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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

News

Basic-Fit cranks up expansion plans for European market

Low-cost operator Basic-Fit is set to speed up its expansion plans across the European market.

Citing "current developments and a strong pipeline", the Dutch company said it plans to accelerate the pace of organic club openings from a current target of 125 to around 150 clubs a year.

With the new target, the company expects to the number of clubs in its portfolio to reach 1,250 in 2022.

The announcement marks the second cranking up of pace of expansion for Basic-Fit within the last nine months. Announcing its full-year results in March 2019, the company outlined plans to increase the number of club openings from 100 to 125 per year.

In a statement, Basic-Fit said that it expects the new openings to generate a significant boost to income.

"As a result of the large number of new clubs and solid development of the mature club network, we expect to increase revenue by at least 20 per cent a year in the coming three years," the statement said.

Basic-Fit's plans are seen as a further sign that the European fitness market is undergoing a period of growth, with one analyst stating that it "shows that the potential to grow in underpenetrated fitness markets remains attractive".

In July 2019, Basic-Fit acquired Fitland, the Netherlands' third-largest fitness operator, which added 37 mid-market clubs to the business.

With a portfolio of 750 clubs across five countries, Basic-Fit is one of Europe's largest fitness operators. It markets itself as a "high-quality, value-for-money fitness experience".

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People often assume that those who pay more stay longer, but we don’t see this. What we see is that if you have PT you stay longer because you use more, not because you pay more
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We became the first boutique fitness brand in all of Southeast Asia to ever raise venture capital backing. This was positive for the industry as it signalled that the industry had growth potential
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News

Basic-Fit cranks up expansion plans for European market

Low-cost operator Basic-Fit is set to speed up its expansion plans across the European market.

Citing "current developments and a strong pipeline", the Dutch company said it plans to accelerate the pace of organic club openings from a current target of 125 to around 150 clubs a year.

With the new target, the company expects to the number of clubs in its portfolio to reach 1,250 in 2022.

The announcement marks the second cranking up of pace of expansion for Basic-Fit within the last nine months. Announcing its full-year results in March 2019, the company outlined plans to increase the number of club openings from 100 to 125 per year.

In a statement, Basic-Fit said that it expects the new openings to generate a significant boost to income.

"As a result of the large number of new clubs and solid development of the mature club network, we expect to increase revenue by at least 20 per cent a year in the coming three years," the statement said.

Basic-Fit's plans are seen as a further sign that the European fitness market is undergoing a period of growth, with one analyst stating that it "shows that the potential to grow in underpenetrated fitness markets remains attractive".

In July 2019, Basic-Fit acquired Fitland, the Netherlands' third-largest fitness operator, which added 37 mid-market clubs to the business.

With a portfolio of 750 clubs across five countries, Basic-Fit is one of Europe's largest fitness operators. It markets itself as a "high-quality, value-for-money fitness experience".

Sign up for FREE ezines & magazines
Related news

Profits up for Basic-fit following rapid expansion in 2017

14 Mar 2018
Health club operator Basic-fit has seen revenue and profits increase by more than a quarter, ...

New clubs see Basic-Fit memberships jump 25 per cent in nine months

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Increased memberships from club openings have helped boost revenues at Europe’s largest fitness operator, Basic-Fit. ...

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Les Mills
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Features
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If you think of school leavers when you think of apprentices, think again. Apprenticeships are far from limited to career starters, with new generation programmes tailor-made to bring out the best in accomplished managers
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Cycling
In last month’s issue we grilled operators about what makes the best indoor cycling class, and they agreed instructors play a crucial part in the overall class experience. Now we’re asking the experts on the frontline for their thoughts on what makes indoor cycling such a phenomenon
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HCM people

José Teixeira

SC Fitness, Portugal: head of customer experience
People often assume that those who pay more stay longer, but we don’t see this. What we see is that if you have PT you stay longer because you use more, not because you pay more
People
My vision, based on my own personal experience, would be for physical activity to become the norm – not something you have to make an effort to do, but something you just go ‘yeah, that’s part of my everyday life’
People
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Gita Sjahrir

Founder, R-FITNESS
We became the first boutique fitness brand in all of Southeast Asia to ever raise venture capital backing. This was positive for the industry as it signalled that the industry had growth potential
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people are together on the climbing walls, cheering each other on, coaching each other, interacting, laughing and enjoying each other’s company. It’s a completely different environment from anything I’ve ever seen
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I was seeing a lot of bad pad work and poor teaching in gyms, which broke my heart but spurred me on to develop a dedicated course for boxing technique
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Platefit: creator and founder
People know yoga, Pilates, HIIT and Barry’s Bootcamp, but many don’t know vibration training and it’s my intention, passion and purpose to make it available and bring it to the world
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One of the opportunities we’re looking at is in London. The location doesn’t suit a low-cost gym, but would suit a boutique-style model. - John Oxley
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Empowering our instructors is our next big task. This is an incredibly dedicated, loyal group of people and there’s a big opportunity to do something very special with them
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Job search
POST YOUR JOB
Featured supplier news
Featured supplier: Myzone is adding the
Each year ACSM’s Health and Fitness journal releases the top fitness trends for the following year, and there was no surprise wearables came out on top.
Featured supplier news
Featured supplier: Power Plate launches new line of premium targeted vibration products
Power Plate, the global leader in Whole Body Vibration Training equipment for 20 years, has launched an expansion of their robust line of vibrating plates.
Opinion
promotion
An ever-increasing number of Brits are engaging in sporting events, setting themselves goals and looking to increase their fitness levels....
Opinion: Dr Crionna Tobin on nutritional training for PTs and fitness experts
Company profiles
Company profile: Focus Training
Focus Training is a leading provider of Active IQ and YMCA Awards certified Personal Trainer ...
Company profiles
Company profile: Ecore
Ecore transforms reclaimed materials into unique performance surfaces that make people’s lives better. Ecore has ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Spa software
ResortSuite: Spa software
Member access schemes
Move GB: Member access schemes
Management software
GymSales: Management software
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Professional services
Deloitte UK: Professional services
Audio visual
Hutchison Technologies: Audio visual
Direct debit solutions
Harlands Group: Direct debit solutions
Fitness software
Go Do.Fitness: Fitness software
Wearable technology solutions
MyZone: Wearable technology solutions
Property & Tenders
Diary dates
21-22 Nov 2019
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Diary dates
10-12 Dec 2019
tbc, Fort Lauderdale, United States
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