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FITNESS, HEALTH, WELLNESS

press release: Precor

Precor launches new functional strength training line powered by BeaverFit

28 Feb 2024
Precor has selected BeaverFit to design and manufacture their new functional training line / Precor
Precor, trusted fitness solution provider to more than 14,000 global facilities, has selected BeaverFit, the world’s largest supplier of fitness equipment to U.S. and NATO militaries, to design and manufacture their new functional training line.

"We are thrilled to announce the launch of this new product line in partnership with BeaverFit," shared Adam Hubbard, Precor director of product and marketing. "BeaverFit's extensive experience in developing purpose-built, functional training equipment that withstands the toughest environments, combined with their expertise in premium design and manufacturing, made them a perfect fit for Precor. They have been exceptional partners throughout the development process, and we are excited to introduce these new products to our customers this spring."

For Precor, this new line brings together the quality, performance, and innovation that customers have always trusted, with the proven reliability and rugged designs of BeaverFit.

This powerful combination creates a solution for customers that will meet the rapidly evolving strength and functional training needs of modern fitness facilities.

“We couldn’t be more excited about this partnership with the Precor team,” echoed Nick Vay, VP of commercial sales, BeaverFit. “The synergy between our brands is remarkable, and we deeply appreciate the chance to provide our world-class functional training solutions to support their outstanding team and customers across the globe."

Originating from a family-owned steel fabrication business in the U.K., BeaverFit gained prominence in the early 2010s by supplying custom-outfitted container gyms to military organizations. With rapid expansion into commercial fitness, BeaverFit now empowers individuals worldwide to achieve their fitness goals with versatile training solutions.

This partnership introduces an impressive selection of more than 10 product options to Precor’s catalog, showcasing space-efficient functional training solutions with integrated storage. These solutions are meticulously designed to create purpose-built zones for functional exercises, ensuring that other strength areas remain open for primary lifts.

Fitness Post: The most compact of the new offerings offers training and storage capabilities for a single user in small spaces.

Bay Unit: This solution raises the bar with multiple functional training modalities in a single- or multiple-unit station, with various exercise and integrated storage configurations available.

Bridge Unit: Featuring a 15-foot span of monkey bars to connect storage and exercise stations, this multi-user, multi-modality training station also provides neatly integrated organization for all accessories.

These solutions will be available throughout the U.S and internationally in select countries. Each product goes beyond spec with industry leading steel, in keeping with BeaverFit’s core promise to use only the highest quality materials sourced and manufactured in America and Britain.

"At the core of our company is our commitment to domestic sourcing and manufacturing, a cornerstone that guarantees the quality and reliability of our products. This pledge extends to our partners, ensuring their satisfaction,” Vay said. “Teaming up with Precor fills us with excitement as we embark on a journey to introduce our superior training solutions to a global audience.”

For more information on the newest line of Precor offerings powered by BeaverFit, visit www.precor.com/functional-training
More press releases and updates from Precor:
Precor, the pioneer of connected commercial fitness equipment and EGYM, the global fitness technology and corporate health innovation leader, continue to pave the way with their latest integration on the third generation of Precor cardio consoles.
Precor made history in 2011 with the launch of the first connected fitness console. Since then, exercisers from over 340,000 facilities across 100 countries have completed an astonishing 1.2 billion workouts and counting on Precor-connected fitness cardio products.
During extensive research, Precor found that exercisers relationship with digital content has shifted significantly in recent years, with most now preferring to stream their own content from their phone.
Strength training continues to accelerate as a dominant industry trend. By every measure, fitness facilities are making more space for strength and functional training equipment, and cable-based multi-stations sit at the crossroads of selectorised strength, free weights, and functional training.
Peloton has announced a multi-year partnership with Liverpool Football Club (LFC). Peloton is LFC’s first digital fitness partner with the partnership kicking off in pre-season for the 2023-24 season.
Precor: news from HCMmag.com and FitTechGlobal.com
In response to the growth in strength training, Precor has launched its Resolute Multi- Stations.
Precor has signed a global distribution deal with Stages Cycling, manufacturer of commercial indoor cycles, power meters and cycle computers.
Peloton has called a stop to its disastrous attempt to rebrand Precor as Peloton Commercial, announcing it will operate as Precor going forward and be constituted as a wholly-owned subsidiary of Peloton.
Peloton Commercial has welcomed a brand new Precor StairClimber to its premium fitness equipment portfolio.
Peloton Commercial has released a new StairClimber, as part of Precor’s 800 line, following three years of development.
Operating at the extreme edge of performance, a race team requires every element and working part to function at its very best – and that includes its people.
Precor: featured in HCM and Fit Tech magazines
Designing great training spaces requires product knowledge, inspired creativity and an understanding of the psychology of exercise. The experts explain their approach to Steph Eaves
Specifier: Runaway success
Looking to refresh your treadmill offering? Suppliers give us the lowdown on their top-selling models
Show preview: Elevate 2023
As the industry in the UK gears up for this annual trade event, HCM gives the lowdown on what you can expect
Precor
Tel: +44 1276 548 528
Address: Lyon Way, Frimley, Surrey, GU16 7ER, United Kingdom
Simon Overing, sales leader UK & export northern europe
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Precor UK press release: Precor launches new functional strength training line powered by BeaverFit
Precor, trusted fitness solution provider to more than 14,000 global facilities, has selected BeaverFit, the world’s largest supplier of fitness equipment to U.S. and NATO militaries, to design and manufacture their new functional training line.
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IMPACT Exhibition Center, Bangkok, Thailand
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22-25 Oct 2024
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Diary dates

press release: Precor

Precor launches new functional strength training line powered by BeaverFit

28 Feb 2024
Precor has selected BeaverFit to design and manufacture their new functional training line / Precor
Precor, trusted fitness solution provider to more than 14,000 global facilities, has selected BeaverFit, the world’s largest supplier of fitness equipment to U.S. and NATO militaries, to design and manufacture their new functional training line.

"We are thrilled to announce the launch of this new product line in partnership with BeaverFit," shared Adam Hubbard, Precor director of product and marketing. "BeaverFit's extensive experience in developing purpose-built, functional training equipment that withstands the toughest environments, combined with their expertise in premium design and manufacturing, made them a perfect fit for Precor. They have been exceptional partners throughout the development process, and we are excited to introduce these new products to our customers this spring."

For Precor, this new line brings together the quality, performance, and innovation that customers have always trusted, with the proven reliability and rugged designs of BeaverFit.

This powerful combination creates a solution for customers that will meet the rapidly evolving strength and functional training needs of modern fitness facilities.

“We couldn’t be more excited about this partnership with the Precor team,” echoed Nick Vay, VP of commercial sales, BeaverFit. “The synergy between our brands is remarkable, and we deeply appreciate the chance to provide our world-class functional training solutions to support their outstanding team and customers across the globe."

Originating from a family-owned steel fabrication business in the U.K., BeaverFit gained prominence in the early 2010s by supplying custom-outfitted container gyms to military organizations. With rapid expansion into commercial fitness, BeaverFit now empowers individuals worldwide to achieve their fitness goals with versatile training solutions.

This partnership introduces an impressive selection of more than 10 product options to Precor’s catalog, showcasing space-efficient functional training solutions with integrated storage. These solutions are meticulously designed to create purpose-built zones for functional exercises, ensuring that other strength areas remain open for primary lifts.

Fitness Post: The most compact of the new offerings offers training and storage capabilities for a single user in small spaces.

Bay Unit: This solution raises the bar with multiple functional training modalities in a single- or multiple-unit station, with various exercise and integrated storage configurations available.

Bridge Unit: Featuring a 15-foot span of monkey bars to connect storage and exercise stations, this multi-user, multi-modality training station also provides neatly integrated organization for all accessories.

These solutions will be available throughout the U.S and internationally in select countries. Each product goes beyond spec with industry leading steel, in keeping with BeaverFit’s core promise to use only the highest quality materials sourced and manufactured in America and Britain.

"At the core of our company is our commitment to domestic sourcing and manufacturing, a cornerstone that guarantees the quality and reliability of our products. This pledge extends to our partners, ensuring their satisfaction,” Vay said. “Teaming up with Precor fills us with excitement as we embark on a journey to introduce our superior training solutions to a global audience.”

For more information on the newest line of Precor offerings powered by BeaverFit, visit www.precor.com/functional-training
More press releases and updates from Precor:
Precor, the pioneer of connected commercial fitness equipment and EGYM, the global fitness technology and corporate health innovation leader, continue to pave the way with their latest integration on the third generation of Precor cardio consoles.
Precor made history in 2011 with the launch of the first connected fitness console. Since then, exercisers from over 340,000 facilities across 100 countries have completed an astonishing 1.2 billion workouts and counting on Precor-connected fitness cardio products.
During extensive research, Precor found that exercisers relationship with digital content has shifted significantly in recent years, with most now preferring to stream their own content from their phone.
Strength training continues to accelerate as a dominant industry trend. By every measure, fitness facilities are making more space for strength and functional training equipment, and cable-based multi-stations sit at the crossroads of selectorised strength, free weights, and functional training.
Peloton has announced a multi-year partnership with Liverpool Football Club (LFC). Peloton is LFC’s first digital fitness partner with the partnership kicking off in pre-season for the 2023-24 season.
Precor: news from HCMmag.com and FitTechGlobal.com
In response to the growth in strength training, Precor has launched its Resolute Multi- Stations.
Precor has signed a global distribution deal with Stages Cycling, manufacturer of commercial indoor cycles, power meters and cycle computers.
Peloton has called a stop to its disastrous attempt to rebrand Precor as Peloton Commercial, announcing it will operate as Precor going forward and be constituted as a wholly-owned subsidiary of Peloton.
Peloton Commercial has welcomed a brand new Precor StairClimber to its premium fitness equipment portfolio.
Peloton Commercial has released a new StairClimber, as part of Precor’s 800 line, following three years of development.
Operating at the extreme edge of performance, a race team requires every element and working part to function at its very best – and that includes its people.
Precor: featured in HCM and Fit Tech magazines
Designing great training spaces requires product knowledge, inspired creativity and an understanding of the psychology of exercise. The experts explain their approach to Steph Eaves
Specifier: Runaway success
Looking to refresh your treadmill offering? Suppliers give us the lowdown on their top-selling models
Show preview: Elevate 2023
As the industry in the UK gears up for this annual trade event, HCM gives the lowdown on what you can expect
Precor
Tel: +44 1276 548 528
Address: Lyon Way, Frimley, Surrey, GU16 7ER, United Kingdom
Simon Overing, sales leader UK & export northern europe
Precor video gallery:
Key personnel
Simon Overing, sales leader UK & export northern europe
Lauren Finnigan, EMEA regional marketing manager
Key customers
Customers include; Anytime Fitness, The énergie Group, Pure Gym and Hilton Hotels, plus numerous single site operators, education facilities, local authorities and trusts.
Plans for the next 12 months
The Precor mission is to develop personalised health and fitness experiences that help people live the lives they desire. Precor understands the need for operators to provide members with a seamlessly connected experience and are investing in research and development to deliver just that. The next year is about creating common sense synergies between Precor and Peloton so that, in bringing the two organisations together, we get the best of both worlds. Together Precor will be supporting customers to make sure their businesses are solid and stable within the reimagined consumption of fitness post-COVID.
Testimonial
“When we are at the stage of choosing the equipment, it was an easy decision. The high-quality look and feel and the overall performance of Precor equipment played a part, but the team’s involvement and experience, and the added value the company offers, secured it for us.”
– Zac Passmore, Anytime Fitness Franchisee
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