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FITNESS, HEALTH, WELLNESS

Latest news

United Fitness Brands tells HCM it's moving into franchising

United Fitness Brands will launch as a franchise business this August
Former CEO, Richard North, is heading up the rollout
UK is the first target with intentions for 150 globally in five years
Malcolm Armstrong has taken over as CEO

As United Fitness Brands gears up to launch its fifth Reformcore location at Battersea Power Station this month, the multi-brand boutique operator has told HCM it's moving into franchising.

Richard North, formerly CEO, has moved roles to head up global franchise growth.

Malcolm Armstrong took up the role of CEO of United Fitness Brands in May. He joined the company as chief operating officer in March this year, after seven years with Virgin Active.

North has a background in franchising: helping to grow the Anytime Fitness estate, was European head of franchise for grocery brand, Getir, and launched franchised skincarare brand, Skinsmiths, opening nine clinics in seven months.

In an upcoming edition of HCM North says Barrecorre, Reformcore and Triyoga will be the first of the company's brands to be franchised, with Kobox and Boom Cycle following in phase two. “We intend to actively discuss the opportunity from August this year and people will be able to enquire via our website,” he says.

The UK commuter belt will be the first target, but there are ambitions to open 150 sites globally in the next five years.

Franchising is now a significant part of the sector, with many corporate health club operators planning to use the model to drive expansion.

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Latest news

United Fitness Brands tells HCM it's moving into franchising

United Fitness Brands will launch as a franchise business this August
Former CEO, Richard North, is heading up the rollout
UK is the first target with intentions for 150 globally in five years
Malcolm Armstrong has taken over as CEO

As United Fitness Brands gears up to launch its fifth Reformcore location at Battersea Power Station this month, the multi-brand boutique operator has told HCM it's moving into franchising.

Richard North, formerly CEO, has moved roles to head up global franchise growth.

Malcolm Armstrong took up the role of CEO of United Fitness Brands in May. He joined the company as chief operating officer in March this year, after seven years with Virgin Active.

North has a background in franchising: helping to grow the Anytime Fitness estate, was European head of franchise for grocery brand, Getir, and launched franchised skincarare brand, Skinsmiths, opening nine clinics in seven months.

In an upcoming edition of HCM North says Barrecorre, Reformcore and Triyoga will be the first of the company's brands to be franchised, with Kobox and Boom Cycle following in phase two. “We intend to actively discuss the opportunity from August this year and people will be able to enquire via our website,” he says.

The UK commuter belt will be the first target, but there are ambitions to open 150 sites globally in the next five years.

Franchising is now a significant part of the sector, with many corporate health club operators planning to use the model to drive expansion.

Related features

Insight: Finding stability

Health Club Management 2023 issue 10
The London Boutique Studio Report 2023 from Leisure DB examines how the sector has emerged from the pandemic, as David Minton reports

Latest news

Mindbody, has launched a specialist insurance programme for its customers which is being delivered through
After introducing Xponential’s reformer Pilates concept, Club Pilates, to Germany last year, Matin Seibold's LifeFit
Rugby legend, Jonny Wilkinson has been announced as a keynote speakers for the HCM Summit
The Gym Group has built on the positive momentum of 2023, with a strong half-year
The way fat stores are metabolised during exercise is different in males and females, according
The UK's National Sector Partners Group (NSP) has called on the new government to pledge
Life Fitness (UK) Ltd
Life Fitness (UK) Ltd
Altrafit has taken further steps to cement its reputation as a provider of high-quality, affordable
Boutique fitness software platform, Xplor Mariana Tek, has launched in-app gamification to help studios motivate
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Life Fitness has reimagined cardio with the launch of its Symbio line which has been designed with advanced biomechanics and offers deep levels of customisation
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Sustainability in the fitness industry is coming on in leaps and bounds as more operators refurbish their gym equipment to save money and the planet
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At the heart of the Sydney Swans new headquarters in Australia is an elite player-focused training facility by strength equipment specialist BLK BOX
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Fuel the debate about issues across the industry and share your ideas and experiences. We’d love to hear from you: [email protected]
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Featured supplier news: Altrafit introduces custom functional fitness equipment at Third Space
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Company profiles
Company profile: Epassi UK
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Company profiles
Company profile: Spivi
Spivi is an immersive fitness gamification platform that helps gym operators to achieve better retention ...
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Supplier showcase - Safe Space: Delivering the vision
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Active IQ press release: Industry heavyweight David Stalker joins Active IQ as independent adviser
David Stalker, President of EuropeActive and a CIMSPA chartered fellow is joining Active IQ from July 2024.
Featured press releases
Greenwich Leisure Limited press release: London Youth Games concludes at Copper Box Arena
After an incredibly competitive season, the London Youth Games Finals Festival took place at the end of last month at GLL's Copper Box Arena in London.
Directory
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Lockers
Fitlockers: Lockers
Snowroom
TechnoAlpin SpA: Snowroom
Spa software
SpaBooker: Spa software
Cryotherapy
Art of Cryo: Cryotherapy
salt therapy products
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Chiswick, Gillingham, York and Nottingham
Savills
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Cleveland Lakes, Wiltshire and Gloucestershire
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Diary dates
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Diary dates
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Diary dates
11-13 Feb 2025
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Diary dates
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Diary dates
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Diary dates
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