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Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

News

Nuffield Health’s Andrew Jones: Wellbeing memberships are the future

Not-for-profit wellness provider Nuffield Health will make its customised wellbeing memberships a core focus of the company’s gym chain moving forward – having been delighted with the initial results of the proposition.

Nuffield Health managing director Dr Andrew Jones said the company was confident it had found a winning combination to keep members happy during a presentation today at the European Health & Fitness Forum (EHFF) in Cologne, Germany, ahead of FIBO.

The company’s wellbeing membership - which harnesses an integrated pathway to give members regular health assessments, physiotherapy, access to dieticians, a dedicated advisor and access to online health tracking – was introduced a couple of years ago and has led to massively improved retention levels. Of the chain’s 316,000 members, those on a wellbeing membership have a 90 per cent retention rate after one year – well above the industry average – falling to around 60 per cent after the second year.

Jones said the drop off after year two showed there was still more to be done at certain points in the process, but noted the overall results are hugely encouraging.

“There’s still work to do to fine-tune the offering,” he said. “But clearly we’re on to a winner and we need to roll it out.”

With a broad spectrum of health and wellbeing services including hospitals, health clubs, corporate healthcare and physiotherapy, Nuffield Health is intensifying efforts to promote its integrated care pathways – with wellbeing memberships offering a significant amount of synergy.

The wellbeing membership is only currently available at certain Nuffield health clubs, but Jones revealed there are plans to expand the offering. He added that the proposition has proved particularly popular with older gym members, who can utilise the full package to tangibly improve their “life chances” and risks of heart disease, stroke and type-2 diabetes.

Health Club Management will be on hand throughout FIBO 2015, live reporting on the latest developments throughout the show and posting them straight to the Health Club Management website. Head of news Jak Phillips will also be live-tweeting from the event, follow him on Twitter by clicking here.

An exclusive interview with Dr Andrew Jones on Nuffield Health’s expansion plans can be read in the May 2014 edition of Health Club Management magazine, pp. 34-38.

Not-for-profit wellness provider Nuffield Health will make its customised wellbeing memberships a core focus of the company’s gym chain moving forward – having been delighted with the initial results of the proposition.
HAF,FIT,IND,EVT,PHR
220714_911367.jpg
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News

Nuffield Health’s Andrew Jones: Wellbeing memberships are the future

Not-for-profit wellness provider Nuffield Health will make its customised wellbeing memberships a core focus of the company’s gym chain moving forward – having been delighted with the initial results of the proposition.

Nuffield Health managing director Dr Andrew Jones said the company was confident it had found a winning combination to keep members happy during a presentation today at the European Health & Fitness Forum (EHFF) in Cologne, Germany, ahead of FIBO.

The company’s wellbeing membership - which harnesses an integrated pathway to give members regular health assessments, physiotherapy, access to dieticians, a dedicated advisor and access to online health tracking – was introduced a couple of years ago and has led to massively improved retention levels. Of the chain’s 316,000 members, those on a wellbeing membership have a 90 per cent retention rate after one year – well above the industry average – falling to around 60 per cent after the second year.

Jones said the drop off after year two showed there was still more to be done at certain points in the process, but noted the overall results are hugely encouraging.

“There’s still work to do to fine-tune the offering,” he said. “But clearly we’re on to a winner and we need to roll it out.”

With a broad spectrum of health and wellbeing services including hospitals, health clubs, corporate healthcare and physiotherapy, Nuffield Health is intensifying efforts to promote its integrated care pathways – with wellbeing memberships offering a significant amount of synergy.

The wellbeing membership is only currently available at certain Nuffield health clubs, but Jones revealed there are plans to expand the offering. He added that the proposition has proved particularly popular with older gym members, who can utilise the full package to tangibly improve their “life chances” and risks of heart disease, stroke and type-2 diabetes.

Health Club Management will be on hand throughout FIBO 2015, live reporting on the latest developments throughout the show and posting them straight to the Health Club Management website. Head of news Jak Phillips will also be live-tweeting from the event, follow him on Twitter by clicking here.

An exclusive interview with Dr Andrew Jones on Nuffield Health’s expansion plans can be read in the May 2014 edition of Health Club Management magazine, pp. 34-38.

Not-for-profit wellness provider Nuffield Health will make its customised wellbeing memberships a core focus of the company’s gym chain moving forward – having been delighted with the initial results of the proposition.
HAF,FIT,IND,EVT,PHR
220714_911367.jpg

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HCM People

Harley Pasternak

Trainer and author
Having someone just feeling comfortable walking into the gym is important
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Nick Whitcombe

Founder, Body Tech Fitness
I’ve been in the industry for a decade and it’s the first time I’ve seen it truly unified from the top to the bottom
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Opinion
promotion
Jetts Fitness CEO, Elaine Jobson has adapted and simplified Maslow’s Hierarchy of Needs to better fit the company – built on a foundation of company vision, purpose, and values; which Elaine believes should permeate through everything Jetts does.
Opinion: Jetts Fitness – Brilliant Basics, Maslow’s Hierarchy of Needs, and Net Promoter Score®
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Featured supplier: Red Light Rising teams up with ITRM Clinic to supply red light therapy for injured athletes
Red light therapy equipment supplier, Red Light Rising, has partnered with Aidan Robinson of ITRM Clinic in the UK
Featured supplier news
Featured supplier: Not all fitness content is equal
With the launch of 22 SERIES, a pioneering, new cardio line powered by iFit® – the world’s leading on-demand fitness streaming platform – Freemotion Fitness aims to change the way we think about – and deliver – fitness content to truly engage members.
Company profiles
Company profile: Matrix Fitness
At Matrix Fitness, our goal is to make innovative commercial fitness equipment that stands out ...
Company profiles
Company profile: Les Mills UK
Committed to creating a fitter planet, Les Mills UK works with clubs and instructors to ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Locking solutions
Monster Padlocks: Locking solutions
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Management software
fibodo Limited: Management software
Skincare
Comfort Zone - Davines S.p.A: Skincare
Trade associations
International SPA Association - iSPA: Trade associations
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
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