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FITNESS, HEALTH, WELLNESS

Product innovation

Ben 10 rolls into Drayton Manor Park

Cartoon hero Ben 10 has made Drayton Manor Theme Park in Staffordshire, his new home.

Europe’s first ever Ben 10 roller coaster ride opened at Drayton Manor for Easter 2011, following an exclusive deal between the park and Turner CN Enterprises, the brand's licensor. Children's programme Ben 10 is broadcast on the Cartoon Network and follows the adventures of 10-year-old Ben Tennyson, who is able to turn into a variety of alien superheroes, each with unique powers, thanks to his mysterious Omnitrix watch.

The new coaster - a Vekoma Junior Boomerang with Ben 10 branding - is part of a Cartoon Network Street, which includes a fully branded restaurant and shop, selling Ben 10 merchandise and products relating to other shows on Cartoon Network. Ben 10: Ultimate Mission launches passengers forward on their first tour of the 180m track, hitting speeds of 55kph and a g-force of 3, before returning backwards along the same route.

The ride is accessible to visitors from 1m in height and upwards. Image: Drayton Manor Theme Park

Company Details
Vekoma Rides Manufacturing B.V.
Vekoma Rides is known for its quality and innovation as reflected in the many installed family and thrill coasters and special attractions. With in-house disciplines from Sales, R&D, Engineering, Production, Project Management to Parts & Services, Vekoma Rides has gained a worldwide recognition with presence in more than 40 countries.

Vekoma Rides has a large variety of coasters and attractions. Whether you prefer a sit-down, suspended, flying or launch coaster, standard or custom layout, we can prepare and present every single detail during the project.

We offer in-house design, engineering and manufacturing of a full range of coasters and attractions, including family coasters, thrill and mega coasters, indoor coasters, and attractions and specialties. In addition, together with our partners Brogent Technologies, we offer a broad range of interactive media-based attractions, as well as Rocky Mountain Construction for wood coasters with two new revolutionary track technologies.
Address
Schaapweg 18
Vlodrop
6063 BA
The Netherlands
Telephone
+31 475 409 222
A Cartoon Network hero has made Drayton Manor Theme Park in Staffordshire, UK, his new home, with the opening of Europe's first Ben 10-themed roller coaster.
170511LKVekomaDraytonManor.jpg

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Product innovation

Ben 10 rolls into Drayton Manor Park

Cartoon hero Ben 10 has made Drayton Manor Theme Park in Staffordshire, his new home.

Europe’s first ever Ben 10 roller coaster ride opened at Drayton Manor for Easter 2011, following an exclusive deal between the park and Turner CN Enterprises, the brand's licensor. Children's programme Ben 10 is broadcast on the Cartoon Network and follows the adventures of 10-year-old Ben Tennyson, who is able to turn into a variety of alien superheroes, each with unique powers, thanks to his mysterious Omnitrix watch.

The new coaster - a Vekoma Junior Boomerang with Ben 10 branding - is part of a Cartoon Network Street, which includes a fully branded restaurant and shop, selling Ben 10 merchandise and products relating to other shows on Cartoon Network. Ben 10: Ultimate Mission launches passengers forward on their first tour of the 180m track, hitting speeds of 55kph and a g-force of 3, before returning backwards along the same route.

The ride is accessible to visitors from 1m in height and upwards. Image: Drayton Manor Theme Park

Company Details
Vekoma Rides Manufacturing B.V.
Vekoma Rides is known for its quality and innovation as reflected in the many installed family and thrill coasters and special attractions. With in-house disciplines from Sales, R&D, Engineering, Production, Project Management to Parts & Services, Vekoma Rides has gained a worldwide recognition with presence in more than 40 countries.

Vekoma Rides has a large variety of coasters and attractions. Whether you prefer a sit-down, suspended, flying or launch coaster, standard or custom layout, we can prepare and present every single detail during the project.

We offer in-house design, engineering and manufacturing of a full range of coasters and attractions, including family coasters, thrill and mega coasters, indoor coasters, and attractions and specialties. In addition, together with our partners Brogent Technologies, we offer a broad range of interactive media-based attractions, as well as Rocky Mountain Construction for wood coasters with two new revolutionary track technologies.
Address
Schaapweg 18
Vlodrop
6063 BA
The Netherlands
Telephone
+31 475 409 222
A Cartoon Network hero has made Drayton Manor Theme Park in Staffordshire, UK, his new home, with the opening of Europe's first Ben 10-themed roller coaster.
170511LKVekomaDraytonManor.jpg

Product innovation

"We summarise what we do in two words – functional art," says Gian Luca Innocenzi,
Cryotherapy supplier Art of Cryo has created a new 12-person walkthrough cryotherapy chamber at Cryo
Gibbon Slacklines has officially launched in the UK, introducing two flagship products: the Giboard and
Form has announced the launch of HeadCoach, in-goggle, real-time coaching for swimmers delivered via augmented
Egym has introduced Open Mode on its Smart Strength machines, enabling them to be used
Myzone has announced the launch of MZ-Open, an access function that enables Myzone gym users
Elevate
Elevate
As one of the most energy-intensive industries in the UK, leisure facilities face a critical
Introducing Sprung Gym-Flooring, where innovation meets excellence in the world of flooring and sports solutions.
PerformX Live, the premier business of fitness event, has announced Dr Jonathan Leary, founder and
Elevate, the premier event in the physical activity, fitness, sports therapy and performance sector, is
Cardiff-based gym design and installation company, Absolute Performance, has been awarded the contract to design,
As Third Space unveiled its latest club in Wimbledon at the end of 2023 as
Developed for the world of medicine, tailored to the needs of modern fitness studios. The
Questex/McLean Events (Spatec/SIBEC)
Questex/McLean Events (Spatec/SIBEC)
Panatta will consolidate its global presence throughout 2024 by attending a host of major industry
Precor made history in 2011 with the launch of the first connected fitness console. Since
Power Plate’s new VibeShift technology is now available on the Power Plate Rev bike. The
In response to the growth in strength training, Precor has launched its Resolute Multi-Stations. The
Ecore has launched Nada Rx, an ECOsurfaces PVC-free flooring line. Designed for commercial spaces where
Boxblitx, an interactive boxing fitness machine, has been designed to transform gym routines by gamifiying
Panatta’s Three Angles Bicep Machine is designed for training the main elbow flexor muscles; the
Study Active has legally acquired the name “Premier Global” and select Premier Global branding assets
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Study Active has legally acquired the name “Premier Global” and select Premier Global branding assets from Assessment Technologies Institute LLC, part of Ascend Learning in the US.
Featured supplier news
Featured supplier news: Panatta to showcase innovation at major fitness and bodybuilding events in 2024
Panatta will consolidate its global presence throughout 2024 by attending a host of major industry events around the globe.
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Company profile: TechnoAlpin
TechnoAlpin is the world leader for snowmaking systems. Our product portfolio includes all different types ...
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Company profile: TVS Group
The TVS Group supply and install sports and fitness flooring to a wide range of ...
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Catalogue Gallery
Click on a catalogue to view it online
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Power Plate UK press release: Power plate + red light therapy: life-changing ‘biostacking’
“We combine Power Plate and red light therapy in all our small group classes,” says Natt Summers, founder and owner of Accomplish Fitness in Hungerford, Berkshire.
Featured press releases
Zoom Media press release: Zoom Media expands partnership with Fitness4less
Zoom Media, the UK's leading provider of health and fitness digital media, has announced a new contract with Fitness4Less to deliver Out of Home advertising across its estate.
Directory
Lockers
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Snowroom
TechnoAlpin SpA: Snowroom
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Himalayan Source: Salt therapy products
Cryotherapy
Art of Cryo: Cryotherapy
Spa software
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Diary dates
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