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FIBO Exhibition
FIBO Exhibition
FIBO Exhibition
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

LIW 2015: Time for innovation is now, says Algar

Health and fitness operators must redefine the boundaries of their market and embrace innovation if they are to survive and thrive in an increasingly competitive sector, says Ray Algar.

Delivering his keynote address at LIW 2015 in Birmingham, the fitness industry analyst issued a call to arms for entrepreneurs to redefine the sector.

Citing examples such as the start of the mid-market with the launch of Fitness First in 1993 and the arrival of the budget sector in the UK in the mid-noughties (a concept started in Germany in the late 90s), Algar said the time is ripe for a great leap forward. Otherwise, he warned, the industry will continue to ‘squabble’ over the same 13 per cent of the adult population that are gym members.

“True entrepreneurs are unrestricted in their mission and redefine the boundaries they operate in to open up the market,” said Algar, suggesting innovation is the key to creating more opportunities.

Building on a previous lecture outlining how traditional mid-range clubs are having their business ‘salami-sliced’ away by specialised competitors, he noted how mid-market gyms are suffering the most from the increasingly competitive fitness market space.

Algar reiterated his view that the pathways of the gym industry are forking between self-service and supported propositions, best exemplified by the polarisation minimally-staffed budget gyms and premium boutique clubs. Mid-market gyms are finding themselves caught in the middle of this split, with a proposition which fits neither category.

Another issue, Algar noted, is that the concept of consumer loyalty to a single gym brand is disappearing, with boutique gyms able to charge sizeable pay-as-you-go prices for premium one-off experiences. Third party platforms like ClassPass have made it easier than ever for consumers to experience new clubs and are in step with the predilections of the millennial market. He said one way traditional mid-market clubs are seeking to counter this is to cut prices, holding up the example of Sports Direct charging £19.99 for former LA fitness clubs that previously charged £40+.

“A decade ago people were in love with legacy clubs, now it feels with the ever-cheaper memberships that we’re almost given them away,” said Algar.

He concluded that to succeed in a challenging market, brands must embrace innovation and strive to raise the bar. There is no longer room for mediocrity and middling, he said. Brands have to really stand for something, presenting a clear identity and belief in their purpose if they want to thrive.

HAF,FIT,IND,EVT,PHR
989391_222339.jpg
Latest News
The pandemic has had an "unprecedented" impact on physical activity levels in England, with 1 ...
Latest News
The first énergie Fitness club has opened in Spain as part of a push for ...
Latest News
A global innovation competition has been launched to find ways to encourage and support more ...
Latest News
Xponential Fitness has acquired Body Fit Training in a deal worth US$44m. The deal takes ...
Latest News
Exercise has been highlighted as a crucial weapon in cancer patients’ battle against the disease. ...
Latest News
The global health and fitness industry is returning to a busy programme of live trade ...
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Matrix and Intelivideo have signed a strategic partnership, which will see Intelivideo's fitness content integrated ...
Latest News
Nadine Dorries, the recently appointed secretary of state for digital, culture, media and sport at ...
HCM Magazine
Interview
At TGOGC, we believe our own wellbeing is wrapped up in nature and the positive impact we can each have on the health of the planet
HCM Magazine
Everyone’s talking about
In the last issue of HCM, we checked with big box operators in the UK to see how trading has been going since restrictions were lifted. This month we turn our attention to boutiques and urban studios to find out how they’re faring. Kath Hudson reports
HCM Magazine
HCM People
Our vision is a future with ethnic diversity in aquatics
HCM Magazine
Mental health
Research confirms the role health clubs can play in supporting people in nurturing their mental health, as Victor Brick explains
HCM Magazine
Editor's letter
In this issue, we’re focusing on sharing insights and thought leadership to highlight opportunities for the development of the sector in terms of both markets and offerings, says Liz Terry, HCM editor
HCM Magazine
Research
Changes to DNA which occur during exercise give protection against a wide range of diseases, according to new research from the Univesity of Copenhagen
HCM Magazine
HCM people
This partnership with F45 is an exciting business venture for me
HCM Magazine
HCM magazine
This year’s edition of the IHRSA Global Report which addresses performance from 2020, is a valuable record of the tremendous impact of the COVID-19 pandemic on the sector, creating a benchmark from which to understand the recovery. Kristen Walsh reports for HCM
HCM magazine
Focusing on dieting has failed to offset the rising tide of obesity, say researchers from the Universities of Arizona and Virginia. A focus on fitness gives better health outcomes
HCM magazine
Our competition need to fasten their seatbelts
Featured supplier news
Featured supplier news: Founder of dynamic yoga platform launches cinematic wellbeing classes for luxury spas and hotels
Matt Miller, founder of leading yoga training platform Broga has announced the launch of Earth+Sky – a collection of cinematic virtual wellbeing classes filmed in breath-taking locations around the world.
Featured supplier news
Featured supplier news: Life Fitness introduces Integrity SL, the next generation LED console
Life Fitness has unveiled the new Integrity SL, its connected LED console designed for the Integrity Series cardio portfolio.
Featured operator news
Featured operator news: Sporting heroes to officially open £22 million redevelopment at Everyone Active centre
A £22 million redevelopment project will be unveiled at Grange Paddocks Leisure Centre, as part of the official launch of the state-of-the-art centre.
Featured operator news
Featured operator news: Everyone Active bolsters Everyone on Demand and enters second year with five new partnerships
Everyone Active has signed a number of new deals which will see the operator strengthen its digital product offering, Everyone on Demand.
Company profiles
Company profile: FIBO Global Fitness
FIBO Global Fitness is the leading international trade show for fitness, wellness & health....
Company profiles
Company profile: Zimmer MedizinSysteme GmbH
Imagine a short treatment combined with many positive and long-lasting effects that your customers will ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Uniforms
Service Sport: Uniforms
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
trade associations
International SPA Association - iSPA: trade associations
Skincare
Sothys: Skincare
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Exercise equipment
Power Plate: Exercise equipment
Management software
Premier Software Solutions: Management software
Architects/designers
Zynk Design Consultants: Architects/designers
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

News

LIW 2015: Time for innovation is now, says Algar

Health and fitness operators must redefine the boundaries of their market and embrace innovation if they are to survive and thrive in an increasingly competitive sector, says Ray Algar.

Delivering his keynote address at LIW 2015 in Birmingham, the fitness industry analyst issued a call to arms for entrepreneurs to redefine the sector.

Citing examples such as the start of the mid-market with the launch of Fitness First in 1993 and the arrival of the budget sector in the UK in the mid-noughties (a concept started in Germany in the late 90s), Algar said the time is ripe for a great leap forward. Otherwise, he warned, the industry will continue to ‘squabble’ over the same 13 per cent of the adult population that are gym members.

“True entrepreneurs are unrestricted in their mission and redefine the boundaries they operate in to open up the market,” said Algar, suggesting innovation is the key to creating more opportunities.

Building on a previous lecture outlining how traditional mid-range clubs are having their business ‘salami-sliced’ away by specialised competitors, he noted how mid-market gyms are suffering the most from the increasingly competitive fitness market space.

Algar reiterated his view that the pathways of the gym industry are forking between self-service and supported propositions, best exemplified by the polarisation minimally-staffed budget gyms and premium boutique clubs. Mid-market gyms are finding themselves caught in the middle of this split, with a proposition which fits neither category.

Another issue, Algar noted, is that the concept of consumer loyalty to a single gym brand is disappearing, with boutique gyms able to charge sizeable pay-as-you-go prices for premium one-off experiences. Third party platforms like ClassPass have made it easier than ever for consumers to experience new clubs and are in step with the predilections of the millennial market. He said one way traditional mid-market clubs are seeking to counter this is to cut prices, holding up the example of Sports Direct charging £19.99 for former LA fitness clubs that previously charged £40+.

“A decade ago people were in love with legacy clubs, now it feels with the ever-cheaper memberships that we’re almost given them away,” said Algar.

He concluded that to succeed in a challenging market, brands must embrace innovation and strive to raise the bar. There is no longer room for mediocrity and middling, he said. Brands have to really stand for something, presenting a clear identity and belief in their purpose if they want to thrive.

HAF,FIT,IND,EVT,PHR
989391_222339.jpg

News

The pandemic has had an "unprecedented" impact on physical activity levels in England, with 1
The first énergie Fitness club has opened in Spain as part of a push for
A global innovation competition has been launched to find ways to encourage and support more
Xponential Fitness has acquired Body Fit Training in a deal worth US$44m. The deal takes
Exercise has been highlighted as a crucial weapon in cancer patients’ battle against the disease.
The global health and fitness industry is returning to a busy programme of live trade
FIBO Exhibition
FIBO Exhibition
Uptivo is an all-in-one digital solution for fitness clubs, fitness boutique studios and personal trainers
Matrix and Intelivideo have signed a strategic partnership, which will see Intelivideo's fitness content integrated
Nadine Dorries, the recently appointed secretary of state for digital, culture, media and sport at
Mindbody has announced it's buying ClassPass, the consumer wellness subscription service that enables people to
Tanni Grey-Thompson has outlined her vision on how the physical activity sector can play "the
The Global Health & Fitness Alliance (GHFA) has revealed the makeup of its inaugural nine-member
The 40th Annual IHRSA International Convention & Trade Show (IHRSA 2021) begins today in Dallas,
FreeMotion Fitness
FreeMotion Fitness
CEO of Orbit4, Daniel Jones, says: “There’s no reason traditional gyms and smart gyms can’t
A new study has suggested that strength training can result in people losing around a
Basic-Fit has officially opened its 1,000th club, with the launch of a new site in
Health club operator Life Time Group has become a publicly traded company again, after it
Creating workout experiences will be the main theme of this year's Retention Convention, which will
Marg Mayne will stand down as CEO of Mytime Active next year, after more than
French car manufacturer Citroën and hotel brand Pullman Hotels & Resorts have partnered to create
Les Mills
Les Mills
Life Fitness has unveiled the new Integrity SL, its connected LED console designed for the
Les Mills is expanding its digital operations by replacing its existing on-demand services with the
Sport England has spent £1.5m launching its own on-demand fitness platform, with the hope of
Innovatise UK Ltd
Innovatise UK Ltd
1 - 20 of 12,051
HCM Magazine
Interview
At TGOGC, we believe our own wellbeing is wrapped up in nature and the positive impact we can each have on the health of the planet
HCM Magazine
Everyone’s talking about
In the last issue of HCM, we checked with big box operators in the UK to see how trading has been going since restrictions were lifted. This month we turn our attention to boutiques and urban studios to find out how they’re faring. Kath Hudson reports
HCM Magazine
HCM People
Our vision is a future with ethnic diversity in aquatics
HCM Magazine
Mental health
Research confirms the role health clubs can play in supporting people in nurturing their mental health, as Victor Brick explains
HCM Magazine
Editor's letter
In this issue, we’re focusing on sharing insights and thought leadership to highlight opportunities for the development of the sector in terms of both markets and offerings, says Liz Terry, HCM editor
HCM Magazine
Research
Changes to DNA which occur during exercise give protection against a wide range of diseases, according to new research from the Univesity of Copenhagen
HCM Magazine
HCM people
This partnership with F45 is an exciting business venture for me
HCM Magazine
HCM magazine
This year’s edition of the IHRSA Global Report which addresses performance from 2020, is a valuable record of the tremendous impact of the COVID-19 pandemic on the sector, creating a benchmark from which to understand the recovery. Kristen Walsh reports for HCM
HCM magazine
Focusing on dieting has failed to offset the rising tide of obesity, say researchers from the Universities of Arizona and Virginia. A focus on fitness gives better health outcomes
HCM magazine
Our competition need to fasten their seatbelts
HCM magazine
I’d like to see the gym sector help champion the social prescribing agenda, as a route to getting more people engaged in physical activity
HCM magazine
As the UK government’s social prescribing initiative gains momentum, Kenny Butler calls on the sector to step up and get involved
HCM magazine
Screens display power generated from each piece of equipment, allowing people to compete against each other for kilowatt hours produced
HCM magazine
Research firm Qualtrics surveyed 12,157 consumers across 15 countries in seven languages to create the Les Mills 2021 Global Fitness Report, highlighting the ways consumers are choosing to work out as we emerge from the pandemic. Jak Phillips reports
HCM magazine
David Minton says the healthy movement industry is ten times bigger than the health club sector, and the care industry four times bigger and ask why we’re not rushing to collaborate?
HCM magazine
Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – [email protected]
HCM magazine
Featured supplier news
Featured supplier news: Founder of dynamic yoga platform launches cinematic wellbeing classes for luxury spas and hotels
Matt Miller, founder of leading yoga training platform Broga has announced the launch of Earth+Sky – a collection of cinematic virtual wellbeing classes filmed in breath-taking locations around the world.
Featured supplier news
Featured supplier news: Life Fitness introduces Integrity SL, the next generation LED console
Life Fitness has unveiled the new Integrity SL, its connected LED console designed for the Integrity Series cardio portfolio.
Featured operator news
Featured operator news: Sporting heroes to officially open £22 million redevelopment at Everyone Active centre
A £22 million redevelopment project will be unveiled at Grange Paddocks Leisure Centre, as part of the official launch of the state-of-the-art centre.
Featured operator news
Featured operator news: Everyone Active bolsters Everyone on Demand and enters second year with five new partnerships
Everyone Active has signed a number of new deals which will see the operator strengthen its digital product offering, Everyone on Demand.
Company profiles
Company profile: FIBO Global Fitness
FIBO Global Fitness is the leading international trade show for fitness, wellness & health....
Company profiles
Company profile: Zimmer MedizinSysteme GmbH
Imagine a short treatment combined with many positive and long-lasting effects that your customers will ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Uniforms
Service Sport: Uniforms
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
trade associations
International SPA Association - iSPA: trade associations
Skincare
Sothys: Skincare
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Exercise equipment
Power Plate: Exercise equipment
Management software
Premier Software Solutions: Management software
Architects/designers
Zynk Design Consultants: Architects/designers
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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