GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window I've already subscribed!
Technogym
Technogym
Technogym
Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

Latest news

Life Time gets into the medical wellness market with new Miora brand

High-end US health club operator, Life Time, is launching a new medical wellness brand called Miora
The pilot location has soft launched in Minneapolis and will open officially on 27 November
Miora will offer longevity and prevention services based on bloodwork panels and a proprietory precision health assessment protocol called the Metabolic Code
The protocol has been developed by Dr Jim LaValle, known for his expertise in personalised integrative therapies

Life Time is launching into the medical wellness market with a longevity and performance concept called Miora.

A pilot is in soft launch at Life Time's Target Centre health club in Minneapolis, US, with an official opening date set for 27 November.

The company was already offering a wide range of wellness services through many of its 170 high-end health clubs across the US, including rehabilitation/chiropractic, weight loss and nutrition services and lab testing of things such as active and resting metabolic rates.

Now the launch of Miora consolidates these types of services under a new brand, while adding an elevated level of diagnostics and a more holistic approach to prevention.

If the pilot is successful, Life Time will roll out the brand across appropriate locations in its estate.

“Adding longevity and performance services is a natural extension to our other health club offerings,” said Life Time president and COO, Jeff Zwiefel on CBS.

“Miora is offering a wide range of services, including red light therapy, hyperbaric chambers, cryotherapy and infrared saunas,” he explained. “Also on offer are things such as peptide and hormone replacement therapy treatments and IV therapies.”

The Miora customer journey starts with a battery of diagnostics with 95 indicators checked via a blood panel, followed by the deployment of a proprietary cloud-based precision health assessment protocol called the Metabolic Code.

This checks how far people are from optimum health to determine how their body is performing. It also shares insights into the future state of health, before recommending interventions.

This system has been designed and developed by Life Time’s partner, Dr Jim LaValle, a clinical pharmacist and certified clinical nutritionist who’s known for his expertise in personalised integrative therapies.

“There’s so much confusion about what to do in the areas of health optimisation and longevity,” LaValle told CBS. “Miora takes a science-based approach, as the issue a customer is facing might be biomechanical, it might be biochemical – these two things are always intersecting. What we’re doing is creating the most comprehensive plan for interventions.

“We detail what medication the individual is on, what kind of diet they have, what nutrients they take and how they’re exercising and then we define what will support that person to overcome any metabolic road blocks they have, or establish whether they need special training," he explains.

“Miora is personalising exactly to what they need, safely on the cutting edge of healthcare and science," he concluded.

“We provide the full medical oversight to ensure customers get the results they’re looking for in terms of improving the quality of their life,” said Zwiefel. “We believe there’s nothing like Miora in the market at present for health optimisation.”

The clinic is open to the community, as well as to Life Time health club members.

A one-off payment of US$299 covers the blood work panel, a Metabolic Code report and a consultation, while a monthly membership at US$199 includes use of facilities, such as the red light therapy, cryotherapy chamber, infrared saunas and the hyperbaric chamber. Other options include the IV drips and even medical interventions, such as specialist physical referrals and urgent care.

“Our personal trainers can only take customer so far on their journey when it comes to to seeking improvement in their overall health,” Zwiefel told Winter Keefer at TCBmag. “The reality of today is our consumers are looking for solutions to look better, feel better and perform better and in the traditional health care system [in the US], they’re getting extremely frustrated.”

MIORA: DEEPER DIVE

Depending on the package taken, Miora member subscription benefits can include the following:

 Club amenities

A rejuvenation and recovery space, red light therapy, infrared sauna, cryotherapy, hyperbaric oxygen chamber, beauty and aesthetic treatments.

Metabolic profile

Metabolic code questionnaire, bloodwork, metabolic code report, medical consultation and physical.

Performance and longevity

Exercise programming, nutrition programming, personalised supplementation plan, access to bioidentical hormone therapy, peptide therapy, and IV drips.

Medical access

Text access with medical provider, access to medical care, specialty physicians referrals, access to urgent care and house calls

Miora blood panel tests include analysis of: Adrenal – Thyroid – Pancreas, Gut – Immune – Brain, Cardio – Pulmonary – Neurovascular, Liver – Lymph – Kidney, Estrogen – Progesterone – Testosterone.

Weight loss drugs, Ozempic and Waygovy, are available as part of an overall lifestyle package that includes diet and exercise interventions.

Related news

Life Time pushes further into the luxury residences market with launch in Boston

06 Nov 2023
US-based operator Life Time has opened a luxury wellness lifestyle apartment complex in Boston as ...

Life Time breaks the US$500m barrier in Q3 – trials weight loss drugs

26 Oct 2023
US-based health club, lifestyle and wellness operator, Life Time, has published its Q3 2023 results, ...

Life Time launches luxury living at new Connecticut property

05 Oct 2023
Premium health club operator, Life Time, has opened its first ever property in the state ...
Latest News
UK-based retailer, John Lewis, is launching a service which will enable customers to be proactive ...
Latest News
Equality, Diversity and Inclusion (EDI) is everyone’s responsibility, especially given the industry’s ambition to broaden ...
Latest News
Xponential Fitness, the largest global franchisor of boutique fitness brands, has announced the opening of ...
Latest News
The Make moves Fund, co-funded by Nike and Spotify, is gearing up to award grants ...
Latest News
Athlete-inspired wellness, social wellbeing and active nutrition are three of the hottest trends set to ...
Latest News
The Exercise for Health Summit (EfHS), organised by EuropeActive, kicked off today at the Melia ...
Latest News
JD Gyms, part of listed company, JD Sports Fashion plc, has sold UAE health club ...
Latest News
UK operator, Bannatyne Group, has revisited one of its classic brands to launch a budget ...
HCM promotional features
Promotion
Virgin Active operates in the premium space and Technogym supports that vision through the quality of its equipment, its innovation, digital developments, and research
HCM promotional features
Promotion
Loughborough University set out to expand its Powerbase gym to support people both with and without disabilities equally, as Gregory Bradley explains
HCM promotional features
Promotion
ServiceSport UK has partnered with cutting edge outfit, Upholstery2u, to expand its upholstery repair services, enabling operators to keep their gyms in perfect working order
HCM promotional features
Promotion
Mars Athletic in Turkey turned to Life Fitness and Myzone to create a compelling new HIIT zone for its clubs
HCM promotional features
Promotion
Rob Cunningham, director of leisure at BH Live, explains the positive impact Orbit4 is having on the organisation
HCM promotional features
Promotion
A new integration between Xplor Gym and Technogym’s Mywellness CRM powers highly personalised member experiences
HCM promotional features
Sponsored
Equipment designer and manufacturer, BLK BOX has spent ten years gearing up for global growth. Founder Greg Bradley tells Julie Cramer all the pieces are now in place for rapid growth
HCM promotional features
Sponsored
Matrix Fitness funds the MH1 Global movement to provide mental health support and expertise to the fitness industry
HCM promotional features
Sponsored
Cheriee Wales reports from the recent Fitronics and Proinsight ConnectCX conference and CoursePro Summit
HCM promotional features
HCM magazine
The 2023 IHRSA Global Report shows a positive long-term outlook for the industry, as operators navigate challenges and embrace growth, says Jeff Solsby
HCM magazine
Market intelligence outfit Leisure DB has published its London Boutique Studio Report 2023. Founder David Minton outlines key trends highlighted by the research
HCM magazine
The founder of Myzone and one of the fitness industry’s most visionary entrepreneurs talks to Kath Hudson about how he deals with adversity
HCM magazine
HCM People

Liz Clark

CEO and president, IHRSA
Health and fitness is an industry I really believe in and I felt it was not being treated respectfully
HCM magazine
Learning and practising functional movements is a great way to get fitter. Steph Eaves investigates the skill-based training movement
Featured supplier news
Featured supplier news: SKILLCOURT's groundbreaking tech is now available in the UK
SKILLCOURT is an intelligent laser-based training and diagnostic tool to promote both motor and cognitive development in patients, athletes and children.
Featured supplier news
Featured supplier news: Speedflex strengthens client list with four new installs
Speedflex, the fitness concept known for delivering HIIT Without The Hurt, has announced a number of new clients.
Company profiles
Company profile: BLK BOX
BLK BOX is recognised as a trusted authority in strength equipment and facility design. Through ...
Company profiles
Company profile: CoverMe Ltd
CoverMe Fitness is an on-demand group exercise cover app that connects qualified and insured instructors ...
Supplier Showcases
Supplier showcase - Speedflex: Front and centre
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
ukactive press release: Third Digital Futures report shows rewards for operators investing in digital strategy
Fitness and leisure organisations that make continued investment in digital transformation are moving ahead of the competition, according to findings released today in the third annual Digital Futures report from ukactive and Sport England.
Featured press releases
TRP - The Retention People press release: Keith Smith partners with Fitronics to deliver interaction training to leisure facilities
Fitronics is delighted to announce its newest partner to the Consult brand; Keith Smith.
Directory
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Digital
Fitronics: Digital
Spa software
SpaBooker: Spa software
Lockers
Fitlockers: Lockers
Cryotherapy
Art of Cryo: Cryotherapy
Snowroom
TechnoAlpin SpA: Snowroom
Property & Tenders
Newport, Isle of Wight, PO30 2NU
Savills
Property & Tenders
Grantham, Leicestershire
Belvoir Castle
Property & Tenders
Diary dates
06-08 Feb 2024
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
11-14 Apr 2024
Exhibition Centre , Cologne, Germany
Diary dates
30 May - 02 Jun 2024
Rimini Exhibition Center, Rimini, Italy
Diary dates
08-08 Jun 2024
Worldwide, Various,
Diary dates
11-13 Jun 2024
Raffles City Convention Centre, Singapore, Singapore
Diary dates
22-25 Oct 2024
Messe Stuttgart, Germany
Diary dates
04-07 Nov 2024
In person, St Andrews, United Kingdom
Diary dates

Latest news

Life Time gets into the medical wellness market with new Miora brand

High-end US health club operator, Life Time, is launching a new medical wellness brand called Miora
The pilot location has soft launched in Minneapolis and will open officially on 27 November
Miora will offer longevity and prevention services based on bloodwork panels and a proprietory precision health assessment protocol called the Metabolic Code
The protocol has been developed by Dr Jim LaValle, known for his expertise in personalised integrative therapies

Life Time is launching into the medical wellness market with a longevity and performance concept called Miora.

A pilot is in soft launch at Life Time's Target Centre health club in Minneapolis, US, with an official opening date set for 27 November.

The company was already offering a wide range of wellness services through many of its 170 high-end health clubs across the US, including rehabilitation/chiropractic, weight loss and nutrition services and lab testing of things such as active and resting metabolic rates.

Now the launch of Miora consolidates these types of services under a new brand, while adding an elevated level of diagnostics and a more holistic approach to prevention.

If the pilot is successful, Life Time will roll out the brand across appropriate locations in its estate.

“Adding longevity and performance services is a natural extension to our other health club offerings,” said Life Time president and COO, Jeff Zwiefel on CBS.

“Miora is offering a wide range of services, including red light therapy, hyperbaric chambers, cryotherapy and infrared saunas,” he explained. “Also on offer are things such as peptide and hormone replacement therapy treatments and IV therapies.”

The Miora customer journey starts with a battery of diagnostics with 95 indicators checked via a blood panel, followed by the deployment of a proprietary cloud-based precision health assessment protocol called the Metabolic Code.

This checks how far people are from optimum health to determine how their body is performing. It also shares insights into the future state of health, before recommending interventions.

This system has been designed and developed by Life Time’s partner, Dr Jim LaValle, a clinical pharmacist and certified clinical nutritionist who’s known for his expertise in personalised integrative therapies.

“There’s so much confusion about what to do in the areas of health optimisation and longevity,” LaValle told CBS. “Miora takes a science-based approach, as the issue a customer is facing might be biomechanical, it might be biochemical – these two things are always intersecting. What we’re doing is creating the most comprehensive plan for interventions.

“We detail what medication the individual is on, what kind of diet they have, what nutrients they take and how they’re exercising and then we define what will support that person to overcome any metabolic road blocks they have, or establish whether they need special training," he explains.

“Miora is personalising exactly to what they need, safely on the cutting edge of healthcare and science," he concluded.

“We provide the full medical oversight to ensure customers get the results they’re looking for in terms of improving the quality of their life,” said Zwiefel. “We believe there’s nothing like Miora in the market at present for health optimisation.”

The clinic is open to the community, as well as to Life Time health club members.

A one-off payment of US$299 covers the blood work panel, a Metabolic Code report and a consultation, while a monthly membership at US$199 includes use of facilities, such as the red light therapy, cryotherapy chamber, infrared saunas and the hyperbaric chamber. Other options include the IV drips and even medical interventions, such as specialist physical referrals and urgent care.

“Our personal trainers can only take customer so far on their journey when it comes to to seeking improvement in their overall health,” Zwiefel told Winter Keefer at TCBmag. “The reality of today is our consumers are looking for solutions to look better, feel better and perform better and in the traditional health care system [in the US], they’re getting extremely frustrated.”

MIORA: DEEPER DIVE

Depending on the package taken, Miora member subscription benefits can include the following:

 Club amenities

A rejuvenation and recovery space, red light therapy, infrared sauna, cryotherapy, hyperbaric oxygen chamber, beauty and aesthetic treatments.

Metabolic profile

Metabolic code questionnaire, bloodwork, metabolic code report, medical consultation and physical.

Performance and longevity

Exercise programming, nutrition programming, personalised supplementation plan, access to bioidentical hormone therapy, peptide therapy, and IV drips.

Medical access

Text access with medical provider, access to medical care, specialty physicians referrals, access to urgent care and house calls

Miora blood panel tests include analysis of: Adrenal – Thyroid – Pancreas, Gut – Immune – Brain, Cardio – Pulmonary – Neurovascular, Liver – Lymph – Kidney, Estrogen – Progesterone – Testosterone.

Weight loss drugs, Ozempic and Waygovy, are available as part of an overall lifestyle package that includes diet and exercise interventions.

Related news

Life Time pushes further into the luxury residences market with launch in Boston

06 Nov 2023
US-based operator Life Time has opened a luxury wellness lifestyle apartment complex in Boston as ...

Life Time breaks the US$500m barrier in Q3 – trials weight loss drugs

26 Oct 2023
US-based health club, lifestyle and wellness operator, Life Time, has published its Q3 2023 results, ...

Life Time launches luxury living at new Connecticut property

05 Oct 2023
Premium health club operator, Life Time, has opened its first ever property in the state ...

Latest news

UK-based retailer, John Lewis, is launching a service which will enable customers to be proactive
Equality, Diversity and Inclusion (EDI) is everyone’s responsibility, especially given the industry’s ambition to broaden
Xponential Fitness, the largest global franchisor of boutique fitness brands, has announced the opening of
The Make moves Fund, co-funded by Nike and Spotify, is gearing up to award grants
Athlete-inspired wellness, social wellbeing and active nutrition are three of the hottest trends set to
The Exercise for Health Summit (EfHS), organised by EuropeActive, kicked off today at the Melia
Innovatise UK Ltd
Innovatise UK Ltd
FastFit EMS – a rapidly expanding chain of EMS (electrical muscle stimulation) studios in the
JD Gyms, part of listed company, JD Sports Fashion plc, has sold UAE health club
UK operator, Bannatyne Group, has revisited one of its classic brands to launch a budget
Physical activity is 1.5 times more effective than counselling or leading medications when it comes
Training provider, The Fitness Group, has teamed up with personal training app, My PT Hub,
Everlast Gyms today (16 November) opened a new flagship property at the Metro Centre in
There are now more than 300 boutique fitness studios across London – an increase of
TechnoAlpin S.p.A.
TechnoAlpin S.p.A.
BLK BOX was the partner of choice for the design, fit out and install of
Timbaland, Platinum Grammy Award-winning producer, who's worked with artists such as Jay-Z, Missy Elliott, Madonna,
Connected fitness equipment supplier, Echelon Fitness, has signed a multi-year deal with Run Disney, the
The UK's Good Work Pledge – an employer commitment to workplace wellbeing for employees – has come
CORRECTION A previous version of this story reported that the UK operations of Xtrafit were
Clive Ormerod will stand down from his role as Group CEO of Les Mills at
The first ever Siro hotel, marketed as the "ultimate fitness and recovery hotel", is now
Alliance Leisure
Alliance Leisure
Speedflex, pioneer of the revolutionary HIIT Without The Hurt training method, has expanded its collection
Flynn Restaurant Group, the world’s largest fast food franchise operator, with ambitions to be the
Researchers are claiming to have provided the first scientific proof of how many steps a
Xplor Technologies
Xplor Technologies
1 - 20 of 12,300
HCM promotional features
Promotion
Virgin Active operates in the premium space and Technogym supports that vision through the quality of its equipment, its innovation, digital developments, and research
HCM promotional features
Promotion
Loughborough University set out to expand its Powerbase gym to support people both with and without disabilities equally, as Gregory Bradley explains
HCM promotional features
Promotion
ServiceSport UK has partnered with cutting edge outfit, Upholstery2u, to expand its upholstery repair services, enabling operators to keep their gyms in perfect working order
HCM promotional features
Promotion
Mars Athletic in Turkey turned to Life Fitness and Myzone to create a compelling new HIIT zone for its clubs
HCM promotional features
Promotion
Rob Cunningham, director of leisure at BH Live, explains the positive impact Orbit4 is having on the organisation
HCM promotional features
Promotion
A new integration between Xplor Gym and Technogym’s Mywellness CRM powers highly personalised member experiences
HCM promotional features
Sponsored
Equipment designer and manufacturer, BLK BOX has spent ten years gearing up for global growth. Founder Greg Bradley tells Julie Cramer all the pieces are now in place for rapid growth
HCM promotional features
Sponsored
Matrix Fitness funds the MH1 Global movement to provide mental health support and expertise to the fitness industry
HCM promotional features
Sponsored
Cheriee Wales reports from the recent Fitronics and Proinsight ConnectCX conference and CoursePro Summit
HCM promotional features
HCM magazine
The 2023 IHRSA Global Report shows a positive long-term outlook for the industry, as operators navigate challenges and embrace growth, says Jeff Solsby
HCM magazine
Market intelligence outfit Leisure DB has published its London Boutique Studio Report 2023. Founder David Minton outlines key trends highlighted by the research
HCM magazine
The founder of Myzone and one of the fitness industry’s most visionary entrepreneurs talks to Kath Hudson about how he deals with adversity
HCM magazine
HCM People

Liz Clark

CEO and president, IHRSA
Health and fitness is an industry I really believe in and I felt it was not being treated respectfully
HCM magazine
Learning and practising functional movements is a great way to get fitter. Steph Eaves investigates the skill-based training movement
HCM magazine
Around 85 per cent of disease is epigenetic/preventable and exercise is one of the most effective ways of delivering prevention. Can the industry shout loudly enough about this to be heard?
HCM magazine
New research explores how dealing with attrition can unlock success for operators, as Joanna Walker explains
HCM magazine
Fuel the debate about issues across the industry and share your ideas and experiences. We’d love to hear from you. [email protected]
HCM magazine
Regular physical activity has been linked to a 43 per cent reduction in mental health symptoms, such as depression and anxiety, a study from Australia shows
HCM magazine
HCM People

Dan Summerson

MD, Everlast Gyms
We’re gearing up for global expansion through joint ventures with our retail partners
HCM magazine
Featured supplier news
Featured supplier news: SKILLCOURT's groundbreaking tech is now available in the UK
SKILLCOURT is an intelligent laser-based training and diagnostic tool to promote both motor and cognitive development in patients, athletes and children.
Featured supplier news
Featured supplier news: Speedflex strengthens client list with four new installs
Speedflex, the fitness concept known for delivering HIIT Without The Hurt, has announced a number of new clients.
Company profiles
Company profile: BLK BOX
BLK BOX is recognised as a trusted authority in strength equipment and facility design. Through ...
Company profiles
Company profile: CoverMe Ltd
CoverMe Fitness is an on-demand group exercise cover app that connects qualified and insured instructors ...
Supplier Showcases
Supplier showcase - Speedflex: Front and centre
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
ukactive press release: Third Digital Futures report shows rewards for operators investing in digital strategy
Fitness and leisure organisations that make continued investment in digital transformation are moving ahead of the competition, according to findings released today in the third annual Digital Futures report from ukactive and Sport England.
Featured press releases
TRP - The Retention People press release: Keith Smith partners with Fitronics to deliver interaction training to leisure facilities
Fitronics is delighted to announce its newest partner to the Consult brand; Keith Smith.
Directory
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Digital
Fitronics: Digital
Spa software
SpaBooker: Spa software
Lockers
Fitlockers: Lockers
Cryotherapy
Art of Cryo: Cryotherapy
Snowroom
TechnoAlpin SpA: Snowroom
Property & Tenders
Newport, Isle of Wight, PO30 2NU
Savills
Property & Tenders
Grantham, Leicestershire
Belvoir Castle
Property & Tenders
Diary dates
06-08 Feb 2024
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
11-14 Apr 2024
Exhibition Centre , Cologne, Germany
Diary dates
30 May - 02 Jun 2024
Rimini Exhibition Center, Rimini, Italy
Diary dates
08-08 Jun 2024
Worldwide, Various,
Diary dates
11-13 Jun 2024
Raffles City Convention Centre, Singapore, Singapore
Diary dates
22-25 Oct 2024
Messe Stuttgart, Germany
Diary dates
04-07 Nov 2024
In person, St Andrews, United Kingdom
Diary dates
Search news, features & products:
Find a supplier:
Technogym
Technogym
Partner sites