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FITNESS, HEALTH, WELLNESS

press release: TANITA

North Warwickshire Leisure teams up with TANITA to deliver Health MOTs

26 Jul 2023
North Warwickshire Leisure has partnered with health technology company TANITA / Tanita / North Warwickshire Leisure
North Warwickshire Leisure, a leading local authority leisure provider in the UK, has set its sights on prioritising community health and wellness.

In a strategic move to empower their community with valuable health insights, they have partnered with renowned health technology company TANITA. Together, they are revolutionising the way their members approach their health and well-being. The MC-780 MA body composition analysers, in conjunction with the TANITA Pro App, will be implemented across all three leisure centres, ensuring that members can access comprehensive Health MOTs like never before.

Russell Simkiss, Leisure Facilities Manager at North Warks Leisure, shares the organisation's vision and commitment to community well-being. "Our journey began with the Borough Council's strong dedication to promoting physical and mental health, fostering community engagement, and encouraging an active lifestyle," said Simkiss. The goal was clear: to offer a health-focused market to local residents, delivering detailed health checks conveniently at their doorstep, and extending this essential service to businesses, schools, and outreach locations.

The Health MOT initiative goes beyond a mere health check; it complements existing services, enhances the member journey, and adds value to memberships. North Warks Leisure aims to equip individuals, both facility users and non-users, with the tools and knowledge they need to take charge of their health journey effectively.

So why TANITA? The enthusiasm among customers and staff alike, as they tested and launched the service, revealed the true impact of the TANITA scales. An eye-opener for almost everyone who uses them, the health check provides invaluable insights into one's well-being, regardless of experience or ability. The informative statistics and injury prevention information are indeed priceless. However, it's the 'metabolic age' figure that captures people's focus, ultimately reflecting how well they are doing health-wise.

"Many questions arise after receiving the results," Simkiss explained, "but with the training and support offered, our exercise professionals can educate, reassure, and help individuals set achievable goals." Encouraging regular re-tests enables users to monitor their progress, fostering a commitment to improvement through facility usage, other activities, or a combination of both.

The Launch of the Service was meticulously planned to ensure maximum impact. The staff underwent comprehensive training, while awareness and promotional material created a buzz around the groundbreaking technology. A staggered launch approach allowed them to fine-tune the service at one site before expanding to others. Opting for instructor-led scales ensures customers receive personalised interaction and advice when receiving their results. The discreet placement of scales and the incorporation of positive messages and simple goals further enriched the experience.

From a facility management and local authority standpoint, the TANITA scales are proving to be a game-changer. They enhance customer interaction and offer residents meaningful data to focus on improving their health, positively impacting customer retention rates. Moreover, these scales are invaluable tools for engaging new patrons at businesses, community events, and outreach locations, driving footfall back to the leisure centre.

Focusing on Disease Prevention: The Health MOT initiative is about more than just 'cure'—it focuses on disease prevention and empowers individuals to lead healthier lifestyles. A testament to its immediate success, within the first month, over 15% of the membership base has already undergone their first MOT.

Simon Wilkinson, Sport & Fitness Lead for TANITA in the UK comments, “it’s essential that if we want to impact the health of more people we need to think outside of the walls of the gym. Utilising body composition technology and health assessments with members and non-members allows for a clear and meaningful conversation about what matters to the individual, and most importantly how you can support them to improve it.”

As North Warks Leisure and TANITA join hands, their shared dedication to fostering a healthier and more active community promises a brighter future for all.
More press releases and updates from TANITA:
In partnership with the Independent Gyms Network, TANITA is excited to announce the successful completion of its first Body Transformation Challenge.
PT Academy, Europe’s leading fitness education company, is joining forces with world leader in body composition monitoring Tanita to develop a body composition course.
The ‘health seeker’ is a term being used a lot within fitness right now, as recent surveys have shown.
Code Fitness is co-owned by Steve McClory and Luke Watson and was launched in 2013 to help more people achieve tangible fitness results.
TANITA: featured in HCM and Fit Tech magazines
Getting proven results in the gym is highly motivating. Are health assessment systems the ultimate retention solution asks Steph Eaves
Specifier: Scantastic
Body scanning can improve the motivation and engagement of members, translating into increased retention and revenue, as Frances Marcellin discovers
TANITA
Tel: 0161 638 0926
Address: 111 Piccadilly, Manchester, M1 2HY, England
Simon Wilkinson, Sport & Fitness Lead
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press release: TANITA

North Warwickshire Leisure teams up with TANITA to deliver Health MOTs

26 Jul 2023
North Warwickshire Leisure has partnered with health technology company TANITA / Tanita / North Warwickshire Leisure
North Warwickshire Leisure, a leading local authority leisure provider in the UK, has set its sights on prioritising community health and wellness.

In a strategic move to empower their community with valuable health insights, they have partnered with renowned health technology company TANITA. Together, they are revolutionising the way their members approach their health and well-being. The MC-780 MA body composition analysers, in conjunction with the TANITA Pro App, will be implemented across all three leisure centres, ensuring that members can access comprehensive Health MOTs like never before.

Russell Simkiss, Leisure Facilities Manager at North Warks Leisure, shares the organisation's vision and commitment to community well-being. "Our journey began with the Borough Council's strong dedication to promoting physical and mental health, fostering community engagement, and encouraging an active lifestyle," said Simkiss. The goal was clear: to offer a health-focused market to local residents, delivering detailed health checks conveniently at their doorstep, and extending this essential service to businesses, schools, and outreach locations.

The Health MOT initiative goes beyond a mere health check; it complements existing services, enhances the member journey, and adds value to memberships. North Warks Leisure aims to equip individuals, both facility users and non-users, with the tools and knowledge they need to take charge of their health journey effectively.

So why TANITA? The enthusiasm among customers and staff alike, as they tested and launched the service, revealed the true impact of the TANITA scales. An eye-opener for almost everyone who uses them, the health check provides invaluable insights into one's well-being, regardless of experience or ability. The informative statistics and injury prevention information are indeed priceless. However, it's the 'metabolic age' figure that captures people's focus, ultimately reflecting how well they are doing health-wise.

"Many questions arise after receiving the results," Simkiss explained, "but with the training and support offered, our exercise professionals can educate, reassure, and help individuals set achievable goals." Encouraging regular re-tests enables users to monitor their progress, fostering a commitment to improvement through facility usage, other activities, or a combination of both.

The Launch of the Service was meticulously planned to ensure maximum impact. The staff underwent comprehensive training, while awareness and promotional material created a buzz around the groundbreaking technology. A staggered launch approach allowed them to fine-tune the service at one site before expanding to others. Opting for instructor-led scales ensures customers receive personalised interaction and advice when receiving their results. The discreet placement of scales and the incorporation of positive messages and simple goals further enriched the experience.

From a facility management and local authority standpoint, the TANITA scales are proving to be a game-changer. They enhance customer interaction and offer residents meaningful data to focus on improving their health, positively impacting customer retention rates. Moreover, these scales are invaluable tools for engaging new patrons at businesses, community events, and outreach locations, driving footfall back to the leisure centre.

Focusing on Disease Prevention: The Health MOT initiative is about more than just 'cure'—it focuses on disease prevention and empowers individuals to lead healthier lifestyles. A testament to its immediate success, within the first month, over 15% of the membership base has already undergone their first MOT.

Simon Wilkinson, Sport & Fitness Lead for TANITA in the UK comments, “it’s essential that if we want to impact the health of more people we need to think outside of the walls of the gym. Utilising body composition technology and health assessments with members and non-members allows for a clear and meaningful conversation about what matters to the individual, and most importantly how you can support them to improve it.”

As North Warks Leisure and TANITA join hands, their shared dedication to fostering a healthier and more active community promises a brighter future for all.
More press releases and updates from TANITA:
In partnership with the Independent Gyms Network, TANITA is excited to announce the successful completion of its first Body Transformation Challenge.
PT Academy, Europe’s leading fitness education company, is joining forces with world leader in body composition monitoring Tanita to develop a body composition course.
The ‘health seeker’ is a term being used a lot within fitness right now, as recent surveys have shown.
Code Fitness is co-owned by Steve McClory and Luke Watson and was launched in 2013 to help more people achieve tangible fitness results.
TANITA: featured in HCM and Fit Tech magazines
Getting proven results in the gym is highly motivating. Are health assessment systems the ultimate retention solution asks Steph Eaves
Specifier: Scantastic
Body scanning can improve the motivation and engagement of members, translating into increased retention and revenue, as Frances Marcellin discovers
TANITA
Tel: 0161 638 0926
Address: 111 Piccadilly, Manchester, M1 2HY, England
Simon Wilkinson, Sport & Fitness Lead
TANITA video gallery:
Key personnel
Simon Bradeley, UK Commercial Manager
Simon Wilkinson, Sport & Fitness Lead
Key customers
TANITA's key customers come from the medical, including NHS, fitness and sports sectors. Ranging across the board from sole traders, through to multi-site national operators.
Plans for the next 12 months
TANITA continue to operate at the forefront of clinical, medical and sports performance. Making the same technology available for the health and fitness industry.

The next 12 months will see TANITA build further partnerships and integrations to best serve the needs of the nation. Helping to support more people live healthier, happier lives.
Testimonial
"Our members are loving seeing all the information and having a real visual of what they are achieving. It's such a good motivator to keep pushing on for their desired result. It allows us to focus on a variety of health markers and the ones that are most important to our clients.

We have seen a direct impact on engagement, motivation and as a result members keeping up with programmes for longer and seeing greater success."
– Steve McClory, Owner, Code Fitness, Newark
Testimonial
"We pride ourselves on supporting our members with reliable health and wellbeing data and Tanita enables us to do that. Using it helps us as an operator to build relationships with clients, which is an excellent way of increasing retention.

It allows us to provide clients, both corporate and club members, with a really accurate picture of their body fat percentage, muscle mass, visceral fat and – importantly, their metabolic age."
– Kofi Boateng, Coach, Hero Training Club, Manchester
Testimonial
"SLL (Stevenage Leisure Ltd) has been using Tanita technology since 2014. This has made a huge difference in how we can monitor the progress of our customers and keep them motivated to reach their goals and ultimately, aids retention. All members are offered a body composition scan at week one, six and 12 as part of their member journey. The technology is easy and quick to use and the customer can see instantly where they have progressed or areas where we can help them to adjust their training or nutrition to help them to improve. Tanita has been instrumental in all health and wellbeing initiatives that we have offered over the years and is easily transported into the community as part of our outreach projects."
– Juanita Prescott, Head of Health and Wellbeing, Stevenage Leisure Limited/InspireAll
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