GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window
Technogym
Technogym
Technogym
Health Club Management

Health Club Management

Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Get the latest news, jobs and features in your inbox
Health Club Management

Health Club Management

Product innovation

Auro fitness app democratises personalised training

I wanted to make personalised instruction available to one and all
– Anta Pattabiraman, Auro CEO and co-founder

Auro, a London-based fitness tech start-up, has developed a motivational fitness app that delivers audible on-demand workouts and fitness classes.

Developed by a team of personal trainers, the classes, which can be carried out both inside or outside the gym, range from outdoor running, walking, treadmill, X-trainer, strength training, spinning, rowing, yoga and stretching.

Workouts are designed to be delivered audibly so that users don't get distracted by having to look down at a screen during their workout, although it does feature images and gifs to demonstrate the form and technique of a particular exercise.

In addition, Auro features patented AI-based algorithms that analyse multiple input streams in order to 'hyper-personalise' the experience.

Auro CEO and co-founder Anta Pattabiraman says: "There are 9.7 million gym members in the UK, yet only 250,000 use personal trainers because of the cost. Without personalised instruction, most people get demotivated and don't make the most of their gym membership/fitness schedule. I fundamentally believed that this could be changed. I wanted to make personalised instruction available to one and all."

If you would like to get each issue of HCM magazine sent direct to you for FREE, plus the weekly HCM ezine, sign up now!
Company Details
Auro
Auro provides high-quality audio fitness workouts
Website
aurofit.co
Auro, a London-based fitness tech start-up, has developed a motivational fitness app that delivers audible on-demand workouts and fitness classes.
imagesX/THUMB344277_716263_119789.jpg

Product innovation

Innovatise, the company behind myFitApp, today announced the immediate availability of its customer-branded live-streaming solution.
The Bicester Hotel and Spa has launched purpose-built fitness and performance facilities to create a
As Governments turn attention to a lockdown exit strategy, the world is bracing itself for
Adidas believes that creators, just like athletes, need an environment that inspires their employees to
Gympass has launched Gympass Plus - including an on-demand platform powered by Wexer - for
There is no escaping the fact that we are operating in extraordinary times. Our physical
SIBEC
SIBEC
Incorpore and MoveGB are pleased to announce they have entered into a landmark partnership, combining
fibodo, a booking management platform for the fitness industry, has launched Fit 4 the Fight,
Boutique AA 4-star destination Lincombe Hall Hotel, Torquay, has expanded its leisure provision by unveiling
The newly refurbished Aberdeen Sports Village (ASV) has undergone a £500,000 overhaul to enable it
Precor has developed a set of resources for gym operators, designed to keep members engaged
Booty Builder is set to make its UK debut following a new distribution partnership with
iFit, an interactive fitness streaming platform from Freemotion Fitness, has received significant capital investment, worth
Zynk Design Consultants
Zynk Design Consultants
Fitness expert and television host, Jessie Pavelka has collaborated with Fisikal, experts in digital management
Fitness giant Technogym will enable club operators to offer at-home training and coaching services to
GymAware, a fitness equipment company based in Australia, has created Flex, a tracking device that
Life Fitness has launched a series at-home on-demand workouts to keep users active in the
ukactive
ukactive
1 - 15 of 1,797
Featured supplier news
Featured supplier: EGYM presents Corona Gym Solution, for the successful re-opening of fitness studios
Finally, the time has come: fitness and health facilities around the globe are gradually resuming operations.
Featured supplier news
Featured supplier: Fisikal chosen as tech partner for ‘JP4’; new health app from fitness expert, Jessie Pavelka
Fitness expert and television host, Jessie Pavelka has collaborated with Fisikal, experts in digital management solutions, to create the new JP4 app, a premium 12-week personal health and fitness transformation programme that takes the user on a journey of change through four key elements of health.
Video Gallery
Technogym mywellness app
Technogym
Improve your training experience. All your data in a single app. Read more
More videos:
Company profiles
Company profile: Matrix Fitness
At Matrix Fitness, our goal is to make innovative commercial fitness equipment that stands out ...
Company profiles
Company profile: Legend Club Management Systems (UK) Ltd
Legend provides the leading software solution for driving improvements in leisure operations. We deliver savings ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Spa software
SpaBooker: Spa software
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Wearable technology solutions
MyZone: Wearable technology solutions
Exercise equipment
Matrix Fitness: Exercise equipment
Locking solutions
Monster Padlocks: Locking solutions
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Design consultants
Zynk Design Consultants: Design consultants
Skincare
Comfort Zone - Davines S.p.A: Skincare
Management software
Fisikal: Management software
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Property & Tenders
Greywell, Hampshire
Barnsgrove Health and Wellness Club
Property & Tenders
Derby City Council
Property & Tenders
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
22-23 Sep 2020
Heythrop Park, United Kingdom
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
27-30 Oct 2020
Messe Stuttgart, Germany
Diary dates
03-06 Nov 2020
Online,
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates

Product innovation

Auro fitness app democratises personalised training

I wanted to make personalised instruction available to one and all
– Anta Pattabiraman, Auro CEO and co-founder

Auro, a London-based fitness tech start-up, has developed a motivational fitness app that delivers audible on-demand workouts and fitness classes.

Developed by a team of personal trainers, the classes, which can be carried out both inside or outside the gym, range from outdoor running, walking, treadmill, X-trainer, strength training, spinning, rowing, yoga and stretching.

Workouts are designed to be delivered audibly so that users don't get distracted by having to look down at a screen during their workout, although it does feature images and gifs to demonstrate the form and technique of a particular exercise.

In addition, Auro features patented AI-based algorithms that analyse multiple input streams in order to 'hyper-personalise' the experience.

Auro CEO and co-founder Anta Pattabiraman says: "There are 9.7 million gym members in the UK, yet only 250,000 use personal trainers because of the cost. Without personalised instruction, most people get demotivated and don't make the most of their gym membership/fitness schedule. I fundamentally believed that this could be changed. I wanted to make personalised instruction available to one and all."

If you would like to get each issue of HCM magazine sent direct to you for FREE, plus the weekly HCM ezine, sign up now!
Company Details
Auro
Auro provides high-quality audio fitness workouts
Website
aurofit.co
Auro, a London-based fitness tech start-up, has developed a motivational fitness app that delivers audible on-demand workouts and fitness classes.
imagesX/THUMB344277_716263_119789.jpg

Product innovation

Innovatise, the company behind myFitApp, today announced the immediate availability of its customer-branded live-streaming solution.
The Bicester Hotel and Spa has launched purpose-built fitness and performance facilities to create a
As Governments turn attention to a lockdown exit strategy, the world is bracing itself for
Adidas believes that creators, just like athletes, need an environment that inspires their employees to
Gympass has launched Gympass Plus - including an on-demand platform powered by Wexer - for
There is no escaping the fact that we are operating in extraordinary times. Our physical
SIBEC
SIBEC
Incorpore and MoveGB are pleased to announce they have entered into a landmark partnership, combining
fibodo, a booking management platform for the fitness industry, has launched Fit 4 the Fight,
Boutique AA 4-star destination Lincombe Hall Hotel, Torquay, has expanded its leisure provision by unveiling
The newly refurbished Aberdeen Sports Village (ASV) has undergone a £500,000 overhaul to enable it
Precor has developed a set of resources for gym operators, designed to keep members engaged
Booty Builder is set to make its UK debut following a new distribution partnership with
iFit, an interactive fitness streaming platform from Freemotion Fitness, has received significant capital investment, worth
Zynk Design Consultants
Zynk Design Consultants
Fitness expert and television host, Jessie Pavelka has collaborated with Fisikal, experts in digital management
Fitness giant Technogym will enable club operators to offer at-home training and coaching services to
GymAware, a fitness equipment company based in Australia, has created Flex, a tracking device that
Life Fitness has launched a series at-home on-demand workouts to keep users active in the
ukactive
ukactive
1 - 15 of 1,797
Latest News
The hospitality and attractions sectors will benefit from a temporary cut to VAT as part ...
Latest News
The UK's fitness industry can finally get back to business on Saturday 25 July, following ...
Latest News
HCM understands a decision on reopening dates for gyms and also for spas will be ...
Latest News
Interest in gym reopening in England is reaching fever pitch, with an announcement expected any ...
Latest News
Exercising increases levels of a protein hormone secreted by the bones which has a powerful ...
Latest News
A free-to-access training platform has launched to help the sport and fitness workforce confidently return ...
Latest News
Glasgow Life, which runs leisure and culture facilities on behalf of Glasgow City Council, has ...
Latest News
Fitness equipment firm Nautilus Inc is looking for a buyer for its commercial equipment brand ...
Features
Consumer culture
There’s been a lot of disruption and when everything stops, the winners will move into the space. You need to get ready for the next 24 months
Features
Talking Point
The fitness industry has shown incredible flexibility during lockdown, pivoting to digital to keep people active. But as lockdowns end, we ask what impact the pandemic will have on facility provision
Features
Statistics
More than 65,000 people responded to a survey designed to gauge what members want and expect from the sector after lockdown, as Leisure-net’s Dave Monkhouse reports
People
HCM people

Aaron Smith

Founder, KX Pilates
‘KX’ stands for ‘the Kaizen Experience’, which means ‘change for the better’ in Japanese. It’s a philosophy that focuses on continuous improvement. We’re always seeking to improve, not only as a company but as individuals
People
HCM people

Ben Lucas

Founder, Flow Athletic, Sydney
We advise our Flow Athletes to complete classes at a ratio of one yoga class to one strength class to one cardio class. This combination has very positive effects
People
We see ourselves as a truly European player. We’re analysing France, Germany, Italy and the UK for development
Featured supplier news
Featured supplier: EGYM presents Corona Gym Solution, for the successful re-opening of fitness studios
Finally, the time has come: fitness and health facilities around the globe are gradually resuming operations.
Featured supplier news
Featured supplier: Fisikal chosen as tech partner for ‘JP4’; new health app from fitness expert, Jessie Pavelka
Fitness expert and television host, Jessie Pavelka has collaborated with Fisikal, experts in digital management solutions, to create the new JP4 app, a premium 12-week personal health and fitness transformation programme that takes the user on a journey of change through four key elements of health.
Video Gallery
Technogym mywellness app
Technogym
Improve your training experience. All your data in a single app. Read more
More videos:
Company profiles
Company profile: Matrix Fitness
At Matrix Fitness, our goal is to make innovative commercial fitness equipment that stands out ...
Company profiles
Company profile: Legend Club Management Systems (UK) Ltd
Legend provides the leading software solution for driving improvements in leisure operations. We deliver savings ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Spa software
SpaBooker: Spa software
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Wearable technology solutions
MyZone: Wearable technology solutions
Exercise equipment
Matrix Fitness: Exercise equipment
Locking solutions
Monster Padlocks: Locking solutions
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Design consultants
Zynk Design Consultants: Design consultants
Skincare
Comfort Zone - Davines S.p.A: Skincare
Management software
Fisikal: Management software
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Property & Tenders
Greywell, Hampshire
Barnsgrove Health and Wellness Club
Property & Tenders
Derby City Council
Property & Tenders
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
22-23 Sep 2020
Heythrop Park, United Kingdom
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
27-30 Oct 2020
Messe Stuttgart, Germany
Diary dates
03-06 Nov 2020
Online,
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
Search news, features & products:
Find a supplier:
Technogym
Technogym