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press release: ukactive

Fit for Office: Supporting MPs to realise the true value of physical activity for themselves and their communities

28 Feb 2024
At the recent launch of The Times Health Commission report, Dame Louise Casey, the former Government official and leading figure on issues of social justice, said in the discussion on improving the nation’s health that “nothing is impossible when you’re in Government, nothing”, before reinforcing the importance of political will to drive real change.

It’s pretty difficult to be optimistic about politics right now, with cynicism and indifference currently dominating the national mood about our political institutions. Yet, Dame Casey, for all the challenges and obstacles she has faced in her roles and campaigns, believes that change is achievable.

And in a recent evidence session I attended in Parliament, I reinforced the need for there to be much greater political will to drive the changes we seek in our own sector, challenging parliamentarians to do much more to unlock the potential of sport and physical activity to help save the NHS, tackle the UK’s pandemic of poor health and help kick start our sluggish economy.

As a sector, we need as many parliamentarians as possible to become advocates for the amazing work we do in communities across the country and to focus their political energy on supporting us to do more. The great collaborative work across the sector, especially with the National Sector Partners Group, has really elevated our voice in Westminster, but we all know there’s more work to do.

That’s why we wanted to run ‘Fit for Office’, which is a month-long campaign to encourage as many parliamentarians as possible to be more physically active throughout March 2024 – and beyond!

ukactive is working with our partners Myzone to sign up MPs, Peers, and their staff to enter teams and measure their physical activity levels. They will be encouraged to build more physical activity into their daily Westminster routines, and visit our member’s facilities, including community sports facilities, gyms, pools, leisure centres, schools, and businesses in their constituencies to promote the campaign even further.

There’s a fun and competitive dynamic to the campaign – useful practice in a General Election year – but of course, we want this to have a positive impact to drive forward our lobbying work.

We want ‘Fit for Office’ to contribute to the ongoing work to elevate the role and value of our sector in improving the nation’s health. Ultimately, we need a permanent shift in mindset, with clarity from this Government and any future Government that it wants to get the nation more active, healthier, and happier; that it wants to fully unlock the potential of the sector to aid that; and that there is political will from the top to drive the change needed.

Most importantly, there is no time to waste.

With reported ill health among working-age people projected to cost the UK economy approximately £150bn a year (equivalent to 7% of GDP and an increase of 60% in the past six years), addressing this national crisis is paramount. Indeed, the sector is ready to support immediately, as ukactive’s Chair, Mike Farrar, set out in his Active Uprising speech, with the need to see the urgent deployment of our sector to help begin turning around our nation’s poor health.

Through ‘Fit for Office’ we want to encourage more physical activity and also more discussion on the importance of physical activity among our elected officials. We need our political leaders and legislators to understand and appreciate more the importance of movement to the physical, mental, and social wellbeing of the nation, and we want them to understand they need to do much more to promote and support an industry that could have a much bigger impact on a number of national priorities right now.

To find out more about the ‘Fit for Office’ challenge, click here.
 
Get Involved:
To encourage your local MP to take part in the ‘Fit for Office’ challenge, use our template email letter, available here.

You can support the challenge on your own social media channels by using #FitForOffice or by checking out our templates.

If you are an MP, Peer or member of staff and want to register for the challenge, please email: [email protected].

More press releases and updates from ukactive:
ukactive, This Girl Can, Safer Business Network, the Metropolitan Police Service and the Mayor of London have joined forces to launch a pilot of the ‘Ask for Angela’ campaign across 11 fitness and leisure centres in south west London.
A shared mission to enhance industry standards has been announced (on 9 April) as part of a landmark collaboration between the physical activity sector’s leading bodies.
ukactive and 4GLOBAL have published the first annual Private Sector Benchmarking report, which represents the most accurate picture yet of the scale and impact of privately operated fitness facilities** within the UK.
The Chancellor said there can be no “solid growth without solid finances”, but we know there can be no growth without improved health too. The announcements yesterday will do little to move the dial on physical activity levels nor unlock the potential of our sector to contribute to wider Government policy priorities.
The Spring Budget is ordinarily one of the Government’s biggest milestones within the year. It features the Government’s financial interventions, such as tax cuts/rises and spending commitment, as well as signalling the direction of travel for the year ahead.
ukactive: news from HCMmag.com and FitTechGlobal.com
UK Active has announced details of its annual health and fitness industry awards ceremony, which will take place in Birmingham on the evening of Thursday 3 October at the International Convention Centre.
The first annual Private Sector Benchmarking report was released today (27 March). A collaboration between UK Active and 4Global, the aim of the research is to provide accurate insight into the state of UK-based private sector health clubs.
In a soft power exercise, politicians in the UK have been invited to take part in a challenge which encourages them to be more active, while raising awareness of the benefits of physical activity.
Mike Farrar, chair of UK Active, has called on the UK government to deploy the physical activity sector to support the NHS and tackle the UK’s pandemic of poor health and sluggish economy.
ukactive: featured in HCM and Fit Tech magazines
Life lessons: Huw Edwards
Remember when there was mass hostility about London hosting the 2012 Olympics? Huw Edwards, CEO of UK Active, was there. He talks to Kath Hudson about the lessons he learned
Consumer expectations are rising all the time, but nowhere more than in relation to digital. UK Active’s Dave Gerrish explains how the industry is shaping up
Kath Hudson talks to industry experts from around the world about their key takeaways from last year and their hopes for 2024
Industry insights: Predictions
Time are tough but tough times bring out the best in us. Kath Hudson asks some of the world’s top industry experts where they see the glimpses of blue sky
Life lessons: Dave Courteen
The author, industry veteran, UK Active board member and founder and CEO of Mosaic Spa and Health Clubs talks to Kath Hudson about the challenges of operating a high-end club when low-cost came on the scene
Interview: Mike Farrar
Harnessing the healthcare network to further the fitness sector’s ambitions is the core purpose of UK Active’s new chair, as he explains to Kate Cracknell
ukactive
Tel: 020 8158 9700
Address: The Bloomsbury Building, 10 Bloomsbury Way, London, WC1A 2SL, United Kingdom
Huw Edwards, CEO
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ukactive press release: Fit for Office: Supporting MPs to realise the true value of physical activity for themselves and their communities
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press release: ukactive

Fit for Office: Supporting MPs to realise the true value of physical activity for themselves and their communities

28 Feb 2024
At the recent launch of The Times Health Commission report, Dame Louise Casey, the former Government official and leading figure on issues of social justice, said in the discussion on improving the nation’s health that “nothing is impossible when you’re in Government, nothing”, before reinforcing the importance of political will to drive real change.

It’s pretty difficult to be optimistic about politics right now, with cynicism and indifference currently dominating the national mood about our political institutions. Yet, Dame Casey, for all the challenges and obstacles she has faced in her roles and campaigns, believes that change is achievable.

And in a recent evidence session I attended in Parliament, I reinforced the need for there to be much greater political will to drive the changes we seek in our own sector, challenging parliamentarians to do much more to unlock the potential of sport and physical activity to help save the NHS, tackle the UK’s pandemic of poor health and help kick start our sluggish economy.

As a sector, we need as many parliamentarians as possible to become advocates for the amazing work we do in communities across the country and to focus their political energy on supporting us to do more. The great collaborative work across the sector, especially with the National Sector Partners Group, has really elevated our voice in Westminster, but we all know there’s more work to do.

That’s why we wanted to run ‘Fit for Office’, which is a month-long campaign to encourage as many parliamentarians as possible to be more physically active throughout March 2024 – and beyond!

ukactive is working with our partners Myzone to sign up MPs, Peers, and their staff to enter teams and measure their physical activity levels. They will be encouraged to build more physical activity into their daily Westminster routines, and visit our member’s facilities, including community sports facilities, gyms, pools, leisure centres, schools, and businesses in their constituencies to promote the campaign even further.

There’s a fun and competitive dynamic to the campaign – useful practice in a General Election year – but of course, we want this to have a positive impact to drive forward our lobbying work.

We want ‘Fit for Office’ to contribute to the ongoing work to elevate the role and value of our sector in improving the nation’s health. Ultimately, we need a permanent shift in mindset, with clarity from this Government and any future Government that it wants to get the nation more active, healthier, and happier; that it wants to fully unlock the potential of the sector to aid that; and that there is political will from the top to drive the change needed.

Most importantly, there is no time to waste.

With reported ill health among working-age people projected to cost the UK economy approximately £150bn a year (equivalent to 7% of GDP and an increase of 60% in the past six years), addressing this national crisis is paramount. Indeed, the sector is ready to support immediately, as ukactive’s Chair, Mike Farrar, set out in his Active Uprising speech, with the need to see the urgent deployment of our sector to help begin turning around our nation’s poor health.

Through ‘Fit for Office’ we want to encourage more physical activity and also more discussion on the importance of physical activity among our elected officials. We need our political leaders and legislators to understand and appreciate more the importance of movement to the physical, mental, and social wellbeing of the nation, and we want them to understand they need to do much more to promote and support an industry that could have a much bigger impact on a number of national priorities right now.

To find out more about the ‘Fit for Office’ challenge, click here.
 
Get Involved:
To encourage your local MP to take part in the ‘Fit for Office’ challenge, use our template email letter, available here.

You can support the challenge on your own social media channels by using #FitForOffice or by checking out our templates.

If you are an MP, Peer or member of staff and want to register for the challenge, please email: [email protected].

More press releases and updates from ukactive:
ukactive, This Girl Can, Safer Business Network, the Metropolitan Police Service and the Mayor of London have joined forces to launch a pilot of the ‘Ask for Angela’ campaign across 11 fitness and leisure centres in south west London.
A shared mission to enhance industry standards has been announced (on 9 April) as part of a landmark collaboration between the physical activity sector’s leading bodies.
ukactive and 4GLOBAL have published the first annual Private Sector Benchmarking report, which represents the most accurate picture yet of the scale and impact of privately operated fitness facilities** within the UK.
The Chancellor said there can be no “solid growth without solid finances”, but we know there can be no growth without improved health too. The announcements yesterday will do little to move the dial on physical activity levels nor unlock the potential of our sector to contribute to wider Government policy priorities.
The Spring Budget is ordinarily one of the Government’s biggest milestones within the year. It features the Government’s financial interventions, such as tax cuts/rises and spending commitment, as well as signalling the direction of travel for the year ahead.
ukactive: news from HCMmag.com and FitTechGlobal.com
UK Active has announced details of its annual health and fitness industry awards ceremony, which will take place in Birmingham on the evening of Thursday 3 October at the International Convention Centre.
The first annual Private Sector Benchmarking report was released today (27 March). A collaboration between UK Active and 4Global, the aim of the research is to provide accurate insight into the state of UK-based private sector health clubs.
In a soft power exercise, politicians in the UK have been invited to take part in a challenge which encourages them to be more active, while raising awareness of the benefits of physical activity.
Mike Farrar, chair of UK Active, has called on the UK government to deploy the physical activity sector to support the NHS and tackle the UK’s pandemic of poor health and sluggish economy.
ukactive: featured in HCM and Fit Tech magazines
Life lessons: Huw Edwards
Remember when there was mass hostility about London hosting the 2012 Olympics? Huw Edwards, CEO of UK Active, was there. He talks to Kath Hudson about the lessons he learned
Consumer expectations are rising all the time, but nowhere more than in relation to digital. UK Active’s Dave Gerrish explains how the industry is shaping up
Kath Hudson talks to industry experts from around the world about their key takeaways from last year and their hopes for 2024
Industry insights: Predictions
Time are tough but tough times bring out the best in us. Kath Hudson asks some of the world’s top industry experts where they see the glimpses of blue sky
Life lessons: Dave Courteen
The author, industry veteran, UK Active board member and founder and CEO of Mosaic Spa and Health Clubs talks to Kath Hudson about the challenges of operating a high-end club when low-cost came on the scene
Interview: Mike Farrar
Harnessing the healthcare network to further the fitness sector’s ambitions is the core purpose of UK Active’s new chair, as he explains to Kate Cracknell
ukactive
Tel: 020 8158 9700
Address: The Bloomsbury Building, 10 Bloomsbury Way, London, WC1A 2SL, United Kingdom
Huw Edwards, CEO
ukactive video gallery:
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