Join the second Annual Fitness & Active Brands Summit and walk away with the expertise you need to transform your business model and maximise the US$59.23bn virtual fitness market opportunity.

The four-day virtual interactive event will be held over on 10-11 and 17-18 November, with a line-up featuring senior fitness industry leaders from brands such as Under Armour, Tonal, Orange Theory, Les Mills, FiiT and Echelon.

View the full programme here.

In the wake of COVID-19, the industry is witnessing a rapid acceleration of at-home and connected fitness offerings. With Lululemon making its US$500mn at-home play with the acquisition of MIRROR, and industry giants such as Peloton seeing significant surges in revenue, the fitness space is more competitive than ever.

Predictions are also being made around the consolidation of the operator landscape. With the RSG Group acquisition of Gold’s Gym, we’re already seeing the industry take a new shape.

Many boutiques will struggle to reopen, and those that do must tackle further localised lockdowns and the new challenging unit economics.

An omnichannel strategy is a ‘must-have’ to diversify revenue streams and stabilise profitability. But going omnichannel is not a one size fits all exercise. It takes expertise, resources, consumer insights and the right strategy and pricing model to make it work.

Book your place to learn from trailblazing executive peers already reimagining their business models, and take a step back to ask ‘what will my business look like going forward, and how do I get there?’

To register your place at the event, follow this link.