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Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

News

This Girl Can returns with campaign focusing on challenges of the pandemic

Sport England has launched the latest edition of the popular This Girl Can campaign, celebrating the inventive ways women have been staying active during the pandemic.

The refreshed advertising features women from the original ‘Me Again’ campaign (launched earlier in 2020), showing them fitting activity into their own lives in the changed circumstances forced by COVID-19.

It aims to inspire women to get active by using real-life stories of how, even in the toughest of times, women have still fitted activity into their lives.

The launch follows Sport England research, which shows that women have a "clear appetite" to get active again, with 52 per cent of women saying that, since the outbreak, they've found new ways to exercise.

Encouragingly, women are also placing a great importance on this and are very aware of the important mental health benefits it can bring.

“At the beginning of lockdown there was a sense there was a right way to do it," said Kate Dale, Sport England's campaign lead for This Girl Can, adding: "A feeling like we should all be starting new hobbies and getting very fit.

“But the reality for a lot of women is that we have more demands on our time, and more financial and mental wellbeing challenges.

“We’re back with This Girl Can celebrating the fact that there’s no right way to get active – there never was. Just like there’s no right way to do lockdown.

“We’re celebrating all the women getting active in the ways that work for them, no matter what life throws in their way. Saying it’s OK to do it when you want, how you want.

“The pandemic has given many of us a renewed appreciation for the benefits of mental and physical health, and we hope the film will inspire other women to want to feel that joy of moving, whether they’re jogging with their kids, squeezing in a HIIT (high-intensity interval training) session in between meetings, or trying to walk instead of get the bus to get their steps up.”

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Sport England has launched the latest edition of the popular This Girl Can campaign, celebrating the inventive ways women have been staying active during the pandemic.
PTS,SAR,HAF,FIT,IND,SAM,PUB
2020/THUMB346246_895046_74917.jpg
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As the physical activity and sports sector unites to fight its corner in making a case for government investment, Sport England has commissioned a research study to prove the economic value of activity, giving weight to the argument. Tom Walker reports
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Luca Maggiora

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News

This Girl Can returns with campaign focusing on challenges of the pandemic

Sport England has launched the latest edition of the popular This Girl Can campaign, celebrating the inventive ways women have been staying active during the pandemic.

The refreshed advertising features women from the original ‘Me Again’ campaign (launched earlier in 2020), showing them fitting activity into their own lives in the changed circumstances forced by COVID-19.

It aims to inspire women to get active by using real-life stories of how, even in the toughest of times, women have still fitted activity into their lives.

The launch follows Sport England research, which shows that women have a "clear appetite" to get active again, with 52 per cent of women saying that, since the outbreak, they've found new ways to exercise.

Encouragingly, women are also placing a great importance on this and are very aware of the important mental health benefits it can bring.

“At the beginning of lockdown there was a sense there was a right way to do it," said Kate Dale, Sport England's campaign lead for This Girl Can, adding: "A feeling like we should all be starting new hobbies and getting very fit.

“But the reality for a lot of women is that we have more demands on our time, and more financial and mental wellbeing challenges.

“We’re back with This Girl Can celebrating the fact that there’s no right way to get active – there never was. Just like there’s no right way to do lockdown.

“We’re celebrating all the women getting active in the ways that work for them, no matter what life throws in their way. Saying it’s OK to do it when you want, how you want.

“The pandemic has given many of us a renewed appreciation for the benefits of mental and physical health, and we hope the film will inspire other women to want to feel that joy of moving, whether they’re jogging with their kids, squeezing in a HIIT (high-intensity interval training) session in between meetings, or trying to walk instead of get the bus to get their steps up.”

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Sport England has launched the latest edition of the popular This Girl Can campaign, celebrating the inventive ways women have been staying active during the pandemic.
PTS,SAR,HAF,FIT,IND,SAM,PUB
2020/THUMB346246_895046_74917.jpg

News

An online fitness community, created by personal trainer and social media influencer, Talilla Henchoz, during
Two functional fitness franchises are continuing their legal battle over a dispute relating to patents.
Xponential Fitness has entered the Saudi Arabian gym market with the launch of five boutique
Chancellor Rishi Sunak's proposals to support the economy through the next six months of the
The UK government's 'Rule of Six' has come into force in physical activity facilities today
The UK's physical activity sector has come together to get millions of people active during
Volution.fit
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A study by Rutgers University has suggested that it could be possible to predict which
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The Global Wellness Summit (GWS) has announced the appointment of C. Victor Brick, CEO of
More than 100 sport and physical activity bodies have sent a letter to UK Prime
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Electronics giant LG has entered the fitness and wellness market with the launch of a
fibodo Limited
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Features
Supplier showcase
Prestigious estate, Stoke Park, has invested in a new fitness technology upgrade by Matrix
Features
feature
Wattbike’s lead sport scientist Eddie Fletcher discusses the importance of health assessments, changes in consumer behaviour post-lockdown and the latest UK government strategy
Features
Insight
As the physical activity and sports sector unites to fight its corner in making a case for government investment, Sport England has commissioned a research study to prove the economic value of activity, giving weight to the argument. Tom Walker reports
Features
Supplier showcase
SIX3NINE opened its second London studio in August, and will continue to partner with Physical Company as it aims to open up to five studios across the city
Features
Research
A new study suggests that exercise leads to elevated galanin levels – which in turn helps the brain’s stress response, giving more resilience. Tom Walker reports
Features
Editor's letter
The hard work is paying off and we’re earning a reputation for safe operations. Now it’s time to tackle the next set of challenges – increasing capacity, yield and memberships, deepening engagement and rebuilding profits says liz Terry
Features
Research
Five months after the start of lockdown, Leisure-net did a survey to gauge how public sector operators and industry suppliers are faring
Features
People
HCM people

Luca Maggiora

Co-founder, House of Wisdom
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People
People in Club V trust me and I want to do the best for them and help them progress
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Overall, it’s about creating something a little less efficient, a little more fun. Somewhere you can lose yourself for a couple of hours
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The future of our industry is as a ‘national health service’ – we can’t dance around these conversations – if we’re serious about being closer to health agencies, that needs change and commitment
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Mark Tweedie

CEO, Community Leisure UK
Once facilities are mothballed they are unlikely to reopen ever again
People
Assuming normal market conditions return after COVID-19, we aim to ramp up the operation and open between eight and 10 new villages a year from 2022
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I’m Confident we can deliver 50 coach gyms in the uk, however, I feel the opportunity is really much larger
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There will be hundreds of products, services and innovations available in society, to support people in being active, and our expertise will have contributed
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Opinion
promotion
The pandemic has thrown a new focus on health, with sales of body composition analysis equipment at an all-time high, as InBody’s Francesca Cooper explains.
Opinion: Gyms add body composition analysis and health screening to their offering following pandemic
Featured supplier news
Featured supplier: The Virtual Revolution: Hutchison Technologies help operators motivate members
Hutchison Technologies virtual solutions are helping operators expand their virtual offering and get motivated members back into the club.
Featured supplier news
Featured supplier: Speedflex develops new personalised HIIT programme to support the overweight getting into fitness
As the government announced its new obesity strategy to limit the impact of a potential second wave of COVID-19, HIIT specialists, Speedflex are also doing their bit to help tackle the issue.
Video Gallery
Freemotion FUSION Team Training
FreeMotion Fitness
The High-Intensity Cardio-Strength Training. Read more
More videos:
Company profiles
Company profile: Precor
For more than 35 years, Precor has driven fitness forward. We continue that heritage every ...
Company profiles
Company profile: Volution
Volution uses data to connect the digital with the physical and partners with health and ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Design consultants
Zynk Design Consultants: Design consultants
Trade associations
International SPA Association - iSPA: Trade associations
Exercise equipment
Power Plate: Exercise equipment
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Spa software
SpaBooker: Spa software
Skincare
Comfort Zone - Davines S.p.A: Skincare
Direct debit solutions
Harlands Group: Direct debit solutions
Red Light Therapy
 Red Light Rising: Red Light Therapy
Locking solutions
Monster Padlocks: Locking solutions
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
07 Oct 2020
Online, Singapore, Singapore
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
03-06 Nov 2020
Online,
Diary dates
17 Nov 2020
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Diary dates
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Diary dates
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