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FITNESS, HEALTH, WELLNESS

press release: Seca

Seca Tru and Physical bring best-in-class body composition analysis to gyms

14 Jun 2024
/ Seca
Seca Tru is delighted to announce a new UK partnership with fitness market leader Physical. The agreement will see Physical distribute the Seca Tru product across the breadth of the UK fitness industry.

Already widely used in healthcare, including the NHS, Seca’s body composition technology provides highly accurate tracking of a wide range of health metrics. These include BMI, weight, fat percentage, skeletal muscle mass and more than 10 other measurements.

The Seca Tru product for the fitness sector offers the same medical-grade platform and functionality, but with a new look and feel for the gym environment.

Nik Elphick, UK national fitness sales manager for Seca Tru, explains: “We’ve rebranded and given our body composition analysers a make-over for fitness, with a black and grey colour scheme that feels less clinical than the white we use for healthcare.

“We’ve also incorporated new features, such as an option to set member challenges, while a member-facing app makes it easy for members to self-serve. Of course, if gyms prefer to use Seca Tru as part of a premium, trainer-led consultation, that’s also fine.

“Gym teams can also customise what’s measured, enabling them to put together tailored assessments based on their customers’ specific needs: strength assessments, nutrition-focused assessments and so on. Not every data point has to be shown.”

James Anderson, sales and marketing director at Physical, added: “Physical has been tracking the shift towards wellness and looking to add body composition to its portfolio. The accuracy of Seca Tru’s medical-grade technology really stood out.

“As people look to live healthier and happier for longer, it’s important that we help members move away from aesthetics to better understand what’s going on below the surface. This is where Seca Tru comes in, showing members the true impact on their bodies of their time and effort in the gym.

“This can boost motivation and retention, as it highlights results members might not otherwise spot. For example, you might not have lost weight if you stand on the scales, but Seca Tru could identify a drop in body fat and an increase in muscle mass. It will also be able to show you where in your body those muscle gains have been.”

Elphick concludes: “Physical is a great partner for us, with a passionate and experienced team, great product offering and extensive network. We’re looking forward to working with Physical to bring the accuracy of Seca Tru to the UK fitness sector.”


More press releases and updates from Seca:
Developed for the world of medicine, tailored to the needs of modern fitness studios. The seca TRU seamlessly provides medical expertise for health-focused training with a clinically validated body composition analysis meeting the health and fitness industry's evolving demands.
Staying fit is the key to good health. Now, more and more people are realising this and are starting to look for professional health-oriented fitness studios.
Seca
Tel: +44 121 643 9349
Address: 40 Barn Street, Birmingham , West Midlands , B5 5QB, United Kingdom
Nik Elphick, fitness sales manager
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press release: Seca

Seca Tru and Physical bring best-in-class body composition analysis to gyms

14 Jun 2024
/ Seca
Seca Tru is delighted to announce a new UK partnership with fitness market leader Physical. The agreement will see Physical distribute the Seca Tru product across the breadth of the UK fitness industry.

Already widely used in healthcare, including the NHS, Seca’s body composition technology provides highly accurate tracking of a wide range of health metrics. These include BMI, weight, fat percentage, skeletal muscle mass and more than 10 other measurements.

The Seca Tru product for the fitness sector offers the same medical-grade platform and functionality, but with a new look and feel for the gym environment.

Nik Elphick, UK national fitness sales manager for Seca Tru, explains: “We’ve rebranded and given our body composition analysers a make-over for fitness, with a black and grey colour scheme that feels less clinical than the white we use for healthcare.

“We’ve also incorporated new features, such as an option to set member challenges, while a member-facing app makes it easy for members to self-serve. Of course, if gyms prefer to use Seca Tru as part of a premium, trainer-led consultation, that’s also fine.

“Gym teams can also customise what’s measured, enabling them to put together tailored assessments based on their customers’ specific needs: strength assessments, nutrition-focused assessments and so on. Not every data point has to be shown.”

James Anderson, sales and marketing director at Physical, added: “Physical has been tracking the shift towards wellness and looking to add body composition to its portfolio. The accuracy of Seca Tru’s medical-grade technology really stood out.

“As people look to live healthier and happier for longer, it’s important that we help members move away from aesthetics to better understand what’s going on below the surface. This is where Seca Tru comes in, showing members the true impact on their bodies of their time and effort in the gym.

“This can boost motivation and retention, as it highlights results members might not otherwise spot. For example, you might not have lost weight if you stand on the scales, but Seca Tru could identify a drop in body fat and an increase in muscle mass. It will also be able to show you where in your body those muscle gains have been.”

Elphick concludes: “Physical is a great partner for us, with a passionate and experienced team, great product offering and extensive network. We’re looking forward to working with Physical to bring the accuracy of Seca Tru to the UK fitness sector.”


More press releases and updates from Seca:
Developed for the world of medicine, tailored to the needs of modern fitness studios. The seca TRU seamlessly provides medical expertise for health-focused training with a clinically validated body composition analysis meeting the health and fitness industry's evolving demands.
Staying fit is the key to good health. Now, more and more people are realising this and are starting to look for professional health-oriented fitness studios.
Seca
Tel: +44 121 643 9349
Address: 40 Barn Street, Birmingham , West Midlands , B5 5QB, United Kingdom
Nik Elphick, fitness sales manager
Key personnel
Simon Ford - managing director UK & Ireland
Lucy Zecchin - director of sales
Nik Elphick – fitness sales manager
Key customers
The Seca TRU is the go-to choice for everyone who values results that are based on medical precision and wants a seamless integration of body composition analysis into the health club, gym or physical therapy.
Plans for the next 12 months
In the coming year we will further improve to create a stunning training experience for your members!

The Seca analytics 125, the Seca TRU software platform, is constantly updated and introduces new functions and parameters as well as new validation data from ongoing studies, ensuring a fully validated BIA solution.

Already partnered with EGYM and Technogym, we continue to expand our network to simplify the integration of the Seca TRU into your studio. With a UK-based team of dedicated engineers, we aim to elevate the overall quality and accessibility of our services such as training and onsite support even further.
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