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FITNESS, HEALTH, WELLNESS

press release: GymNation

Extra bicep curls with your cappuccino? GymNation expands into coffee market with the launch of the world’s first Fit-Café™ concept

28 Mar 2024
The Daily Grind Fit-Café™ aims to promote active lifestyles / GymNation
GymNation, the homegrown UAE fitness brand, has today announced that due to unprecedented growth, it is reaching capacity across its 12 UAE gym locations and diversifying into a new market, brewing up a storm with the launch of its first-ever branded coffee shop.

By creating weighted coffee cups and utensils that double as dumbbells, The Daily Grind Fit-Café™ aims to promote active lifestyles by turning every sip and every bite into a rep.

Other features include a queuing system that pushes you to run while you wait and espresso's that require some pulling power to grind down fresh coffee beans.

Loren Holland, Founder and CEO, GymNation said, “GymNation launched because we felt for too long UAE residents had been overcharged for substandard gym facilities. We’ve now grown to 12 locations, with twelve more in fit-out and over 65,000 members, becoming the UAE’s largest gym. However, as we continue on our ambition to make going to the gym less intimidating, more affordable, accessible, and fun for everyone we are reaching the limits of our ability to take on new members.”

“Core to GymNation’s DNA is to challenge tradition and coffee is ripe for disruption with the UAE’s coffee sector expected to grow to over $325m by 2028*. The Daily Grind café will do for coffee culture what GymNation has done for health and wellness. Some might think this is a tall order, but we’re serious about giving this our best shot. It’s a frothy market, but as we have done with the gym industry, we are ready to roast the competition by making even going for a coffee an opportunity to stay active and improve health and well-being, with the world’s first-ever Fit-Café concept™,” he continued.

GymNation’s vision is to play a lead role as the region’s movement partner (and now also the region’s coffee partner), championing healthy and active lifestyles, alongside the importance of mental health and physical wellbeing.

GymNation is offering unlimited free coffee for 1 year to the first 100 people to register on gymnation.com/coffee
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Address: Control Tower, Motor City, Dubai, United Arab Emirates
Loren Holland: founder and CEO
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press release: GymNation

Extra bicep curls with your cappuccino? GymNation expands into coffee market with the launch of the world’s first Fit-Café™ concept

28 Mar 2024
The Daily Grind Fit-Café™ aims to promote active lifestyles / GymNation
GymNation, the homegrown UAE fitness brand, has today announced that due to unprecedented growth, it is reaching capacity across its 12 UAE gym locations and diversifying into a new market, brewing up a storm with the launch of its first-ever branded coffee shop.

By creating weighted coffee cups and utensils that double as dumbbells, The Daily Grind Fit-Café™ aims to promote active lifestyles by turning every sip and every bite into a rep.

Other features include a queuing system that pushes you to run while you wait and espresso's that require some pulling power to grind down fresh coffee beans.

Loren Holland, Founder and CEO, GymNation said, “GymNation launched because we felt for too long UAE residents had been overcharged for substandard gym facilities. We’ve now grown to 12 locations, with twelve more in fit-out and over 65,000 members, becoming the UAE’s largest gym. However, as we continue on our ambition to make going to the gym less intimidating, more affordable, accessible, and fun for everyone we are reaching the limits of our ability to take on new members.”

“Core to GymNation’s DNA is to challenge tradition and coffee is ripe for disruption with the UAE’s coffee sector expected to grow to over $325m by 2028*. The Daily Grind café will do for coffee culture what GymNation has done for health and wellness. Some might think this is a tall order, but we’re serious about giving this our best shot. It’s a frothy market, but as we have done with the gym industry, we are ready to roast the competition by making even going for a coffee an opportunity to stay active and improve health and well-being, with the world’s first-ever Fit-Café concept™,” he continued.

GymNation’s vision is to play a lead role as the region’s movement partner (and now also the region’s coffee partner), championing healthy and active lifestyles, alongside the importance of mental health and physical wellbeing.

GymNation is offering unlimited free coffee for 1 year to the first 100 people to register on gymnation.com/coffee
More press releases and updates from GymNation:
In an era where the quality of the workplace is as crucial as the service provided, GymNation has emerged as a paragon of excellence.
Back in 2017, Dubai ranked as the world's second most expensive city for gym memberships.
GymNation, the gym chain taking over the GCC, announces the appointment of Ian Mullane to its Board of Directors, effective immediately.
GymNation: news from HCMmag.com and FitTechGlobal.com
JD Gyms, part of listed company, JD Sports Fashion plc, has sold UAE health club operator, GymNation, to a management buy-out team backed by investors TriCap Investments and Ruya Partners, which has revealed it invested SAR 94 million (US$25 million) private credit into GymNation.
GymNation has opened its latest health club in Dubai, bringing the number of open sites in its UAE portfolio to 11.
GymNation: featured in HCM and Fit Tech magazines
GymNation is pioneering the future of fitness with software specialist Perfect Gym providing a scalable tech platform to power and sustain its growth
GymNation
Address: Control Tower, Motor City, Dubai, United Arab Emirates
Loren Holland: founder and CEO
GymNation video gallery:
Key personnel
Loren Holland: founder and CEO
Frank Afeaki: founder and COO
Ant Martland, founder and CCO
William Rasmussen-Dean, country director
Karl Foster, CTIO
Ishan Patil, head of finance
Ian Mullane, board member
Key customers
GymNation is a community here to support everyone, to celebrate and inspire each other to become better versions of ourselves, whatever our fitness goals, by living happier, healthier and more active lives.
Plans for the next 12 months
Today, GymNation stands at 11 open UAE locations, with 12 more locations in fit-out across the UAE and Saudi Arabia. Once these locations mature we will reach 23 gyms and over 150,000 members, and with many more in the pipeline our aim is to become the largest gym chain across the GCC.

Behind the scenes, we're diligently advancing our position as a global leading operator in the integration of technology, artificial intelligence, and data analytics. Our commitment extends beyond mere application, aiming to spearhead discussions and set benchmarks within the fitness industry and beyond, ensuring GymNation remains at the cutting edge of innovation.

We're not just building gyms; our vision is to play a lead role as the region’s movement partner, championing healthy and active lifestyles alongside the importance of mental health and well-being.
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