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FITNESS, HEALTH, WELLNESS

press release: Power Plate

Power Plate announces new vice president for UK and Ireland

22 Feb 2023
Iain Murray has been appointed as Vice President UK and Ireland / Power Plate
LONDON – February, 2023 – Power Plate, the global leader in advanced technology vibration equipment, is pleased to announce a new Vice President of UK and Ireland.


Iain Murray has been appointed as Vice President UK and Ireland to drive forward the business into new and existing markets.

As part of the leadership team, Iain has been heavily involved in the development of new products and is responsible for leading the UK team as well as creating business strategies and sales systems to ensure the success of Power Plate in UK and Ireland.

Iain Murray says “I am excited to move into a senior leadership role within Power Plate and assist with decision making at a critical level. It is vital that we have the infrastructure to support both our internal and external stakeholders as we continue to scale. I believe that Power Plate now has an exceptional team in place to enable growth as we explore new markets, whilst continuing to provide the best experience to our existing customers.”

In December 2022, Power Plate launched REV - an unparalleled new fitness experience that provides businesses with an opportunity for growth and differentiation whilst supporting users with preparation, performance and recovery. The REV features Power Plate’s patent-pending VibeShift™ Technology delivering consistent, safe, precise, and predictable effective vibration through the pedals to maximize the intensity of your workouts. The self-powered vibration gives you a significant increase in muscle activation, calorie burn, and cardiovascular effort while cycling. This game-changing product can be integrated with other fitness equipment or used as a standalone exercise solution - both scenarios require very different education, sales and marketing strategies in order to thrive.

Power Plate has naturally evolved into a wellbeing brand and now supports many medical, therapy, biohack and workplace wellbeing businesses, enabling more people to feel the benefits that vibration training has to offer.

Iain continues “A big part of our strategy for 2023 and beyond involves working with the right partners to help activate Power Plate in different sectors. A good example of this would be our collaboration with Myzone - allowing customers to see the effectiveness of Power Plate through heart rate tracking and monitoring capabilities.”

With the global wellness market expected to reach $7T by 2025 (GWT) consumers are searching for solutions that serve their health, fitness and wellness goals - Power Plate products sit within this category perfectly with science backed evidence and proven benefits to both mind and body.

Iain’s new role will focus on positioning Power Plate as a comprehensive wellness brand in order to generate revenue and growth.

For more information on Power Plate UK visit www.powerplate.co.uk
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Power Plate has been shortlisted for the “Developing & Supporting Communities following on from Covid-19” award at this year’s ukactive Awards.
Power Plate: featured in HCM and Fit Tech magazines
Vibration and percussive therapies are growing in popularity, but many health clubs have yet to capitalise on this science- backed technology. Steph Eaves explores the opportunity
Power Plate
Tel: +44 (0) 20 7317 5000
Address: TOG - Office 5.01, 20 Eastbourne Terrace , London , W2 6LG, United Kingdom
Steve Wright, vice president EME
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Power Plate UK press release: Power Plate announces new vice president for UK and Ireland
LONDON – February, 2023 – Power Plate, the global leader in advanced technology vibration equipment, is pleased to announce a new Vice President of UK and Ireland.
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press release: Power Plate

Power Plate announces new vice president for UK and Ireland

22 Feb 2023
Iain Murray has been appointed as Vice President UK and Ireland / Power Plate
LONDON – February, 2023 – Power Plate, the global leader in advanced technology vibration equipment, is pleased to announce a new Vice President of UK and Ireland.


Iain Murray has been appointed as Vice President UK and Ireland to drive forward the business into new and existing markets.

As part of the leadership team, Iain has been heavily involved in the development of new products and is responsible for leading the UK team as well as creating business strategies and sales systems to ensure the success of Power Plate in UK and Ireland.

Iain Murray says “I am excited to move into a senior leadership role within Power Plate and assist with decision making at a critical level. It is vital that we have the infrastructure to support both our internal and external stakeholders as we continue to scale. I believe that Power Plate now has an exceptional team in place to enable growth as we explore new markets, whilst continuing to provide the best experience to our existing customers.”

In December 2022, Power Plate launched REV - an unparalleled new fitness experience that provides businesses with an opportunity for growth and differentiation whilst supporting users with preparation, performance and recovery. The REV features Power Plate’s patent-pending VibeShift™ Technology delivering consistent, safe, precise, and predictable effective vibration through the pedals to maximize the intensity of your workouts. The self-powered vibration gives you a significant increase in muscle activation, calorie burn, and cardiovascular effort while cycling. This game-changing product can be integrated with other fitness equipment or used as a standalone exercise solution - both scenarios require very different education, sales and marketing strategies in order to thrive.

Power Plate has naturally evolved into a wellbeing brand and now supports many medical, therapy, biohack and workplace wellbeing businesses, enabling more people to feel the benefits that vibration training has to offer.

Iain continues “A big part of our strategy for 2023 and beyond involves working with the right partners to help activate Power Plate in different sectors. A good example of this would be our collaboration with Myzone - allowing customers to see the effectiveness of Power Plate through heart rate tracking and monitoring capabilities.”

With the global wellness market expected to reach $7T by 2025 (GWT) consumers are searching for solutions that serve their health, fitness and wellness goals - Power Plate products sit within this category perfectly with science backed evidence and proven benefits to both mind and body.

Iain’s new role will focus on positioning Power Plate as a comprehensive wellness brand in order to generate revenue and growth.

For more information on Power Plate UK visit www.powerplate.co.uk
More press releases and updates from Power Plate:
Located in Dalston, in the London borough of Hackney, Leap Fit Studio is the brainchild of husband and wife team JJ and Amy Jegede – JJ a former Great Britain international and three- time British long jump champion, Amy a specialist in pre- and post-natal exercise.
Since opening in April 2019, Feelgood Fitness & Wellness Centre in Basildon has set out to do things differently.
Performance Health Systems (“PHS”), owner, manufacturer and distributor of Power Plate® branded health and wellness exercise products, the global leader in advanced technology vibration equipment, and bioDensity® an osteogenic loading system, has announced the consolidation of its EMEA, UK and Ireland operations.  
Leap Fit Studio in Dalston, London, UK, has partnered with Power Plate® to create the world’s first REV™ studio, delivering unique vibration-enhanced Revolution group cycling classes.
When Bannatyne acquired a former DW Fitness site in Broadstairs, Kent, it was with a view to creating a brand new model: a fitness-only, dry-side offering that would complement its portfolio of spa clubs. Just Fitness by Bannatyne was born.
Power Plate: news from HCMmag.com and FitTechGlobal.com
Power Plate’s new VibeShift technology is now available on the Power Plate Rev bike.
Power Plate Rev pairs vibration with indoor cycling using patent-pending VibeShift technology.
Power Plate has been shortlisted for the “Developing & Supporting Communities following on from Covid-19” award at this year’s ukactive Awards.
Power Plate: featured in HCM and Fit Tech magazines
Vibration and percussive therapies are growing in popularity, but many health clubs have yet to capitalise on this science- backed technology. Steph Eaves explores the opportunity
Power Plate
Tel: +44 (0) 20 7317 5000
Address: TOG - Office 5.01, 20 Eastbourne Terrace , London , W2 6LG, United Kingdom
Steve Wright, vice president EME
Power Plate video gallery:
Key personnel
Steve Wright, vice president EME
Davide Ferreira, head of key accounts UK
Key customers
Everyone Active (SLM)
MyTime Active
Fusion Lifestyle
Village Gyms
Bannatynes
DLL
Nuffield
Xcelerate gyms
Snap Fitness
Anytime Fitness
Energie Fitness
Marriott Hotels
Hilton Hotels
Feel Good Fitness
Plans for the next 12 months
New for 2023, the global leader in whole body vibration is proud to introduce the Power Plate® REV™; an unparalleled new fitness experience and the first health, fitness and wellness product to deliver the benefits of vibration in a cycling modality.

Combined with different techniques and disciplines, used as an all in one training tool or for dedicated recovery, members will enjoy optimised results, increased variety and greater engagements.
Testimonial
“At Xcelerate creating a positive experience for members is paramount and we want to provide members with access to all the key components of recovery including Power Plate vibration therapy to give a full 360 degree approach to health, fitness and wellbeing.”
– Ashley-Faye Helsby, product director, Xcelerate and former GB athlete
Testimonial
"Power Plate with Myzone has allowed us to add vibration training into our full class timetable and enables us to TRACK a fully integrated workout. Power Plate is now positioned beside TRX, Kettlebells, Ski Erg, Rowers and treadmills and is being used as a fully integrated tool."
– Claire Finlay, director, Transition Zone
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