Product innovation
Automated customer loyalty program for SpaBooker
Cloud-based software provider Booker has launched a new product to help spas simplify customer loyalty and encourage repeat custom. Promote is a preset email program that sends smart incentives based on each customer’s last visit to motivate them to rebook appointments.
Pricing for Promote starts at US$25 (€18, £15) a month and the program runs automatically and integrates with existing SpaBooker accounts.
Josh McCarter, CEO of Booker, says: “We conducted early market testing with a select group of businesses, all of whom saw significant increases in customer retention and in new bookings. In the first three months, we found that Promote generates an average of a 10x return on investment – it’s exciting to see how a single tool can make a business much more successful.”
Booker is completely online, which makes it available from any computer with a browser and internet connection, anywhere, at any time, even via an iPhone or iPad.
Booker has a full-feature appointment book, advanced client record system and point-of-sale functionality.
It delivers marketing tools to build and retain business, and delivers instant gift certificates to customers. Spas can even sell retail products via the Booker e-commerce feature.
Booker links to the SpaFinder website, the number one global resource for spas.
Spa owners and managers around the world count on Booker to help them manage and drive their business.