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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

Product innovation

AI tool to revolutionise member retention

We designed Keepme to revolutionise the approach to keeping customers and maximising revenue streams effectively
– Ian Mullane, Keepme founder

Keepme, a new AI tool for healthclubs, is set to increase member retention for gyms and health clubs.

It provides an intelligence-based approach to member-retention and works by analysing individual member data. That data is then applied to an algorithm which generates a score showing the member's risk of leaving.

The algorithm is capable of identifying patterns of behaviour conducive with membership exits, and is designed to provide operators with in-depth and actionable insights, enabling them to re-engage the member to prevent the loss.

Stats, published by IHRSA, show that member subscriptions generate more than 80 per cent of the fitness industry's revenue, reportedly worth £68bn, with annual membership retention at less than 60 per cent it is vital that clubs have retention strategies in place.

Ian Mullane, Keepme founder, says: "We identified that membership retention is a primary factor in the continuing financial viability of a fitness business. It's also one of the most resource intensive and time consuming to manage a daily basis.That's why we've designed the Keepme tool - to revolutionise the approach to keeping customers and maximising revenue streams effectively."

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Company Details
Keepme
An AI-powered membership retention tool, Keepme, will identify your members at risk of leaving as well as equip you with a suite of tools to take action.
Address
27 Parliament Street, Liverpool, L8 5RN, UK
Keepme, a new AI tool for healthclubs, is set to increase member retention for gyms and health clubs.
imagesX/THUMB342098_353014_79406.jpg

Product innovation

Fitness AV specialists Hutchison Technologies have completed a major fit out at the Dundee International
Premier League new boys Norwich City FC have benefitted from an upgraded training facility during
Pulse Fitness has signed a long-term distribution agreement with Limitless Gym Equipment, that will see
Xn Leisure, a provider of IT solutions for the leisure industry, has created the Leisure
Core Health & Fitness has appointed James Moffat as UK national sales manager. In his
Kaia Health, a digital health specialist, has created a new personal training app that could
Focus Training
Focus Training
Gympass has reinforced its leading position in the corporate fitness market, topping 2,000 fitness facilities
Leading bespoke fitness equipment manufacturer, EXF Fitness has recently completed an installation project at Solent
Saunton Sands Hotel in Devon, UK, has completed a £2m expansion of its spa and
What really drives customer retention in 2019? Is it proactive customer care? Frequency of attendance?
RecoveRing unites functionality and education, says Su-Mi Kim RecoveRing, a South-Korean company specialising in fitness
Jordan Fitness, a UK-based supplier of fitness equipment, has launched its new HIIT Bench, a
Wellbeats, an app-based content and software-as-a -service company, has partnered with Olympic athlete Carrie Tollefson
Dyaco International
Dyaco International
Porsche recognises that the most important component of any vehicle is the driver. With this
Mobile personal training provider, MotivatePT, has launched a new client portal which aims to help
Les Mills International (LMI) has joined forces with health club mobile app provider Netpulse to
Shapewatch, a 3D body visualisation firm, has teamed up with Kinetisense, manufacturer of the world's
Global Wellness Summit
Global Wellness Summit
1 - 15 of 1,306
Job search
POST YOUR JOB
Featured supplier news
Featured supplier: Trade in, trade up with Power Plate
To celebrate their 20th Anniversary Power Plate is pleased to launch its new trade in, trade up programme.
Featured supplier news
Featured supplier: Pavigym: helping gyms and boutique studios fight back against noise
With noise complaints against gyms on the rise, limiting noise isn’t only beneficial to users - it could also be crucial to your business.
Opinion
promotion
As an industry, we still underestimate the power of a truly varied fitness regime - and the growing appetite for it, especially among emerging customer segments.
Opinion: Collaboration vs aggregation - what’s the difference?
Video Gallery
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Harlands Group
An overview of the Harlands Group, the membership management experts. Read more
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Catalogue Gallery
Click on a catalogue to view it online
Directory
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Deloitte UK: Professional services
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Dyaco International: Fitness equipment
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Kemitron GmbH: Hydrotherapy / spa fragrances
Flooring
Total Vibration Solutions Ltd: Flooring
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Hutchison Technologies: Audio visual
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Safe Space Lockers Ltd: Lockers/interior design
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Management software
Fisikal: Management software
Exercise equipment
Star Trac / Core Health & Fitness: Exercise equipment
Property & Tenders
Diary dates
05-06 Sep 2019
TagusPark, Oeiras, Portugal
Diary dates
21-22 Sep 2019
Locations worldwide,
Diary dates

Product innovation

AI tool to revolutionise member retention

We designed Keepme to revolutionise the approach to keeping customers and maximising revenue streams effectively
– Ian Mullane, Keepme founder

Keepme, a new AI tool for healthclubs, is set to increase member retention for gyms and health clubs.

It provides an intelligence-based approach to member-retention and works by analysing individual member data. That data is then applied to an algorithm which generates a score showing the member's risk of leaving.

The algorithm is capable of identifying patterns of behaviour conducive with membership exits, and is designed to provide operators with in-depth and actionable insights, enabling them to re-engage the member to prevent the loss.

Stats, published by IHRSA, show that member subscriptions generate more than 80 per cent of the fitness industry's revenue, reportedly worth £68bn, with annual membership retention at less than 60 per cent it is vital that clubs have retention strategies in place.

Ian Mullane, Keepme founder, says: "We identified that membership retention is a primary factor in the continuing financial viability of a fitness business. It's also one of the most resource intensive and time consuming to manage a daily basis.That's why we've designed the Keepme tool - to revolutionise the approach to keeping customers and maximising revenue streams effectively."

Sign up for FREE ezines & magazines
Company Details
Keepme
An AI-powered membership retention tool, Keepme, will identify your members at risk of leaving as well as equip you with a suite of tools to take action.
Address
27 Parliament Street, Liverpool, L8 5RN, UK
Keepme, a new AI tool for healthclubs, is set to increase member retention for gyms and health clubs.
imagesX/THUMB342098_353014_79406.jpg

Product innovation

Fitness AV specialists Hutchison Technologies have completed a major fit out at the Dundee International
Premier League new boys Norwich City FC have benefitted from an upgraded training facility during
Pulse Fitness has signed a long-term distribution agreement with Limitless Gym Equipment, that will see
Xn Leisure, a provider of IT solutions for the leisure industry, has created the Leisure
Core Health & Fitness has appointed James Moffat as UK national sales manager. In his
Kaia Health, a digital health specialist, has created a new personal training app that could
Focus Training
Focus Training
Gympass has reinforced its leading position in the corporate fitness market, topping 2,000 fitness facilities
Leading bespoke fitness equipment manufacturer, EXF Fitness has recently completed an installation project at Solent
Saunton Sands Hotel in Devon, UK, has completed a £2m expansion of its spa and
What really drives customer retention in 2019? Is it proactive customer care? Frequency of attendance?
RecoveRing unites functionality and education, says Su-Mi Kim RecoveRing, a South-Korean company specialising in fitness
Jordan Fitness, a UK-based supplier of fitness equipment, has launched its new HIIT Bench, a
Wellbeats, an app-based content and software-as-a -service company, has partnered with Olympic athlete Carrie Tollefson
Dyaco International
Dyaco International
Porsche recognises that the most important component of any vehicle is the driver. With this
Mobile personal training provider, MotivatePT, has launched a new client portal which aims to help
Les Mills International (LMI) has joined forces with health club mobile app provider Netpulse to
Shapewatch, a 3D body visualisation firm, has teamed up with Kinetisense, manufacturer of the world's
Global Wellness Summit
Global Wellness Summit
1 - 15 of 1,306
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fitness-kit.net
Lauren Heath-Jones rounds up the latest product launches in health and fitness
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This isn’t about gender. I got the role because I’m absolutely the best person for the job - Sophie Lawler
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The Life Fitness entrepreneur and ALS charity fundraiser is returning to the business that made his name
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HCM people

Rich Hutson

CEO of CHi Fitness and Co-founder of Fire Fitness
The business wasn’t getting the numbers needed, so I raised the prices by 25 per cent. It worked and we didn’t skip a beat
Job search
POST YOUR JOB
Featured supplier news
Featured supplier: Trade in, trade up with Power Plate
To celebrate their 20th Anniversary Power Plate is pleased to launch its new trade in, trade up programme.
Featured supplier news
Featured supplier: Pavigym: helping gyms and boutique studios fight back against noise
With noise complaints against gyms on the rise, limiting noise isn’t only beneficial to users - it could also be crucial to your business.
Opinion
promotion
As an industry, we still underestimate the power of a truly varied fitness regime - and the growing appetite for it, especially among emerging customer segments.
Opinion: Collaboration vs aggregation - what’s the difference?
Video Gallery
Harlands Group Overview
Harlands Group
An overview of the Harlands Group, the membership management experts. Read more
More videos:
Company profiles
Company profile: The JC Group
The JC Group is home to JC Facilities Management, JC Leisure Solutions, JC Water Services, ...
Company profiles
Company profile: Merrithew™ - Leaders in Mindful Movement™
Merrithew™ enriches the lives of others with responsible exercise modalities and innovative, multidisciplinary fitness offerings ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Professional services
Deloitte UK: Professional services
Fitness equipment
Dyaco International: Fitness equipment
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Flooring
Total Vibration Solutions Ltd: Flooring
Locking solutions
Ojmar: Locking solutions
Audio visual
Hutchison Technologies: Audio visual
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Management software
Fisikal: Management software
Exercise equipment
Star Trac / Core Health & Fitness: Exercise equipment
Property & Tenders
Diary dates
05-06 Sep 2019
TagusPark, Oeiras, Portugal
Diary dates
21-22 Sep 2019
Locations worldwide,
Diary dates
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