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FITNESS, HEALTH, WELLNESS

press release: Alliance Leisure

Alliance Leisure appointed to deliver new build leisure centre in Whitchurch

09 Nov 2023
The £13.1 million swimming and fitness centre will include a six-lane 25m pool and 41-station fitness suite / Alliance Leisure / Shropshire Council
Planning has been approved to build a new, multi-million-pound leisure centre in Whitchurch, Shropshire.

In addition to providing vital services to the local community, the state-of-the-art centre will also welcome visitors from surrounding areas, driving economic growth and creating new opportunities for local businesses.

Funded by Shropshire Council the new £13.1 million swimming and fitness centre will include a six-lane 25m pool, 41-station fitness suite and café on the ground floor, complemented by multi-function rooms on the first floor.

Peggy Mullock, Shropshire councillor for Whitchurch North, says: “I am delighted that planning permission has been granted. It now means we are able to move forward with the development and soon offer more great opportunities for people living in Whitchurch and the surrounding areas to improve and maintain a healthy lifestyle.”

Alliance Leisure, the UK’s leading leisure developer has been appointed to deliver the project, working through the UK Leisure Framework. Supporting Alliance will be Pellikaan as lead contractor, architects Roberts Limbrick and Axiom will be responsible for project management.

Robert Macey, Shropshire Council Cabinet member for culture and digital, says: ““We have assembled a fantastic project team, led by leisure development experts Alliance Leisure, to deliver a first class leisure centre for Whitchurch. Their combined experience and expertise will ensure we provide residents with the health and wellbeing facilities they want and need, both now and in the future.”

The new build will reinstate much needed leisure facilities in a community which has been without a pool since Whitchurch Swimming Pool closed during the pandemic when ongoing maintenance issues deemed it unfit for purpose. Councillor Macey adds: “The new leisure centre will not only deliver a superb service to residents, it will also benefit from modern technologies that optimise efficiencies and support the council’s aim to achieve net zero by 2030.”

It is anticipated the centre will open in mid-2025. Julia Goddard, Senior Business Development Manager, Alliance Leisure, adds: “Working with the council and our supplier partners through the UK Leisure Framework, we will deliver an efficient leisure facility built in response to the specific needs of the community. An active community is a happy, prosperous community and this is exactly the outcome we intend to deliver.”

For more information about Alliance Leisure and the UK Leisure Framework, managed by Denbighshire Leisure Ltd (DLL), visit: alliance leisure.co.uk
More press releases and updates from Alliance Leisure:
This month sees the public opening of the new build football hub within the grounds of Derby Racecourse, an event that puts a new marker in the sand for development partner, Alliance Leisure, as the company’s 250th completed project since its launch 25 years ago.
Alliance Leisure has made a raft of new appointments across the business to support its continued growth. The new appointments come as the leisure development specialist celebrates 25 years of transforming leisure provision across the UK.
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Alliance Leisure: news from HCMmag.com and FitTechGlobal.com
The UK’s most recently-formed local government body – North Yorkshire Council – is making wellbeing a fundamental priority, with the launch of a raft of new facilities backed by £47.9m (US$60.6m, €55.3m) of investment.
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To kick off the new year, Alliance Leisure has announced the appointment of industry heavy- weight, Jonny Curley, to drive leisure development across Scotland.
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As Alliance Leisure celebrates its 25th anniversary, its founder and CEO tells Kate Cracknell why Alliance will never build another leisure centre
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Denbighshire Leisure’s turnover has increased by 25 per cent since 2021, so the developments have paid for themselves and more
Health is a national asset that drives prosperity at an individual and collective level. Alliance Leisure CEO, Sarah Watts, explains how the organisation is supporting communities through the reimagining of public sector leisure
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Alliance Leisure
Tel: +44 (0)1458 877558
Address: 2340/2440 The Quadrant, Aztec West, Bristol, BS324AQ, United Kingdom
Sarah Watts, ceo
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press release: Alliance Leisure

Alliance Leisure appointed to deliver new build leisure centre in Whitchurch

09 Nov 2023
The £13.1 million swimming and fitness centre will include a six-lane 25m pool and 41-station fitness suite / Alliance Leisure / Shropshire Council
Planning has been approved to build a new, multi-million-pound leisure centre in Whitchurch, Shropshire.

In addition to providing vital services to the local community, the state-of-the-art centre will also welcome visitors from surrounding areas, driving economic growth and creating new opportunities for local businesses.

Funded by Shropshire Council the new £13.1 million swimming and fitness centre will include a six-lane 25m pool, 41-station fitness suite and café on the ground floor, complemented by multi-function rooms on the first floor.

Peggy Mullock, Shropshire councillor for Whitchurch North, says: “I am delighted that planning permission has been granted. It now means we are able to move forward with the development and soon offer more great opportunities for people living in Whitchurch and the surrounding areas to improve and maintain a healthy lifestyle.”

Alliance Leisure, the UK’s leading leisure developer has been appointed to deliver the project, working through the UK Leisure Framework. Supporting Alliance will be Pellikaan as lead contractor, architects Roberts Limbrick and Axiom will be responsible for project management.

Robert Macey, Shropshire Council Cabinet member for culture and digital, says: ““We have assembled a fantastic project team, led by leisure development experts Alliance Leisure, to deliver a first class leisure centre for Whitchurch. Their combined experience and expertise will ensure we provide residents with the health and wellbeing facilities they want and need, both now and in the future.”

The new build will reinstate much needed leisure facilities in a community which has been without a pool since Whitchurch Swimming Pool closed during the pandemic when ongoing maintenance issues deemed it unfit for purpose. Councillor Macey adds: “The new leisure centre will not only deliver a superb service to residents, it will also benefit from modern technologies that optimise efficiencies and support the council’s aim to achieve net zero by 2030.”

It is anticipated the centre will open in mid-2025. Julia Goddard, Senior Business Development Manager, Alliance Leisure, adds: “Working with the council and our supplier partners through the UK Leisure Framework, we will deliver an efficient leisure facility built in response to the specific needs of the community. An active community is a happy, prosperous community and this is exactly the outcome we intend to deliver.”

For more information about Alliance Leisure and the UK Leisure Framework, managed by Denbighshire Leisure Ltd (DLL), visit: alliance leisure.co.uk
More press releases and updates from Alliance Leisure:
This month sees the public opening of the new build football hub within the grounds of Derby Racecourse, an event that puts a new marker in the sand for development partner, Alliance Leisure, as the company’s 250th completed project since its launch 25 years ago.
Alliance Leisure has made a raft of new appointments across the business to support its continued growth. The new appointments come as the leisure development specialist celebrates 25 years of transforming leisure provision across the UK.
Walsall Council has launched a dedicated BOX12 boxing-based boutique training facility within the footprint of an established leisure centre.
Alliance Leisure has been appointed to work on the concept design for a new leisure centre for The Royal Borough of Kingston upon Thames in south-west London.
North Yorkshire Council has delivered an early Christmas present to the residents in Knaresborough in the form of a new £17.5 million energy efficient leisure and wellness centre.
Alliance Leisure: news from HCMmag.com and FitTechGlobal.com
The UK’s most recently-formed local government body – North Yorkshire Council – is making wellbeing a fundamental priority, with the launch of a raft of new facilities backed by £47.9m (US$60.6m, €55.3m) of investment.
Alliance Leisure has been awarded funding of £13m to develop a new sports hub at Parsloes Park in Barking.
Construction work has begun on a £13m community sports hub in Barking, East London.
Denbighshire Leisure has recently launched its third generation dedicated Leisure Framework naming Alliance Leisure as its continuing lead development contractor.
To kick off the new year, Alliance Leisure has announced the appointment of industry heavy- weight, Jonny Curley, to drive leisure development across Scotland.
Alliance Leisure: featured in HCM and Fit Tech magazines
Interview: Sarah Watts
As Alliance Leisure celebrates its 25th anniversary, its founder and CEO tells Kate Cracknell why Alliance will never build another leisure centre
HCM People: Jamie Groves
Denbighshire Leisure’s turnover has increased by 25 per cent since 2021, so the developments have paid for themselves and more
Health is a national asset that drives prosperity at an individual and collective level. Alliance Leisure CEO, Sarah Watts, explains how the organisation is supporting communities through the reimagining of public sector leisure
Show preview: Elevate 2023
As the industry in the UK gears up for this annual trade event, HCM gives the lowdown on what you can expect
Alliance Leisure
Tel: +44 (0)1458 877558
Address: 2340/2440 The Quadrant, Aztec West, Bristol, BS324AQ, United Kingdom
Sarah Watts, ceo
Key personnel
Sarah Watts, ceo
Paul Cluett, managing director
James Foley, commercial director
Tom Fairey, development director
Paul Woodford, strategic engagement director
John Leaver, marketing & frameworks director
Julia Goddard, senior business development manager
Jonny Curley, senior business development manager
Key customers
Local Authorities
Leisure Trusts
Universities and Colleges
Plans for the next 12 months
Our company goal as we emerge from the pandemic is to stand side-by-side with partners and not just help the sector recover but truly thrive. We are constantly innovating and are currently exploring new activities, alongside best in class health, leisure and wellbeing solutions. We are committed to continuing to measure the social value created across our developments and use the National Themes Outcomes and Measures (TOMs) Framework.
Testimonial
"Over the coming years, Denbighshire Leisure will continue to work with Alliance Leisure, breaking down investment barriers to ensure communities across the UK have access to the facilities they need to live more active, health and prosperous lives."
– Jamie Groves, managing director at Denbighshire Leisure
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