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UNITING THE WORLD OF FITNESS
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Health Club Management

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News

FitBit's new premium model looks to utilise data to provide 'more personalised service'

Fitbit Premium will evolve with you and get smarter over time
– James Park

Wearable tech giant FitBit has launched a premium service which will utilise users' own data in order to provide them with personalised wellness programmes.

The paid subscription service will use tracking data on a range of metrics – from fitness and diet to sleep patterns – and offer "actionable guidance and coaching" to nudge users to undertake beneficial behaviour changes.

"Fitbit Premium will evolve with you and get smarter over time, delivering the support and guidance you need to help you achieve your health goals,” said James Park, co-founder and CEO of Fitbit.

At launch, the new premium service will feature nine guided health and fitness programmes aimed at making it easier for users to increase their physical activity, manage nutrition, get more sleep and create lasting healthy habits. The programmes will include actionable coaching, daily tips and tricks, structured workout plans, relaxation tools, recipe suggestions and educational content.

Additional activity, sleep and nutrition programmes will be launched by the end of the year.

In addition to the guided programmes and advanced insights, the premium membership will provide subscribers with thousands of video and audio workouts from personal trainers in the Fitbit Coach app.

The workouts on the premium service will be personalised to the user, based on their goals and feedback.

"The more feedback you give, the smarter these workouts will become with new and relevant sessions tailored to and recommended for you," Park added.

Fitbit Premium will start rolling out in September 2019 at US$9.99 per month – or US$79.99 per year – in the US and at £7.99 per month in the UK.

Park said the company will be exploring promotional pricing and product bundle offers and will continue to expand upon and refine Premium based on customer feedback.

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Diary dates
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News

FitBit's new premium model looks to utilise data to provide 'more personalised service'

Fitbit Premium will evolve with you and get smarter over time
– James Park

Wearable tech giant FitBit has launched a premium service which will utilise users' own data in order to provide them with personalised wellness programmes.

The paid subscription service will use tracking data on a range of metrics – from fitness and diet to sleep patterns – and offer "actionable guidance and coaching" to nudge users to undertake beneficial behaviour changes.

"Fitbit Premium will evolve with you and get smarter over time, delivering the support and guidance you need to help you achieve your health goals,” said James Park, co-founder and CEO of Fitbit.

At launch, the new premium service will feature nine guided health and fitness programmes aimed at making it easier for users to increase their physical activity, manage nutrition, get more sleep and create lasting healthy habits. The programmes will include actionable coaching, daily tips and tricks, structured workout plans, relaxation tools, recipe suggestions and educational content.

Additional activity, sleep and nutrition programmes will be launched by the end of the year.

In addition to the guided programmes and advanced insights, the premium membership will provide subscribers with thousands of video and audio workouts from personal trainers in the Fitbit Coach app.

The workouts on the premium service will be personalised to the user, based on their goals and feedback.

"The more feedback you give, the smarter these workouts will become with new and relevant sessions tailored to and recommended for you," Park added.

Fitbit Premium will start rolling out in September 2019 at US$9.99 per month – or US$79.99 per year – in the US and at £7.99 per month in the UK.

Park said the company will be exploring promotional pricing and product bundle offers and will continue to expand upon and refine Premium based on customer feedback.

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News

Four Seasons has teamed up with fitness expert and Four Seasons Global Fitness Advisor Harley
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Fitness Franchise F45 has signed a partnership deal with Everyone Active, which will see F45-branded
Nautilus / Star Trac / Core Health & Fitness
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The Chief Medical Officer (CMO) has said that "even a few minutes of exercise is
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Alliance Leisure
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FunXtion, experts in digital interactive fitness, has introduced its' first new Online Coaching Tool, an
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ukactive
ukactive
1 - 15 of 11,065
Features
feature
The London Boutique Studio Report showed the EMS market grew in value by 281 per cent in the last five years, meaning the potential for prospective studio owners is huge
Features
India
Partnering with established local chain, Talwalkars, David Lloyd Leisure is set to take its luxury, family-oriented clubs to India, with the first location opening in Pune this summer. Steph Eaves spoke to Bruce Gardner and Prashant Talwalkar to find out more
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Featured supplier news
Featured supplier: The secrets to designing a stand-out fitness studio
The design and construction of a group fitness or exercise studio can have a big impact on the success of your gym.
Featured supplier news
Featured supplier: FunXtion launch Online Coaching; helping PT’s work effectively, efficiently and increase client contact time
FunXtion has introduced its new Online Coaching Tool, an advanced platform with quality content to help personal trainers work more efficiently.
Company profiles
Company profile: Balanced Body®
Stocked in the UK for fast, costeffective delivery, Balanced Body® delivers versatile and space-saving mind-body ...
Company profiles
Company profile: Merrithew™ - Leaders in Mindful Movement™
Merrithew™ enriches the lives of others with responsible exercise modalities and innovative, multidisciplinary fitness offerings ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Direct debit solutions
Debit Finance Collections: Direct debit solutions
Spa software
SpaBooker: Spa software
Exercise equipment
Matrix Fitness: Exercise equipment
Skincare
Sothys: Skincare
Management software
Fisikal: Management software
Locking solutions
Ojmar: Locking solutions
Governing body
EMD UK: Governing body
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Professional services
Deloitte UK: Professional services
Property & Tenders
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Locations worldwide,
Diary dates
23-26 Sep 2019
JW Marriott Turnberry Resort & Spa, Miami, United States
Diary dates
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