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press release: Alliance Leisure

Alliance Leisure delivers knockout BOX12 Studio in Walsall

29 Jan 2024
The BOX12 project at the Oak Park Active Living Centre, Walsall / Box12 / Walsall Council
Walsall Council has launched a dedicated BOX12 boxing-based boutique training facility within the footprint of an established leisure centre.

The new studio, created from under-utilised office space, occupies a new studio space on the first floor and can accommodate up to 16 participants at any one time, all working out in a circuit style format, supported by digital coaching and exercise demonstrations.

Stuart Webb, Group Manager at Walsall Council, explains: “We were looking to create something special, something unique in the community that would inspire people to get active and stay active. Alliance Leisure has an excellent reputation and track record for developing engaging place-based activity spaces so employing their expertise was a no-brainer. We wanted to obtain maximum impact and engagement for our £300,000 budget.

“When the BOX12 studio was first tabled as an idea we were a little sceptical. It sounded interesting but we were struggling to understand how it might work as a ‘box within a box’ at Oak Park Active Living Centre. Our concerns were soon put to rest when Alliance hosted visits to an existing BOX12 facility located at Newcastle Under Lyme. We fell in love with the energy, fun and uniqueness of the experience and were convinced it would ignite a spark in the community and people would want to get involved. We were also encouraged by the fact that the two BOX12 founders are also co-owners of the established Hatton Boxing brand.”

BOX12 is a 36-minute workout consisting of 12, 3-minute rounds that combine boxing and functional fitness exercises. Each exercise is separated by a 3-minute rest period. The workout is fast-paced, training strength, power and cardiovascular fitness as well as balance, reaction time and flexibility.

Kenny Wattam, Project Manager at BOX12, says: “BOX12 provides a welcoming and encouraging environment for everybody, regardless of ability or experience. People can train at their own pace and level within the parameters of the workout format.

“Whilst some of the exercises are individual, many require people to pair-up, helping to nurture a supportive community that provides social and mental benefits as well as physical. Digital instruction and exercise demonstrations are provided throughout, freeing up instructors to focus more on motivational coaching and encouragement. In the case of the install at Walsall, BOX12 also integrates the Myzone platform, helping people to understand their training levels, challenging themselves whilst working within safe limits.”

Works began in October 2023 transforming the office space into the vibrant BOX12 studio and completed in just 11 weeks.

Gareth Liversedge, Delivery Manager, Alliance Leisure, says: “In terms of the sensory experience we kept within the traditional BOX12 design framework, creating a stripped back industrial feel enhanced by strategically positioned lighting, wraparound graphics and high-quality equipment. When people step into the studio, they immediately feel they have arrived in a unique space, leaving any stresses and strains of everyday life at the door and enabling total focus on their workout.”

BOX12 launched in 2019 so is still a relatively new kid on the fitness industry block. That said, it is experiencing exciting growth within the UK, Europe and as far afield as Saudi Arabia . Gareth adds: “BOX12 is fresh and delivers a unique experience for people living in and around Walsall. Whilst it is hoped the existing leisure centre users will embrace the new offer, we also expect BOX12 to attract a new audience, extending the centre’s positive influence on the local community.”

The BOX12 project at the Oak Park Active Living Centre has been delivered by Alliance Leisure through the UK Leisure Framework, owned by Denbighshire Leisure Ltd (DLL). Other partners on the project include Universal Construction, Savernake Property Consultants, Bignall, Shacklady and Ewing Architects and Greenwood Projects for Principal Design.
More press releases and updates from Alliance Leisure:
On Wednesday, March 13, 2024, Councillors and Officers from Hyndburn Borough Council met with Alliance Leisure and members of the ISG construction team to celebrate the start of works on the new, state-of-the -art, leisure and sports complex on Wilson Playing Fields in Clayton-le- Moors.
Alliance Leisure has completed the refurbishment of two gym spaces at Sport Wales National Centre to enhance the workout experience at the home of Welsh sport, with more Sport Wales- funded projects underway, including the country’s first interactive squash court.
This month sees the public opening of the new build football hub within the grounds of Derby Racecourse, an event that puts a new marker in the sand for development partner, Alliance Leisure, as the company’s 250th completed project since its launch 25 years ago.
Alliance Leisure has made a raft of new appointments across the business to support its continued growth. The new appointments come as the leisure development specialist celebrates 25 years of transforming leisure provision across the UK.
Alliance Leisure has been appointed to work on the concept design for a new leisure centre for The Royal Borough of Kingston upon Thames in south-west London.
Alliance Leisure: news from HCMmag.com and FitTechGlobal.com
The UK’s most recently-formed local government body – North Yorkshire Council – is making wellbeing a fundamental priority, with the launch of a raft of new facilities backed by £47.9m (US$60.6m, €55.3m) of investment.
Alliance Leisure has been awarded funding of £13m to develop a new sports hub at Parsloes Park in Barking.
Construction work has begun on a £13m community sports hub in Barking, East London.
Denbighshire Leisure has recently launched its third generation dedicated Leisure Framework naming Alliance Leisure as its continuing lead development contractor.
To kick off the new year, Alliance Leisure has announced the appointment of industry heavy- weight, Jonny Curley, to drive leisure development across Scotland.
Alliance Leisure: featured in HCM and Fit Tech magazines
Interview: Sarah Watts
As Alliance Leisure celebrates its 25th anniversary, its founder and CEO tells Kate Cracknell why Alliance will never build another leisure centre
HCM People: Jamie Groves
Denbighshire Leisure’s turnover has increased by 25 per cent since 2021, so the developments have paid for themselves and more
Health is a national asset that drives prosperity at an individual and collective level. Alliance Leisure CEO, Sarah Watts, explains how the organisation is supporting communities through the reimagining of public sector leisure
Show preview: Elevate 2023
As the industry in the UK gears up for this annual trade event, HCM gives the lowdown on what you can expect
Alliance Leisure
Tel: +44 (0)1458 877558
Address: 2340/2440 The Quadrant, Aztec West, Bristol, BS324AQ, United Kingdom
Sarah Watts, ceo
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Alliance Leisure Services (Design, Build and Fund) press release: Alliance Leisure delivers knockout BOX12 Studio in Walsall
Walsall Council has launched a dedicated BOX12 boxing-based boutique training facility within the footprint of an established leisure centre.
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press release: Alliance Leisure

Alliance Leisure delivers knockout BOX12 Studio in Walsall

29 Jan 2024
The BOX12 project at the Oak Park Active Living Centre, Walsall / Box12 / Walsall Council
Walsall Council has launched a dedicated BOX12 boxing-based boutique training facility within the footprint of an established leisure centre.

The new studio, created from under-utilised office space, occupies a new studio space on the first floor and can accommodate up to 16 participants at any one time, all working out in a circuit style format, supported by digital coaching and exercise demonstrations.

Stuart Webb, Group Manager at Walsall Council, explains: “We were looking to create something special, something unique in the community that would inspire people to get active and stay active. Alliance Leisure has an excellent reputation and track record for developing engaging place-based activity spaces so employing their expertise was a no-brainer. We wanted to obtain maximum impact and engagement for our £300,000 budget.

“When the BOX12 studio was first tabled as an idea we were a little sceptical. It sounded interesting but we were struggling to understand how it might work as a ‘box within a box’ at Oak Park Active Living Centre. Our concerns were soon put to rest when Alliance hosted visits to an existing BOX12 facility located at Newcastle Under Lyme. We fell in love with the energy, fun and uniqueness of the experience and were convinced it would ignite a spark in the community and people would want to get involved. We were also encouraged by the fact that the two BOX12 founders are also co-owners of the established Hatton Boxing brand.”

BOX12 is a 36-minute workout consisting of 12, 3-minute rounds that combine boxing and functional fitness exercises. Each exercise is separated by a 3-minute rest period. The workout is fast-paced, training strength, power and cardiovascular fitness as well as balance, reaction time and flexibility.

Kenny Wattam, Project Manager at BOX12, says: “BOX12 provides a welcoming and encouraging environment for everybody, regardless of ability or experience. People can train at their own pace and level within the parameters of the workout format.

“Whilst some of the exercises are individual, many require people to pair-up, helping to nurture a supportive community that provides social and mental benefits as well as physical. Digital instruction and exercise demonstrations are provided throughout, freeing up instructors to focus more on motivational coaching and encouragement. In the case of the install at Walsall, BOX12 also integrates the Myzone platform, helping people to understand their training levels, challenging themselves whilst working within safe limits.”

Works began in October 2023 transforming the office space into the vibrant BOX12 studio and completed in just 11 weeks.

Gareth Liversedge, Delivery Manager, Alliance Leisure, says: “In terms of the sensory experience we kept within the traditional BOX12 design framework, creating a stripped back industrial feel enhanced by strategically positioned lighting, wraparound graphics and high-quality equipment. When people step into the studio, they immediately feel they have arrived in a unique space, leaving any stresses and strains of everyday life at the door and enabling total focus on their workout.”

BOX12 launched in 2019 so is still a relatively new kid on the fitness industry block. That said, it is experiencing exciting growth within the UK, Europe and as far afield as Saudi Arabia . Gareth adds: “BOX12 is fresh and delivers a unique experience for people living in and around Walsall. Whilst it is hoped the existing leisure centre users will embrace the new offer, we also expect BOX12 to attract a new audience, extending the centre’s positive influence on the local community.”

The BOX12 project at the Oak Park Active Living Centre has been delivered by Alliance Leisure through the UK Leisure Framework, owned by Denbighshire Leisure Ltd (DLL). Other partners on the project include Universal Construction, Savernake Property Consultants, Bignall, Shacklady and Ewing Architects and Greenwood Projects for Principal Design.
More press releases and updates from Alliance Leisure:
On Wednesday, March 13, 2024, Councillors and Officers from Hyndburn Borough Council met with Alliance Leisure and members of the ISG construction team to celebrate the start of works on the new, state-of-the -art, leisure and sports complex on Wilson Playing Fields in Clayton-le- Moors.
Alliance Leisure has completed the refurbishment of two gym spaces at Sport Wales National Centre to enhance the workout experience at the home of Welsh sport, with more Sport Wales- funded projects underway, including the country’s first interactive squash court.
This month sees the public opening of the new build football hub within the grounds of Derby Racecourse, an event that puts a new marker in the sand for development partner, Alliance Leisure, as the company’s 250th completed project since its launch 25 years ago.
Alliance Leisure has made a raft of new appointments across the business to support its continued growth. The new appointments come as the leisure development specialist celebrates 25 years of transforming leisure provision across the UK.
Alliance Leisure has been appointed to work on the concept design for a new leisure centre for The Royal Borough of Kingston upon Thames in south-west London.
Alliance Leisure: news from HCMmag.com and FitTechGlobal.com
The UK’s most recently-formed local government body – North Yorkshire Council – is making wellbeing a fundamental priority, with the launch of a raft of new facilities backed by £47.9m (US$60.6m, €55.3m) of investment.
Alliance Leisure has been awarded funding of £13m to develop a new sports hub at Parsloes Park in Barking.
Construction work has begun on a £13m community sports hub in Barking, East London.
Denbighshire Leisure has recently launched its third generation dedicated Leisure Framework naming Alliance Leisure as its continuing lead development contractor.
To kick off the new year, Alliance Leisure has announced the appointment of industry heavy- weight, Jonny Curley, to drive leisure development across Scotland.
Alliance Leisure: featured in HCM and Fit Tech magazines
Interview: Sarah Watts
As Alliance Leisure celebrates its 25th anniversary, its founder and CEO tells Kate Cracknell why Alliance will never build another leisure centre
HCM People: Jamie Groves
Denbighshire Leisure’s turnover has increased by 25 per cent since 2021, so the developments have paid for themselves and more
Health is a national asset that drives prosperity at an individual and collective level. Alliance Leisure CEO, Sarah Watts, explains how the organisation is supporting communities through the reimagining of public sector leisure
Show preview: Elevate 2023
As the industry in the UK gears up for this annual trade event, HCM gives the lowdown on what you can expect
Alliance Leisure
Tel: +44 (0)1458 877558
Address: 2340/2440 The Quadrant, Aztec West, Bristol, BS324AQ, United Kingdom
Sarah Watts, ceo
Key personnel
Sarah Watts, ceo
Paul Cluett, managing director
James Foley, commercial director
Tom Fairey, development director
Paul Woodford, strategic engagement director
John Leaver, marketing & frameworks director
Julia Goddard, senior business development manager
Jonny Curley, senior business development manager
Key customers
Local Authorities
Leisure Trusts
Universities and Colleges
Plans for the next 12 months
Our company goal as we emerge from the pandemic is to stand side-by-side with partners and not just help the sector recover but truly thrive. We are constantly innovating and are currently exploring new activities, alongside best in class health, leisure and wellbeing solutions. We are committed to continuing to measure the social value created across our developments and use the National Themes Outcomes and Measures (TOMs) Framework.
Testimonial
"Over the coming years, Denbighshire Leisure will continue to work with Alliance Leisure, breaking down investment barriers to ensure communities across the UK have access to the facilities they need to live more active, health and prosperous lives."
– Jamie Groves, managing director at Denbighshire Leisure
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