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Les Mills
Les Mills
Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

Product innovation

Collaboration, not aggregation, is the message

MoveGB is a collaboration-based platform, but being a platform, one of the common worries we hear from our partners is about loss of customer ownership.

Normally the question we hear is: “What happens if you get in the way of our relationship with the customer?”

Often, we hear this from those partners who have a larger national footprint and are historically more established in the market. And it is totally understandable, owning that customer relationship is the way the value chain in our industry has historically been founded.

However, unlike brands operating as aggregators or discounters, our priority is to collaborate with our partners, it is not to ‘own the customer’.

Why?

Because we are supremely confident that partnering with Move will create extra value for our partners anyway. And we have plenty of evidence to back that up.

We create extra value because the Move model attracts new customers to the partner, customers who have a big appetite for variety in their fitness regimes. Often what happens is that many of these new customers become direct customers for the partner. And we’re fine with that!

We recently undertook an exercise with one of our key partners, Parkwood Leisure. The research found that over a two-year period, as well as generating thousands of pounds in new revenue for Parkwood through the addition of Move customers, the new arrivals also converted into 1320 new direct customers for one of their sites over a two-year period.

So this is a great example of what we like to call the triple win or win-win-win. The customer is happier and healthier, the partner sees new revenue surge and Move grows along with them. And that’s what we mean about being a collaboration platform.

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Company Details
MoveGB
Move is the online fitness platform where consumers go to get active, and operators collaborate to keep them active for life! ‘Movers’ can access over 5,500 venues and 35,000+ different activities for one simple monthly fee. They love trying something new from gym, swimming and classes to dancing, climbing and even handstand classes! Movers are proven to have twice the visit frequency and 4x the lifetime value of traditional gym users. So, by listing your activities with Move, you can drive new, high value revenue streams by connecting with Move members looking for convenience and variety.
Address
124 Walcot Street, Bath,
BA1 5BG UK
Telephone
+44 (0)345 519 6626
MoveGB is a collaboration-based platform, but being a platform, one of the common worries we hear from our partners is about loss of customer ownership.
imagesX/THUMB342289_644034_558493.jpg

Product innovation

Nautilus, a strength training brand owned by Core Health & Fitness, has created an award
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Les Mills
Les Mills
The design and construction of a group fitness or exercise studio can have a big
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Product innovation

Collaboration, not aggregation, is the message

MoveGB is a collaboration-based platform, but being a platform, one of the common worries we hear from our partners is about loss of customer ownership.

Normally the question we hear is: “What happens if you get in the way of our relationship with the customer?”

Often, we hear this from those partners who have a larger national footprint and are historically more established in the market. And it is totally understandable, owning that customer relationship is the way the value chain in our industry has historically been founded.

However, unlike brands operating as aggregators or discounters, our priority is to collaborate with our partners, it is not to ‘own the customer’.

Why?

Because we are supremely confident that partnering with Move will create extra value for our partners anyway. And we have plenty of evidence to back that up.

We create extra value because the Move model attracts new customers to the partner, customers who have a big appetite for variety in their fitness regimes. Often what happens is that many of these new customers become direct customers for the partner. And we’re fine with that!

We recently undertook an exercise with one of our key partners, Parkwood Leisure. The research found that over a two-year period, as well as generating thousands of pounds in new revenue for Parkwood through the addition of Move customers, the new arrivals also converted into 1320 new direct customers for one of their sites over a two-year period.

So this is a great example of what we like to call the triple win or win-win-win. The customer is happier and healthier, the partner sees new revenue surge and Move grows along with them. And that’s what we mean about being a collaboration platform.

Sign up for FREE ezines & magazines
Company Details
MoveGB
Move is the online fitness platform where consumers go to get active, and operators collaborate to keep them active for life! ‘Movers’ can access over 5,500 venues and 35,000+ different activities for one simple monthly fee. They love trying something new from gym, swimming and classes to dancing, climbing and even handstand classes! Movers are proven to have twice the visit frequency and 4x the lifetime value of traditional gym users. So, by listing your activities with Move, you can drive new, high value revenue streams by connecting with Move members looking for convenience and variety.
Address
124 Walcot Street, Bath,
BA1 5BG UK
Telephone
+44 (0)345 519 6626
MoveGB is a collaboration-based platform, but being a platform, one of the common worries we hear from our partners is about loss of customer ownership.
imagesX/THUMB342289_644034_558493.jpg

Product innovation

Nautilus, a strength training brand owned by Core Health & Fitness, has created an award
ClassPass has launched an out-of-home (OOH) and digital campaign celebrating the stories of its instructors
To commemorate its 20 year anniversary Power Plate has held an event in London to
Pulse Fitness is set to expand its portfolio of cardio equipment with the launch of
The Vitapure Drinks Company, creator of the Vitastream system, has developed BodyShake, a new drinks
Physical Company has developed an app that will give users access to a library of
EMD UK
EMD UK
FitNation, the new premier event about innovation in the fitness industry, will kick-off in Amsterdam
Airofit, a Denmark-based perfomance equipment company, has developed a respiratory trainer that it claims can
FunXtion, experts in digital interactive fitness, has introduced its' first new Online Coaching Tool, an
NOHrD, sister brand of WaterRower, has developed the NOHrD Bike, to meet customer demand for
Following a year of strong growth, leading fitness equipment provider Dyaco has moved to a
Fitness AV specialists Hutchison Technologies have completed a major fit out at the Dundee International
Premier League new boys Norwich City FC have benefitted from an upgraded training facility during
Les Mills
Les Mills
The design and construction of a group fitness or exercise studio can have a big
Pulse Fitness has signed a long-term distribution agreement with Limitless Gym Equipment, that will see
Xn Leisure, a provider of IT solutions for the leisure industry, has created the Leisure
Inactivity is described by The Department of Health as the ‘silent killer’ of our generation,
ukactive
ukactive
1 - 15 of 1,322
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Featured supplier news
Featured supplier: Fusion Lifestyle incorporates Power Plate into ‘INTENCITY Studios’
Fusion Lifestyle, the highly experienced sports and leisure management brand is working with Power Plate to integrate vibration training into its high intensity fitness studios.
Featured supplier news
Featured supplier: The secrets to designing a stand-out fitness studio
The design and construction of a group fitness or exercise studio can have a big impact on the success of your gym.
Opinion
promotion
As an industry, we still underestimate the power of a truly varied fitness regime - and the growing appetite for it, especially among emerging customer segments.
Opinion: Collaboration vs aggregation - what’s the difference?
An ever-increasing number of Brits are engaging in sporting events, setting themselves goals and looking to increase their fitness levels....
Opinion: Dr Crionna Tobin on nutritional training for PTs and fitness experts
Company profiles
Company profile: TRX Training UK
TRX provides world-class functional training by offering quality equipment, effective workouts and world-class education capable ...
Company profiles
Company profile: Balanced Body®
Stocked in the UK for fast, costeffective delivery, Balanced Body® delivers versatile and space-saving mind-body ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Governing body
EMD UK: Governing body
Management software
GymSales: Management software
Audio visual
Hutchison Technologies: Audio visual
Trade associations
International SPA Association - iSPA: Trade associations
Professional services
Deloitte UK: Professional services
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Member access schemes
Move GB: Member access schemes
Skincare
Comfort Zone - Davines S.p.A: Skincare
Spa software
ResortSuite: Spa software
Fitness equipment
FunXtion International BV: Fitness equipment
Property & Tenders
Kirklees Active Leisure
Property & Tenders
Diary dates
28-30 Oct 2019
Hotel Royal Savoy, Lausanne, Switzerland
Diary dates
30-31 Oct 2019
NEC, Birmingham, United Kingdom
Diary dates
05-08 Nov 2019
Koelnmesse, Cologne, Germany
Diary dates
21-22 Nov 2019
JW Marriott Miami Turnberry Resort, Aventura,
Diary dates
29 Nov 2019
The King’s Fund, London, United Kingdom
Diary dates
29-30 Jan 2020
Holiday Inn San Francisco-Golden Gateway, San Francisco, United States
Diary dates
23-25 Mar 2020
Hilton, Barcelona, Spain
Diary dates
10-27 Jun 2020
tbc, Pinggu, China
Diary dates
17-18 Jun 2020
ExCeL London, London, United Kingdom
Diary dates
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Les Mills
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