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FITNESS, HEALTH, WELLNESS

press release: Precor

Peloton teams up with Liverpool Football Club for multi-year partnership

20 Jul 2023
Peloton is Liverpool Football Club’s first digital fitness partner / Peloton / LFC
Peloton has announced a multi-year partnership with Liverpool Football Club (LFC). Peloton is LFC’s first digital fitness partner with the partnership kicking off in pre-season for the 2023-24 season.

Inclusive of both LFC’s men’s and women’s teams, the partnership will introduce millions of consumers, including LFC fans, to Peloton’s world-class content which can be experienced anytime, anywhere and wherever people are on their fitness journey. This announcement follows Peloton’s recent brand relaunch, featuring a vibrant new brand identity and campaign as well as new Membership tiers for the Peloton App, including a completely free tier (Peloton App Free).

Peloton and LFC are teaming up to provide Peloton Members and Liverpool fans with special LFC content available on the Peloton platform, matchday experiences and more. In addition, Peloton has a significant presence at Liverpool’s world class facility, the AXA Training Centre, and at LFC’s pre-season training camp in Germany this summer with the Peloton Bike, Tread, and accessories onsite to support player training and overall team fitness and wellbeing. In the near future, Peloton will also have a presence at the LFC Women’s Facility at Melwood.

“Peloton delivers an unparalleled fitness experience with thousands of classes across different fitness disciplines, expert instruction, and great music. The collaboration with Liverpool FC gives us an opportunity to introduce more people to the range of content Peloton offers,” said Charles Quartey, Senior Director of International Marketing for Peloton. “Peloton and Liverpool Football Club share a strong sense of community and together we can better connect fans and local communities with world-class fitness content that can be experienced anywhere, anytime.”

Commenting on the partnership, Ben Latty, Commercial Director at Liverpool FC, said: “We are delighted to welcome Peloton to the Liverpool FC family, as our first ever Official Digital Fitness Partner. This is a truly unique partnership and it’s incredibly exciting to think about how we are going to grow and develop this meaningful relationship.

“Both LFC and Peloton recognise the vital importance of communities, how we look after our communities is a central part of our sustainability programme, The Red Way. While Peloton has built up a nearly seven million strong community since launching, just over ten years ago.

“It’s particularly pleasing that we’ve been able to put our own staff members, those who work so hard behind the scenes, front and centre in the video to mark this incredible new partnership.

“Together we move forward, and will provide Liverpool FC fans and Peloton members with the best exclusive LFC content possible and remarkable and memorable one-of-a-kind matchday experiences.”

LFC is the number one most watched football club globally for three consecutive seasons with a global following of over one billion, 61,000 match-day supporters present at Anfield stadium and over 300 Official LFC Supporters Clubs (OLSC) in 100+ countries across the world.

To celebrate the partnership, LFC and Peloton have produced an exclusive launch video filmed at the AXA Training Centre. It features a number of LFC backroom staff – including canteen and admin workers and one of the club’s kitmen – enjoying the everyday use of Peloton products:

More press releases and updates from Precor:
Precor, trusted fitness solution provider to more than 14,000 global facilities, has selected BeaverFit, the world’s largest supplier of fitness equipment to U.S. and NATO militaries, to design and manufacture their new functional training line.
Precor made history in 2011 with the launch of the first connected fitness console. Since then, exercisers from over 340,000 facilities across 100 countries have completed an astonishing 1.2 billion workouts and counting on Precor-connected fitness cardio products.
During extensive research, Precor found that exercisers relationship with digital content has shifted significantly in recent years, with most now preferring to stream their own content from their phone.
Strength training continues to accelerate as a dominant industry trend. By every measure, fitness facilities are making more space for strength and functional training equipment, and cable-based multi-stations sit at the crossroads of selectorised strength, free weights, and functional training.
Premium fitness equipment manufacturer and supplier, Precor, has made a series of appointments to its executive team, including a new UK Sales Leader.
Precor: news from HCMmag.com and FitTechGlobal.com
In response to the growth in strength training, Precor has launched its Resolute Multi- Stations.
Precor has signed a global distribution deal with Stages Cycling, manufacturer of commercial indoor cycles, power meters and cycle computers.
Peloton has called a stop to its disastrous attempt to rebrand Precor as Peloton Commercial, announcing it will operate as Precor going forward and be constituted as a wholly-owned subsidiary of Peloton.
Peloton Commercial has welcomed a brand new Precor StairClimber to its premium fitness equipment portfolio.
Peloton Commercial has released a new StairClimber, as part of Precor’s 800 line, following three years of development.
Operating at the extreme edge of performance, a race team requires every element and working part to function at its very best – and that includes its people.
Precor: featured in HCM and Fit Tech magazines
Designing great training spaces requires product knowledge, inspired creativity and an understanding of the psychology of exercise. The experts explain their approach to Steph Eaves
Specifier: Runaway success
Looking to refresh your treadmill offering? Suppliers give us the lowdown on their top-selling models
Show preview: Elevate 2023
As the industry in the UK gears up for this annual trade event, HCM gives the lowdown on what you can expect
Precor
Tel: +44 1276 548 528
Address: Lyon Way, Frimley, Surrey, GU16 7ER, United Kingdom
Simon Overing, sales leader UK & export northern europe
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Peloton has announced a multi-year partnership with Liverpool Football Club (LFC). Peloton is LFC’s first digital fitness partner with the partnership kicking off in pre-season for the 2023-24 season.
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press release: Precor

Peloton teams up with Liverpool Football Club for multi-year partnership

20 Jul 2023
Peloton is Liverpool Football Club’s first digital fitness partner / Peloton / LFC
Peloton has announced a multi-year partnership with Liverpool Football Club (LFC). Peloton is LFC’s first digital fitness partner with the partnership kicking off in pre-season for the 2023-24 season.

Inclusive of both LFC’s men’s and women’s teams, the partnership will introduce millions of consumers, including LFC fans, to Peloton’s world-class content which can be experienced anytime, anywhere and wherever people are on their fitness journey. This announcement follows Peloton’s recent brand relaunch, featuring a vibrant new brand identity and campaign as well as new Membership tiers for the Peloton App, including a completely free tier (Peloton App Free).

Peloton and LFC are teaming up to provide Peloton Members and Liverpool fans with special LFC content available on the Peloton platform, matchday experiences and more. In addition, Peloton has a significant presence at Liverpool’s world class facility, the AXA Training Centre, and at LFC’s pre-season training camp in Germany this summer with the Peloton Bike, Tread, and accessories onsite to support player training and overall team fitness and wellbeing. In the near future, Peloton will also have a presence at the LFC Women’s Facility at Melwood.

“Peloton delivers an unparalleled fitness experience with thousands of classes across different fitness disciplines, expert instruction, and great music. The collaboration with Liverpool FC gives us an opportunity to introduce more people to the range of content Peloton offers,” said Charles Quartey, Senior Director of International Marketing for Peloton. “Peloton and Liverpool Football Club share a strong sense of community and together we can better connect fans and local communities with world-class fitness content that can be experienced anywhere, anytime.”

Commenting on the partnership, Ben Latty, Commercial Director at Liverpool FC, said: “We are delighted to welcome Peloton to the Liverpool FC family, as our first ever Official Digital Fitness Partner. This is a truly unique partnership and it’s incredibly exciting to think about how we are going to grow and develop this meaningful relationship.

“Both LFC and Peloton recognise the vital importance of communities, how we look after our communities is a central part of our sustainability programme, The Red Way. While Peloton has built up a nearly seven million strong community since launching, just over ten years ago.

“It’s particularly pleasing that we’ve been able to put our own staff members, those who work so hard behind the scenes, front and centre in the video to mark this incredible new partnership.

“Together we move forward, and will provide Liverpool FC fans and Peloton members with the best exclusive LFC content possible and remarkable and memorable one-of-a-kind matchday experiences.”

LFC is the number one most watched football club globally for three consecutive seasons with a global following of over one billion, 61,000 match-day supporters present at Anfield stadium and over 300 Official LFC Supporters Clubs (OLSC) in 100+ countries across the world.

To celebrate the partnership, LFC and Peloton have produced an exclusive launch video filmed at the AXA Training Centre. It features a number of LFC backroom staff – including canteen and admin workers and one of the club’s kitmen – enjoying the everyday use of Peloton products:

More press releases and updates from Precor:
Precor, trusted fitness solution provider to more than 14,000 global facilities, has selected BeaverFit, the world’s largest supplier of fitness equipment to U.S. and NATO militaries, to design and manufacture their new functional training line.
Precor made history in 2011 with the launch of the first connected fitness console. Since then, exercisers from over 340,000 facilities across 100 countries have completed an astonishing 1.2 billion workouts and counting on Precor-connected fitness cardio products.
During extensive research, Precor found that exercisers relationship with digital content has shifted significantly in recent years, with most now preferring to stream their own content from their phone.
Strength training continues to accelerate as a dominant industry trend. By every measure, fitness facilities are making more space for strength and functional training equipment, and cable-based multi-stations sit at the crossroads of selectorised strength, free weights, and functional training.
Premium fitness equipment manufacturer and supplier, Precor, has made a series of appointments to its executive team, including a new UK Sales Leader.
Precor: news from HCMmag.com and FitTechGlobal.com
In response to the growth in strength training, Precor has launched its Resolute Multi- Stations.
Precor has signed a global distribution deal with Stages Cycling, manufacturer of commercial indoor cycles, power meters and cycle computers.
Peloton has called a stop to its disastrous attempt to rebrand Precor as Peloton Commercial, announcing it will operate as Precor going forward and be constituted as a wholly-owned subsidiary of Peloton.
Peloton Commercial has welcomed a brand new Precor StairClimber to its premium fitness equipment portfolio.
Peloton Commercial has released a new StairClimber, as part of Precor’s 800 line, following three years of development.
Operating at the extreme edge of performance, a race team requires every element and working part to function at its very best – and that includes its people.
Precor: featured in HCM and Fit Tech magazines
Designing great training spaces requires product knowledge, inspired creativity and an understanding of the psychology of exercise. The experts explain their approach to Steph Eaves
Specifier: Runaway success
Looking to refresh your treadmill offering? Suppliers give us the lowdown on their top-selling models
Show preview: Elevate 2023
As the industry in the UK gears up for this annual trade event, HCM gives the lowdown on what you can expect
Precor
Tel: +44 1276 548 528
Address: Lyon Way, Frimley, Surrey, GU16 7ER, United Kingdom
Simon Overing, sales leader UK & export northern europe
Precor video gallery:
Key personnel
Simon Overing, sales leader UK & export northern europe
Lauren Finnigan, EMEA regional marketing manager
Key customers
Customers include; Anytime Fitness, The énergie Group, Pure Gym and Hilton Hotels, plus numerous single site operators, education facilities, local authorities and trusts.
Plans for the next 12 months
The Precor mission is to develop personalised health and fitness experiences that help people live the lives they desire. Precor understands the need for operators to provide members with a seamlessly connected experience and are investing in research and development to deliver just that. The next year is about creating common sense synergies between Precor and Peloton so that, in bringing the two organisations together, we get the best of both worlds. Together Precor will be supporting customers to make sure their businesses are solid and stable within the reimagined consumption of fitness post-COVID.
Testimonial
“When we are at the stage of choosing the equipment, it was an easy decision. The high-quality look and feel and the overall performance of Precor equipment played a part, but the team’s involvement and experience, and the added value the company offers, secured it for us.”
– Zac Passmore, Anytime Fitness Franchisee
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