Spa textile supplier BC Softwear believes that as spas reopen, touchpoints will be essential in enhancing customer experience and helping to develop confidence through the reassurance of both cleanliness and ultimate comfort and luxury.

By definition, a touchpoint is any time a potential customer encounters a brand – before, during, or after they purchase something from it.

In this post-COVID world, there are a barrage of new sensory experiences of touch and smell that have been enhanced with the constant use of hand sanitisers and the feel of a mask against your face to name a few.

According to BC Softwear, the key to helping a client begin to relax will require more mindful hospitality spaces that consider the guest journey as they transition between travel and moving into relaxation in spa facilities.

Focusing on the sensory touchpoint for guests is going to be paramount in helping build confidence in your operation and brand.

At BC Softwear, the team knows from experience that one of the very first touchpoints a customer has in a hotel or spa is the feel of towelling on their skin.

Whether it’s in the guest bathroom, the hotel bedroom or in the spa, the touch of a fresh, fluffy and super soft towel or bathrobe will help signal a clean facility that builds confidence and reassures guests.

Taking the touchpoint idea to the next level, BC Softwear can provide simple, stylish and cost-effective methods to customise towelling.

From a custom-made woven label for towels and bathrobes to a discrete embroidered logo, these simple transformations of standard lines will reaffirm the quality of your brand throughout bedrooms, bathrooms and the spa.

BC Softwear is a towelling expert with a wealth of industry knowledge and over 19 years' experience of trading.

It offers a wide range of towels in various weights and styles and prides itself in providing a uniquely personalised service for businesses.

In other recent news, the company has announced plans for its upcoming Opulence collection – superior in quality and super thick 650gsm with no header bar.

This collection is designed for its simplicity of look for luxury hospitality venues and is perfectly suited for bespoke embroidered logos to support branding.

The line will be available in white and produced as hand towels, bath towels, bath sheets and face cloths.