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FITNESS, HEALTH, WELLNESS

press release: Precor

Precor reaffirms itself in premium sector with all-new executive team

22 Jun 2023
Precor has appointed Simon Overing as its new UK Sales Leader / Precor
Premium fitness equipment manufacturer and supplier, Precor, has made a series of appointments to its executive team, including a new UK Sales Leader.

Following the appointment of Dustin Grosz as Chief Executive Officer and Frank O’Rourke as Senior Vice President of Global Sales earlier this year, the leading fitness equipment supplier has now appointed Simon Overing as its new UK Sales Leader.

A seasoned industry professional, Simon began his fitness career as a PT in the armed forces. He has a wide range of UK/EMEA sales leadership experience spanning 23 years. Based in Nottinghamshire, Simon is ideally located in the heart of the country to lead the Precor UK sales team.

He says: “I was excited by the chance to work with one of world’s leading brands; a product of this quality was too big to say no to – it’s an awesome opportunity! We are directly responsible for our own destiny and are super clear on what we are trying to achieve and how. For me, that’s making sure our customers know we’re here to support them and ensuring our actions speak louder than words. People, whether that’s customers, staff or Partners, are what the business is all about and we must prioritise them with our time, empathy and integrity; that’s where success comes from.”

In his most recent role prior to joining Precor, Simon developed and executed sales and marketing plans to increase sales and market share throughout Asia, Europe, the Middle East and Latin America.

Thanks to further appointments, Precor now has an all-new global executive team. Dustin Grosz has more than 30 years of experience in the industry and brings a deep knowledge of fitness and wellness alongside a proven track record of leading companies through transformational growth.

Frank O’Rourke joined Precor to lead company engagement with customers and grow Precor’s sales and distribution relationships across multiple geographies. He brings three decades of industry experience from senior leadership and sales management positions at Core Health & Fitness and Nautilus, Inc.

Kelsey Hennessy, an experienced HR professional, joins as Global Head of Human Resources while Mitchell Pavao has been appointed Vice President of Global Technology. Hennessy, most recently a Senior People Business Partner with Peloton, will support Precor by establishing best people practices during this period of growth and transformation. Pavao has contributed expertise to the Precor team for the past two years in his role as Senior Director, M&A Technology at Peloton. He has previously held Head of Technology positions at Myspace, SpinMedia and Leaf Group.

Jon Sullivan joins the team as Chief Financial Officer, having worked for eight years at Amazon, supporting Amazon Web Services and the Prime Video business. Dave Mendenall joins as Senior Vice President of Global Operations and Supply Chain, coming to Precor with more than 20 years’ experience in the fitness and technology industries.

“These appointments mark an important milestone, signalling the next chapter for Precor,” says Simon. “Precor is back to doing what it does best, producing reliable commercial fitness equipment and delivering on our customers' needs through a full-service hands-on consultative partnership approach.”
More press releases and updates from Precor:
Precor, the pioneer of connected commercial fitness equipment and EGYM, the global fitness technology and corporate health innovation leader, continue to pave the way with their latest integration on the third generation of Precor cardio consoles.
Precor, trusted fitness solution provider to more than 14,000 global facilities, has selected BeaverFit, the world’s largest supplier of fitness equipment to U.S. and NATO militaries, to design and manufacture their new functional training line.
Precor made history in 2011 with the launch of the first connected fitness console. Since then, exercisers from over 340,000 facilities across 100 countries have completed an astonishing 1.2 billion workouts and counting on Precor-connected fitness cardio products.
During extensive research, Precor found that exercisers relationship with digital content has shifted significantly in recent years, with most now preferring to stream their own content from their phone.
Strength training continues to accelerate as a dominant industry trend. By every measure, fitness facilities are making more space for strength and functional training equipment, and cable-based multi-stations sit at the crossroads of selectorised strength, free weights, and functional training.
Precor: news from HCMmag.com and FitTechGlobal.com
In response to the growth in strength training, Precor has launched its Resolute Multi- Stations.
Precor has signed a global distribution deal with Stages Cycling, manufacturer of commercial indoor cycles, power meters and cycle computers.
Peloton has called a stop to its disastrous attempt to rebrand Precor as Peloton Commercial, announcing it will operate as Precor going forward and be constituted as a wholly-owned subsidiary of Peloton.
Peloton Commercial has welcomed a brand new Precor StairClimber to its premium fitness equipment portfolio.
Peloton Commercial has released a new StairClimber, as part of Precor’s 800 line, following three years of development.
Operating at the extreme edge of performance, a race team requires every element and working part to function at its very best – and that includes its people.
Precor: featured in HCM and Fit Tech magazines
Designing great training spaces requires product knowledge, inspired creativity and an understanding of the psychology of exercise. The experts explain their approach to Steph Eaves
Specifier: Runaway success
Looking to refresh your treadmill offering? Suppliers give us the lowdown on their top-selling models
Show preview: Elevate 2023
As the industry in the UK gears up for this annual trade event, HCM gives the lowdown on what you can expect
Precor
Tel: +44 1276 548 528
Address: Lyon Way, Frimley, Surrey, GU16 7ER, United Kingdom
Simon Overing, sales leader UK & export northern europe
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Precor UK press release: Precor reaffirms itself in premium sector with all-new executive team
Premium fitness equipment manufacturer and supplier, Precor, has made a series of appointments to its executive team, including a new UK Sales Leader.
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press release: Precor

Precor reaffirms itself in premium sector with all-new executive team

22 Jun 2023
Precor has appointed Simon Overing as its new UK Sales Leader / Precor
Premium fitness equipment manufacturer and supplier, Precor, has made a series of appointments to its executive team, including a new UK Sales Leader.

Following the appointment of Dustin Grosz as Chief Executive Officer and Frank O’Rourke as Senior Vice President of Global Sales earlier this year, the leading fitness equipment supplier has now appointed Simon Overing as its new UK Sales Leader.

A seasoned industry professional, Simon began his fitness career as a PT in the armed forces. He has a wide range of UK/EMEA sales leadership experience spanning 23 years. Based in Nottinghamshire, Simon is ideally located in the heart of the country to lead the Precor UK sales team.

He says: “I was excited by the chance to work with one of world’s leading brands; a product of this quality was too big to say no to – it’s an awesome opportunity! We are directly responsible for our own destiny and are super clear on what we are trying to achieve and how. For me, that’s making sure our customers know we’re here to support them and ensuring our actions speak louder than words. People, whether that’s customers, staff or Partners, are what the business is all about and we must prioritise them with our time, empathy and integrity; that’s where success comes from.”

In his most recent role prior to joining Precor, Simon developed and executed sales and marketing plans to increase sales and market share throughout Asia, Europe, the Middle East and Latin America.

Thanks to further appointments, Precor now has an all-new global executive team. Dustin Grosz has more than 30 years of experience in the industry and brings a deep knowledge of fitness and wellness alongside a proven track record of leading companies through transformational growth.

Frank O’Rourke joined Precor to lead company engagement with customers and grow Precor’s sales and distribution relationships across multiple geographies. He brings three decades of industry experience from senior leadership and sales management positions at Core Health & Fitness and Nautilus, Inc.

Kelsey Hennessy, an experienced HR professional, joins as Global Head of Human Resources while Mitchell Pavao has been appointed Vice President of Global Technology. Hennessy, most recently a Senior People Business Partner with Peloton, will support Precor by establishing best people practices during this period of growth and transformation. Pavao has contributed expertise to the Precor team for the past two years in his role as Senior Director, M&A Technology at Peloton. He has previously held Head of Technology positions at Myspace, SpinMedia and Leaf Group.

Jon Sullivan joins the team as Chief Financial Officer, having worked for eight years at Amazon, supporting Amazon Web Services and the Prime Video business. Dave Mendenall joins as Senior Vice President of Global Operations and Supply Chain, coming to Precor with more than 20 years’ experience in the fitness and technology industries.

“These appointments mark an important milestone, signalling the next chapter for Precor,” says Simon. “Precor is back to doing what it does best, producing reliable commercial fitness equipment and delivering on our customers' needs through a full-service hands-on consultative partnership approach.”
More press releases and updates from Precor:
Precor, the pioneer of connected commercial fitness equipment and EGYM, the global fitness technology and corporate health innovation leader, continue to pave the way with their latest integration on the third generation of Precor cardio consoles.
Precor, trusted fitness solution provider to more than 14,000 global facilities, has selected BeaverFit, the world’s largest supplier of fitness equipment to U.S. and NATO militaries, to design and manufacture their new functional training line.
Precor made history in 2011 with the launch of the first connected fitness console. Since then, exercisers from over 340,000 facilities across 100 countries have completed an astonishing 1.2 billion workouts and counting on Precor-connected fitness cardio products.
During extensive research, Precor found that exercisers relationship with digital content has shifted significantly in recent years, with most now preferring to stream their own content from their phone.
Strength training continues to accelerate as a dominant industry trend. By every measure, fitness facilities are making more space for strength and functional training equipment, and cable-based multi-stations sit at the crossroads of selectorised strength, free weights, and functional training.
Precor: news from HCMmag.com and FitTechGlobal.com
In response to the growth in strength training, Precor has launched its Resolute Multi- Stations.
Precor has signed a global distribution deal with Stages Cycling, manufacturer of commercial indoor cycles, power meters and cycle computers.
Peloton has called a stop to its disastrous attempt to rebrand Precor as Peloton Commercial, announcing it will operate as Precor going forward and be constituted as a wholly-owned subsidiary of Peloton.
Peloton Commercial has welcomed a brand new Precor StairClimber to its premium fitness equipment portfolio.
Peloton Commercial has released a new StairClimber, as part of Precor’s 800 line, following three years of development.
Operating at the extreme edge of performance, a race team requires every element and working part to function at its very best – and that includes its people.
Precor: featured in HCM and Fit Tech magazines
Designing great training spaces requires product knowledge, inspired creativity and an understanding of the psychology of exercise. The experts explain their approach to Steph Eaves
Specifier: Runaway success
Looking to refresh your treadmill offering? Suppliers give us the lowdown on their top-selling models
Show preview: Elevate 2023
As the industry in the UK gears up for this annual trade event, HCM gives the lowdown on what you can expect
Precor
Tel: +44 1276 548 528
Address: Lyon Way, Frimley, Surrey, GU16 7ER, United Kingdom
Simon Overing, sales leader UK & export northern europe
Precor video gallery:
Key personnel
Simon Overing, sales leader UK & export northern europe
Lauren Finnigan, EMEA regional marketing manager
Key customers
Customers include; Anytime Fitness, The énergie Group, Pure Gym and Hilton Hotels, plus numerous single site operators, education facilities, local authorities and trusts.
Plans for the next 12 months
The Precor mission is to develop personalised health and fitness experiences that help people live the lives they desire. Precor understands the need for operators to provide members with a seamlessly connected experience and are investing in research and development to deliver just that. The next year is about creating common sense synergies between Precor and Peloton so that, in bringing the two organisations together, we get the best of both worlds. Together Precor will be supporting customers to make sure their businesses are solid and stable within the reimagined consumption of fitness post-COVID.
Testimonial
“When we are at the stage of choosing the equipment, it was an easy decision. The high-quality look and feel and the overall performance of Precor equipment played a part, but the team’s involvement and experience, and the added value the company offers, secured it for us.”
– Zac Passmore, Anytime Fitness Franchisee
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