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FITNESS, HEALTH, WELLNESS

press release: Alliance Leisure

Multi-activity family destination opens its doors on the Wirral

07 Nov 2023
The facility has been renamed Bidston Sports & Activity Centre / Alliance Leisure / Wirral Council
As part of its ambition to encourage an active community and create a commercially sustainable future for its leisure provision, Wirral Council has invested £2.7 million in the repositioning and development of the Wirral Tennis & Sports Centre as an activity hub for the whole family. The facility has been renamed Bidston Sports & Activity Centre.

Alliance Leisure were appointed as the council’s leisure development partner and delivered the project through the UK Leisure Framework, which is managed by Denbighshire Leisure, the new destination offers residents and visitors a multitude of experiences to encourage movement and social interactions, helping to promote community cohesion and encourage good health through physical activity.

The facility is divided into three zones; ‘adventure play’, ‘fitness’ and ‘tennis’. Each zone is served by a central remodelled reception area, and supported by a large communal food and beverage facility with a dual server.

"Working with Alliance Leisure – a proven leisure development specialist - has been extremely positive," said Andrew McCartan, Assistant Director, Wirral Council. "At all stages of the development, we had confidence that the project was being managed and directed by those with decades of previous experience and that we were benefiting from efficiencies at all levels of the supply chain. The finished project looks and feels amazing and will enhance the lives of everyone within the community for many years to come."

"The facility has been transformed from a sports facility into a multi-activity destination," said Tom Gardner, Business Development Manager, Alliance Leisure. "Through the various activities, there is now a provision for all ages and abilities, creating a place where the whole family can get involved. Extensive research has evidenced that active children are more likely to develop into active adults. Encouraging active play from an early age sets the foundations for an active adult population and all the benefits that delivers for individuals and communities."

For youngsters aged 8 and above, and also adults, there is TAGactive arena, a digitally gamified obstacle course, whilst a large soft play area will cater for younger children. This area has been designed to encourage families to spend active time together in a safe, stimulating and fun environment.

A new fitness suite, equipped with a comprehensive selection of cardiovascular and strength training equipment, supported by a dedicated, immersive group cycle studio provides state of the art training facilities for all ages and abilities, whilst tennis remains an integral part of the offer, thanks to the retained provision of six indoor courts.

Supporting Alliance Leisure in project delivery is Universal Group as principal contractor, Pozzoni Architects and Play Revolution, the designers and supplier of the TAGactive and adventure play structures. Works began in November 2022.

The facility is owned by Wirral Council and managed by Active Wirral, although the tennis provision is now managed directly by the Lawn Tennis Association due to a direct new partnership for the NGB with Wirral Council.
More press releases and updates from Alliance Leisure:
On Wednesday, March 13, 2024, Councillors and Officers from Hyndburn Borough Council met with Alliance Leisure and members of the ISG construction team to celebrate the start of works on the new, state-of-the -art, leisure and sports complex on Wilson Playing Fields in Clayton-le- Moors.
Alliance Leisure has completed the refurbishment of two gym spaces at Sport Wales National Centre to enhance the workout experience at the home of Welsh sport, with more Sport Wales- funded projects underway, including the country’s first interactive squash court.
This month sees the public opening of the new build football hub within the grounds of Derby Racecourse, an event that puts a new marker in the sand for development partner, Alliance Leisure, as the company’s 250th completed project since its launch 25 years ago.
Alliance Leisure has made a raft of new appointments across the business to support its continued growth. The new appointments come as the leisure development specialist celebrates 25 years of transforming leisure provision across the UK.
Walsall Council has launched a dedicated BOX12 boxing-based boutique training facility within the footprint of an established leisure centre.
Alliance Leisure: news from HCMmag.com and FitTechGlobal.com
The UK’s most recently-formed local government body – North Yorkshire Council – is making wellbeing a fundamental priority, with the launch of a raft of new facilities backed by £47.9m (US$60.6m, €55.3m) of investment.
Alliance Leisure has been awarded funding of £13m to develop a new sports hub at Parsloes Park in Barking.
Construction work has begun on a £13m community sports hub in Barking, East London.
Denbighshire Leisure has recently launched its third generation dedicated Leisure Framework naming Alliance Leisure as its continuing lead development contractor.
To kick off the new year, Alliance Leisure has announced the appointment of industry heavy- weight, Jonny Curley, to drive leisure development across Scotland.
Alliance Leisure: featured in HCM and Fit Tech magazines
Interview: Sarah Watts
As Alliance Leisure celebrates its 25th anniversary, its founder and CEO tells Kate Cracknell why Alliance will never build another leisure centre
HCM People: Jamie Groves
Denbighshire Leisure’s turnover has increased by 25 per cent since 2021, so the developments have paid for themselves and more
Health is a national asset that drives prosperity at an individual and collective level. Alliance Leisure CEO, Sarah Watts, explains how the organisation is supporting communities through the reimagining of public sector leisure
Show preview: Elevate 2023
As the industry in the UK gears up for this annual trade event, HCM gives the lowdown on what you can expect
Alliance Leisure
Tel: +44 (0)1458 877558
Address: 2340/2440 The Quadrant, Aztec West, Bristol, BS324AQ, United Kingdom
Sarah Watts, ceo
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Alliance Leisure Services (Design, Build and Fund) press release: Multi-activity family destination opens its doors on the Wirral
As part of its ambition to encourage an active community and create a commercially sustainable future for its leisure provision, Wirral Council has invested £2.7 million in the repositioning and development of the Wirral Tennis & Sports Centre as an activity hub for the whole family.
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press release: Alliance Leisure

Multi-activity family destination opens its doors on the Wirral

07 Nov 2023
The facility has been renamed Bidston Sports & Activity Centre / Alliance Leisure / Wirral Council
As part of its ambition to encourage an active community and create a commercially sustainable future for its leisure provision, Wirral Council has invested £2.7 million in the repositioning and development of the Wirral Tennis & Sports Centre as an activity hub for the whole family. The facility has been renamed Bidston Sports & Activity Centre.

Alliance Leisure were appointed as the council’s leisure development partner and delivered the project through the UK Leisure Framework, which is managed by Denbighshire Leisure, the new destination offers residents and visitors a multitude of experiences to encourage movement and social interactions, helping to promote community cohesion and encourage good health through physical activity.

The facility is divided into three zones; ‘adventure play’, ‘fitness’ and ‘tennis’. Each zone is served by a central remodelled reception area, and supported by a large communal food and beverage facility with a dual server.

"Working with Alliance Leisure – a proven leisure development specialist - has been extremely positive," said Andrew McCartan, Assistant Director, Wirral Council. "At all stages of the development, we had confidence that the project was being managed and directed by those with decades of previous experience and that we were benefiting from efficiencies at all levels of the supply chain. The finished project looks and feels amazing and will enhance the lives of everyone within the community for many years to come."

"The facility has been transformed from a sports facility into a multi-activity destination," said Tom Gardner, Business Development Manager, Alliance Leisure. "Through the various activities, there is now a provision for all ages and abilities, creating a place where the whole family can get involved. Extensive research has evidenced that active children are more likely to develop into active adults. Encouraging active play from an early age sets the foundations for an active adult population and all the benefits that delivers for individuals and communities."

For youngsters aged 8 and above, and also adults, there is TAGactive arena, a digitally gamified obstacle course, whilst a large soft play area will cater for younger children. This area has been designed to encourage families to spend active time together in a safe, stimulating and fun environment.

A new fitness suite, equipped with a comprehensive selection of cardiovascular and strength training equipment, supported by a dedicated, immersive group cycle studio provides state of the art training facilities for all ages and abilities, whilst tennis remains an integral part of the offer, thanks to the retained provision of six indoor courts.

Supporting Alliance Leisure in project delivery is Universal Group as principal contractor, Pozzoni Architects and Play Revolution, the designers and supplier of the TAGactive and adventure play structures. Works began in November 2022.

The facility is owned by Wirral Council and managed by Active Wirral, although the tennis provision is now managed directly by the Lawn Tennis Association due to a direct new partnership for the NGB with Wirral Council.
More press releases and updates from Alliance Leisure:
On Wednesday, March 13, 2024, Councillors and Officers from Hyndburn Borough Council met with Alliance Leisure and members of the ISG construction team to celebrate the start of works on the new, state-of-the -art, leisure and sports complex on Wilson Playing Fields in Clayton-le- Moors.
Alliance Leisure has completed the refurbishment of two gym spaces at Sport Wales National Centre to enhance the workout experience at the home of Welsh sport, with more Sport Wales- funded projects underway, including the country’s first interactive squash court.
This month sees the public opening of the new build football hub within the grounds of Derby Racecourse, an event that puts a new marker in the sand for development partner, Alliance Leisure, as the company’s 250th completed project since its launch 25 years ago.
Alliance Leisure has made a raft of new appointments across the business to support its continued growth. The new appointments come as the leisure development specialist celebrates 25 years of transforming leisure provision across the UK.
Walsall Council has launched a dedicated BOX12 boxing-based boutique training facility within the footprint of an established leisure centre.
Alliance Leisure: news from HCMmag.com and FitTechGlobal.com
The UK’s most recently-formed local government body – North Yorkshire Council – is making wellbeing a fundamental priority, with the launch of a raft of new facilities backed by £47.9m (US$60.6m, €55.3m) of investment.
Alliance Leisure has been awarded funding of £13m to develop a new sports hub at Parsloes Park in Barking.
Construction work has begun on a £13m community sports hub in Barking, East London.
Denbighshire Leisure has recently launched its third generation dedicated Leisure Framework naming Alliance Leisure as its continuing lead development contractor.
To kick off the new year, Alliance Leisure has announced the appointment of industry heavy- weight, Jonny Curley, to drive leisure development across Scotland.
Alliance Leisure: featured in HCM and Fit Tech magazines
Interview: Sarah Watts
As Alliance Leisure celebrates its 25th anniversary, its founder and CEO tells Kate Cracknell why Alliance will never build another leisure centre
HCM People: Jamie Groves
Denbighshire Leisure’s turnover has increased by 25 per cent since 2021, so the developments have paid for themselves and more
Health is a national asset that drives prosperity at an individual and collective level. Alliance Leisure CEO, Sarah Watts, explains how the organisation is supporting communities through the reimagining of public sector leisure
Show preview: Elevate 2023
As the industry in the UK gears up for this annual trade event, HCM gives the lowdown on what you can expect
Alliance Leisure
Tel: +44 (0)1458 877558
Address: 2340/2440 The Quadrant, Aztec West, Bristol, BS324AQ, United Kingdom
Sarah Watts, ceo
Key personnel
Sarah Watts, ceo
Paul Cluett, managing director
James Foley, commercial director
Tom Fairey, development director
Paul Woodford, strategic engagement director
John Leaver, marketing & frameworks director
Julia Goddard, senior business development manager
Jonny Curley, senior business development manager
Key customers
Local Authorities
Leisure Trusts
Universities and Colleges
Plans for the next 12 months
Our company goal as we emerge from the pandemic is to stand side-by-side with partners and not just help the sector recover but truly thrive. We are constantly innovating and are currently exploring new activities, alongside best in class health, leisure and wellbeing solutions. We are committed to continuing to measure the social value created across our developments and use the National Themes Outcomes and Measures (TOMs) Framework.
Testimonial
"Over the coming years, Denbighshire Leisure will continue to work with Alliance Leisure, breaking down investment barriers to ensure communities across the UK have access to the facilities they need to live more active, health and prosperous lives."
– Jamie Groves, managing director at Denbighshire Leisure
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