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Les Mills
Les Mills
Les Mills
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

Edinburgh consultancy GYMetrix kicks off overseas expansion

GYMetrix – which uses wireless technology to measure gym equipment usage – is expanding its services overseas, with contracts underway and in the pipeline in the US and Europe.

Having just completed projects in the US for Healthworks and GYMit, GYMetrix has secured a contract to work with low-cost Spanish operator Viva Gym.

Viva Gym has 60,000 members across its 16 sites in Spain, and has asked GYMetrix to assess its new-build gym model, which will inform its roll-out to major Spanish cities over the next five years.

“It’s great to see the growth in the number of operators using hard data and facts to determine what their members want, rather than relying on guesswork or what equipment reps tell them,” says GYMetrix founder Rory McGown.

“It means they can deliver a better, more cost-effective service, resulting in happier customers – something we should all be striving for.”

To facilitate the expansion, Adam Bright has been appointed as analyst – responsible for both new and existing GYMetrix clients – to identify capacity demands in gyms and provide recommendations on the optimum mix of equipment. Bright’s remit will also involve the launch of a free app, which will allow operators to identify capacity shortages in their gyms.

GYMetrix – which uses wireless technology to measure gym equipment usage – is expanding its services overseas, with contracts underway and in the pipeline in the US and Europe.
HAF,PHR
THUMB8431_202274.jpg
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News

Edinburgh consultancy GYMetrix kicks off overseas expansion

GYMetrix – which uses wireless technology to measure gym equipment usage – is expanding its services overseas, with contracts underway and in the pipeline in the US and Europe.

Having just completed projects in the US for Healthworks and GYMit, GYMetrix has secured a contract to work with low-cost Spanish operator Viva Gym.

Viva Gym has 60,000 members across its 16 sites in Spain, and has asked GYMetrix to assess its new-build gym model, which will inform its roll-out to major Spanish cities over the next five years.

“It’s great to see the growth in the number of operators using hard data and facts to determine what their members want, rather than relying on guesswork or what equipment reps tell them,” says GYMetrix founder Rory McGown.

“It means they can deliver a better, more cost-effective service, resulting in happier customers – something we should all be striving for.”

To facilitate the expansion, Adam Bright has been appointed as analyst – responsible for both new and existing GYMetrix clients – to identify capacity demands in gyms and provide recommendations on the optimum mix of equipment. Bright’s remit will also involve the launch of a free app, which will allow operators to identify capacity shortages in their gyms.

GYMetrix – which uses wireless technology to measure gym equipment usage – is expanding its services overseas, with contracts underway and in the pipeline in the US and Europe.
HAF,PHR
THUMB8431_202274.jpg

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One of the best aspects of Studio Three is our loyal membership community. Our team has really come to know our members and where they are in their wellness journey
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Tad Chapman from Active IQ argues that operators should take a fresh look at apprenticeships and their power to drive recovery
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As gyms reopen in the UK a new brand is launching that plans to take the boutique market by storm
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As health clubs around the world start reopening, controlling COVID-19 – while also delivering a great service to customers – must be an obsession for everyone in the sector
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Hussle’s new Membership Conversion Service proactively turns Hussle customers into direct club members, encouraging them to join clubs they attend regularly
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In spite of having met all government-agreed, COVID-secure operating standards, group exercise has had a rough ride during the pandemic, being closed more than gyms. HCM asks why this is and what can be done about it
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Featured supplier news
Featured supplier: Forget the ‘Netflix effect’ – it’s all about the ‘iFit effect’ to boost member retention
Addiction – a word laden with negativity. But isn’t that exactly what the fitness industry wants? For members to be addicted (in a healthy way) to exercise – not just to increase profits but, most importantly, so they can live happier, healthier and longer lives.
Featured supplier news
Featured supplier: Bounce back faster with a new risk-free joiner channel
The industry is eagerly awaiting the reopening of health clubs and leisure centres in another year affected by COVID-19, where the only thing that’s been certain is uncertainty.
Company profiles
Company profile: Pulse Fitness
With an award-winning portfolio of over 450 pieces of cutting-edge, premium fitness equipment, Pulse Fitness ...
Company profiles
Company profile: Keiser UK Ltd
Keiser began its history of visionary sports science leadership over 40 years ago, rejecting the ...
Supplier Showcases
Supplier showcase - Fisikal
Catalogue Gallery
Click on a catalogue to view it online
Directory
Exercise equipment
Pendex Fisio S.L.: Exercise equipment
Red Light Therapy
 Red Light Rising: Red Light Therapy
Lockers/interior design
Fitlockers: Lockers/interior design
Architects/designers
Zynk Design Consultants: Architects/designers
Trade associations
International SPA Association - iSPA: Trade associations
Management software
fibodo Limited: Management software
Skincare
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Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Property & Tenders
Hillingdon
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Diary dates
12 Jun 2021
Worldwide, Various,
Diary dates
13-14 Jun 2021
Online,
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
01-04 Jul 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
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Les Mills
Les Mills