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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

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ukactive's Turning the tide of inactivity scoops Public Affairs Award

ukactive has won the Trade Body Campaign of the Year award for its Turning the tide of inactivity campaign at the Public Affairs Awards 2014.

The report was something of a game changer, defining physical inactivity as a major national public health issue, linked to one in six premature deaths. It has already garnered a huge amount of support across government, sector, brands and private enterprise.

In the report published in January, ukactive said that increasing physical activity levels by one per cent a year would save the UK economy £1.2bn over the next five years. However, it added, local authorities had still not fully appreciated the public health risk of inactivity and were spending far less on tackling it than they do sexual health or smoking cessation.

Happily, local authorities appear to have taken note. In ukactive’s follow up report released last month – Steps to solving inactivity – the trade body found that 70 per cent of councils had raised their allocated spending on tackling inactivity from two per cent of the public health grant to four per cent in 2014/5.

The follow-up report also called for more robust evaluation of physical activity programmes so that the most effective can be commissioned and replicated at scale, with demonstrable impact.

ukactive CEO David Stalker said: “The endorsement of decision makers who recognise excellence in advocacy communications and public affairs is great recognition of the hard work put into this robust report.”

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ukactive has won the Trade Body Campaign of the Year award for its Turning the tide of inactivity campaign at the Public Affairs Awards 2014.
HAF,FIT,IND
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News

ukactive's Turning the tide of inactivity scoops Public Affairs Award

ukactive has won the Trade Body Campaign of the Year award for its Turning the tide of inactivity campaign at the Public Affairs Awards 2014.

The report was something of a game changer, defining physical inactivity as a major national public health issue, linked to one in six premature deaths. It has already garnered a huge amount of support across government, sector, brands and private enterprise.

In the report published in January, ukactive said that increasing physical activity levels by one per cent a year would save the UK economy £1.2bn over the next five years. However, it added, local authorities had still not fully appreciated the public health risk of inactivity and were spending far less on tackling it than they do sexual health or smoking cessation.

Happily, local authorities appear to have taken note. In ukactive’s follow up report released last month – Steps to solving inactivity – the trade body found that 70 per cent of councils had raised their allocated spending on tackling inactivity from two per cent of the public health grant to four per cent in 2014/5.

The follow-up report also called for more robust evaluation of physical activity programmes so that the most effective can be commissioned and replicated at scale, with demonstrable impact.

ukactive CEO David Stalker said: “The endorsement of decision makers who recognise excellence in advocacy communications and public affairs is great recognition of the hard work put into this robust report.”

Sign up for FREE ezines & magazines
ukactive has won the Trade Body Campaign of the Year award for its Turning the tide of inactivity campaign at the Public Affairs Awards 2014.
HAF,FIT,IND
HIGH613125_406128.jpg

News

Action PR have created a new studio design for Everyone Active 's Fortis Powered by
Gold's Gym completed 22 US franchise agreements and a total of 35 new openings worldwide
F45 is expanding its UK footprint with the launch of two new studios in Manchester.
Rockwell Group have unveiled designs for luxury hospitality and wellness amenities at Manhattan's 550 Madison
The Gym Group is set to continue its fast pace of growth in 2020, with
A new product aimed at the ageing population is combining wearable fitness tech with artificial
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Global Wellness Summit
Gympass, a leader in corporate fitness sales, has expanded its network to Ireland following a
A three-year research project will look to provide the physical activity industry with a better
The latest edition of the highly-successful This Girl Can Campaign has been celebrated for its
The increasing popularity of streaming services and wireless earbuds – along with the introduction of
Stuart Broster, chief executive of Anytime Fitness UK, will step down from his role in
Digme Fitness has acquired Another Space – the boutique studio arm of premium health club
Looklen Architects have created a stripped back gym in Bangkok, Thailand, that uses steel latticing
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We talk to two high-end operators who've established a valuable USP by offering EMS training
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Corporate wellness is getting on to the agenda of a growing number of companies, who appreciate the fact their employees are their number one asset. Kath Hudson reports
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Fusing great kit with tailored workouts and cutting edge technology, Technogym products create peak experiences for members
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Retreats are where boutique fitness is at in 2020. High-end operators are now designing packages to take their communities to inspiring locations, in order to escape everyday life and immerse themselves in exercise, mindfulness and relaxation. Kath Hudson reports
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One day, as our estate continues to grow, it might even be that we create an Evolution Wellness membership and app – a way of aggregating across the total portfolio, allowing people to consume any of our brands by using credits from their digital membership
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In the long term, the fitness industry will utilise technological advances in augmented reality and holographic telepresence
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In 2005, we travelLed to Germany and came across McFit, which offered memberships at €19 a month. It spooked us. We realised that it would only be a matter of time until a budget operator would find its way to Finland”
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Job search
POST YOUR JOB
Featured supplier news
Featured supplier: Gympass expands in Ireland with flagship operator Gym Plus
Gympass, a leader in corporate fitness sales, has expanded its network to Ireland following a new partnership with Gym Plus.
Featured supplier news
Featured supplier: RLSS UK - First choice for all aquatic rescue, pool management, first aid qualifications and training
The Royal Life Saving Society UK (RLSS UK) is proud to be the industry leader in water-related safety qualifications and training. More than 40,000 pool lifeguards qualify with an RLSS UK National Pool Lifeguard Qualification (NPLQ) every year.
Opinion
promotion
Gyms need to look at ways to deploy technology that helps them engage with customers on a human level. This can be done by encouraging customers to leave as much real-time feedback as possible
Opinion: Customer Feedback: the Good, the Bad and the ‘Could be Improved’ Why health clubs need to take action in 2020 to retain their New Year customers
Video Gallery
DFC: We do more...
DFC
DFC are a leading direct debit collection company, providing cash flow solutions to happy clients from all over the UK. Read more
More videos:
Company profiles
Company profile: EZ-Runner Systems Ltd
With over 600 clients worldwide in Spa, Golf, Health Club, Hotel and Kids Play Leisure, ...
Company profiles
Company profile: Balanced Body®
Stocked in the UK for fast, costeffective delivery, Balanced Body® delivers versatile and space-saving mind-body ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Trade associations
International SPA Association - iSPA: Trade associations
Exercise equipment
Star Trac / Core Health & Fitness: Exercise equipment
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Fitness software
Go Do.Fitness: Fitness software
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Wearable technology solutions
MyZone: Wearable technology solutions
Skincare
Sothys: Skincare
Locking solutions
Monster Padlocks: Locking solutions
Property & Tenders
Derby City Council
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Diary dates
21-23 Jan 2020
Harrogate Convention Centre, Harrogate, United Kingdom
Diary dates
28-30 Jan 2020
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
29-30 Jan 2020
Holiday Inn San Francisco-Golden Gateway, San Francisco, United States
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tbc, Pinggu, China
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