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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

Product innovation

Auro fitness app democratises personalised training

I wanted to make personalised instruction available to one and all
– Anta Pattabiraman, Auro CEO and co-founder

Auro, a London-based fitness tech start-up, has developed a motivational fitness app that delivers audible on-demand workouts and fitness classes.

Developed by a team of personal trainers, the classes, which can be carried out both inside or outside the gym, range from outdoor running, walking, treadmill, X-trainer, strength training, spinning, rowing, yoga and stretching.

Workouts are designed to be delivered audibly so that users don't get distracted by having to look down at a screen during their workout, although it does feature images and gifs to demonstrate the form and technique of a particular exercise.

In addition, Auro features patented AI-based algorithms that analyse multiple input streams in order to 'hyper-personalise' the experience.

Auro CEO and co-founder Anta Pattabiraman says: "There are 9.7 million gym members in the UK, yet only 250,000 use personal trainers because of the cost. Without personalised instruction, most people get demotivated and don't make the most of their gym membership/fitness schedule. I fundamentally believed that this could be changed. I wanted to make personalised instruction available to one and all."

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Company Details
Auro
Auro provides high-quality audio fitness workouts
Website
aurofit.co
Auro, a London-based fitness tech start-up, has developed a motivational fitness app that delivers audible on-demand workouts and fitness classes.
imagesX/THUMB344277_716263_119789.jpg

Product innovation

Core Health & Fitness announced a new and exciting partnership with professional obstacle course race
Physical Company has announced the appointment of Laura Game to the role of account manager
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The Tiara9 system has been selected by leisure trust, GLL, to support the nationwide rollout
In the last few years, the rise in popularity of functional training has been significant
Since installing its new Wattbike indoor cycling studio last year, Holme Pierrepont Country Park, a
Servicesport UK Limited
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The Royal Life Saving Society UK (RLSS UK) is proud to be the industry leader
London-based CryoAction is expecting to quadruple its business in the next year or so, as
Who does your brand belong to? There used to be only one answer to this
Harlands Group is the leading UK specialist in managing membership payments for health & fitness
Global Wellness Summit
Global Wellness Summit
1 - 15 of 1,752
Job search
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Featured supplier news
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Inactivity is described by The Department of Health as the ‘silent killer’ of our generation.
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Opinion
promotion
Gyms need to look at ways to deploy technology that helps them engage with customers on a human level. This can be done by encouraging customers to leave as much real-time feedback as possible
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Catalogue Gallery
Click on a catalogue to view it online
Directory
Fitness software
Go Do.Fitness: Fitness software
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Skincare
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Lockers/interior design
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Direct debit solutions
Debit Finance Collections: Direct debit solutions
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Exercise equipment
Technogym: Exercise equipment
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Professional services
Deloitte UK: Professional services
Fitness equipment
Healthcheck Services Ltd: Fitness equipment
Property & Tenders
Derby City Council
Property & Tenders
Diary dates
21-23 Jan 2020
Harrogate Convention Centre, Harrogate, United Kingdom
Diary dates
28-30 Jan 2020
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
29-30 Jan 2020
Holiday Inn San Francisco-Golden Gateway, San Francisco, United States
Diary dates
20 Feb 2020
The Old Truman Brewery, London, United Kingdom
Diary dates
23-25 Mar 2020
Hilton, Barcelona, Spain
Diary dates
25 Mar 2020
Executive Boardroom, Middlesex University, London, United Kingdom
Diary dates
25-26 Mar 2020
Eastwood Hall, Nottingham, United Kingdom
Diary dates
26-29 Mar 2020
The Winter Gardens Blackpool, Blackpool , United Kingdom
Diary dates
19-24 Apr 2020
tbc, Beijing, China
Diary dates
04 Jun 2020
Marriott Forest of Arden Hotel & Country Club, Birmingham, United Kingdom
Diary dates
10-27 Jun 2020
tbc, Pinggu, China
Diary dates
13 Jun 2020
Worldwide, Various,
Diary dates
17-18 Jun 2020
ExCeL London, London, United Kingdom
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
30-31 Oct 2020
NEC, Birmingham, United Kingdom
Diary dates

Product innovation

Auro fitness app democratises personalised training

I wanted to make personalised instruction available to one and all
– Anta Pattabiraman, Auro CEO and co-founder

Auro, a London-based fitness tech start-up, has developed a motivational fitness app that delivers audible on-demand workouts and fitness classes.

Developed by a team of personal trainers, the classes, which can be carried out both inside or outside the gym, range from outdoor running, walking, treadmill, X-trainer, strength training, spinning, rowing, yoga and stretching.

Workouts are designed to be delivered audibly so that users don't get distracted by having to look down at a screen during their workout, although it does feature images and gifs to demonstrate the form and technique of a particular exercise.

In addition, Auro features patented AI-based algorithms that analyse multiple input streams in order to 'hyper-personalise' the experience.

Auro CEO and co-founder Anta Pattabiraman says: "There are 9.7 million gym members in the UK, yet only 250,000 use personal trainers because of the cost. Without personalised instruction, most people get demotivated and don't make the most of their gym membership/fitness schedule. I fundamentally believed that this could be changed. I wanted to make personalised instruction available to one and all."

Sign up for FREE ezines & magazines
Company Details
Auro
Auro provides high-quality audio fitness workouts
Website
aurofit.co
Auro, a London-based fitness tech start-up, has developed a motivational fitness app that delivers audible on-demand workouts and fitness classes.
imagesX/THUMB344277_716263_119789.jpg

Product innovation

Core Health & Fitness announced a new and exciting partnership with professional obstacle course race
Physical Company has announced the appointment of Laura Game to the role of account manager
Freemotion Fitness has appointed John Harris to the role of director of Business Development. Harris
David Lloyd Leisure has announced Wattbike as its performance bike of choice after a recent
Power Plate has launched a new collection of premium targeted vibration training equipment. The collection
Crown Sports Lockers (CSL), a UK-based locker manufacturer specialising in bespoke changing solutions, has developed
Focus Training
Focus Training
Holiday complex Whalesborough Cottages and Spa in Bude, North Cornwall, has enhanced its visitor experience
It’s just months away until active-net 2020, the two-day educational, networking and business meetings event,
The Leiston Leisure Centre, owned by East Suffolk Council, reopened recently following a £4m redevelopment
Technogym has been appointed as the official fitness equipment supplier to Newcastle University. The deal
The Tiara9 system has been selected by leisure trust, GLL, to support the nationwide rollout
In the last few years, the rise in popularity of functional training has been significant
Since installing its new Wattbike indoor cycling studio last year, Holme Pierrepont Country Park, a
Servicesport UK Limited
Servicesport UK Limited
The Royal Life Saving Society UK (RLSS UK) is proud to be the industry leader
London-based CryoAction is expecting to quadruple its business in the next year or so, as
Who does your brand belong to? There used to be only one answer to this
Harlands Group is the leading UK specialist in managing membership payments for health & fitness
Global Wellness Summit
Global Wellness Summit
1 - 15 of 1,752
Latest News
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Features
Design focus
We’ve designed the space so that the atmosphere is intimate
Features
feature
Fusing great kit with tailored workouts and cutting edge technology, Technogym products create peak experiences for members
Features
Trends
Retreats are where boutique fitness is at in 2020. High-end operators are now designing packages to take their communities to inspiring locations, in order to escape everyday life and immerse themselves in exercise, mindfulness and relaxation. Kath Hudson reports
People
One day, as our estate continues to grow, it might even be that we create an Evolution Wellness membership and app – a way of aggregating across the total portfolio, allowing people to consume any of our brands by using credits from their digital membership
People
HCM people

Groupe Arkose

Groupe Arkose: co-founders
Bouldering is more than a trend: it’s fun and healthy, strongly aspirational, easily accessible, highly motivating and promotes social interaction
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HCM people

Kam Panesar

Awakn: Founder and CEO
Years of studying the greats – Michael Jordan, Kobe Bryant, Albert Einstein, Steve Jobs – combined with my own life lessons – led to the Awakn 7 pillars process and my goal to Awakn London
Job search
POST YOUR JOB
Featured supplier news
Featured supplier: Incorpore: Creating a fitter, happier and more productive workforce
Inactivity is described by The Department of Health as the ‘silent killer’ of our generation.
Featured supplier news
Featured supplier: WEXO: The definitive cross training solution
A new cross training concept has arrived, offering weightlifting, athletic, metabolic, and functional exercises in a circuit format.
Opinion
promotion
Gyms need to look at ways to deploy technology that helps them engage with customers on a human level. This can be done by encouraging customers to leave as much real-time feedback as possible
Opinion: Customer Feedback: the Good, the Bad and the ‘Could be Improved’ Why health clubs need to take action in 2020 to retain their New Year customers
Video Gallery
DFC: We do more...
DFC
DFC are a leading direct debit collection company, providing cash flow solutions to happy clients from all over the UK. Read more
More videos:
Company profiles
Company profile: Merrithew™ - Leaders in Mindful Movement™
Merrithew™ enriches the lives of others with responsible exercise modalities and innovative, multidisciplinary fitness offerings ...
Company profiles
Company profile: Xn Leisure Systems Ltd
Xn Leisure is a provider of cutting-edge health and fitness software, offering exceptional service to ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Fitness software
Go Do.Fitness: Fitness software
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Skincare
Comfort Zone - Davines S.p.A: Skincare
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Direct debit solutions
Debit Finance Collections: Direct debit solutions
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Exercise equipment
Technogym: Exercise equipment
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Professional services
Deloitte UK: Professional services
Fitness equipment
Healthcheck Services Ltd: Fitness equipment
Property & Tenders
Derby City Council
Property & Tenders
Diary dates
21-23 Jan 2020
Harrogate Convention Centre, Harrogate, United Kingdom
Diary dates
28-30 Jan 2020
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
29-30 Jan 2020
Holiday Inn San Francisco-Golden Gateway, San Francisco, United States
Diary dates
20 Feb 2020
The Old Truman Brewery, London, United Kingdom
Diary dates
23-25 Mar 2020
Hilton, Barcelona, Spain
Diary dates
25 Mar 2020
Executive Boardroom, Middlesex University, London, United Kingdom
Diary dates
25-26 Mar 2020
Eastwood Hall, Nottingham, United Kingdom
Diary dates
26-29 Mar 2020
The Winter Gardens Blackpool, Blackpool , United Kingdom
Diary dates
19-24 Apr 2020
tbc, Beijing, China
Diary dates
04 Jun 2020
Marriott Forest of Arden Hotel & Country Club, Birmingham, United Kingdom
Diary dates
10-27 Jun 2020
tbc, Pinggu, China
Diary dates
13 Jun 2020
Worldwide, Various,
Diary dates
17-18 Jun 2020
ExCeL London, London, United Kingdom
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
30-31 Oct 2020
NEC, Birmingham, United Kingdom
Diary dates
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