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Les Mills
Les Mills
Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

Product innovation

Collaboration, not aggregation, is the message

MoveGB is a collaboration-based platform, but being a platform, one of the common worries we hear from our partners is about loss of customer ownership.

Normally the question we hear is: “What happens if you get in the way of our relationship with the customer?”

Often, we hear this from those partners who have a larger national footprint and are historically more established in the market. And it is totally understandable, owning that customer relationship is the way the value chain in our industry has historically been founded.

However, unlike brands operating as aggregators or discounters, our priority is to collaborate with our partners, it is not to ‘own the customer’.

Why?

Because we are supremely confident that partnering with Move will create extra value for our partners anyway. And we have plenty of evidence to back that up.

We create extra value because the Move model attracts new customers to the partner, customers who have a big appetite for variety in their fitness regimes. Often what happens is that many of these new customers become direct customers for the partner. And we’re fine with that!

We recently undertook an exercise with one of our key partners, Parkwood Leisure. The research found that over a two-year period, as well as generating thousands of pounds in new revenue for Parkwood through the addition of Move customers, the new arrivals also converted into 1320 new direct customers for one of their sites over a two-year period.

So this is a great example of what we like to call the triple win or win-win-win. The customer is happier and healthier, the partner sees new revenue surge and Move grows along with them. And that’s what we mean about being a collaboration platform.

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Company Details
MoveGB
Move is the online fitness platform where consumers go to get active, and operators collaborate to keep them active for life! ‘Movers’ can access over 5,500 venues and 35,000+ different activities for one simple monthly fee. They love trying something new from gym, swimming and classes to dancing, climbing and even handstand classes! Movers are proven to have twice the visit frequency and 4x the lifetime value of traditional gym users. So, by listing your activities with Move, you can drive new, high value revenue streams by connecting with Move members looking for convenience and variety.
Address
124 Walcot Street, Bath,
BA1 5BG UK
Telephone
+44 (0)345 519 6626
MoveGB is a collaboration-based platform, but being a platform, one of the common worries we hear from our partners is about loss of customer ownership.
imagesX/THUMB342289_644034_558493.jpg

Product innovation

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Product innovation

Collaboration, not aggregation, is the message

MoveGB is a collaboration-based platform, but being a platform, one of the common worries we hear from our partners is about loss of customer ownership.

Normally the question we hear is: “What happens if you get in the way of our relationship with the customer?”

Often, we hear this from those partners who have a larger national footprint and are historically more established in the market. And it is totally understandable, owning that customer relationship is the way the value chain in our industry has historically been founded.

However, unlike brands operating as aggregators or discounters, our priority is to collaborate with our partners, it is not to ‘own the customer’.

Why?

Because we are supremely confident that partnering with Move will create extra value for our partners anyway. And we have plenty of evidence to back that up.

We create extra value because the Move model attracts new customers to the partner, customers who have a big appetite for variety in their fitness regimes. Often what happens is that many of these new customers become direct customers for the partner. And we’re fine with that!

We recently undertook an exercise with one of our key partners, Parkwood Leisure. The research found that over a two-year period, as well as generating thousands of pounds in new revenue for Parkwood through the addition of Move customers, the new arrivals also converted into 1320 new direct customers for one of their sites over a two-year period.

So this is a great example of what we like to call the triple win or win-win-win. The customer is happier and healthier, the partner sees new revenue surge and Move grows along with them. And that’s what we mean about being a collaboration platform.

Sign up for FREE ezines & magazines
Company Details
MoveGB
Move is the online fitness platform where consumers go to get active, and operators collaborate to keep them active for life! ‘Movers’ can access over 5,500 venues and 35,000+ different activities for one simple monthly fee. They love trying something new from gym, swimming and classes to dancing, climbing and even handstand classes! Movers are proven to have twice the visit frequency and 4x the lifetime value of traditional gym users. So, by listing your activities with Move, you can drive new, high value revenue streams by connecting with Move members looking for convenience and variety.
Address
124 Walcot Street, Bath,
BA1 5BG UK
Telephone
+44 (0)345 519 6626
MoveGB is a collaboration-based platform, but being a platform, one of the common worries we hear from our partners is about loss of customer ownership.
imagesX/THUMB342289_644034_558493.jpg

Product innovation

Physical Company has announced the appointment of Laura Game to the role of account manager
Freemotion Fitness has appointed John Harris to the role of director of Business Development. Harris
Power Plate has launched a new collection of premium targeted vibration training equipment. The collection
Crown Sports Lockers (CSL), a UK-based locker manufacturer specialising in bespoke changing solutions, has developed
Technogym has been appointed as the official fitness equipment supplier to Newcastle University. The deal
London-based CryoAction is expecting to quadruple its business in the next year or so, as
Focus Training
Focus Training
It’s just months away until active-net 2020, the two-day educational, networking and business meetings event,
The Royal Life Saving Society UK (RLSS UK) is proud to be the industry leader
Each year ACSM’s Health and Fitness journal releases the top fitness trends for the following
Power Plate, the global leader in Whole Body Vibration Training equipment for 20 years, has
Jordan Fitness has long been recognised across the industry for its premium-quality gym equipment, and
Nautilus, a strength training brand owned by Core Health & Fitness, has created an award
To celebrate its ninth year at the Independent Hotel Show (IHS) Crown Sports Locker will
Dyaco International
Dyaco International
Since installing its new Wattbike indoor cycling studio last year, Holme Pierrepont Country Park, a
ClassPass has launched an out-of-home (OOH) and digital campaign celebrating the stories of its instructors
Fisikal has launched its first self-activating digital business solution, ideal for personal trainers and studio
To commemorate its 20 year anniversary Power Plate has held an event in London to
Servicesport UK Limited
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Platefit: creator and founder
People know yoga, Pilates, HIIT and Barry’s Bootcamp, but many don’t know vibration training and it’s my intention, passion and purpose to make it available and bring it to the world
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Featured supplier news
Featured supplier: GLL chooses Ethitec’s Tiara9 system for its exercise-based public health referral schemes
The Tiara9 system has been selected by leisure trust, GLL, to support the nationwide rollout of its Healthwise GP referral programme.
Featured supplier news
Featured supplier: Gympass expands in Ireland with flagship operator Gym Plus
Gympass, a leader in corporate fitness sales, has expanded its network to Ireland following a new partnership with Gym Plus.
Company profiles
Company profile: Precor
For more than 35 years, Precor has driven fitness forward. We continue that heritage every ...
Company profiles
Company profile: Myzone Group Ltd
At Myzone we reward Effort to solve the pervasive problem of ‘diminishing motivation within exercisers’ ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Exercise equipment
Power Plate: Exercise equipment
Fitness equipment
Octane Fitness: Fitness equipment
Trade associations
International SPA Association - iSPA: Trade associations
Management software
Fisikal: Management software
Fitness software
Go Do.Fitness: Fitness software
Wearable technology solutions
MyZone: Wearable technology solutions
Direct debit solutions
Debit Finance Collections: Direct debit solutions
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Comfort Zone - Davines S.p.A: Skincare
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Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
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Ojmar: Locking solutions
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Diary dates
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tbc, Fort Lauderdale, United States
Diary dates
21-23 Jan 2020
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Diary dates
28-30 Jan 2020
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Diary dates
29-30 Jan 2020
Holiday Inn San Francisco-Golden Gateway, San Francisco, United States
Diary dates
23-25 Mar 2020
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Diary dates
25-26 Mar 2020
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Diary dates
04 Jun 2020
Marriott Forest of Arden Hotel & Country Club, Birmingham, United Kingdom
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Diary dates
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Les Mills
Les Mills