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UNITING THE WORLD OF FITNESS
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Health Club Management

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News

Former Starbucks executive appointed CEO of Retro Fitness

Retro Fitness has appointed Andrew Alfano – a former senior vice president at coffee house giant Starbucks – as its chief executive.

Alfano joins the low-cost fitness franchisor in the midst of the company's ambitious expansion push. The chain currently has more than 150 gyms open or under development across the US and has previously announced a target of having 250 sites by the end of 2019.

Alfano, who at Starbucks led major markets and was credited with achieving record growth and revenue, will be "instrumental" in building up Retro's operations.

"I love to build brands," Alfano said.

"Retro Fitness has all the characteristics of what I love – a compelling value proposition, strong franchisee base and a brand following with consumers ripe for growth and expansion.

"By offering members everything they love about a big box gym and bundling it with personalised group classes, niche workout experiences and personal training, Retro Fitness has great potential for its next phase of growth."

Founded by Casaburi in 2004, Retro Fitness has evolved from a regional Northeast gym concept into a national fitness system with gyms open in 16 states.

Retro gym floors feature circuit and weight training equipment and CV machines equipped with personal flat-screen TVs. It also offers individual and group training options, functional training areas and signature "Retro Blends Smoothie Bar".

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Rich Hutson

CEO of CHi Fitness and Co-founder of Fire Fitness
The business wasn’t getting the numbers needed, so I raised the prices by 25 per cent. It worked and we didn’t skip a beat
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If you want to work with a PT and do some elite-level training, our facilities allow for that, but if you just want to go in and train on your own, you’ll get a good return for your time and energy
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Our industry starts and ends with people, so I spent my first three weeks visiting our clubs and listening
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News

Former Starbucks executive appointed CEO of Retro Fitness

Retro Fitness has appointed Andrew Alfano – a former senior vice president at coffee house giant Starbucks – as its chief executive.

Alfano joins the low-cost fitness franchisor in the midst of the company's ambitious expansion push. The chain currently has more than 150 gyms open or under development across the US and has previously announced a target of having 250 sites by the end of 2019.

Alfano, who at Starbucks led major markets and was credited with achieving record growth and revenue, will be "instrumental" in building up Retro's operations.

"I love to build brands," Alfano said.

"Retro Fitness has all the characteristics of what I love – a compelling value proposition, strong franchisee base and a brand following with consumers ripe for growth and expansion.

"By offering members everything they love about a big box gym and bundling it with personalised group classes, niche workout experiences and personal training, Retro Fitness has great potential for its next phase of growth."

Founded by Casaburi in 2004, Retro Fitness has evolved from a regional Northeast gym concept into a national fitness system with gyms open in 16 states.

Retro gym floors feature circuit and weight training equipment and CV machines equipped with personal flat-screen TVs. It also offers individual and group training options, functional training areas and signature "Retro Blends Smoothie Bar".

Sign up for FREE ezines & magazines
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The UK health and fitness industry has doubled in size since 2000. Will growth continue, or even gather pace? And what does this mean for the European health and fitness market? How big could it grow and what factors will have an impact? HCM asks those who have the most up to date research
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promotion
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Video Gallery
DFC: We do more...
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DFC are a leading direct debit collection company, providing cash flow solutions to happy clients from all over the UK. Read more
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We build upon our six-decade legacy in weightlifting, fuelled by our unwavering commitment to innovation, ...
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Catalogue Gallery
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Directory
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Spa software
SpaBooker: Spa software
Locking solutions
Ojmar: Locking solutions
Architects/designers
Zynk Design Consultants: Architects/designers
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Governing body
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Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
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