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Precor UK
Precor UK
Precor UK
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

Celeb-driven brand, FitLab, raises $15m – plans 500 studios with at-home, in-club and events bundled in one membership

Hybrid fitness platform FitLab has closed its US$15m Series A financing
FitLab will use the funding to scale its portfolio of brands
The company's brands include McGregor FAST, a fitness experience by UFC star Conor McGregor
FitLab plans to open its first wave of connected fitness studios during 2022

Hybrid fitness platform FitLab has closed its Series A financing, bringing total capital raised to more than US$15m.

FitLab will use the funding to scale its portfolio of brands, which will see it accelerate the opening of boutique fitness studios, launch new mass-participation events and develop new technologies designed to bridge the gap between at-home and in-club fitness.

The company's brands include McGregor FAST, the combat-focused fitness experience by UFC star Conor McGregor; XPT, a high-performance training system from Laird Hamilton and Gabby Reece; and Electric, a sports brand focused on performance eyewear, apparel and accessories.

FitLab's first wave of connected fitness studios will open during 2022, combining fitness tech – such as tracking and performance measuring – with an immersive, in-person training experience.

Each connected studio will also have an integrated, at-home offering and a live event series, providing members with a "rich and seamless fitness experience".

Plans are for 500 locations by 2025 and according to FitLab co-founder, Brian Kirkbride, the company already has partnerships in place for 250 locations in the US and plans for international development are currently underway.

"We saw a failure from the fitness industry to put the needs of members first," said Kirkbride.

"Even before the pandemic, the data showed that the future of fitness is clearly hybrid, and that has only accelerated.

"Consumers don't want to look for a world-class, at-home offering, and find a studio or gym that they love, and then try to track down a challenge or event to motivate them to train – let alone pay separately for all of them.

"They're forced to do that today, because that's how the industry is set up. Until FitLab, nothing was built from the ground up to provide truly holistic, immersive, connected experiences across the fitness continuum."

To strengthen its hybrid offer, FitLab has also recently acquired of at-home fitness app Fitplan and Ragnar, an event organiser specialising in running relay series.

California-based FitLab was founded in 2019 by Kirkbride and Brian Mike Melby – former Nike and New Evolution Ventures executives.

At the time, they said FitLab will "solve the siloed nature of fitness and leverage the power of iconic athletes and brands to inspire people to move – wherever, whenever and however they desire".

Hybrid fitness platform FitLab has closed its Series A financing, bringing total capital raised to more than US$15m.
HAF,FIT,IND,PTS,TEC
2022/THUMB349042_645717_824846.jpg
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Write to reply
Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – [email protected]
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Click on a catalogue to view it online
Directory
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Diary dates
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30-30 Jun 2022
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25-28 Oct 2022
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News

Celeb-driven brand, FitLab, raises $15m – plans 500 studios with at-home, in-club and events bundled in one membership

Hybrid fitness platform FitLab has closed its US$15m Series A financing
FitLab will use the funding to scale its portfolio of brands
The company's brands include McGregor FAST, a fitness experience by UFC star Conor McGregor
FitLab plans to open its first wave of connected fitness studios during 2022

Hybrid fitness platform FitLab has closed its Series A financing, bringing total capital raised to more than US$15m.

FitLab will use the funding to scale its portfolio of brands, which will see it accelerate the opening of boutique fitness studios, launch new mass-participation events and develop new technologies designed to bridge the gap between at-home and in-club fitness.

The company's brands include McGregor FAST, the combat-focused fitness experience by UFC star Conor McGregor; XPT, a high-performance training system from Laird Hamilton and Gabby Reece; and Electric, a sports brand focused on performance eyewear, apparel and accessories.

FitLab's first wave of connected fitness studios will open during 2022, combining fitness tech – such as tracking and performance measuring – with an immersive, in-person training experience.

Each connected studio will also have an integrated, at-home offering and a live event series, providing members with a "rich and seamless fitness experience".

Plans are for 500 locations by 2025 and according to FitLab co-founder, Brian Kirkbride, the company already has partnerships in place for 250 locations in the US and plans for international development are currently underway.

"We saw a failure from the fitness industry to put the needs of members first," said Kirkbride.

"Even before the pandemic, the data showed that the future of fitness is clearly hybrid, and that has only accelerated.

"Consumers don't want to look for a world-class, at-home offering, and find a studio or gym that they love, and then try to track down a challenge or event to motivate them to train – let alone pay separately for all of them.

"They're forced to do that today, because that's how the industry is set up. Until FitLab, nothing was built from the ground up to provide truly holistic, immersive, connected experiences across the fitness continuum."

To strengthen its hybrid offer, FitLab has also recently acquired of at-home fitness app Fitplan and Ragnar, an event organiser specialising in running relay series.

California-based FitLab was founded in 2019 by Kirkbride and Brian Mike Melby – former Nike and New Evolution Ventures executives.

At the time, they said FitLab will "solve the siloed nature of fitness and leverage the power of iconic athletes and brands to inspire people to move – wherever, whenever and however they desire".

Hybrid fitness platform FitLab has closed its Series A financing, bringing total capital raised to more than US$15m.
HAF,FIT,IND,PTS,TEC
2022/THUMB349042_645717_824846.jpg

News

The Leisure Database Company (TLDB) has revealed its State of the Fitness Industry Report UK
The Gym Group’s (TGG) plans and profit forecasts were presented to analysts and investors during
A new physical activity programme called Big Sister has been launched in the UK to
Go Fit has been selected by the United Nations Economic Commission for Europe (UNECE) as
Ness, a US startup that is developing a range of wellness-driven credit cards, has launched
Following a history of supporting US military and service members, F45 has announced a new
Elevate
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Hyatt is piloting private gyms in five of its US hotels as part of its
A young girl has died following an incident at the David Lloyd gym at Capability
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HCM Magazine
Research
Lack of motivation, time, and facilities were seen as bigger barriers to exercise by inactive people than active people
HCM Magazine
Write to reply
Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – [email protected]
HCM Magazine
Editor's letter
Having a portfolio of more than 1,000 health club locations is the aim of ambitious operators, with this elite category growing fast, creating new dynamics in the market
HCM Magazine
Sponsored
Yate Leisure is one of the largest sites in Circadian Trust’s portfolio, with around 4,000 members. Ben Beasley, director of commercial development, explains why they were an early adopter of Technogym Biocircuit, and how the offer has evolved
HCM Magazine
Q&A
Social media influencers cause harm by raising unrealistic expectations of physical perfection, as Andrea Dearden explains
HCM Magazine
Insight
The pandemic brought about our sector’s biggest ever collaboration on COVID safety data. Lizzie Broughton tells the story
HCM Magazine
Research
Being physically active can heal damage caused by diabetes, enabling the activation of a natural system that grows new blood vessels, according to research in the US
HCM Magazine
HCM magazine
HCM People

Jon Wright

Founder and CEO, Feel Electric
We’ve set ourselves the initial goal of developing 100 Feel Electric sites, using a cluster model
HCM magazine
Each health club has its own unique challenges, but the right tech solution can make all the difference. In the first of a two-part series, specialists share how they’ve solved specific issues
HCM magazine
In the wake of the pandemic, is the time ripe to change the language around the role of exercise professionals, and gain greater trust from the healthcare sector?
HCM magazine
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Featured supplier news
Featured supplier news: Virtuagym raises €3m investment to fuel innovation in health and fitness technology
Global fitness technology provider Virtuagym has raised a new €3m investment from Icecat, an Amsterdam-based technology company which invests in innovative technology organisations.
Featured supplier news
Featured supplier news: UK health clubs hit by rising cost of energy
Health clubs across the UK are facing huge rises in business energy bills which are forcing difficult decisions.
Featured operator news
Featured operator news: New partnership delivers swimming support to children with disabilities
A new partnership has been launched to provide inclusive swimming for children with mobility, visual and hearing disabilities.
Featured operator news
Featured operator news: Serco Leisure wins 10-year Mansfield contract
Following a competitive tendering process, Serco Leisure and its partner More Leisure Community Trust Limited (MLCT) have been awarded a 10-year contract by Mansfield District Council to operate three centres in the town, starting 1 May 2022.
Video Gallery
Mindbody, Inc
Total Vibration Solutions / Floors 4 Gyms / TVS Sports Surfaces
Mindbody, Inc
Company profiles
Company profile: Perfect Gym Solutions S.A.
Perfect Gym currently provides fitness software solutions to customers in 55+ countries, servicing more than ...
Company profiles
Company profile: Safe Space Lockers
We provide a full turn-key solution for clients from design and consultation, through to bespoke ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Salt therapy products
Himalayan Source: Salt therapy products
Wearable technology solutions
MyZone: Wearable technology solutions
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Spa software
SpaBooker: Spa software
On demand
Fitness On Demand: On demand
Fitness equipment
A Panatta Sport Srl: Fitness equipment
trade associations
International SPA Association - iSPA: trade associations
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Management software
Premier Software Solutions: Management software
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Runcorn
Halton Borough Council
Property & Tenders
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
30-30 Jun 2022
The ICC, Birmingham, Birmingham , United Kingdom
Diary dates
12-13 Sep 2022
Wyndham Lake Buena Vista Disney Springs® Resort, Lake Buena Vista, United States
Diary dates
25-28 Oct 2022
Messe Stuttgart, Germany
Diary dates
25-28 Oct 2022
Ibiza, Ibiza, Spain
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
17-18 Mar 2023
Tobacco Dock, London, United Kingdom
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