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Health Club Management

Health Club Management

News

Basic-Fit cranks up expansion plans for European market

Low-cost operator Basic-Fit is set to speed up its expansion plans across the European market.

Citing "current developments and a strong pipeline", the Dutch company said it plans to accelerate the pace of organic club openings from a current target of 125 to around 150 clubs a year.

With the new target, the company expects to the number of clubs in its portfolio to reach 1,250 in 2022.

The announcement marks the second cranking up of pace of expansion for Basic-Fit within the last nine months. Announcing its full-year results in March 2019, the company outlined plans to increase the number of club openings from 100 to 125 per year.

In a statement, Basic-Fit said that it expects the new openings to generate a significant boost to income.

"As a result of the large number of new clubs and solid development of the mature club network, we expect to increase revenue by at least 20 per cent a year in the coming three years," the statement said.

Basic-Fit's plans are seen as a further sign that the European fitness market is undergoing a period of growth, with one analyst stating that it "shows that the potential to grow in underpenetrated fitness markets remains attractive".

In July 2019, Basic-Fit acquired Fitland, the Netherlands' third-largest fitness operator, which added 37 mid-market clubs to the business.

With a portfolio of 750 clubs across five countries, Basic-Fit is one of Europe's largest fitness operators. It markets itself as a "high-quality, value-for-money fitness experience".

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News

Basic-Fit cranks up expansion plans for European market

Low-cost operator Basic-Fit is set to speed up its expansion plans across the European market.

Citing "current developments and a strong pipeline", the Dutch company said it plans to accelerate the pace of organic club openings from a current target of 125 to around 150 clubs a year.

With the new target, the company expects to the number of clubs in its portfolio to reach 1,250 in 2022.

The announcement marks the second cranking up of pace of expansion for Basic-Fit within the last nine months. Announcing its full-year results in March 2019, the company outlined plans to increase the number of club openings from 100 to 125 per year.

In a statement, Basic-Fit said that it expects the new openings to generate a significant boost to income.

"As a result of the large number of new clubs and solid development of the mature club network, we expect to increase revenue by at least 20 per cent a year in the coming three years," the statement said.

Basic-Fit's plans are seen as a further sign that the European fitness market is undergoing a period of growth, with one analyst stating that it "shows that the potential to grow in underpenetrated fitness markets remains attractive".

In July 2019, Basic-Fit acquired Fitland, the Netherlands' third-largest fitness operator, which added 37 mid-market clubs to the business.

With a portfolio of 750 clubs across five countries, Basic-Fit is one of Europe's largest fitness operators. It markets itself as a "high-quality, value-for-money fitness experience".

Sign up for FREE ezines & magazines
Related news

Profits up for Basic-fit following rapid expansion in 2017

14 Mar 2018
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Exercises, workload, work/rest ratio and pace have been defined and integrated into personalised programmes
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Featured supplier news
Featured supplier: RLSS UK - First choice for all aquatic rescue, pool management, first aid qualifications and training
The Royal Life Saving Society UK (RLSS UK) is proud to be the industry leader in water-related safety qualifications and training. More than 40,000 pool lifeguards qualify with an RLSS UK National Pool Lifeguard Qualification (NPLQ) every year.
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Since installing its new Wattbike indoor cycling studio last year, Holme Pierrepont Country Park, a Serco Leisure site that’s the home of the National Water Sports Centre, has seen a significant increase in cycle studio usage.
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Catalogue Gallery
Click on a catalogue to view it online
Directory
Management software
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Fitness software
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Trade associations
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Whole body cryotherapy
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Wearable technology solutions
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Member access schemes
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Diary dates
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