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The Gym Group reveals plans to open up to eight small box gyms in 2020

The Gym Group has confirmed plans to roll out a new small box format in the UK over the next 12 months.

The format is a scaled-down version of The Gym concept and has been designed to open up opportunities to enter new markets.

The first small box site opened in Newark, Nottinghamshire on 11 November 2019.

The low-cost chain has set itself a target of opening between five and eight small box gyms during 2020.

Describing the new format in August 2019, Richard Darwin, CEO, said: "The concept is pretty much a slimmed-down version of what we already do.

"Our traditional gyms are, on average, around 15,500sq ft in size. The small box sites will be between 5,000sq ft and 9,000sq ft.

"What it does is offer us the opportunity to go into towns that wouldn't previously have been on our target list, because they wouldn't have been big enough – towns where the overall population is between 25,000 and 60,000.

"While we don't have an exact target number of sites for the small box model yet, we did a study with PwC which showed that there could potentially be an additional 300 small box sites across the UK. So the volume is there."

The new small box openings will be in addition to the continued expansion of the company's standard format estate, which will continue to be rolled out at a rate of 15-20 new sites per year.

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News

The Gym Group reveals plans to open up to eight small box gyms in 2020

The Gym Group has confirmed plans to roll out a new small box format in the UK over the next 12 months.

The format is a scaled-down version of The Gym concept and has been designed to open up opportunities to enter new markets.

The first small box site opened in Newark, Nottinghamshire on 11 November 2019.

The low-cost chain has set itself a target of opening between five and eight small box gyms during 2020.

Describing the new format in August 2019, Richard Darwin, CEO, said: "The concept is pretty much a slimmed-down version of what we already do.

"Our traditional gyms are, on average, around 15,500sq ft in size. The small box sites will be between 5,000sq ft and 9,000sq ft.

"What it does is offer us the opportunity to go into towns that wouldn't previously have been on our target list, because they wouldn't have been big enough – towns where the overall population is between 25,000 and 60,000.

"While we don't have an exact target number of sites for the small box model yet, we did a study with PwC which showed that there could potentially be an additional 300 small box sites across the UK. So the volume is there."

The new small box openings will be in addition to the continued expansion of the company's standard format estate, which will continue to be rolled out at a rate of 15-20 new sites per year.

Sign up for FREE ezines & magazines
Related news

Premium memberships provide Gym Group with profit boost as it prepares to launch small-box model

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News

Rockwell Group have unveiled designs for luxury hospitality and wellness amenities at Manhattan's 550 Madison
The Gym Group is set to continue its fast pace of growth in 2020, with
A new product aimed at the ageing population is combining wearable fitness tech with artificial
A three-year research project will look to provide the physical activity industry with a better
The latest edition of the highly-successful This Girl Can Campaign has been celebrated for its
The increasing popularity of streaming services and wireless earbuds – along with the introduction of
Global Wellness Summit
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Inactivity is described by The Department of Health as the ‘silent killer’ of our generation,
Stuart Broster, chief executive of Anytime Fitness UK, will step down from his role in
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ukactive
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1 - 15 of 11,215
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We talk to two high-end operators who've established a valuable USP by offering EMS training
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Running
How many of your members pound the treadmill with poor technique, risking injury and hating every leaden-legged second of it? It doesn’t have to be this way according to Danny Dreyer, founder of ChiRunning, who says he can turn anyone into a runner. Kath Hudson discovers how
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Talking point
As we begin a new decade, will boutiques extend beyond the major cities? Will the budget boom continue? How will digital fitness impact the sector? Kath Hudson speaks to some of the industry’s big hitters to find out what 2020 could have in store
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Corporate wellness
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