GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window
Venueserve UK Ltd
Venueserve UK Ltd
Venueserve UK Ltd
Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

LIW 2015: Time for innovation is now, says Algar

Health and fitness operators must redefine the boundaries of their market and embrace innovation if they are to survive and thrive in an increasingly competitive sector, says Ray Algar.

Delivering his keynote address at LIW 2015 in Birmingham, the fitness industry analyst issued a call to arms for entrepreneurs to redefine the sector.

Citing examples such as the start of the mid-market with the launch of Fitness First in 1993 and the arrival of the budget sector in the UK in the mid-noughties (a concept started in Germany in the late 90s), Algar said the time is ripe for a great leap forward. Otherwise, he warned, the industry will continue to ‘squabble’ over the same 13 per cent of the adult population that are gym members.

“True entrepreneurs are unrestricted in their mission and redefine the boundaries they operate in to open up the market,” said Algar, suggesting innovation is the key to creating more opportunities.

Building on a previous lecture outlining how traditional mid-range clubs are having their business ‘salami-sliced’ away by specialised competitors, he noted how mid-market gyms are suffering the most from the increasingly competitive fitness market space.

Algar reiterated his view that the pathways of the gym industry are forking between self-service and supported propositions, best exemplified by the polarisation minimally-staffed budget gyms and premium boutique clubs. Mid-market gyms are finding themselves caught in the middle of this split, with a proposition which fits neither category.

Another issue, Algar noted, is that the concept of consumer loyalty to a single gym brand is disappearing, with boutique gyms able to charge sizeable pay-as-you-go prices for premium one-off experiences. Third party platforms like ClassPass have made it easier than ever for consumers to experience new clubs and are in step with the predilections of the millennial market. He said one way traditional mid-market clubs are seeking to counter this is to cut prices, holding up the example of Sports Direct charging £19.99 for former LA fitness clubs that previously charged £40+.

“A decade ago people were in love with legacy clubs, now it feels with the ever-cheaper memberships that we’re almost given them away,” said Algar.

He concluded that to succeed in a challenging market, brands must embrace innovation and strive to raise the bar. There is no longer room for mediocrity and middling, he said. Brands have to really stand for something, presenting a clear identity and belief in their purpose if they want to thrive.

HAF,FIT,IND,EVT,PHR
989391_222339.jpg
Latest News
3d Leisure has put the current lockdown to good use, by stepping in to help ...
Latest News
Gyms and leisure centres in Scotland are set to open on 26 April, provided that ...
Latest News
Hundreds of gyms, swimming pools and leisure centres have been forced to close and thousands ...
Latest News
People placing increased emphasis on their physical fitness, the advances made in digital fitness and ...
Latest News
A new guide looks to offer local level practitioners and commissioners – as well as ...
Latest News
What are the effects on public health of gyms and leisure centres being shut during ...
Latest News
Mobile data and analytics provider App Annie has released its State Of Mobile 2021 report, ...
Latest News
The world's largest fitness trade fair, FIBO, has been rescheduled to November. The event will ...
HCM Magazine
Sponsored
Red light therapy reinvigorates the body’s energy production processes, leaving users with a marked increase in vitality
HCM Magazine
Profile
Fitler Club is Philadelphia’s newest private lifestyle club, boasting premium health and wellness facilities, along with a hotel, workspaces and refined culinary venues. Steph Eaves talks to the club’s founder about his creation
HCM Magazine
Sponsored
Welcome to the world of creative fitness, where exercise and fun merge to change the way we train
HCM Magazine
Supplier showcase
Third Space members embrace new digital app, viewing 75,000 workouts in just three months
HCM Magazine
Research
Resistance training is just as beneficial for women over the age of 50 as it is for men, according to a new study from the University of New South Wales
HCM Magazine
The great debate
Most of the world is dealing with some form of disruption to daily life, work life and finances, as well as navigating an uncertain world. Even those who enjoy robust mental health are finding themselves suffering from stress, anxiety, low mood and insomnia. What can the health and fitness industry do to help? Kath Hudson reports
HCM Magazine
HCM People
Coming from a personal training background, my experience has taught me that people hire the trainer before the training
HCM Magazine
HCM magazine
More than 1,700 industry professionals from 47 different countries joined the virtual Retention Convention recently, making it one of the sector’s largest online events of the year
HCM magazine
HCM People

Adam Tranter

Founder, #Bike is Best and Cycling Marketing Board
If we could get bike journeys up from 2% to 4% it would make a huge impact on emissions, people’s health and mental wellbeing
HCM magazine
Venueserve Fitness is working with the Health Club Collection to drive its digital customer engagement
Featured supplier news
Featured supplier: Primal Strength bolsters Scottish expansion with Matrix Fitness distribution win
Matrix Fitness has announced an exclusive partnership with Primal Strength to target an increased strategic focus on the Scottish market.
Featured supplier news
Featured supplier: Storytelling - the future of fitness content
Heading into 2021, storytelling will be a key trend among fitness content creators and connected fitness providers, as the industry recognises its potential to unlock ultra- engaging experiences that boost retention.
Company profiles
Company profile: Legend Club Management Systems (UK) Ltd
Legend provides the leading software solution for driving improvements in leisure operations. We deliver savings ...
Company profiles
Company profile: Octane Fitness
A global innovator of high-performance fitness equipment, Octane Fitness, a Nautilus, Inc. brand, continually redefines ...
Supplier Showcases
Supplier showcase - Fisikal
Supplier Showcases
Supplier showcase - Egym: Game changer
Catalogue Gallery
Click on a catalogue to view it online
Directory
Uniforms
Service Sport: Uniforms
Trade associations
International SPA Association - iSPA: Trade associations
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Exercise equipment
Matrix Fitness: Exercise equipment
Spa software
SpaBooker: Spa software
Fitness equipment
Octane Fitness: Fitness equipment
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Member feedback software
AskNicely: Member feedback software
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Property & Tenders
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
12 Jun 2021
Worldwide, Various,
Diary dates
13-14 Jun 2021
Online,
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

News

LIW 2015: Time for innovation is now, says Algar

Health and fitness operators must redefine the boundaries of their market and embrace innovation if they are to survive and thrive in an increasingly competitive sector, says Ray Algar.

Delivering his keynote address at LIW 2015 in Birmingham, the fitness industry analyst issued a call to arms for entrepreneurs to redefine the sector.

Citing examples such as the start of the mid-market with the launch of Fitness First in 1993 and the arrival of the budget sector in the UK in the mid-noughties (a concept started in Germany in the late 90s), Algar said the time is ripe for a great leap forward. Otherwise, he warned, the industry will continue to ‘squabble’ over the same 13 per cent of the adult population that are gym members.

“True entrepreneurs are unrestricted in their mission and redefine the boundaries they operate in to open up the market,” said Algar, suggesting innovation is the key to creating more opportunities.

Building on a previous lecture outlining how traditional mid-range clubs are having their business ‘salami-sliced’ away by specialised competitors, he noted how mid-market gyms are suffering the most from the increasingly competitive fitness market space.

Algar reiterated his view that the pathways of the gym industry are forking between self-service and supported propositions, best exemplified by the polarisation minimally-staffed budget gyms and premium boutique clubs. Mid-market gyms are finding themselves caught in the middle of this split, with a proposition which fits neither category.

Another issue, Algar noted, is that the concept of consumer loyalty to a single gym brand is disappearing, with boutique gyms able to charge sizeable pay-as-you-go prices for premium one-off experiences. Third party platforms like ClassPass have made it easier than ever for consumers to experience new clubs and are in step with the predilections of the millennial market. He said one way traditional mid-market clubs are seeking to counter this is to cut prices, holding up the example of Sports Direct charging £19.99 for former LA fitness clubs that previously charged £40+.

“A decade ago people were in love with legacy clubs, now it feels with the ever-cheaper memberships that we’re almost given them away,” said Algar.

He concluded that to succeed in a challenging market, brands must embrace innovation and strive to raise the bar. There is no longer room for mediocrity and middling, he said. Brands have to really stand for something, presenting a clear identity and belief in their purpose if they want to thrive.

HAF,FIT,IND,EVT,PHR
989391_222339.jpg

News

3d Leisure has put the current lockdown to good use, by stepping in to help
Gyms and leisure centres in Scotland are set to open on 26 April, provided that
Hundreds of gyms, swimming pools and leisure centres have been forced to close and thousands
People placing increased emphasis on their physical fitness, the advances made in digital fitness and
A new guide looks to offer local level practitioners and commissioners – as well as
What are the effects on public health of gyms and leisure centres being shut during
Miha Bodytec GmbH
Miha Bodytec GmbH
Pulse Fitness has recently completed a refurbishment of the fitness facilities at iGym London. Using
Mobile data and analytics provider App Annie has released its State Of Mobile 2021 report,
The world's largest fitness trade fair, FIBO, has been rescheduled to November. The event will
PM, Boris Johnson, has confirmed that gyms, swimming pools and leisure centres in England will
The re-opening of gyms in Wales has been pushed back by the country's First Minister
The physical and mental health of women in the UK has been put under unprecedented
Excess body fat and obesity are likely to have contributed to more deaths in England
MyZone Group Ltd
MyZone Group Ltd
Addiction – a word laden with negativity. But isn’t that exactly what the fitness industry
The financial performance of health club operator SATS in the last quarter of 2020 was
FIBO has announced that its Chinese event next month will be held as a hybrid
Placing gyms and leisure centres at the front of the queue for reopening would be
Data published today (17 February) shows that for every 100,000 visits to UK gyms and
People aged 40 living with Type 2 diabetes face a "disproportionately increased risk of dying
Barbara den Bak, Tom Moos, and Clare Stobart have been announced as speakers for ukactive's
Safe Space Lockers
Safe Space Lockers
Matrix Fitness has announced an exclusive partnership with Primal Strength to target an increased strategic
PureGym expects lockdowns to last "until at least 31 March" – and that it will
Construction work has been completed on the £29m Sports Park project in Colchester. The new
Gympass
Gympass
1 - 20 of 11,798
HCM Magazine
Sponsored
Red light therapy reinvigorates the body’s energy production processes, leaving users with a marked increase in vitality
HCM Magazine
Profile
Fitler Club is Philadelphia’s newest private lifestyle club, boasting premium health and wellness facilities, along with a hotel, workspaces and refined culinary venues. Steph Eaves talks to the club’s founder about his creation
HCM Magazine
Sponsored
Welcome to the world of creative fitness, where exercise and fun merge to change the way we train
HCM Magazine
Supplier showcase
Third Space members embrace new digital app, viewing 75,000 workouts in just three months
HCM Magazine
Research
Resistance training is just as beneficial for women over the age of 50 as it is for men, according to a new study from the University of New South Wales
HCM Magazine
The great debate
Most of the world is dealing with some form of disruption to daily life, work life and finances, as well as navigating an uncertain world. Even those who enjoy robust mental health are finding themselves suffering from stress, anxiety, low mood and insomnia. What can the health and fitness industry do to help? Kath Hudson reports
HCM Magazine
HCM People
Coming from a personal training background, my experience has taught me that people hire the trainer before the training
HCM Magazine
HCM magazine
More than 1,700 industry professionals from 47 different countries joined the virtual Retention Convention recently, making it one of the sector’s largest online events of the year
HCM magazine
HCM People

Adam Tranter

Founder, #Bike is Best and Cycling Marketing Board
If we could get bike journeys up from 2% to 4% it would make a huge impact on emissions, people’s health and mental wellbeing
HCM magazine
Venueserve Fitness is working with the Health Club Collection to drive its digital customer engagement
HCM magazine
There’s never been a more important time for us all to be focused on lobbying, as the industry fights for its work and potential to be recognised and supported
HCM magazine
Stephen Tharrett, co-founder, ClubIntel
HCM magazine
The RISE programme will give people the physical literacy and a nurtured baseline of confidence to encourage them into other forms of exercise in gyms and leisure centres
HCM magazine
It speaks volumes that the very first time we went for Investors in People, we came out with a gold rating. Our culture is very important to us
HCM magazine
Tracking consumers’ sentiment in relation to lockdowns gives valuable insights into members’ priorities. Leisure-net surveyed the first two UK lockdowns and is currently working on the third. Dave Monkhouse reports on results from the lockdown 2 survey
HCM magazine
HCM People

Kate Little / Paula Harris

Kate Little & Paula Harris; regional retail managers, Everyone Active
All products have been priced competitively, using Amazon as a benchmark, to ensure the shop can thrive in a competitive market
HCM magazine
Featured supplier news
Featured supplier: Primal Strength bolsters Scottish expansion with Matrix Fitness distribution win
Matrix Fitness has announced an exclusive partnership with Primal Strength to target an increased strategic focus on the Scottish market.
Featured supplier news
Featured supplier: Storytelling - the future of fitness content
Heading into 2021, storytelling will be a key trend among fitness content creators and connected fitness providers, as the industry recognises its potential to unlock ultra- engaging experiences that boost retention.
Company profiles
Company profile: Legend Club Management Systems (UK) Ltd
Legend provides the leading software solution for driving improvements in leisure operations. We deliver savings ...
Company profiles
Company profile: Octane Fitness
A global innovator of high-performance fitness equipment, Octane Fitness, a Nautilus, Inc. brand, continually redefines ...
Supplier Showcases
Supplier showcase - Fisikal
Supplier Showcases
Supplier showcase - Egym: Game changer
Catalogue Gallery
Click on a catalogue to view it online
Directory
Uniforms
Service Sport: Uniforms
Trade associations
International SPA Association - iSPA: Trade associations
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Exercise equipment
Matrix Fitness: Exercise equipment
Spa software
SpaBooker: Spa software
Fitness equipment
Octane Fitness: Fitness equipment
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Member feedback software
AskNicely: Member feedback software
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Property & Tenders
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
12 Jun 2021
Worldwide, Various,
Diary dates
13-14 Jun 2021
Online,
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
Search news, features & products:
Find a supplier:
Venueserve UK Ltd
Venueserve UK Ltd