenging, gamified and competitive virtual reality fitness experiences, powered by HTC Vive software.

“In Black Box you’ll utilise strength, agility, balance and speed in a larger than life virtual world where we are able to harness the nature that is brought out in video games – dedication, determination, and longevity – and turn it into real, physical workouts that challenge both mind and body," said Preston Lewis, CCO of Black Box VR.

The business was founded in 2016 by Lewis and Ryan DeLuca, who had already built Bodybuilding.com into a major supplement retailer, with nearly $500m (€369.55m, £370.55m) in annual sales.

DeLuca, CEO of Black Box VR, said: “For nearly two years, our team of veterans from the fitness industry and the gaming industry have collaborated to harness the power of virtual reality to change the landscape of results-driven exercise and competitive eSports.

“We couldn’t be more excited to unveil our product in Las Vegas, and proud to have been honoured with a CES Innovation Award.”

CES is a global networking conference for consumer technologies and has been recognising achievements in product design and engineering since 1976.

The CES Innovation Awards are sponsored by the Consumer Technology Association (CTA).

Company Details
Black Box VR
At Black Box VR, we are creating the world’s first virtual reality gym experience. You’ll step into a Black Box VR boutique gym and immerse yourself in a whole new way to get fit that will make you never want to visit an outdated gym again.
Address
404 S 8th St, Boise ID 83702, USA
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Diary dates
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Diary dates

Product innovation

Black Box VR scoops CES award for gym eSport innovation

For two years, our team of veterans from the fitness industry and the gaming industry have collaborated to harness the power of virtual reality to change the landscape of results-driven exercise and competitive eSports
– Ryan DeLuca, CEO, Black Box VR

Virtual reality fitness brand Black Box VR has been named a CES 2018 Innovation Awards Honouree for its resistance-based gym technology.

The Black Box VR studio has developed a fully automated cable resistance machine that integrates virtual reality hardware and virtual eSport software.

Visitors to The International Consumer Electronics Show (CES), which opens tomorrow in Las Vegas, Nevada, will have the first chance to test out the upcoming gym system.

The system uses an intense, time-dilated, custom workout while immersing users in challenging, gamified and competitive virtual reality fitness experiences, powered by HTC Vive software.

“In Black Box you’ll utilise strength, agility, balance and speed in a larger than life virtual world where we are able to harness the nature that is brought out in video games – dedication, determination, and longevity – and turn it into real, physical workouts that challenge both mind and body," said Preston Lewis, CCO of Black Box VR.

The business was founded in 2016 by Lewis and Ryan DeLuca, who had already built Bodybuilding.com into a major supplement retailer, with nearly $500m (€369.55m, £370.55m) in annual sales.

DeLuca, CEO of Black Box VR, said: “For nearly two years, our team of veterans from the fitness industry and the gaming industry have collaborated to harness the power of virtual reality to change the landscape of results-driven exercise and competitive eSports.

“We couldn’t be more excited to unveil our product in Las Vegas, and proud to have been honoured with a CES Innovation Award.”

CES is a global networking conference for consumer technologies and has been recognising achievements in product design and engineering since 1976.

The CES Innovation Awards are sponsored by the Consumer Technology Association (CTA).

Company Details
Black Box VR
At Black Box VR, we are creating the world’s first virtual reality gym experience. You’ll step into a Black Box VR boutique gym and immerse yourself in a whole new way to get fit that will make you never want to visit an outdated gym again.
Address
404 S 8th St, Boise ID 83702, USA
Related news

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27 Dec 2017
A combination of virtual reality (VR) and treadmill exercise can lower the incidence of falls ...

Continuum teams up with The Void to immerse guests in world of Star Wars

22 Nov 2017
UK attractions operator Continuum and free-roam VR company The Void are launching a Star Wars ...

Global gym VR trend continues as Icaros headset prepares for US rollout

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Virtual reality fitness device Icaros is heading for the gym floor at YMCA’s Minneapolis club ...

Product innovation

Oss Fitness has won a public tender to provide new fitness equipment from Core Health
Virtuagym, the leading global fitness technology provider, has raised a new 3 million Euro investment
ELASKO, a London based stretch fitness brand has just released the first mobile stretch and
Peloton Commercial, which includes the Precor brand portfolio, is proud to be working with a
PerformX Live set the new benchmark in fitness on the 18th & 19th March by
The National Academy of Television Arts & Science has nominated iFIT’s “Everest: A Trek to
Innovatise UK Ltd
Innovatise UK Ltd
Health clubs across the UK are facing huge rises in business energy bills which are
Innovatise’s myFitApp has been chosen as the Mind Body Boost project App provider. The Mind
Capitalizing on Schwinn’s decades of experience and iconic leadership in commercial indoor cycling, Core Health
Wellness, beauty and fitness online booking and business management platform ​​ Vagaro will host its
A comparison of numbers for the German market gives an insight into the fitness industry’s
Several gyms and studios in the UK have collectively generated over £10,000 in donations for
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Write to reply
Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – [email protected]
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Featured supplier news
Featured supplier news: active-net 2022 tackles mental health awareness
More than 100 industry delegates met in person at the annual active-net event at Eastwood Hall in Nottingham on 23-24 March.
Featured operator news
Featured operator news: Everyone Active to launch new exercise classes to reduce gender gap
As part of their work to break down the barriers that deter women and girls from participating in sport and physical activity, Everyone Active has teamed up with EMD UK to launch new exercise classes linked to the This Girl Can campaign.
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Mindbody, Inc
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Total Vibration Solutions / Floors 4 Gyms / TVS Sports Surfaces
Company profiles
Company profile: Precor
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Click on a catalogue to view it online
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Crown Sports Lockers: Lockers/interior design
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Diary dates
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Wyndham Lake Buena Vista Disney Springs® Resort, Lake Buena Vista, United States
Diary dates
25-28 Oct 2022
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