Zimmer MedizinSysteme GmbH / icelab
Zimmer MedizinSysteme GmbH / icelab
Zimmer MedizinSysteme GmbH / icelab
Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

News

Should selfies be banned in gyms?

Almost 40 per cent of health club users think that selfies should be banned in gyms, according to new research which reopens the debate surrounding photos and fitness.

The latest research from fitness giant Les Mills found that while one quarter of gym users take in-club selfies, 39 per cent would like to see them banned.

Fitness selfies – sometimes referred to as ‘fitspiration’ – have become a significant fixture on the social media landscape, accounting for a sizeable chunk of the 17 million selfies uploaded to social media websites each week.

Despite their popularity among sought-after youth demographics – and the fact that selfies often amount to free marketing for businesses – selfies and gyms have not always enjoyed a picture-perfect relationship.

In Sweden, gym chain Friskis & Svettis announced last year that it was banning selfies from changing rooms, citing concerns that potentially naked fellow members could also be unwittingly snapped in the photos.

Meanwhile, selfies were revealed to be gym goers’ biggest pet peeve in a recent survey, which found 76 per cent of gym users cited selfies as the thing that most annoyed them during a workout.

Elsewhere in the leisure industry, museums, art galleries and theme parks have banned selfie sticks, prompting suggestions that gyms could impart certain restrictions – such as selfie free zones – to ease irritation among camera-shy members.

But despite these setbacks, the selfie continues to go from strength to strength on social media – particularly among young gym users – and several industry leaders believe the phenomenon should be embraced by health clubs.

“We can’t escape the selfie culture and who wants to; they are fun and a great way to share your experiences with your friends and family,” Les Mills UK CEO Martin Franklin told Health Club Management.

“However, there is a time and a place for them. Gym goers need to put in the hard graft and earn their bragging rights to be able to post their selfie with pride.”

For fitness industry consultant Graeme Hinde, there is the temptation to ban mobile phones altogether from gyms, given the tendency of some people to hog machines “while talking like Dom Jolly.” But given the impracticality of such a move, he feels gyms should seek to capitalise on the business opportunities brought by the ubiquitous selfie.

“From a marketing perspective the uploading of selfies to Instagram, Facebook and other platforms can be excellent if the user notes their location,” Hinde told Health Club Management.

“With that in mind I would suggest the creation of 'selfie zones' or fun backdrops that encourage members to take selfies and use certain hashtags that are associated with the club in question.”

According to the Les Mills research, there are five most types of gym selfies:

1. The mirror selfie (I’m proud of working out and not afraid to show it)

2. The ‘here I am’ selfie (because I want to show I go to the gym regularly)3. The acceptable selfie (to monitor profess, stick to my fitness goals and track changing body shape)

4. The abs selfie (does what it says on the tin)5. Sneaky selfie (the ‘I hope no one is looking’ pose)

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Almost 40 per cent of health club users think that selfies should be banned in gyms, according to new research which reopens the debate surrounding photos and fitness.
HAF,FIT,IND,PHR,RES
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News

Should selfies be banned in gyms?

Almost 40 per cent of health club users think that selfies should be banned in gyms, according to new research which reopens the debate surrounding photos and fitness.

The latest research from fitness giant Les Mills found that while one quarter of gym users take in-club selfies, 39 per cent would like to see them banned.

Fitness selfies – sometimes referred to as ‘fitspiration’ – have become a significant fixture on the social media landscape, accounting for a sizeable chunk of the 17 million selfies uploaded to social media websites each week.

Despite their popularity among sought-after youth demographics – and the fact that selfies often amount to free marketing for businesses – selfies and gyms have not always enjoyed a picture-perfect relationship.

In Sweden, gym chain Friskis & Svettis announced last year that it was banning selfies from changing rooms, citing concerns that potentially naked fellow members could also be unwittingly snapped in the photos.

Meanwhile, selfies were revealed to be gym goers’ biggest pet peeve in a recent survey, which found 76 per cent of gym users cited selfies as the thing that most annoyed them during a workout.

Elsewhere in the leisure industry, museums, art galleries and theme parks have banned selfie sticks, prompting suggestions that gyms could impart certain restrictions – such as selfie free zones – to ease irritation among camera-shy members.

But despite these setbacks, the selfie continues to go from strength to strength on social media – particularly among young gym users – and several industry leaders believe the phenomenon should be embraced by health clubs.

“We can’t escape the selfie culture and who wants to; they are fun and a great way to share your experiences with your friends and family,” Les Mills UK CEO Martin Franklin told Health Club Management.

“However, there is a time and a place for them. Gym goers need to put in the hard graft and earn their bragging rights to be able to post their selfie with pride.”

For fitness industry consultant Graeme Hinde, there is the temptation to ban mobile phones altogether from gyms, given the tendency of some people to hog machines “while talking like Dom Jolly.” But given the impracticality of such a move, he feels gyms should seek to capitalise on the business opportunities brought by the ubiquitous selfie.

“From a marketing perspective the uploading of selfies to Instagram, Facebook and other platforms can be excellent if the user notes their location,” Hinde told Health Club Management.

“With that in mind I would suggest the creation of 'selfie zones' or fun backdrops that encourage members to take selfies and use certain hashtags that are associated with the club in question.”

According to the Les Mills research, there are five most types of gym selfies:

1. The mirror selfie (I’m proud of working out and not afraid to show it)

2. The ‘here I am’ selfie (because I want to show I go to the gym regularly)3. The acceptable selfie (to monitor profess, stick to my fitness goals and track changing body shape)

4. The abs selfie (does what it says on the tin)5. Sneaky selfie (the ‘I hope no one is looking’ pose)

Sign up for FREE ezines & magazines
Almost 40 per cent of health club users think that selfies should be banned in gyms, according to new research which reopens the debate surrounding photos and fitness.
HAF,FIT,IND,PHR,RES
232272_177578.jpg

News

Life Leisure is expanding its facility portfolio with the launch of an independent boutique fitness
Almost half of children and young people (46.8 per cent) in England are doing the
A local fitness operator with 11 clubs in Chicago, US, is looking to muscle in
Fitness industry veteran Nick Coutts has been appointed chair of Danish fitness tech firm Motosumo.
The improvements in health and wellbeing associated with exercise referral schemes aren’t as large as
The Bannatyne Group has appointed Hugh Hanley as its new head of fitness. He joins
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Exercises, workload, work/rest ratio and pace have been defined and integrated into personalised programmes
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Equinox and SoulCycle became mired in controversy recently, when the CEO and majority shareholder of their parent company hosted a fundraiser for President Trump’s re-election. What's the way forward for these brands and what can we learn from this furore? Kath Hudson asks the thought leaders
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People
I was seeing a lot of bad pad work and poor teaching in gyms, which broke my heart but spurred me on to develop a dedicated course for boxing technique
People
you can never sit back and say ‘yeah, we’ve got it now, it’s all sorted’. With each change of government, each change of minister, you have to keep working on those relationships
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José Teixeira

SC Fitness, Portugal: head of customer experience
People often assume that those who pay more stay longer, but we don’t see this. What we see is that if you have PT you stay longer because you use more, not because you pay more
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Rachael Blumberg

Platefit: creator and founder
People know yoga, Pilates, HIIT and Barry’s Bootcamp, but many don’t know vibration training and it’s my intention, passion and purpose to make it available and bring it to the world
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people are together on the climbing walls, cheering each other on, coaching each other, interacting, laughing and enjoying each other’s company. It’s a completely different environment from anything I’ve ever seen
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Gita Sjahrir

Founder, R-FITNESS
We became the first boutique fitness brand in all of Southeast Asia to ever raise venture capital backing. This was positive for the industry as it signalled that the industry had growth potential
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Elodie Garamond

Le Tigre: founder
We now have eight sites and offer retreats, such as a retreat in a Moroccan palace and a French chateaux-based yin yoga and writing retreat
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Job search
POST YOUR JOB
Featured supplier news
Featured supplier: Who does your brand belong to?
Who does your brand belong to? There used to be only one answer to this question: the company that grew it and invested in it.
Featured supplier news
Featured supplier: Brand means business: A new era of gym equipment customisation
Jordan Fitness has long been recognised for its premium-quality gym equipment, and its wide variety of free weights, benches, functional kit, rigs and storage.
Company profiles
Company profile: Power Plate
Power Plate is a vibrating platform that enhances any movement to help you prepare faster, ...
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Incorpore is a leading fitness and wellness company who have been successfully delivering solutions to ...
Catalogue Gallery
Click on a catalogue to view it online
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Audio visual
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Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Management software
GymSales: Management software
Locking solutions
Ojmar: Locking solutions
Spa software
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Skincare
Sothys: Skincare
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Matrix Fitness: Exercise equipment
Lockers/interior design
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Professional services
Deloitte UK: Professional services
Trade associations
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Property & Tenders
Diary dates
10-12 Dec 2019
tbc, Fort Lauderdale, United States
Diary dates
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Diary dates
29-30 Jan 2020
Holiday Inn San Francisco-Golden Gateway, San Francisco, United States
Diary dates
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Diary dates
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