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FITNESS, HEALTH, WELLNESS

press release: CoverMe Ltd

Return on investment in CoverMe app touches all aspects of the business for Reynolds Group

16 Feb 2024
Prior to CoverMe, the Reynolds Group managed the process of finding cover manually using different WhatsApp groups / Reynolds Group
Running more than 200 group exercise classes across three sites every week presents challenges, especially when superstar instructors fall ill or take a holiday. Stephen Turner, Director for the Reynolds Group, a seasoned professional with experience across public, private and golf hospitality, understands these challenges only too well.

“A stretch class is never a great alternative for yoga and we would consistently receive complaints when our specialist freelance instructors had to be substituted by our employed instructors,” says Turner.

After adopting CoverMe, a digital platform that simplifies group exercise management for clubs and instructors, these complaints became a thing of the past.

“Finding cover was a daily issue; taking up a significant amount of admin time – approximately 24-hours a week across our three sites. Since introducing CoverMe in November 2023, we haven’t had a single complaint about group exercise. The technology has allowed us to restructure so individual clubs are responsible for finding their own cover, which has saved valuable time and resources,” says Turner.

Ellie Morgan, Head of Fitness and Group Exercise, previously spent 40 hours each week managing group exercise across the group. With the introduction of CoverMe, she now enjoys a more member-facing role, teaching an additional eight hours of classes on-shift, overseeing fitness and group exercise and helping to grow the business.

“As a result of the restructure, we’ve made savings of around £28,000, which we are reinvesting in member services, such as adding new classes,” he says.

CoverMe revolutionises the way fitness professionals manage group exercise classes, providing the ability to source the best freelance exercise instructors in just three steps and less than 30 seconds.

Turner highlights the app’s impact during one of the most operationally challenging times of the year between Christmas and New Year.

“We used CoverMe to find an instructor to take a holistic class at The Retreat, where our Day Pass costs £65 per guest. Two members of the public paid to trial the club. They took the class and both converted to full membership because of the fantastic experience they’d received. That’s two 12-month memberships paid in full generating £2,600, which demonstrates the return on investment CoverMe is generating across all departments.”

Easily accessible and all in one place

Prior to CoverMe, the Reynolds Group managed the process of finding cover manually using different WhatsApp groups for each site. Turner says: “CoverMe is the only thing we now use for finding cover instructors. It’s compulsory and will be part of the self-employed agreement going forwards because it’s so great for organisation and compliance, as well as networking and clearer communication. Previously I would have to read about 40 WhatsApp messages to work out who was covering a class. With CoverMe I don’t have to do that.

“Everything is in one place and easily accessible. Being able to cross reference class cover with the relevant invoices streamlines our procedures and ensures the accounts are correct, which is fantastic.”

The app’s unique QR code system enables instructors to scan in at the club, so managers can track who is in the building. It produces class cover reports and generates automatic, accurate invoices to save further time and administration, and can also be used to find new permanent instructors to take group exercise classes, something the Reynolds Group has successfully achieved.

CoverMe’s Chief Operating Officer and the app’s onboarding manager facilitated a smooth integration process for the Reynolds Group. Turner explains: “The team ensured that both management and instructors were comfortable using the app. There were some minor teething issues, especially among instructors less confident using new technology, but with Beverlee and Edith’s support we easily overcame these.”

Now fully operational, the app has reduced the burden on general managers and front of house teams and has also allowed employed staff to earn additional income.

“Staff are more happy to volunteer to take regular classes off-shift, knowing if they are ill or something comes up, they can easily find class cover,” says Turner.

Desktop version helps present more professional front

CoverMe has also improved communication and workflow for the customer-facing teams. Turner says: “The solution has improved the team’s confidence dealing with member enquiries. The desktop version means staff aren’t glued to their phones on WhatsApp, while reception staff can easily see what’s going on and reassure members about who’s covering a class.
 
“We still have to make some last-minute cancellations, but since launching the app we’ve covered approximately 80% more classes than normal, and haven’t had to deal with any escalated complaints. I would recommend the app to operators managing employed and freelance instructors who are bogged down with messages, cover requests and group chats. It’s great for your network to be in one place.”

Despite initial concerns about losing instructors to other clubs, the opposite has been true.
“Instructors have referred the CoverMe app to other clubs they work with because it makes their lives so much easier, which simply broadens our network of instructors. Our freelance instructors work for themselves, but we treat them well so they are very loyal,” says Turner.

“CoverMe has more than lived up to our expectations. It has improved the work-life balance of management and instructors, both employed and self-employed, helping them as much as us. We’ve said goodbye to Excel call lists and hello to digital and a brand-new community of likeminded clubs and instructors. It’s a solution-based app that does exactly what it says on the tin, and if I ever move companies it would be one of the first things I would take with me.”
More press releases and updates from CoverMe Ltd:
Complaints about group exercise have become a thing of the past for the Reynolds Group thanks to its partnership with CoverMe, a digital platform that simplifies group exercise and PT management for clubs and instructors.
As an instructor with more than 20 years’ experience under her belt, Syreeta Stracey knows only too well the struggles of finding cover when she’s unwell or a holiday means she cannot take her regular classes. Being introduced to the CoverMe app has changed that.
In 2020, 36-year-old Aparna started teaching yoga in her home country of India, following a successful 10-year career as an actress and model and a two-year stint as a flight attendant with Qatar Airways.
A series of new research projects have shed light on the significant challenges faced by leisure operators and group exercise instructors in finding short-notice cover for classes, as well as its impact on members.
CoverMe Fitness, a new, free on-demand group exercise class cover app, allows freelance instructors to find work when and where they want by matching inspirational, qualified, insured instructors with gyms and studios.
CoverMe Ltd: featured in HCM and Fit Tech magazines
Our ambitions are to expand globally to introduce Studio Society to key markets, reshaping fitness paradigms
CoverMe Ltd
Tel: 07891 503525
Address: 5 Hyde Road , Paignton, Devon, TQ4 5BW, England
Louise Crossland, head of commercial
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CoverMe Ltd press release: Return on investment in CoverMe app touches all aspects of the business for Reynolds Group
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press release: CoverMe Ltd

Return on investment in CoverMe app touches all aspects of the business for Reynolds Group

16 Feb 2024
Prior to CoverMe, the Reynolds Group managed the process of finding cover manually using different WhatsApp groups / Reynolds Group
Running more than 200 group exercise classes across three sites every week presents challenges, especially when superstar instructors fall ill or take a holiday. Stephen Turner, Director for the Reynolds Group, a seasoned professional with experience across public, private and golf hospitality, understands these challenges only too well.

“A stretch class is never a great alternative for yoga and we would consistently receive complaints when our specialist freelance instructors had to be substituted by our employed instructors,” says Turner.

After adopting CoverMe, a digital platform that simplifies group exercise management for clubs and instructors, these complaints became a thing of the past.

“Finding cover was a daily issue; taking up a significant amount of admin time – approximately 24-hours a week across our three sites. Since introducing CoverMe in November 2023, we haven’t had a single complaint about group exercise. The technology has allowed us to restructure so individual clubs are responsible for finding their own cover, which has saved valuable time and resources,” says Turner.

Ellie Morgan, Head of Fitness and Group Exercise, previously spent 40 hours each week managing group exercise across the group. With the introduction of CoverMe, she now enjoys a more member-facing role, teaching an additional eight hours of classes on-shift, overseeing fitness and group exercise and helping to grow the business.

“As a result of the restructure, we’ve made savings of around £28,000, which we are reinvesting in member services, such as adding new classes,” he says.

CoverMe revolutionises the way fitness professionals manage group exercise classes, providing the ability to source the best freelance exercise instructors in just three steps and less than 30 seconds.

Turner highlights the app’s impact during one of the most operationally challenging times of the year between Christmas and New Year.

“We used CoverMe to find an instructor to take a holistic class at The Retreat, where our Day Pass costs £65 per guest. Two members of the public paid to trial the club. They took the class and both converted to full membership because of the fantastic experience they’d received. That’s two 12-month memberships paid in full generating £2,600, which demonstrates the return on investment CoverMe is generating across all departments.”

Easily accessible and all in one place

Prior to CoverMe, the Reynolds Group managed the process of finding cover manually using different WhatsApp groups for each site. Turner says: “CoverMe is the only thing we now use for finding cover instructors. It’s compulsory and will be part of the self-employed agreement going forwards because it’s so great for organisation and compliance, as well as networking and clearer communication. Previously I would have to read about 40 WhatsApp messages to work out who was covering a class. With CoverMe I don’t have to do that.

“Everything is in one place and easily accessible. Being able to cross reference class cover with the relevant invoices streamlines our procedures and ensures the accounts are correct, which is fantastic.”

The app’s unique QR code system enables instructors to scan in at the club, so managers can track who is in the building. It produces class cover reports and generates automatic, accurate invoices to save further time and administration, and can also be used to find new permanent instructors to take group exercise classes, something the Reynolds Group has successfully achieved.

CoverMe’s Chief Operating Officer and the app’s onboarding manager facilitated a smooth integration process for the Reynolds Group. Turner explains: “The team ensured that both management and instructors were comfortable using the app. There were some minor teething issues, especially among instructors less confident using new technology, but with Beverlee and Edith’s support we easily overcame these.”

Now fully operational, the app has reduced the burden on general managers and front of house teams and has also allowed employed staff to earn additional income.

“Staff are more happy to volunteer to take regular classes off-shift, knowing if they are ill or something comes up, they can easily find class cover,” says Turner.

Desktop version helps present more professional front

CoverMe has also improved communication and workflow for the customer-facing teams. Turner says: “The solution has improved the team’s confidence dealing with member enquiries. The desktop version means staff aren’t glued to their phones on WhatsApp, while reception staff can easily see what’s going on and reassure members about who’s covering a class.
 
“We still have to make some last-minute cancellations, but since launching the app we’ve covered approximately 80% more classes than normal, and haven’t had to deal with any escalated complaints. I would recommend the app to operators managing employed and freelance instructors who are bogged down with messages, cover requests and group chats. It’s great for your network to be in one place.”

Despite initial concerns about losing instructors to other clubs, the opposite has been true.
“Instructors have referred the CoverMe app to other clubs they work with because it makes their lives so much easier, which simply broadens our network of instructors. Our freelance instructors work for themselves, but we treat them well so they are very loyal,” says Turner.

“CoverMe has more than lived up to our expectations. It has improved the work-life balance of management and instructors, both employed and self-employed, helping them as much as us. We’ve said goodbye to Excel call lists and hello to digital and a brand-new community of likeminded clubs and instructors. It’s a solution-based app that does exactly what it says on the tin, and if I ever move companies it would be one of the first things I would take with me.”
More press releases and updates from CoverMe Ltd:
Complaints about group exercise have become a thing of the past for the Reynolds Group thanks to its partnership with CoverMe, a digital platform that simplifies group exercise and PT management for clubs and instructors.
As an instructor with more than 20 years’ experience under her belt, Syreeta Stracey knows only too well the struggles of finding cover when she’s unwell or a holiday means she cannot take her regular classes. Being introduced to the CoverMe app has changed that.
In 2020, 36-year-old Aparna started teaching yoga in her home country of India, following a successful 10-year career as an actress and model and a two-year stint as a flight attendant with Qatar Airways.
A series of new research projects have shed light on the significant challenges faced by leisure operators and group exercise instructors in finding short-notice cover for classes, as well as its impact on members.
CoverMe Fitness, a new, free on-demand group exercise class cover app, allows freelance instructors to find work when and where they want by matching inspirational, qualified, insured instructors with gyms and studios.
CoverMe Ltd: featured in HCM and Fit Tech magazines
Our ambitions are to expand globally to introduce Studio Society to key markets, reshaping fitness paradigms
CoverMe Ltd
Tel: 07891 503525
Address: 5 Hyde Road , Paignton, Devon, TQ4 5BW, England
Louise Crossland, head of commercial
CoverMe Ltd video gallery:
Key personnel
Rosanna Tucker, co-founder and CEO
Beverlee Brinkworth, co-founder and COO
Louise Crossland, head of commercial
Shey Shehovich, brand ambassador
Edith Meredith, head of onboarding
Key customers
All venues, from boutique studios to big-box fitness sites.
Multi facility clubs have also asked us to assist them with the recruitment, retention and cover for other staff including swim coaches, sports coaches and lifeguards.
We have also attracted fitness modelling companies and fitness film studios.
Plans for the next 12 months
Our aim is to transform the delivery of group exercise, raise industry standards and to create a thriving community of exercise professionals of the highest calibre.
Over the next year we will be expanding our reach across the UK in geographical regions, with the aim of establishing the largest network of group exercise professionals, sports coaches, swim coaches etc of any platform. Within the first year we also expect to roll out the app to North America and Canada.
Testimonial
“This is a fantastic concept and exactly what all class operators need to enhance efficiency, member satisfaction levels and avoid the frustration of classes being cancelled or changed at short notice.”
– John Treharne, founder, The Gym Group and executive chair and non-executive director, CoverMe
Testimonial
"The advancement of technology puts everything at our fingertips 24/7: food, fashion, and fast cars. And now the same is true for group exercise instructors - CoverMe is the ‘Uber' of class subbing.”
– Emma Barry, co-founder, Good Soul Hunting and non-executive director, CoverMe
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