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press release: Keepme

New Keepme guide enhances facility reporting standards

05 Dec 2023
Keepme is a leading provider of AI-driven solutions for the fitness industry / Keepme
4th December 2023 – Keepme, a leader in AI-driven fitness solutions, has unveiled an exceptional addition to its free educational arsenal: “Building Meaningful Reports with your Fitness Data”. This latest offering underscores Keepme's commitment to advancing the fitness industry by providing operators with invaluable resources to optimize their data-driven decision-making processes.

On the importance of reporting for operators, Hilary McGuckin, Global Marketing Director at Keepme states “Within the troves of data club's collect lies a goldmine of insights waiting to be unearthed. Effectively deciphering this wealth of information is not just advantageous; it's an imperative for operators of all shapes and sizes. Understanding and leveraging this data isn't merely a choice—it's the linchpin for success in an industry where every insight gained translates to smarter decision making, heightened efficiency, and ultimately, elevated customer experiences."

Touted as a roadmap for fitness club owners, managers, and operators dedicated to maximizing member retention, optimizing marketing campaigns, improving operational efficiency, and enhancing customer satisfaction through data-driven strategies. The guide is meticulously crafted to empower fitness operators in extracting maximum value from their data, enhancing their ability to make smart decisions that drive member retention and overall business success.

Hilary went on to highlight the importance of getting your clubs reporting in check, to kick your year off in the right direction "In an era of exponential growth within the fitness industry, the ability to harness and interpret data is pivotal. Our latest best practice guide on reporting isn't just a resource; it's a compass guiding operators through this dynamic landscape, empowering them to chart a prosperous course for 2024 and beyond."

The guide covers:

• Sales Performance & Target Setting
• Member Retention & Behavioral Insights
• Visual Reporting: Your Club's ECG
• Understanding Your Data Sources
• Blending Zero-Party and First-Party Data
• Best-in-Class Member Experiences
• Types of Data and Where to Find Them
• AI in Reporting
• Transforming Data into Action

Keepme's dedication to continuously improve the industry shines through in this comprehensive guide, which serves as a testament to their ongoing mission of supporting operators as they harness the full potential of their data. Fitness industry professionals are already leveraging this educational tool, marking a significant stride toward a future where data-driven insights propel gyms and fitness clubs to new heights.

"At Keepme, we understand the transformative power of informed decision-making. Our commitment to delivering cutting-edge resources like this best practice guide stems from our dedication to supporting operators as they navigate industry evolution. This guide isn't merely about staying relevant; it's about equipping operators to lead and thrive amidst rapid growth." added Hilary McGuckin

The guide is available for free download on the Keepme website here.
More press releases and updates from Keepme:
Keepme, a leader in AI-driven solutions for the fitness industry, has announced that CEO Ian Mullane will be a featured speaker at Active Uprising, ukactive's flagship event at London’s prestigious QEII Centre on 1 February.
Keepme, the leading provider of AI-driven SaaS solutions for the fitness industry, has today officially launched Keepme Academy, their new on-demand customer learning experience.
In response to the evolving needs and expectations of fitness operators across the globe, Keepme is thrilled to announce the imminent launch of 'Keepme Scheduler' - a cutting-edge tool designed to redefine the landscape of Trial and Tour scheduling in the fitness industry.
Keepme, a pioneering AI-driven SaaS platform for fitness operators, is set to proudly reveal its latest innovation – Keepme Academy. This cutting-edge customer learning platform is set to reshape the landscape of client education within the fitness industry.
Keepme, a leading innovator in member retention and lead management software, is excited to announce its official partnership with Gladstone, the foremost supplier of Leisure Management Software in the UK and Ireland.
Keepme
Address: 71-75 Shelton Street, London, WC2H 9JQ, United Kingdom
Ian Mullane, CEO & Founder
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KeepMe press release: New Keepme guide enhances facility reporting standards
4th December 2023 – Keepme, a leader in AI-driven fitness solutions, has unveiled an exceptional addition to its free educational arsenal: “Building Meaningful Reports with your Fitness Data”. This latest offering underscores Keepme's commitment to advancing the fitness industry by providing operators with invaluable resources to optimize their data-driven decision-making processes.
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press release: Keepme

New Keepme guide enhances facility reporting standards

05 Dec 2023
Keepme is a leading provider of AI-driven solutions for the fitness industry / Keepme
4th December 2023 – Keepme, a leader in AI-driven fitness solutions, has unveiled an exceptional addition to its free educational arsenal: “Building Meaningful Reports with your Fitness Data”. This latest offering underscores Keepme's commitment to advancing the fitness industry by providing operators with invaluable resources to optimize their data-driven decision-making processes.

On the importance of reporting for operators, Hilary McGuckin, Global Marketing Director at Keepme states “Within the troves of data club's collect lies a goldmine of insights waiting to be unearthed. Effectively deciphering this wealth of information is not just advantageous; it's an imperative for operators of all shapes and sizes. Understanding and leveraging this data isn't merely a choice—it's the linchpin for success in an industry where every insight gained translates to smarter decision making, heightened efficiency, and ultimately, elevated customer experiences."

Touted as a roadmap for fitness club owners, managers, and operators dedicated to maximizing member retention, optimizing marketing campaigns, improving operational efficiency, and enhancing customer satisfaction through data-driven strategies. The guide is meticulously crafted to empower fitness operators in extracting maximum value from their data, enhancing their ability to make smart decisions that drive member retention and overall business success.

Hilary went on to highlight the importance of getting your clubs reporting in check, to kick your year off in the right direction "In an era of exponential growth within the fitness industry, the ability to harness and interpret data is pivotal. Our latest best practice guide on reporting isn't just a resource; it's a compass guiding operators through this dynamic landscape, empowering them to chart a prosperous course for 2024 and beyond."

The guide covers:

• Sales Performance & Target Setting
• Member Retention & Behavioral Insights
• Visual Reporting: Your Club's ECG
• Understanding Your Data Sources
• Blending Zero-Party and First-Party Data
• Best-in-Class Member Experiences
• Types of Data and Where to Find Them
• AI in Reporting
• Transforming Data into Action

Keepme's dedication to continuously improve the industry shines through in this comprehensive guide, which serves as a testament to their ongoing mission of supporting operators as they harness the full potential of their data. Fitness industry professionals are already leveraging this educational tool, marking a significant stride toward a future where data-driven insights propel gyms and fitness clubs to new heights.

"At Keepme, we understand the transformative power of informed decision-making. Our commitment to delivering cutting-edge resources like this best practice guide stems from our dedication to supporting operators as they navigate industry evolution. This guide isn't merely about staying relevant; it's about equipping operators to lead and thrive amidst rapid growth." added Hilary McGuckin

The guide is available for free download on the Keepme website here.
More press releases and updates from Keepme:
Keepme, a leader in AI-driven solutions for the fitness industry, has announced that CEO Ian Mullane will be a featured speaker at Active Uprising, ukactive's flagship event at London’s prestigious QEII Centre on 1 February.
Keepme, the leading provider of AI-driven SaaS solutions for the fitness industry, has today officially launched Keepme Academy, their new on-demand customer learning experience.
In response to the evolving needs and expectations of fitness operators across the globe, Keepme is thrilled to announce the imminent launch of 'Keepme Scheduler' - a cutting-edge tool designed to redefine the landscape of Trial and Tour scheduling in the fitness industry.
Keepme, a pioneering AI-driven SaaS platform for fitness operators, is set to proudly reveal its latest innovation – Keepme Academy. This cutting-edge customer learning platform is set to reshape the landscape of client education within the fitness industry.
Keepme, a leading innovator in member retention and lead management software, is excited to announce its official partnership with Gladstone, the foremost supplier of Leisure Management Software in the UK and Ireland.
Keepme
Address: 71-75 Shelton Street, London, WC2H 9JQ, United Kingdom
Ian Mullane, CEO & Founder
Keepme video gallery:
Key personnel
Ian Mullane, CEO and Founder
Jeet Kohli, Chief Technical Officer
Michelle Thavasi, Director of Customer Success
Hilary McGuckin, Director Marketing
Olivia Milne, Director of Sales – APAC
Jon Dickson, Director of Sales – EMEA
Tori Butler, Director of Sales – Americas
Key customers
Keepme’s customers are spread across 16 countries globally.
From major franchises in APAC to council leisure centres and Trusts in the UK, to high-end multi-site operators in the Americas and the Middle East.
Plans for the next 12 months
Keepme’s mission is to revolutionize the way fitness operators achieve revenue growth by transforming how they engage with prospects and members. We strive to constantly deliver on the cutting-edge of what technology can offer in our industry, doing so with quick deployment and low resource requirements for our customers.

In the summer of 2023 we launched Keepme Creator, the industry’s first generative AI tool and V3 of our core products, Keepme Sales and Keepme Membership.

In the latter half of 2023 we will also be releasing Keepme Genius, another generative AI-powered tool that will revolutionise club analysis and reporting.
Testimonial
"We wanted to support our franchise owners in delivering a world-class prospect and member experience. Keepme's smart automations enable us to send personalized, authentic sales and member engagements across each of our three brands."
– Gordon Martin, Head of Franchising, Viva Leisure
Testimonial
"What Keepme uniquely offers is the ability to integrate with any fitness industry software platform that has an API...Keepme gives us one seamless digital process and frees our customer experience teams to focus on our members. We have greater customer insights - and no need to download reports, upload triggers, or prepare communications.”
– Gareth Bacon, Head of Product, Wellfit
Testimonial
"We switched from HubSpot because KeepMe interfaces with our other software tools to give us a more complete picture of our members. The AI that KeepMe uses to predict member behavior is one of the reasons we switched as well."
– Matt Remick, President, Rochester Athletic Club
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