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press release: Alliance Leisure

Alliance Leisure delivers Peterlee Leisure Centre redevelopment

12 Dec 2023
An immersive bowling centre has opened at Peterlee Leisure Centre / Alliance Leisure
An immersive bowling centre – the first of its kind in Durham – has opened at Peterlee Leisure Centre as part of a £4.5m redevelopment to widen the appeal of the venue.

Leisure development specialists Alliance Leisure Services is leading the project to revitalise the centre for Durham County Council. Procured through the UK Leisure Framework, which is owned and managed by Denbighshire Leisure Ltd (DLL), the centre has been significantly redeveloped to improve the leisure and wellbeing offer for the community, particularly for local families.

Ben Kelsey, Senior Manager – Projects & Performance, Culture, Sport & Tourism at Durham County Council said: “The transformation of the venue, including the new bowling facilities has been really well received by local people. We’ve been really busy since opening and the blend of traditional sports and fitness facilities alongside activities such as bowling and play are giving the venue an even greater appeal.

“This transformation follows earlier investment by the council to collocate the library within the leisure centre and refurbish the changing facilities. The council is committed to supporting the health and wellbeing of our residents through delivery of leisure services and the creation of new, modern and exciting facilities and the changes made at Peterlee and those at our other leisure centres is clear evidence of that continued commitment.”

Following consultation with residents, a range of exciting new facilities have been introduced including an eight lane bowling alley, which now occupies half of the original sports hall. Four of the bowling lanes feature an immersive, interactive scoring experience from Bowling Vision which uses augmented reality, light and sound to give guests fast, fun and engaging games. Users can select their experience, choosing from more than 15 animation themes and even project their own photos onto the lane.

“The new bowling centre exemplifies how we consult and co-create solutions with our local authority partners to provide tailored solutions that meet local needs. Open to the public and leisure centre members, the ten-pin bowling alley will allow the venue to tap into the local and wider visitor economy to drive uncreased footfall and revenue,” says Sean Nolan, Business Development Manager at Alliance Leisure.

Other new facilities at Peterlee include a soft play adventure area for children and the centre’s first café serving healthy food and drink options.

Improvements have also been made to the centre’s fitness offer. The gym has been relocated to a larger space and now features Technogym equipment and technology, while the introduction of another fitness studio – bringing the total to three – allows the centre to provide dedicated cycling and mind-body spaces as well as virtual exercise classes. It can also expand the range of health services it offers including rehabilitation and smoking cessation sessions.

A wide range of activities are also available in the four court sports hall.

A range of energy efficiency measures have been installed across the site after the council secured funding from the government’s Public Sector Decarbonisation Scheme. These include high efficiency LED lighting throughout, water saving devices and solar panels to produce electricity as well as replacing gas boilers with air source heat pumps. These measures are expected to reduce carbon dioxide usage by 300 tonnes a year.

The project forms part of the council’s wider Leisure Transformation Scheme, which has already seen Alliance successfully deliver the £3.5m redevelopment of Abbey Leisure Centre in July this year.

Works to replace the pipework at Peterlee’s swimming pool is ongoing and is expected to complete in early 2024.

The project team included contractors ISG, GT3 Architects and Axiom Project Management.
More press releases and updates from Alliance Leisure:
On Wednesday, March 13, 2024, Councillors and Officers from Hyndburn Borough Council met with Alliance Leisure and members of the ISG construction team to celebrate the start of works on the new, state-of-the -art, leisure and sports complex on Wilson Playing Fields in Clayton-le- Moors.
Alliance Leisure has completed the refurbishment of two gym spaces at Sport Wales National Centre to enhance the workout experience at the home of Welsh sport, with more Sport Wales- funded projects underway, including the country’s first interactive squash court.
This month sees the public opening of the new build football hub within the grounds of Derby Racecourse, an event that puts a new marker in the sand for development partner, Alliance Leisure, as the company’s 250th completed project since its launch 25 years ago.
Alliance Leisure has made a raft of new appointments across the business to support its continued growth. The new appointments come as the leisure development specialist celebrates 25 years of transforming leisure provision across the UK.
Walsall Council has launched a dedicated BOX12 boxing-based boutique training facility within the footprint of an established leisure centre.
Alliance Leisure: news from HCMmag.com and FitTechGlobal.com
The UK’s most recently-formed local government body – North Yorkshire Council – is making wellbeing a fundamental priority, with the launch of a raft of new facilities backed by £47.9m (US$60.6m, €55.3m) of investment.
Alliance Leisure has been awarded funding of £13m to develop a new sports hub at Parsloes Park in Barking.
Construction work has begun on a £13m community sports hub in Barking, East London.
Denbighshire Leisure has recently launched its third generation dedicated Leisure Framework naming Alliance Leisure as its continuing lead development contractor.
To kick off the new year, Alliance Leisure has announced the appointment of industry heavy- weight, Jonny Curley, to drive leisure development across Scotland.
Alliance Leisure: featured in HCM and Fit Tech magazines
Interview: Sarah Watts
As Alliance Leisure celebrates its 25th anniversary, its founder and CEO tells Kate Cracknell why Alliance will never build another leisure centre
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Denbighshire Leisure’s turnover has increased by 25 per cent since 2021, so the developments have paid for themselves and more
Health is a national asset that drives prosperity at an individual and collective level. Alliance Leisure CEO, Sarah Watts, explains how the organisation is supporting communities through the reimagining of public sector leisure
Show preview: Elevate 2023
As the industry in the UK gears up for this annual trade event, HCM gives the lowdown on what you can expect
Alliance Leisure
Tel: +44 (0)1458 877558
Address: 2340/2440 The Quadrant, Aztec West, Bristol, BS324AQ, United Kingdom
Sarah Watts, ceo
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Alliance Leisure Services (Design, Build and Fund) press release: Alliance Leisure delivers Peterlee Leisure Centre redevelopment
An immersive bowling centre – the first of its kind in Durham – has opened at Peterlee Leisure Centre as part of a £4.5m redevelopment to widen the appeal of the venue.
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press release: Alliance Leisure

Alliance Leisure delivers Peterlee Leisure Centre redevelopment

12 Dec 2023
An immersive bowling centre has opened at Peterlee Leisure Centre / Alliance Leisure
An immersive bowling centre – the first of its kind in Durham – has opened at Peterlee Leisure Centre as part of a £4.5m redevelopment to widen the appeal of the venue.

Leisure development specialists Alliance Leisure Services is leading the project to revitalise the centre for Durham County Council. Procured through the UK Leisure Framework, which is owned and managed by Denbighshire Leisure Ltd (DLL), the centre has been significantly redeveloped to improve the leisure and wellbeing offer for the community, particularly for local families.

Ben Kelsey, Senior Manager – Projects & Performance, Culture, Sport & Tourism at Durham County Council said: “The transformation of the venue, including the new bowling facilities has been really well received by local people. We’ve been really busy since opening and the blend of traditional sports and fitness facilities alongside activities such as bowling and play are giving the venue an even greater appeal.

“This transformation follows earlier investment by the council to collocate the library within the leisure centre and refurbish the changing facilities. The council is committed to supporting the health and wellbeing of our residents through delivery of leisure services and the creation of new, modern and exciting facilities and the changes made at Peterlee and those at our other leisure centres is clear evidence of that continued commitment.”

Following consultation with residents, a range of exciting new facilities have been introduced including an eight lane bowling alley, which now occupies half of the original sports hall. Four of the bowling lanes feature an immersive, interactive scoring experience from Bowling Vision which uses augmented reality, light and sound to give guests fast, fun and engaging games. Users can select their experience, choosing from more than 15 animation themes and even project their own photos onto the lane.

“The new bowling centre exemplifies how we consult and co-create solutions with our local authority partners to provide tailored solutions that meet local needs. Open to the public and leisure centre members, the ten-pin bowling alley will allow the venue to tap into the local and wider visitor economy to drive uncreased footfall and revenue,” says Sean Nolan, Business Development Manager at Alliance Leisure.

Other new facilities at Peterlee include a soft play adventure area for children and the centre’s first café serving healthy food and drink options.

Improvements have also been made to the centre’s fitness offer. The gym has been relocated to a larger space and now features Technogym equipment and technology, while the introduction of another fitness studio – bringing the total to three – allows the centre to provide dedicated cycling and mind-body spaces as well as virtual exercise classes. It can also expand the range of health services it offers including rehabilitation and smoking cessation sessions.

A wide range of activities are also available in the four court sports hall.

A range of energy efficiency measures have been installed across the site after the council secured funding from the government’s Public Sector Decarbonisation Scheme. These include high efficiency LED lighting throughout, water saving devices and solar panels to produce electricity as well as replacing gas boilers with air source heat pumps. These measures are expected to reduce carbon dioxide usage by 300 tonnes a year.

The project forms part of the council’s wider Leisure Transformation Scheme, which has already seen Alliance successfully deliver the £3.5m redevelopment of Abbey Leisure Centre in July this year.

Works to replace the pipework at Peterlee’s swimming pool is ongoing and is expected to complete in early 2024.

The project team included contractors ISG, GT3 Architects and Axiom Project Management.
More press releases and updates from Alliance Leisure:
On Wednesday, March 13, 2024, Councillors and Officers from Hyndburn Borough Council met with Alliance Leisure and members of the ISG construction team to celebrate the start of works on the new, state-of-the -art, leisure and sports complex on Wilson Playing Fields in Clayton-le- Moors.
Alliance Leisure has completed the refurbishment of two gym spaces at Sport Wales National Centre to enhance the workout experience at the home of Welsh sport, with more Sport Wales- funded projects underway, including the country’s first interactive squash court.
This month sees the public opening of the new build football hub within the grounds of Derby Racecourse, an event that puts a new marker in the sand for development partner, Alliance Leisure, as the company’s 250th completed project since its launch 25 years ago.
Alliance Leisure has made a raft of new appointments across the business to support its continued growth. The new appointments come as the leisure development specialist celebrates 25 years of transforming leisure provision across the UK.
Walsall Council has launched a dedicated BOX12 boxing-based boutique training facility within the footprint of an established leisure centre.
Alliance Leisure: news from HCMmag.com and FitTechGlobal.com
The UK’s most recently-formed local government body – North Yorkshire Council – is making wellbeing a fundamental priority, with the launch of a raft of new facilities backed by £47.9m (US$60.6m, €55.3m) of investment.
Alliance Leisure has been awarded funding of £13m to develop a new sports hub at Parsloes Park in Barking.
Construction work has begun on a £13m community sports hub in Barking, East London.
Denbighshire Leisure has recently launched its third generation dedicated Leisure Framework naming Alliance Leisure as its continuing lead development contractor.
To kick off the new year, Alliance Leisure has announced the appointment of industry heavy- weight, Jonny Curley, to drive leisure development across Scotland.
Alliance Leisure: featured in HCM and Fit Tech magazines
Interview: Sarah Watts
As Alliance Leisure celebrates its 25th anniversary, its founder and CEO tells Kate Cracknell why Alliance will never build another leisure centre
HCM People: Jamie Groves
Denbighshire Leisure’s turnover has increased by 25 per cent since 2021, so the developments have paid for themselves and more
Health is a national asset that drives prosperity at an individual and collective level. Alliance Leisure CEO, Sarah Watts, explains how the organisation is supporting communities through the reimagining of public sector leisure
Show preview: Elevate 2023
As the industry in the UK gears up for this annual trade event, HCM gives the lowdown on what you can expect
Alliance Leisure
Tel: +44 (0)1458 877558
Address: 2340/2440 The Quadrant, Aztec West, Bristol, BS324AQ, United Kingdom
Sarah Watts, ceo
Key personnel
Sarah Watts, ceo
Paul Cluett, managing director
James Foley, commercial director
Tom Fairey, development director
Paul Woodford, strategic engagement director
John Leaver, marketing & frameworks director
Julia Goddard, senior business development manager
Jonny Curley, senior business development manager
Key customers
Local Authorities
Leisure Trusts
Universities and Colleges
Plans for the next 12 months
Our company goal as we emerge from the pandemic is to stand side-by-side with partners and not just help the sector recover but truly thrive. We are constantly innovating and are currently exploring new activities, alongside best in class health, leisure and wellbeing solutions. We are committed to continuing to measure the social value created across our developments and use the National Themes Outcomes and Measures (TOMs) Framework.
Testimonial
"Over the coming years, Denbighshire Leisure will continue to work with Alliance Leisure, breaking down investment barriers to ensure communities across the UK have access to the facilities they need to live more active, health and prosperous lives."
– Jamie Groves, managing director at Denbighshire Leisure
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