GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window
FIBO Exhibition
FIBO Exhibition
FIBO Exhibition
Health Club Management

Health Club Management

Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Get the latest news, jobs and features in your inbox
Health Club Management

Health Club Management

News

HCM updates 2020 Fitness Trends with special COVID-19 edition

COVID-19 has changed the world as we know it – and the fitness industry with it.

As a result, operators have had to change their forecasts and suppliers adapt to evolving consumer demands.

What, then, does the future landscape look like for the fitness and wellness industries?

HCM has updated its popular list of 20 Fitness Trends to create a special 2020 COVID-19 edition reflecting the reality of the challenges being faced by operators globally.

Included in the list is the rapidly emerging hybrid gym model, with operators creating live streaming or on-demand workouts to keep members engaged.

Although clubs are reopening, they are doing so under threat of closure through possible second lockdowns, meaning the pivot to a hybrid gym model is accelerating, with software companies and operators working to merge digital and physical into one seamless offering.

This is opening up a new competitive landscape where equipment suppliers, aggregators, content providers and app and software companies compete for market share of the hybrid gym market.

The pandemic has also hammered home the benefits of diversification, with operators moving to establish additional revenue streams.

This includes moves into other sectors, such as mail-order retail, F&B, streaming subscriptions, health checks and health insurance sales.

HCM also expects the sector to offer COVID-19 recovery programmes by upskilling some of the workforce to Level Five and also for decision-makers to focus more enegy and resources on lobbying, to develop more political clout.

HCM 2020 Fitness Trends (COVID-19 edition)

1 Hybrid gym model

2 Outdoor fitness3 High street gyms

4 Diversification5 Strength training

6 Fit tech7 Multi-brand businesses

8 C-19 recovery programmes9 Overfatness

10 PE11 Pandemic insurance

12 Mental health support13 Eliminating male bias

14 Swimming15 Post-exercise heat

16 Catering for introverts17 Trim trails

18 EcSOD19 Lobbying

20 Senolytics

• To read about the top 20 fitness trends identified by HCM, click here.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
COVID-19 has changed the world as we know it – and the fitness industry with it.
HAF,FIT,IND,PTS,SAM
2020/THUMB346219_278787_476138.jpg
Latest News
An online fitness community, created by personal trainer and social media influencer, Talilla Henchoz, during ...
Latest News
Two functional fitness franchises are continuing their legal battle over a dispute relating to patents. ...
Latest News
Xponential Fitness has entered the Saudi Arabian gym market with the launch of five boutique ...
Latest News
Chancellor Rishi Sunak's proposals to support the economy through the next six months of the ...
Latest News
The UK government's 'Rule of Six' has come into force in physical activity facilities today ...
Latest News
The UK's physical activity sector has come together to get millions of people active during ...
Latest News
A study by Rutgers University has suggested that it could be possible to predict which ...
Latest News
Health club and gyms operators in California are suing state governor Gavin Newsom in an ...
Features
Talking point
Gym operators in the UK can now open on the high street, without planning permission, thanks to changes in legislation. What impact will this have on the industry? Kath Hudson reports
Features
Supplier showcase
Prestigious estate, Stoke Park, has invested in a new fitness technology upgrade by Matrix
Features
Body scanning
COVID-19 is driving huge consumer interest in health, creating the opportunity for operators (with the right kit) to offer body scanning and analysis. We look at some of the top options
Features
Sponsored briefing
Welcome to the world of creative fitness, where exercise and fun merge to change the way we train. Technogym is here to inspire you to offer members the best workouts and experience, making sure they have a great time
Features
Supplier showcase
Sporteve has enhanced its in-club digital experience by working with Funxtion to install multiscreens to power the member experience
Features
Insight
As the physical activity and sports sector unites to fight its corner in making a case for government investment, Sport England has commissioned a research study to prove the economic value of activity, giving weight to the argument. Tom Walker reports
Features
Research
A new study suggests that exercise leads to elevated galanin levels – which in turn helps the brain’s stress response, giving more resilience. Tom Walker reports
Features
People
As you approach each studio, there’s an area of transition, setting the tone as you move from one space into another, recalibrating your senses. I call it Layers of Wow
People
The future of our industry is as a ‘national health service’ – we can’t dance around these conversations – if we’re serious about being closer to health agencies, that needs change and commitment
People
HCM people

Luca Maggiora

Co-founder, House of Wisdom
People think making a change is easy and fast, but that isn’t true. It’s hard and it takes time
Opinion
promotion
The pandemic has thrown a new focus on health, with sales of body composition analysis equipment at an all-time high, as InBody’s Francesca Cooper explains.
Opinion: Gyms add body composition analysis and health screening to their offering following pandemic
Featured supplier news
Featured supplier: Volution explains how to drive the lifetime value of members through virtual engagement
In April 2020, two-thirds of the world’s gyms went into temporary closure due to COVID-19.
Featured supplier news
Featured supplier: Carbon Trainer raises the bar in strength training with next-generation AI Fitness Mirror
Carbon, creators of the first AI-powered at-home fitness mirror that tracks workouts announces the launch of Carbon Trainer.
Video Gallery
Temple Gym - Nautilus Equipment
Core Health & Fitness
Temple Gym - Nautilus Equipment Read more
More videos:
Company profiles
Company profile: DFC
DFC
At DFC, we offer totally transparent revenue management solutions with clear pricing and no hidden ...
Company profiles
Company profile: MiE FitQuest
FitQuest (MiE Medical Research) are specialists in the field of human performance measurement. We have ...
Supplier Showcases
Supplier showcase - Speedflex
Catalogue Gallery
Click on a catalogue to view it online
Directory
Management software
fibodo Limited: Management software
Trade associations
International SPA Association - iSPA: Trade associations
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Fitness equipment
TRX Training: Fitness equipment
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Software
Volution.fit: Software
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Red Light Therapy
 Red Light Rising: Red Light Therapy
Wearable technology solutions
MyZone: Wearable technology solutions
Locking solutions
Monster Padlocks: Locking solutions
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
07 Oct 2020
Online, Singapore, Singapore
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
03-06 Nov 2020
Online,
Diary dates
17 Nov 2020
Loughborough University, Loughborough, United Kingdom
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates

News

HCM updates 2020 Fitness Trends with special COVID-19 edition

COVID-19 has changed the world as we know it – and the fitness industry with it.

As a result, operators have had to change their forecasts and suppliers adapt to evolving consumer demands.

What, then, does the future landscape look like for the fitness and wellness industries?

HCM has updated its popular list of 20 Fitness Trends to create a special 2020 COVID-19 edition reflecting the reality of the challenges being faced by operators globally.

Included in the list is the rapidly emerging hybrid gym model, with operators creating live streaming or on-demand workouts to keep members engaged.

Although clubs are reopening, they are doing so under threat of closure through possible second lockdowns, meaning the pivot to a hybrid gym model is accelerating, with software companies and operators working to merge digital and physical into one seamless offering.

This is opening up a new competitive landscape where equipment suppliers, aggregators, content providers and app and software companies compete for market share of the hybrid gym market.

The pandemic has also hammered home the benefits of diversification, with operators moving to establish additional revenue streams.

This includes moves into other sectors, such as mail-order retail, F&B, streaming subscriptions, health checks and health insurance sales.

HCM also expects the sector to offer COVID-19 recovery programmes by upskilling some of the workforce to Level Five and also for decision-makers to focus more enegy and resources on lobbying, to develop more political clout.

HCM 2020 Fitness Trends (COVID-19 edition)

1 Hybrid gym model

2 Outdoor fitness3 High street gyms

4 Diversification5 Strength training

6 Fit tech7 Multi-brand businesses

8 C-19 recovery programmes9 Overfatness

10 PE11 Pandemic insurance

12 Mental health support13 Eliminating male bias

14 Swimming15 Post-exercise heat

16 Catering for introverts17 Trim trails

18 EcSOD19 Lobbying

20 Senolytics

• To read about the top 20 fitness trends identified by HCM, click here.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
COVID-19 has changed the world as we know it – and the fitness industry with it.
HAF,FIT,IND,PTS,SAM
2020/THUMB346219_278787_476138.jpg

News

An online fitness community, created by personal trainer and social media influencer, Talilla Henchoz, during
Two functional fitness franchises are continuing their legal battle over a dispute relating to patents.
Xponential Fitness has entered the Saudi Arabian gym market with the launch of five boutique
Chancellor Rishi Sunak's proposals to support the economy through the next six months of the
The UK government's 'Rule of Six' has come into force in physical activity facilities today
The UK's physical activity sector has come together to get millions of people active during
Hutchison Technologies
Hutchison Technologies
Carbon, creators of the first AI-powered at-home fitness mirror that tracks workouts, announces the launch
A study by Rutgers University has suggested that it could be possible to predict which
Health club and gyms operators in California are suing state governor Gavin Newsom in an
The Global Wellness Summit (GWS) has announced the appointment of C. Victor Brick, CEO of
More than 100 sport and physical activity bodies have sent a letter to UK Prime
Gyms in the UK are continuing to successfully control COVID-19 transmisssion, according to the latest
Electronics giant LG has entered the fitness and wellness market with the launch of a
Freemotion Fitness
Freemotion Fitness
Educational company, CAWS, has launched a new programme to help educate trainers on how to
Exercise has been voted the number one way the public can help the NHS –
Hundreds of thousands of small companies in the UK – including those operating in fitness
Boutique gym attendance and class bookings in some world regions have bounced back to around
MyZone Group Ltd
MyZone Group Ltd
1 - 15 of 11,615
Features
Talking point
Gym operators in the UK can now open on the high street, without planning permission, thanks to changes in legislation. What impact will this have on the industry? Kath Hudson reports
Features
Supplier showcase
Prestigious estate, Stoke Park, has invested in a new fitness technology upgrade by Matrix
Features
Body scanning
COVID-19 is driving huge consumer interest in health, creating the opportunity for operators (with the right kit) to offer body scanning and analysis. We look at some of the top options
Features
Sponsored briefing
Welcome to the world of creative fitness, where exercise and fun merge to change the way we train. Technogym is here to inspire you to offer members the best workouts and experience, making sure they have a great time
Features
Supplier showcase
Sporteve has enhanced its in-club digital experience by working with Funxtion to install multiscreens to power the member experience
Features
Insight
As the physical activity and sports sector unites to fight its corner in making a case for government investment, Sport England has commissioned a research study to prove the economic value of activity, giving weight to the argument. Tom Walker reports
Features
Research
A new study suggests that exercise leads to elevated galanin levels – which in turn helps the brain’s stress response, giving more resilience. Tom Walker reports
Features
People
As you approach each studio, there’s an area of transition, setting the tone as you move from one space into another, recalibrating your senses. I call it Layers of Wow
People
The future of our industry is as a ‘national health service’ – we can’t dance around these conversations – if we’re serious about being closer to health agencies, that needs change and commitment
People
HCM people

Luca Maggiora

Co-founder, House of Wisdom
People think making a change is easy and fast, but that isn’t true. It’s hard and it takes time
People
We have a period of lead generation before we allow anyone to join. We build the excitement up to a specific launch time and date, much like the ticketing model for concerts
People
People in Club V trust me and I want to do the best for them and help them progress
People
I’m Confident we can deliver 50 coach gyms in the uk, however, I feel the opportunity is really much larger
People
When we have 13,000 people living in our villages, we know we can save the NHS over £40m a year
People
FIBO 2020 will set a new benchmark, ensuring virtual and live trade fairs evolve into a hybrid model, defining a future-oriented format that opens a new chapter in the trade fair industry
People
There will be hundreds of products, services and innovations available in society, to support people in being active, and our expertise will have contributed
People
Opinion
promotion
The pandemic has thrown a new focus on health, with sales of body composition analysis equipment at an all-time high, as InBody’s Francesca Cooper explains.
Opinion: Gyms add body composition analysis and health screening to their offering following pandemic
Featured supplier news
Featured supplier: Volution explains how to drive the lifetime value of members through virtual engagement
In April 2020, two-thirds of the world’s gyms went into temporary closure due to COVID-19.
Featured supplier news
Featured supplier: Carbon Trainer raises the bar in strength training with next-generation AI Fitness Mirror
Carbon, creators of the first AI-powered at-home fitness mirror that tracks workouts announces the launch of Carbon Trainer.
Video Gallery
Temple Gym - Nautilus Equipment
Core Health & Fitness
Temple Gym - Nautilus Equipment Read more
More videos:
Company profiles
Company profile: DFC
DFC
At DFC, we offer totally transparent revenue management solutions with clear pricing and no hidden ...
Company profiles
Company profile: MiE FitQuest
FitQuest (MiE Medical Research) are specialists in the field of human performance measurement. We have ...
Supplier Showcases
Supplier showcase - Speedflex
Catalogue Gallery
Click on a catalogue to view it online
Directory
Management software
fibodo Limited: Management software
Trade associations
International SPA Association - iSPA: Trade associations
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Fitness equipment
TRX Training: Fitness equipment
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Software
Volution.fit: Software
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Red Light Therapy
 Red Light Rising: Red Light Therapy
Wearable technology solutions
MyZone: Wearable technology solutions
Locking solutions
Monster Padlocks: Locking solutions
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
07 Oct 2020
Online, Singapore, Singapore
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
03-06 Nov 2020
Online,
Diary dates
17 Nov 2020
Loughborough University, Loughborough, United Kingdom
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
Search news, features & products:
Find a supplier:
FIBO Exhibition
FIBO Exhibition